Lumie

What Lumie does

Lumie, legally Outside In (Cambridge) Ltd., is a UK-based designer and manufacturer of light therapy devices founded in Cambridge in 1991 by Steve Hayes. The company pioneered the world's first wake-up light in 1992 and sells two primary product lines: Bodyclock wake-up lights (Spark 100, Rise 100, Glow 150, Shine 300, Luxe 700FM) that simulate sunrise and sunset to ease waking and falling asleep, and bright light therapy lamps (Mini, Vitamin L, Halo, Dash, Task) delivering 10,000 lux at short distances for treatment of seasonal affective disorder (SAD) and daytime mood and energy enhancement. The technical foundation is UV-free LED systems, with proprietary sunrise/sunset color temperature transitions, multi-mode operation (Day/Evening), and high CRI 95+ LEDs in premium products; the portfolio also includes the Willow children's sleep aid. All products are designed in Great Britain and clinically validated through collaborations with Surrey Sleep Research Centre and external sleep researchers.

Lumie operates a direct-to-consumer e-commerce business via a Shopify storefront localized to 28 countries, with US fulfillment from Clearwater, FL and EU returns processing from Ridderkerk, Netherlands. Revenue is generated through one-time hardware sales priced $69.99-$325 per unit, supported by a 45-day trial, 3-year warranty, and UK corporate bulk discount tiers (20-30% off at £1,000-£5,000+ spend). The customer base spans individual consumers treating SAD and sleep difficulties, parents of young children, athletes (British Swimming, Cambridge University Boat Club), neurodivergent individuals, corporate wellness buyers, and public-sector library programs. Marketing is content-driven through blog, SEO, email, expert collaborations, and earned media; the company was awarded £12,535,350 in funding from Archangels in May 2024 to support growth, and has cumulatively served over 1 million customers.

Name

Lumie

Legal name

Outside In (Cambridge) Ltd.

Website

https://lumie.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Lumie designs and sells UV-free LED light therapy devices — wake-up lights and 10,000 lux SAD lamps — directly to consumers via e-commerce across 28 countries, targeting individuals with seasonal affective disorder, sleep difficulties, and circadian rhythm disruption. Founded in Cambridge, UK in 1991.

Ownership category

akta.pro rank

Product category

Light Therapy Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Electric Lighting Equipment Manufacturing (33513)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH)

akta.pro secondary industries

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL), Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

Keywords

• Light therapy devices
• Wake-up lights
• SAD lamps
• Circadian rhythm products
• Bright light therapy

Headquarters

HQ city

Bar Hill

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Light Therapy Device Sales: One-time hardware sales of wake-up lights, bright light therapy lamps, children's lights, and accessories. Products are sold as one-time purchases with no subscription required, supported by a 45-day trial and 3-year warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Lumie researches, designs, and sells light therapy hardware devices, primarily wake-up lights (Bodyclock series) and bright light therapy lamps (10,000 lux) for treating seasonal affective disorder, improving sleep, and boosting mood and energy. Products are sold as one-time hardware purchases directly to consumers via lumie.com with a 45-day trial and 3-year warranty.

Product overview

Lumie is a light therapy company offering two main product lines: wake-up lights (Bodyclock series) and bright light therapy lamps. The Bodyclock wake-up lights include Spark 100, Rise 100, Glow 150, Shine 300, and Luxe 700FM — these simulate natural sunrise/sunset cycles to help users wake gently and sleep better. The bright light therapy lamps include Vitamin L, Mini, Dash, Task, and Halo — these deliver 10,000 lux to boost mood and energy, particularly during dark winter months. The portfolio also includes Willow, a specialized children's sleep lamp. Accessories include power adaptors and replacement parts. All products are backed by a 45-day trial and 3-year warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Bodyclock: Wake-up light product line featuring sunrise alarms and sunset simulators for better sleep and wake cycles.
• Lumie
• Willow

