Noun Agency

What Noun Agency does

Noun Agency (legal entity Noun Agency LLC, also doing business as Noun) is an independent influencer marketing agency founded in New York City in 2015. The firm develops influencer partnerships, social content programs, and experiential activations for major consumer brands, positioning itself at the intersection of digital influence and real-world (IRL) brand experiences. Its portfolio of named enterprise clients includes Gatorade, where it serves as influencer marketing agency of record covering the Gatorade and Propel portfolios, as well as UNIQLO, Champion, Crocs, Suntory Global Spirits, and an Erewhon x Origins collaboration. Campaign work spans 360-degree influencer programs (e.g., the UNIQLO Lifewear Influencer Series with approximately 30 influencers and monthly e-commerce-linked deliverables), festival activations (e.g., Crocs' Fit Stop at Coachella and Stagecoach), multi-city product launch tours (e.g., Suntory's -196 vodka seltzer), and branded experiential events (e.g., the Origins Mega Mushroom launch brunch at The Ardor at The Edition Hotel in West Hollywood).

The business operates as a B2B professional services agency using a sales-led go-to-market motion, acquiring enterprise brand clients through direct relationships and business development. Revenue is generated through influencer marketing services, social content programs, and experiential marketing engagements, with retainer-style AOR arrangements for accounts such as Gatorade and project-based work for other clients. Noun is privately held, has no disclosed institutional investors or funding rounds, and reports a headcount of 11-50 employees. Core technology is not publicly disclosed and there are no APIs, SDKs, patents, or AI/ML capabilities referenced in available materials; the agency's competitive proposition rests on creative concepting, creator network curation, and live event execution rather than proprietary platforms or tooling.

Name

Noun Agency

Legal name

Noun Agency LLC

Website

https://nounagency.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Noun Agency is an independent NYC-based influencer marketing agency founded in 2015 that develops influencer partnerships, social content programs, and experiential activations for major consumer brands including Gatorade, UNIQLO, Champion, Crocs, Suntory Global Spirits, and Origins.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Brand Partnerships & Endorsement Agencies (MPAIAGAF)

Keywords

• Influencer marketing services
• Experiential marketing agency
• Social content programs
• Creator marketing campaigns
• Brand activation services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Influencer Marketing Agency Services: Noun Agency generates revenue as an independent influencer marketing agency providing services to consumer brands. They develop influencer partnerships, programs, social content, and experiences. The agency acts as Agency of Record for clients like Gatorade, suggesting retainer or ongoing engagement revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Noun Agency is an independent influencer marketing agency that develops influencer partnerships, social content programs, and experiential brand activations for major consumer brands. The firm operates as an Agency of Record for clients such as Gatorade, producing culturally relevant campaigns that merge digital and in-real-life storytelling to drive brand awareness, creator content, and earned media.

Product overview

Noun Agency is an independent influencer marketing agency founded in NYC in 2015, offering a unified service platform that combines influencer partnerships, social content programs, and experiential marketing activations. The agency's core offering centers on crafting breakthrough cultural moments through the intersection of influence and real-world experience, working with brands across beauty, sports nutrition, fashion, lifestyle, and spirits categories. Their portfolio includes strategic campaigns like the Champion 'Get it Girl' campaign, UNIQLO Lifewear Influencer Series, Crocs The Fit Stop festival activation, and the -196 vodka seltzer U.S. launch. Noun serves as agency of record for Gatorade and supports clients including UNIQLO, Champion, Erewhon x Origins, Crocs, and Suntory Global Spirits.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Services Full-service influencer marketing agency offering strategic influencer partnerships, campaign development, social content creation, and experiential activations for consumer brands.
• Experiential Marketing Creation and production of real-world brand experiences and activations that generate influencer content and cultural moments, online and IRL.
• Social Content Programs Development of influencer-driven social media content with deliverables, tracking mechanisms, and e-commerce sales integration for consumer brands.
• Gatorade Influencer Partnership Program Ongoing influencer marketing agency of record engagement for Gatorade and Propel, covering influencer partnerships, social content, programs, and brand experiences.
• UNIQLO Lifewear Influencer Series Comprehensive 360 influencer program for UNIQLO with approximately 30 influencers, monthly deliverables, and trackable content tied to e-commerce sales.
• Champion 'Get it Girl' Campaign Influencer-driven brand campaign for Champion featuring Saweetie as Global Culture Consultant and a Champion Circle ambassador team of 12 female collegiate athletes.
• Crocs The Fit Stop Creator-driven fashion activation at Coachella and Stagecoach festivals, inviting influencers to customize Crocs with exclusive Jibbitz and generating user-generated content and social buzz.
• -196 Vodka Seltzer U.S. Launch Campaign Creator-led campaign for Suntory Global Spirits launching Japan's #1 vodka seltzer -196 in the U.S., including a three-city influencer event tour (NYC, Miami, LA) and Head in the Clouds Music Festival Konbini pop-up.
• Erewhon x Origins Mega Mushroom Launch Activation Botanical, mushroom-inspired influencer brunch activation at The Ardor at The Edition Hotel in West Hollywood, featuring a branded photo experience and farmers market environment for the Origins Mega Mushroom Skin Concentrate launch.

