Transact Elektronische Zahlungssysteme GmbH

What Transact Elektronische Zahlungssysteme GmbH does

Transact Elektronische Zahlungssysteme GmbH, operating under the brand epay, is a BaFin-licensed full-service payment provider and wholly-owned subsidiary of Euronet Worldwide, Inc. (NASDAQ: EEFT). Founded in 1996 and headquartered in Martinsried, Germany, the company offers a single-API integration platform spanning payment acceptance and acquiring, gift card and prepaid distribution, issuing and loyalty, incentives and rewards (via the cadooz and cadooz rewards sub-brands), and event ticketing. Its distribution network comprises approximately 766,000 POS touchpoints and 348,000 commerce partners across 64 countries, connecting 1,000+ brand partners (Google, Netflix, Spotify, Xbox, PlayStation, Amazon) with retail and enterprise merchants.

The platform accepts the full range of relevant payment methods — girocard, Visa, Mastercard, Discover, Diners Club, UnionPay, Apple Pay, Google Pay, Amazon Pay, PayPal QR, Alipay, Alipay+, WeChat Pay, Bluecode, and HUAWEI Pay — across in-store, online, and connected-store channels. Technical infrastructure includes proprietary SoftPOS that turns Android devices into girocard-accepting terminals, Android-based POS terminals (deployed at O2 Telefónica, ADAC, and via Vectron), digital ID via eID (with Lekkerland), digital receipt management, and ticketing solutions (with CTS EVENTIM). The company operates under KRITIS (Critical Infrastructure) regulation and holds ISO/IEC 27001, PCI-DSS, VISA-PIN Security, BaFin, and SOX certifications.

Revenue is generated through transaction-based processing fees (ec-card/girocard, credit cards, Maestro, mobile wallets), terminal hardware rental and sale with bundled services (billing technology, hotline, exchange service), software licensing (rental and perpetual sale), and commissions/fees on gift card, prepaid, and incentive distribution to brand partners. Pricing is contractual and not publicly disclosed; billing is monthly. GTM motion combines direct enterprise sales with channel partnerships through major retailers (REWE, PENNY, EDEKA, dm, Thalia, Müller, KaDeWe Group), telecom providers (O2 Telefónica), healthcare networks (Asklepios), entertainment brands (CTS EVENTIM), and financial platforms (Revolut), supported by event marketing and content/PR channels.

Name

Transact Elektronische Zahlungssysteme GmbH

Legal name

transact Elektronische Zahlungssysteme GmbH

Website

https://epay.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Full-service payment provider and subsidiary of Euronet Worldwide, offering integrated payment processing, gift card, prepaid, loyalty, incentives, and ticketing solutions to retailers and brands across 64 countries via 766,000+ POS touchpoints.

Ownership category

akta.pro rank

Product category

Payment Processing Services

akta.pro primary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

akta.pro secondary industries

Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK), Crypto Payment Gateways & Checkout APIs (FSADAIAA), Cross-Border & FX Payments Platforms (BPAMAFAK)

Keywords

• Payment processing services
• Gift card distribution
• Prepaid solutions
• POS acquiring services
• Digital payment platform

Headquarters

HQ city

Martinsried

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Transaction Processing: epay processes card payments including domestic ec-card (electronic cash, electronic direct debit), credit cards, Maestro cards, and money cards. The company receives transaction records and forwards authorizations between payment systems and authorization centers. Revenue is generated through transaction fees and authorization fees charged to merchants.
2. Terminal Hardware Rental and Sale: epay rents and sells payment terminals and other hardware products to merchants. Rental agreements include bundled services (billing technology, hotline, exchange service). Hardware remains property of transact until full payment is made for sales.
3. Software Licensing: epay provides both rental (non-exclusive single-seat license for rental period) and sale (unlimited non-exclusive single-user license) of payment transaction software.
4. Gift Card and Prepaid Solutions: Distribution and management of gift cards, prepaid vouchers, and branded payments through retail partner networks. Revenue generated through transaction fees and commissions from brand partners.
5. Incentives and Rewards: Solutions for customer loyalty, employee benefits, and motivation through cadooz brand including gift cards, cash cards, and reward program management.
6. Ticketing Solutions: Event ticket distribution through retail locations in partnership with CTS EVENTIM, enabling ticket sales at supermarkets and gas stations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Transact Elektronische Zahlungssysteme GmbH (operating as epay) is a BaFin-licensed full-service payment provider that delivers card and mobile payment acceptance, gift card and prepaid distribution, issuing and loyalty solutions, and incentive and rewards programs through a single API/integration. The company connects 1,000+ brand partners with 348,000+ retail commerce partners across 64 countries via approximately 766,000 POS touchpoints. It also rents and sells payment terminals and related software to merchants.

