Clementine App

What Clementine App does

Clementine App is a UK-based, founder-led mobile wellness platform that delivers cognitive hypnotherapy audio content primarily to women. Founded in 2017 by Kim Palmer and operated through Lewis and Palmer Ltd (registered in Stony Stratford, Milton Keynes), the company distributes a freemium iOS and Android application via Apple App Store and Google Play Store, with optional Apple HealthKit integration for sharing mindful minutes. Core product features include professionally written and recorded hypnotherapy sessions drawing on CBT, Positive Psychology, NLP, and Gestalt therapy, daily affirmations delivered via customisable push notifications, sleep-focused audio, structured courses (e.g., Become a Calmer Person, Become More Comfortable in Your Body), and a curated 'Book a Therapist' one-to-one appointment marketplace launched in February 2024. The company has reached 150,000+ registered members with 40,000+ app reviews and a self-reported 98% session effectiveness rating.

The business model is a tiered subscription (£7.99/month, £15.99/quarter, £39.99/year) billed through Apple App Store, Google Play Store, or direct Stripe, with a 7-day free trial that converts automatically. Revenue is supplemented by therapist booking facilitation and ticketed virtual events such as the annual Setting Intentions workshop (£5/ticket) and recurring Collective Hug guided self-care sessions. The customer base is horizontally segmented across women in general wellness, perimenopausal and menopausal women (deepened through the No7/Boots partnership), and working professionals, with marketing driven by content-led demand generation, earned media in publications such as the Wall Street Journal, The Guardian, and Marie Claire, celebrity collaborations (Becky Hill), and ecosystem partnerships (Made By Coopers, Anise Bullimore walking club, Refuge charity).

Clementine operates with a lean 1–10 person team and was last funded by a $1,301,490 round from Fortunis Capital and R/GA Ventures in October 2020. The company has earned external validation through an Apple Award, Google's Best Android Apps of 2021 (Mental Health) editorial feature, and ORCHA safety certification founded by NHS clinicians. No institutional investors beyond the 2020 round have been disclosed, ownership remains founder-led, and no acquisitions, mergers, or restructuring events have been identified.

Name

Clementine App

Legal name

Lewis and Palmer Ltd

Website

https://clementineapp.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Clementine App is a UK-based mobile wellness platform delivering cognitive hypnotherapy audio sessions, daily affirmations, and therapist bookings targeted at women experiencing stress, anxiety, sleep difficulties, and menopause symptoms, monetised via a freemium subscription model.

Ownership category

akta.pro rank

Product category

Mental Wellness Mobile App

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Therapeutic Companion Apps (Drug-Device-Digital Combination) (HLACANAH), Yoga Nidra & Deep Relaxation Practices (HSADAJAE)

Keywords

• Women's mental wellness
• Hypnotherapy app
• Mindset coaching
• Daily affirmations
• Digital self-care

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Premium App Subscription: Core revenue stream from a tiered subscription model giving access to all premium hypnotherapy sessions, affirmations, courses, and exclusive content. The free tier provides limited access to a selection of sessions and mantras plus blog content. Subscriptions are billed monthly, quarterly, or annually and are managed through Apple App Store, Google Play Store, or direct Stripe billing.
2. One-to-One Therapist Appointments: Revenue generated from booking individual therapy sessions with curated therapists on the platform. After a complimentary 30-minute call, users can proceed to paid one-to-one sessions. The ongoing therapist relationship is direct between user and therapist, with Clementine facilitating the booking.
3. Virtual Event Tickets: Revenue from ticketed virtual wellness events such as the annual Setting Intentions workshop (£5 per ticket) and recurring Collective Hug guided self-care sessions, sold via the Clementine store.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Clementine is a mobile-first subscription app that delivers audio-based cognitive hypnotherapy, daily affirmations, and mindset coaching sessions to women seeking support with stress, anxiety, sleep, confidence, and menopause symptoms. The product combines self-serve on-demand audio content with a curated 'Book a Therapist' service enabling one-to-one appointments with qualified cognitive hypnotherapists, plus ticketed virtual wellness events.

Product overview

Clementine is a single mobile app (iOS and Android) offering digital mental wellness content primarily through audio hypnotherapy, mindfulness, and coaching sessions. The core product is the Clementine App itself, which provides on-demand audio therapy sessions, daily affirmations via push notifications, and structured courses (e.g., Become a Calmer Person). A notable addition is the 'Book a Therapist' feature enabling one-to-one appointments with curated therapists. The company also runs community events including the monthly Collective Hug and annual Setting Intentions Workshop. Content is delivered via audio as the primary modality, with a free tier offering limited access and a premium subscription unlocking all sessions. The product portfolio is unified under the Clementine brand as a single platform, with premium subscription access, therapist booking, and community events as key extensions.