Quantifiable outcome

• The Lifewear Influencer Series partnered UNIQLO with close to 30 influencers, each with monthly deliverables centered around unique and trackable content driving sales on the brand's e-commerce.
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• GatoradecoreGTM or Marketing PartnerNoun is Gatorade's influencer marketing agency of record, developing influencer partnerships, programs, social content, and experiences across their product portfolio including Gatorade and Propel. This is a primary, ongoing client relationship where Noun serves as the brand's dedicated influencer marketing partner.
• UNIQLOcoreGTM or Marketing PartnerNoun supports UNIQLO across its campaigns, initiatives, and new product launches, producing influencer social content programs and activations. Created the Lifewear Influencer Series - a comprehensive 360 influencer program partnering the brand with approximately 30 influencers.
• ChampioncoreGTM or Marketing PartnerNoun helped Champion launch the 'Get it Girl' campaign highlighting female athletes, creating a partnership making Saweetie the brand's first-ever Global Culture Consultant and forming 'The Champion Circle' with 12 female collegiate athletes.
• CrocsflagshipGTM or Marketing PartnerNoun partnered with Crocs to launch The Fit Stop, a creator-driven fashion pit stop for Coachella and Stagecoach. This was Crocs' first major festival activation at these events.
• Suntory Global SpiritscoreGTM or Marketing PartnerNoun Agency helped Suntory Global Spirits launch Japan's #1 vodka seltzer -196 in the U.S. through a series of creator-led activations including a three-city influencer tour (NYC, Miami, LA) with Kevin Jonas-hosted events.
• ErewhonminorGTM or Marketing PartnerNoun collaborated with Origins and Erewhon for the Mega Mushroom Skin Concentrate launch, producing a botanical, mushroom-inspired influencer brunch at The Ardor at The Edition Hotel in West Hollywood.
• OriginsminorGTM or Marketing PartnerNoun concepted and produced the influencer activation for Origins' new Mega Mushroom Skin Concentrate launch at Erewhon, curating a guestlist of beauty influencers and media for the event.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Obviously: Obviously is a global influencer marketing agency that plans and executes creator-led campaigns for enterprise brands. It is directly comparable to Noun in services, target clients (major consumer brands), and AOR-style engagement model.
• Whalar: Whalar is a creator economy agency representing and managing creators while running influencer campaigns for brands. It overlaps with Noun on the influencer marketing + cultural-moments positioning for consumer-brand clients.
• Day One Agency: Day One is a Brooklyn-based agency focused on influencer marketing, experiential, and social-first campaigns for consumer brands. Its combined influencer + IRL activation offering closely mirrors Noun's hybrid model.
• GALE: GALE is a creative, data, and influencer marketing agency serving major consumer brands with integrated campaigns. It competes with Noun for similar enterprise AOR and project engagements in fashion, beauty, and beverage.
• Talent Resources Sports: Talent Resources is an influencer, talent, and experiential marketing agency representing athletes, creators, and brands. It overlaps with Noun on talent-driven campaigns and brand activations for consumer-facing marketers.

Broad incumbents

• PMG: PMG is a global independent media and marketing agency that operates influencer marketing as part of a broader digital, commerce, and media-buying portfolio. Comparable because it competes for the same enterprise consumer-brand budgets, though it is much larger and not specialist.
• VaynerMedia: VaynerMedia is a large digital-first agency running social, creator, and brand storytelling for Fortune 500 marketers. It is broader and bigger than Noun but operates in the same social/influencer space serving similar enterprise consumer-brand clients.
• We Are Social: We Are Social is a global social media agency with influencer marketing, content, and cultural insights capabilities. It is a broader incumbent in the same category as Noun, often working with large consumer brands on culturally driven campaigns.
• Momentum Worldwide: Momentum Worldwide is a global experiential marketing agency within the IPG portfolio. It is comparable on the experiential activations side of Noun's offering, though typically larger and broader in scope.

Emerging players

• Captiv8: Captiv8 combines an influencer marketing platform with agency services, helping brands source creators and measure campaigns. It overlaps Noun's client base but adds a proprietary tech stack, posing a competitive threat to services-only shops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/noun-agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noun Agency