Product overview

epay is a full-service payment provider offering a modular platform with a single interface for payment acceptance, gift cards, prepaid solutions, issuing & loyalty, incentives & rewards (via cadooz), and ticketing. The platform connects brands and retailers through approximately 766,000 POS touchpoints globally, processing payments across all channels (in-store, online, connected store). Key product lines include Payment & Acquiring (card/mobile/QR acceptance), Gift Cards & Prepaid (physical/digital vouchers), Issuing & Loyalty (custom brand solutions), Incentives & Rewards (cadooz employee/customer programs), and Ticketing (event tickets at retail POS). Add-on modules include SoftPOS (software-based Android terminals) and Digital Receipt Management.

Differentiator

Problem solved

Functional benefit

Brands

• cadooz: Leading provider of incentive solutions in the areas of customer loyalty, customer acquisition and employee motivation. Part of the epay portfolio.
• cadooz rewards

Products and services

• Payment & Acquiring Full-service payment acceptance solution enabling merchants to accept all major card and mobile payment methods across in-store, online, and connected store channels through a single interface.
• Gift Cards & Prepaid Branded payment solutions including physical and digital gift cards, prepaid vouchers, and top-up services for retail distribution to brand partners and retailers.
• Issuing & Loyalty Custom voucher and gift card issuance solutions with loyalty program capabilities that enable brand partners to drive customer engagement and retention.
• Incentives & Rewards Employee benefits, customer loyalty, and incentive solutions including the cadooz brand for rewards, gift cards, and benefits-in-kind programs.
• Ticketing Event ticket distribution solution enabling sale of concert, sport, and cultural event tickets at retail POS, in partnership with CTS EVENTIM.
• cadooz Leading incentive solutions brand under the epay portfolio offering customer loyalty, employee motivation, and benefits-in-kind programs across Germany and internationally.
• SoftPOS Software-based point-of-sale solution that turns Android devices into payment terminals, enabling contactless girocard acceptance without dedicated hardware.
• POS Terminals Hardware payment terminals offered for rental or sale, including Android-based and traditional countertop/portable devices, bundled with maintenance, hotline, and exchange services.
• Digital Receipt Management Value-added service that automates and digitizes the storage of merchant payment receipts.
• Payment Transaction Software Payment transaction software licensed to merchants under rental or sale terms, bundled with payment terminal hardware offerings.

Quantifiable outcome

• Brand Experience Study: Prepaid Gift Cards Boost Brand Experience by 71.4%
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature6 records

Partnerships

31 partnerships are on record, tiered core and minor.