Products and services

• Bodyclock Luxe 700FM Premium wake-up light alarm clock with integrated FM radio, high-quality Bluetooth speakers, 25+ sleep and wake sounds, and 15-90 minute sunrise/sunset simulation for natural wake/sleep cycles. Priced at $259.
• Bodyclock Shine 300 Award-winning wake-up light featuring 15-90 minute sunrise/sunset duration, 15 sounds, FM radio, tap-control snooze, customizable light intensity, and daily/weekly alarm options. Priced at $169.
• Bodyclock Glow 150 Bestseller wake-up light offering 20, 30, or 45-minute sunrise/sunset duration, adjustable sunrise intensity, 10 sleep/wake sounds, tap-control snooze, and fade-to-off/fade-to-nightlight options. Priced at $139.
• Bodyclock Rise 100 Minimalist entry-level wake-up light with 30-minute sunrise/sunset duration, optional alarm beep, tap-control snooze, and auto-dimming display.
• Bodyclock Spark 100 Entry-level wake-up light with basic sunrise/sunset alarm functionality and optional beep sound.
• Vitamin L Best-selling slim, portable bright light therapy lamp delivering 10,000 lux at 7.9 inches for mood and energy boost; features cool white LEDs with rippled diffuser and detachable stand supporting portrait/landscape orientation. Priced at $109.
• Halo Premium daylight simulation lamp delivering 10,000 lux at 7.9 inches with Day Mode for mood and energy and Evening Mode for relaxation; features cool and warm-white LEDs, adjustable brightness, and optional warm backlight. Priced at $279.
• Mini Compact and portable light therapy lamp delivering 10,000 lux at 4.7 inches; features cool white LEDs with fixed brightness and angle. Priced at $69.99.
• Dash Bright light therapy lamp delivering 10,000 lux at 5.9 inches with high-quality broad-spectrum LEDs (CRI 95+) for maximum visual comfort; features dimmable lighting with fixed base. Priced at $225.
• Task Highly adjustable bright light therapy desk lamp delivering 10,000 lux at 5.9 inches with high-quality LEDs (CRI 95+) for reduced eye strain; features dimmable lighting and ergonomic design with angle adjustability. Priced at $325.
• Willow (Bedbug) Children's sleep aid lamp with 20-minute sunset simulation to promote natural sleep response; emits warm light at 2700K that does not interfere with melatonin production, UV-free and EMF-free.
• Power Adaptors Replacement power adaptors for Lumie's bright light therapy lamps and wake-up lights including Bodyclock Shine 300, Vitamin L, Mini, Dash/Task, and Halo.
• Spares Replacement parts including Halo Replacement Legs (Pair) for maintaining product longevity.

Quantifiable outcome

• 1 million+ lives positively brightened
• +2 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature10 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Wimbledon IMG HouseminorGTM or Marketing Partner · 1 July 2024Event partnership at Wimbledon 2024 providing Vitamin L and Bodyclock Glow 150 to boost tennis professionals' energy at IMG House.
• YOTEL HotelsminorGTM or Marketing Partner · 1 March 2024Hospitality partnership in celebration of World Sleep Day 2023 allowing hotel guests to experience Lumie Bodyclock products.
• Clementine AppminorGTM or Marketing Partner · 1 January 2024Partnership for online intention-setting workshop combining Lumie light therapy with Clementine mindfulness app.
• Dr Konstantin DanilenkominorStrategic or Co-development Partner · 1 January 2015Research collaboration to compare efficacy of dawn simulation (Lumie Bodyclock) versus conventional bright light therapy for treating seasonal affective disorder. Study confirmed Bodyclock efficacy as alternative treatment.
• Sir Ranulph Fiennes Antarctic ExpeditionminorGTM or Marketing Partner · 1 January 2013Supplied lights for 'The Coldest Journey' - first ever attempt to cross Antarctica in winter. Lights helped expedition team maintain healthy sleep-wake cycles in polar darkness.
• Society for Light Therapy and Biological RhythmscoreStrategic or Co-development PartnerLumie is a member of the Society for Light Therapy and Biological Rhythms, a professional organization advancing research and application of light therapy for circadian health.
• The Good Light GroupcoreStrategic or Co-development PartnerLumie is a member of The Good Light Group, collaborating to promote understanding and application of beneficial light exposure for health and well-being.
• Surrey Sleep Research CentrecoreTechnology or IntegrationLumie collaborates with advisors from the Surrey Sleep Research Centre for scientific guidance and research validation of light therapy products and protocols.
• ENLIGHTENme ProjectminorStrategic or Co-development PartnerLumie participates in the ongoing ENLIGHTENme project researching the impact of lighting on human health.
• East Dunbartonshire LibrariescoreGTM or Marketing PartnerPartnership with public library system for Wintering Well scheme - 100 Lumie Mini lamps loaned through library system. Scheme won national EDGE Conference award with 207 loans and 349 renewals.
• Universities of Glasgow and EdinburghminorStrategic or Co-development PartnerAcademic partners in the Wintering Well scheme research initiative studying impact of light therapy on seasonal mood changes in public library users.
• British Swimming TeamminorGTM or Marketing PartnerElite athlete partnership using Lumie lights for circadian rhythm optimization and sleep recovery support during training and competition.
• Cambridge University Boat ClubminorGTM or Marketing PartnerElite rowing program partnership providing light therapy for athlete sleep optimization and performance support.
• Dr Victoria RevellminorStrategic or Co-development PartnerAssociate Professor in Translational Sleep and Circadian Physiology at University of Surrey providing expert validation for Lumie light therapy science and product efficacy.
• Dr Sophie BostockminorGTM or Marketing PartnerSleep expert and scientist who uses Lumie products personally and creates content about sleep science and circadian health. Currently preparing for Atlantic rowing challenge using Lumie Task and Bodyclock.
• Natalie Pennicotte-CollierminorGTM or Marketing PartnerSleep expert and author of Sleep Reset creating content about neurodiversity and sleep, featuring Lumie products in educational articles during Autism Acceptance Week.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Casper: Casper launched the Glow bedside light, a wake-up light product that directly competes with Lumie's Bodyclock range. While Casper is primarily a sleep mattress company, their Glow product targets the same sleep optimization use case with sunrise simulation features, leveraging broader brand recognition in the sleep category.
• Philips: Philips is a broad incumbent in lighting and health technology, offering wake-up lights through their SmartSleep and Hue product lines. While not exclusively focused on light therapy like Lumie, Philips' massive R&D budget, global distribution, and brand recognition pose a competitive threat to Lumie's premium wake-up light and SAD lamp positioning.

