Songfest

What Songfest does

Songfest is a Mumbai-based digital music content agency founded in 2017 by Gaurav Dagaonkar and Meghna Mittal. The company creates viral branded digital content — including ad films, music IPs, music videos, podcasts, and web series — for consumer brands and OTT platforms, and operates an Influencer Collaborations service that books a roster of singers, TV celebrities, cricketers, and TikTok stars (including Dwayne Bravo, Monali Thakur, Shaan, Shakti Mohan, and Shivangi Joshi). Its core technology is a content creation platform anchored by a proprietary catalog of 250+ original songs and a community product, Songfest Circle, that connects musicians, mentors, investors, and industry experts for sync opportunities.

Songfest monetizes through four streams: project-based branded content solutions for enterprise marketing clients, music licensing to OTT platforms and record labels, influencer-facilitated brand campaigns, and advertising revenue from its owned Songfest India YouTube channel. Pricing is quote-driven with no disclosed tiers. Named clients include Mars-Wrigley, Mamaearth, Saregama, Hike Sticker Chat, ALT Balaji, and Magicpin, with case-study campaigns reaching 10M–32M views. The company is privately held, India-domiciled, operates with a 1–10 person team, and has not disclosed external funding.

Name

Songfest

Legal name

Songfest India

Website

https://songfest.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Songfest is a Mumbai-based digital music content agency that creates viral branded campaigns, music IPs, and influencer-led content for consumer brands and OTT platforms, leveraging a 250+ song library and celebrity roster.

Ownership category

akta.pro rank

Product category

Branded Music Content & Digital Marketing Services

NAICS

Record Production and Distribution (51225), Music Publishers (512230)

SIC

Services-Advertising Agencies (7311), Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Music Supervision Services (MPAIALAB)

akta.pro secondary industry

Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)

Keywords

• Branded music content
• Music licensing services
• Influencer marketing campaigns
• Digital content production
• Music IP creation

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Branded Content Solutions: End-to-end branded content creation services including campaign conceptualization, design, production, and marketing across social media platforms for brands seeking viral digital content.
2. Music Licensing: Original music licensing to OTT Platforms, Record Labels, and Production Houses. The company creates and owns music IPs that generate licensing revenue through third-party content use.
3. Influencer Collaborations: Facilitating collaborations between brands and influencers/artists across various genres and formats including singers, TV celebrities, TikTok stars, and cricketers for brand campaigns.
4. YouTube Channel Revenue: Revenue from Songfest India's YouTube channel through views, engagement, and potentially music content monetization.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Songfest is a music content company that creates viral digital content including ad films, music IPs, music videos, podcasts, and web series for brands. It offers end-to-end branded content solutions covering design, production, and marketing across social media platforms, a library of over 250 original songs available for licensing to OTT platforms and record labels, and access to a roster of celebrities and influencers for brand campaigns.

Product overview

Songfest is a music content and brand solutions company that creates viral digital content including Ad films, Music IPs, Music videos, Podcasts, and web series. The company operates two main product lines: Brand Solutions (design, produce, and market branded campaigns) and Music Solutions (music curation with 250+ original songs). Additional offerings include Influencer Collaborations with a roster of artists, the Songfest India YouTube Channel as an owned content platform, and Songfest Circle, a music creators community platform providing sync opportunities, networking, and revenue streams. The company works with clients like Mars-Wrigley, Mamaearth, Saregama, and Magicpin, collaborating with celebrities and influencers to deliver campaigns across social media and OTT platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Solutions End-to-end branded content solutions covering conceptualization, design, production, and marketing of original campaigns aligned with a brand's positioning, target audience, and values. Delivered for enterprise brands across YouTube, Instagram, Facebook, TikTok, and OTT platforms with PR integration.
• Music Solutions
• Influencer Collaborations
• Songfest Circle Community platform for musicians, mentors, investors, and industry experts providing sync opportunities in films, branded campaigns, and OTT content, plus networking and revenue generation streams for music creators.
• Songfest India YouTube Channel