Differentiator

Problem solved

Functional benefit

Products and services

• Clementine App A subscription-based mobile app (iOS and Android) delivering cognitive hypnotherapy, mindfulness, and coaching audio sessions to women experiencing stress, anxiety, sleep difficulties, and low confidence.
• Book a Therapist A one-to-one appointment booking service connecting Clementine users with curated, qualified cognitive hypnotherapists for personalised therapy sessions beyond the app's digital content.
• Setting Intentions Workshop An annual 1.5-hour online workshop hosted by founder Kim Palmer and Ati Balding, including guided visualisations, reflection prompts, and intention-setting activities.
• Collective Hug A monthly online guided self-care Zoom event hosted by Ati Balding, featuring facial, neck, and hand self-massage followed by a 25-minute soothing guided visualisation.
• Become a Calmer Person Course A structured premium course combining coaching and hypnotherapy to help users build a calm toolkit for ongoing stress management and emotional regulation.
• Become More Comfortable in Your Body Course A premium course focused on body acceptance and improving the user's relationship with their body, helping reduce the impact of body worries on daily life.

Quantifiable outcome

• 98% of 18,000+ listeners who rated sessions say they have helped (also cited as 97.9% across a broader listener base)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ati Balding (Surrey Hills Wellness)coreStrategic or Co-development Partner · 9 January 2025Ati Balding, an integrative psychotherapist and clinical hypnotherapist, co-hosts Clementine's virtual wellness events including the annual Setting Intentions workshop and recurring Collective Hug guided self-care sessions. Ati brings expertise in psychotherapy, hypnotherapy, EFT, mindfulness coaching, and facial reflexology to the partnership.
• RefugeminorStrategic or Co-development Partner · 1 December 2024Charity partnership with Refuge, the UK's largest domestic violence charity. Clementine announced the partnership in December 2024 as part of its commitment to supporting women facing challenging life circumstances, providing mental wellness resources in conjunction with Refuge's support services.
• No7 (Boots)coreStrategic or Co-development PartnerNo7, the health and beauty brand owned by Boots, partnered with Clementine to support menopausal women. The partnership delivers targeted hypnotherapy content addressing menopause symptoms including hot flushes, sleep disruption, and mood changes, leveraging No7's retail distribution and Clementine's therapeutic content expertise.
• Becky HillminorGTM or Marketing PartnerBritish singer, songwriter, and mental health advocate Becky Hill partnered with Clementine to encourage more young people on a journey to critical self-care. The collaboration leveraged Becky Hill's public profile to raise awareness of the app among younger female audiences.
• Anise Bullimore (Mind Powered Walking)minorStrategic or Co-development PartnerClementine partnered with walking coach Anise Bullimore to launch the Mind Powered Walking Club — a weekly virtual guided walking session combining Clementine's affirmations and mindset content with Anise's walking coaching methodology. Sessions take place virtually on Fridays, integrating wellness coaching with physical movement.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Calm: Calm is the leading consumer meditation, sleep, and wellness app with a large content library of audio sessions. It is a direct peer in mobile-first subscription wellness, with broader mindfulness offerings versus Clementine's cognitive hypnotherapy focus.
• Headspace: Headspace is a major guided meditation and mental wellness subscription app with B2B employer offerings. It is directly comparable in product format, target consumer, and subscription model, and competes for the same women-in-stress audience.
• Insight Timer: Insight Timer is a large free/community-led meditation and wellness app monetised via subscriptions and live events. It overlaps with Clementine in audio-based wellness content, community events, and a freemium subscription model.
• Breethe: Breethe is a subscription meditation, sleep, and mental wellness app targeting busy professionals. It is a direct peer in mobile subscription wellness content with overlapping themes of stress, sleep, and confidence.
• Aura: Aura is a personalised mental wellness app offering guided meditations, life coaching, and therapy, monetised via subscription. It is comparable to Clementine in personalised audio content, freemium subscription model, and integration of self-help with therapy.
• Simple Habit: Simple Habit is a short-form meditation and wellness app targeting busy professionals with on-the-go sessions. It overlaps with Clementine's mini-mindset and time-efficient content positioning, and competes for the same working-women segment.

Broad incumbents

• BetterHelp: BetterHelp is the largest online therapy marketplace, owned by Teladoc. It is comparable to Clementine's 'Book a Therapist' feature and represents the dominant player in the digital mental-health services category Clementine is moving into.
• Talkspace: Talkspace is a publicly listed online therapy platform offering text and video therapy with B2B and B2C channels. It is comparable to Clementine in the therapist-appointment revenue stream and in targeting consumers seeking structured mental health support.

Emerging players

• Reveri: Reveri is a self-hypnosis app developed by a Stanford psychologist focused on habit change and sleep. It is a close emerging peer to Clementine's cognitive hypnotherapy modality and shares the women/stress/sleep target audience.
• My Possible Self: My Possible Self is a clinically-informed mental wellness app that has been deployed via NHS and corporate channels. It is comparable to Clementine in outcome-tracking mental wellness content and represents a model for Clementine's ORCHA-enabled NHS/employer expansion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Clementineappuk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clementine App