• ThaliacoreChannel Partner/ Reseller/ Distributor · 21 October 2025epay launching third-party gift card distribution with Thalia as first bookstore chain. Customers can find popular gift cards from gaming, streaming, entertainment, shopping, and prepaid in all 360 Thalia bookstores in Germany.
• Jochen Freese (Managing Director appointment)coreStrategic or Co-development Partner · 29 September 2025Jochen Freese appointed as new Managing Director for Incentives & Rewards division. Will drive strategic development and internationalisation of key growth area comprising cadooz and cadooz rewards brands.
• ADACcoreChannel Partner/ Reseller/ Distributor · 30 July 2025epay provided new integrated payment solution for ADAC road patrols ('Yellow Angels'). Solution integrates payment, POS, and merchandise management apps on Android basis for maximum flexibility and efficiency.
• O2 TelefónicacoreChannel Partner/ Reseller/ Distributor · 26 May 2025epay implemented new POS solution for O2 Telefónica including smart Android payment terminal with girocard acceptance and custom cash register application. Over 300 terminals delivered to shops and retailers.
• dm-drogerie marktcoreChannel Partner/ Reseller/ Distributor · 29 April 2025epay expands cooperation with dm and becomes new network operating partner. Software for more than 6,000 terminals in dm stores replaced during ongoing operations without service interruption.
• Discover Global NetworkcoreTechnology or Integration · 25 March 2025Euronet's epay and Discover Global Network announced collaboration to enable merchants to accept Discover, Diners Club, and UnionPay payments. Launching in Germany and Greece as full-service payment provider.
• home24/ButlersminorChannel Partner/ Reseller/ Distributor · 22 October 2024New partnership with home24, leading home & living e-commerce platform in continental Europe, for gift card solutions.
• SoftPOS (Android devices)coreTechnology or Integration · 18 June 2024SoftPOS solution enabling acceptance of contactless payments by debit card on Android devices (smartphones, tablets, handheld devices) with girocard acceptance.
• ECE MarketplacescoreChannel Partner/ Reseller/ Distributor · 4 April 2024epay and AVS providing gift card platform for new ECE centre voucher in around 90 shopping centres in Germany. Comprehensive relaunch of centre voucher program.
• AsklepioscoreChannel Partner/ Reseller/ Distributor · 28 February 2024epay expanding partnership with Asklepios, one of Germany's largest private clinic groups. Around 170 facilities and more than 3.5 million patients per year will benefit from entire range of epay payment services.
• Lekkerland and CTS EVENTIMcoreStrategic or Co-development Partner · 10 May 2023Partnership to turn gas stations into advance ticket sales points. Digital ticketing solution enabling nationwide sale of event tickets at gas stations.
• REWE and CTS EVENTIMcoreStrategic or Co-development Partner · 20 October 2022REWE strengthening one-stop shopping strategy by enabling customers to buy event tickets directly in supermarket. Launch with exclusive ticket promotion for The Kelly Family tour.
• PENNY and CTS EVENTIMcoreStrategic or Co-development Partner · 4 August 2022New collaboration bringing event tickets to supermarket checkout. Innovative and scalable ticket solution for music, sport, and cultural events networking important business sectors.
• REWE GroupcoreChannel Partner/ Reseller/ Distributor · 21 July 2022Extended long-term prepaid and gift card partnership for REWE and PENNY supermarkets, toom DIY stores, and wholesaler Lekkerland.
• Müller (Alipay+)coreTechnology or Integration · 7 April 2022epay drives European rollout of Alipay+ with launch at Müller drugstore chain. Supports in-store cross-border mobile payments via QR and bar codes.
• VectroncoreTechnology or Integration · 10 March 2022New Android solution combining POS app, card reader, receipt printer, and other functions in one payment terminal for increased efficiency in restaurant sector.
• RevolutcoreChannel Partner/ Reseller/ Distributor · 17 May 2021epay supports Revolut's global expansion into 36 countries and opens up new digital and mobile sales channel for brand partner network. Global partner for digital value-added services.
• LekkerlandcoreTechnology or Integration · 17 March 2021Digital ID solution for retail with no media discontinuity. New on-site identification via electronic identity card generating additional potential for retail.
• Bluecode InternationalcoreTechnology or Integration · 16 March 2021Strategic cooperation announced during EHI Innovation Days. Partnership expanding scope of HUAWEI Pay and enabling retailers to activate HUAWEI Pay quickly through epay.
• Circle K IrelandminorChannel Partner/ Reseller/ Distributor · 18 December 2020epay gift cards available in Circle K stores nationwide for online gaming, streaming, and food delivery services (Spotify, PlayStation, Just Eat, Xbox).
• ALDIminorChannel Partner/ Reseller/ Distributor · 16 December 2020New ALDI voucher webshop for corporate partners at www.aldi-geschenkgutschein.de. Digital incentive platform for business customers.
• Müller (Swiss)minorChannel Partner/ Reseller/ Distributor · 10 December 2020Alipay available as payment method in 60 Swiss branches of Müller drugstore chain for Chinese customers.
• TVNOW (RTL)minorChannel Partner/ Reseller/ Distributor · 2 December 2020New TVNOW voucher card launched as prepaid payment method for streaming service, enabling access to new user groups in growing streaming market.
• Margot (Swiss)minorChannel Partner/ Reseller/ Distributor · 30 September 2020Alipay available in Swiss kiosk market for first time via Margot solution. Launch of scalable reseller model for franchises and cooperatives.
• Sparkasse Paderborn-DetmoldminorChannel Partner/ Reseller/ Distributor · 22 April 2020Partnership for equipping public transport system with terminals enabling cashless and contactless payment in buses.
• VodafoneminorStrategic or Co-development Partner · 12 November 2019Expanded collaboration to include couponing. epay ensures unique single-time redeemable coupons with digital solution opening new customer contact approach for Vodafone.
• AmazonminorChannel Partner/ Reseller/ Distributor · 13 December 2018Amazon.de Gift Cards launched in 3,350 stores in Eastern Europe (Czech and Poland) via epay distribution.
• Müller (Germany)minorChannel Partner/ Reseller/ Distributor · 24 October 2018Alipay available at Müller stores across Germany for Chinese tourists. Technical implementation by epay.
• WorldlinecoreTechnology or Integration · 14 April 2016Alliance to install YOMANI terminals from Worldline in telecommunications trade. Additional 600 terminals following first successful project in 2014.
• Spotify (via cadooz)minorChannel Partner/ Reseller/ Distributor · 14 July 2014cadooz (epay subsidiary) partnership with Spotify to distribute gift cards and voucher codes to business customers in 25 countries.
• PayPalcoreTechnology or Integration · 17 December 2013Digital gift card content through PayPal's Digital Gift store. epay provides digital gift codes to PayPal customers.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Blackhawk Network: Global leader in branded payment solutions, gift card distribution, and prepaid products with a network spanning hundreds of thousands of retail touchpoints. Closely comparable to epay's gift card and prepaid distribution business, but with broader geographic and category reach as a much larger incumbent.
• InComm Payments: Provider of prepaid products, gift card programs, and payment technology serving retailers and brand partners globally. Highly comparable to epay's prepaid/gift card distribution and merchant payment technology stack, with a similarly broad retail partner network.
• Worldline: One of Europe's largest payment service providers offering acquiring, merchant services, and payment terminals across the continent. Comparable to epay as both a payment processor and POS terminal supplier; existing partnership (YOMANI terminals) confirms overlap in product portfolio and customer base.
• Adyen: Global unified commerce and payment platform serving enterprise merchants across in-store, online, and mobile channels. Comparable to epay's payment & acquiring business as a competing full-stack provider for large European retailers and brands.
• Verifone: Global provider of payment terminals and merchant payment solutions for retailers, financial institutions, and hospitality operators. Comparable to epay on the POS terminal and merchant acquiring side, particularly in European retail deployments.
• Nexi: One of Europe's largest payment technology companies, providing acquiring, issuing, and merchant services across multiple European markets. Comparable to epay as both a payment processor and acquirer targeting enterprise retailers, with overlapping geographic footprint.
• Ingenico (Worldline): Established payment terminal and merchant solutions provider, now part of Worldline. Directly comparable to epay's POS terminal and merchant acceptance business, particularly in European retail deployments.

Direct peers

• Givex: Specialized gift card, loyalty, and prepaid platform serving multi-unit retailers and restaurants globally. Directly comparable to epay's issuing & loyalty and prepaid offerings, with similar target verticals and integrated POS approach.
• SumUp: European-headquartered payment service provider offering card acceptance, POS terminals, and business accounts to merchants across multiple markets. Comparable to epay's full-service payment and terminal proposition, with overlap in European retail and SMB segments.

Emerging players

• Tillo: API-first digital gift card distribution platform connecting brands and resellers globally. Comparable to epay's digital gift card distribution and brand-partner integration model, with a sharper focus on digital delivery rather than physical retail touchpoints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/epay_de
• Facebookfacebook.com/epay.now
• LinkedInlinkedin.com/company/transact-elektronische-zahlungssysteme-gmbh
• Instagraminstagram.com/epay.now

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transact Elektronische Zahlungssysteme GmbH