Quantifiable outcome

• 10 million+ views for Doublemint Freshtake campaign in 2 music videos
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• Monali ThakurcoreGTM or Marketing PartnerCelebrity singer collaborated with Songfest for music content creation. An established Bollywood playback singer bringing mainstream appeal to brand campaigns.
• ShaancoreGTM or Marketing PartnerCelebrity singer collaborated with Songfest for music content creation. Renowned Indian singer bringing wide audience reach to brand campaigns.
• Shakti MohancoreGTM or Marketing PartnerDance celebrity featured in 'The Chamiya Song' for Hike Sticker Chat campaign. Over 20 million views achieved for the collaboration.
• Dwayne BravocoreGTM or Marketing PartnerWest Indies cricketer and celebrity featured in 'The Chamiya Song' music video. Brings international sports celebrity appeal to campaigns.
• Shivangi JoshicoreGTM or Marketing PartnerTV celebrity collaborated with Songfest for brand campaigns. Known for television presence bringing loyal fan following to campaigns.
• Vijay RaazcoreGTM or Marketing PartnerActor featured in Magicpin's viral commercial 'The Bread Ad'. Comedy actor bringing entertainment value to brand messaging.
• Mars-WrigleycoreStrategic or Co-development PartnerMajor confectionery brand partnered with Songfest for Doublemint Freshtake music IP campaign. Created regional language music videos achieving 10 million+ views.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pocket Aces: Indian digital entertainment company operating branded content brands (FilterCopy, Dice Media) and a creator network, producing viral video content for brands and platforms. Closely comparable to Songfest's branded content + influencer + YouTube model in the same Indian market.
• The Viral Fever (TVF): India's leading digital content company producing branded entertainment, web series, and viral videos for consumer brands. Comparable business model to Songfest with a focus on branded content creation and digital distribution, though TVF is significantly larger and has its own talent/IP portfolio.
• Hoopr Audio: India-based music licensing platform offering original music for creators, brands, and OTT content, providing sync and royalty-cleared tracks. Direct peer to Songfest's music licensing stream and the Songfest Circle creator-community thesis.

Broad incumbents

• Saregama India (RPSG Group): One of India's oldest and largest music labels with a deep catalog of IPs that it licenses to OTT platforms, brands, and production houses. Comparable in music IP ownership and sync licensing business, but operates at vastly greater scale as a publicly listed incumbent.
• T-Series (Super Cassettes Industries): India's largest music label and film production house, with massive music IP, YouTube distribution, and branded content capabilities. Comparable across music IP, YouTube channel monetization, and film/OTT licensing, but at incomparably larger scale.
• Tips Industries: Indian music label and film production house that owns Bollywood music IPs and licenses them to OTT, films, and advertising. Comparable to Songfest's music IP licensing business, with a much larger legacy catalog and broader distribution.
• Wavemaker India: WPP-owned media and content agency in India that plans and buys digital media and creates branded content for major advertisers. Comparable to Songfest's branded content + media planning function, but part of a global network with much larger scale.

Emerging players

• Pepper Content: India-based content marketplace connecting brands with freelance creators, writers, and producers for content marketing. Comparable to Songfest's B2B branded content model with a marketplace/tech-platform layer rather than a celebrity-driven agency approach.
• Plixxo (POPxo): India-based influencer marketing platform connecting brands with creators for social campaigns. Partial overlap with Songfest's influencer collaboration stream, but operates as a self-serve platform rather than a curated agency.
• Qoruz: Indian influencer marketing and creator analytics platform that helps brands discover creators, run campaigns, and measure ROI. Adjacent to Songfest's influencer collaboration business, with a more technology- and data-driven approach versus a curated agency model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GauravDagaonkarMusic
• Facebookfacebook.com/SongfestIndia
• LinkedInlinkedin.com/company/songfest
• Instagraminstagram.com/songfestindia
• Xx.com/songfestindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Songfest