Emerging players

• Hatch: Hatch makes smart sleep devices for families including the Rest and Restore nightlights with sunrise/sunset simulation features. While primarily focused on children's sleep products like Lumie's Willow line, Hatch's connected device platform and recurring revenue model represent an emerging competitive threat in the family sleep category.
• Withings: Withings produces connected health devices including sleep tracking and smart wake-up lights (Aura) that compete with Lumie's sleep-focused Bodyclock range. While broader in scope with health tracking capabilities, Withings targets overlapping health-conscious consumer segments with premium connected wellness products.

Direct peers

• Northern Light Technologies: Northern Light Technologies (Boxlight) is a direct competitor manufacturing bright light therapy boxes and desk lamps for SAD treatment and circadian health. The company serves healthcare facilities and consumer markets with similar 10,000 lux products, competing with Lumie's Task, Dash, and Halo lines.
• Verilux: Verilux is a direct competitor in the SAD lamp and bright light therapy category, best known for its HappyLight product line. Like Lumie, Verilux sells 10,000 lux light therapy lamps directly to consumers for seasonal affective disorder and mood enhancement, occupying the same product niche with overlapping customer segments.
• Circadian Optics: Circadian Optics is a direct competitor specializing in portable light therapy lamps for SAD and circadian rhythm support. The company offers similar 10,000 lux products with comparable price points ($60-$200 range), directly competing with Lumie's Vitamin L, Mini, and Halo product lines for the same consumer use cases.
• Sphere Gadget Technologies: Sphere Gadget Technologies designs and manufactures compact SAD lamps including the Sphere of Light and Travelite products. The company competes directly with Lumie's Mini and Vitamin L portable offerings in the personal light therapy category.
• Day-Light (Carex): Carex Health Brands' Day-Light Classic Plus is one of the most recognized SAD lamp products in the market, directly competing with Lumie's Vitamin L and Halo lines. Carex serves both consumer and clinical markets with comparable bright light therapy specifications.

Regional players

• Beurer: Beurer is a German health and wellness products company offering light therapy lamps (TL series) for SAD treatment. Beurer primarily serves the European market with comparable 10,000 lux products at similar price points, making it a strong regional competitor to Lumie's European operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lumie_lights
• Facebookfacebook.com/Lumie.Light.Therapy
• LinkedInlinkedin.com/company/lumie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumie