Qoruz
Qoruz is a Bengaluru-based AI-powered creator intelligence and influencer marketing platform that helps brands and agencies discover, evaluate, and collaborate with influencers across Instagram, YouTube, Twitter, Facebook, and LinkedIn, serving 500+ brands including Amazon, Flipkart, and L'Oréal.
- Company typePrivate
- Founded2015
- HeadquartersBengaluru, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Qoruz firmographics
Firmographics- Name
- Qoruz
- Legal name
- Datrux Systems Pvt Ltd
- Website
- https://qoruz.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Qoruz is a Bengaluru-based AI-powered creator intelligence and influencer marketing platform that helps brands and agencies discover, evaluate, and collaborate with influencers across Instagram, YouTube, Twitter, Facebook, and LinkedIn, serving 500+ brands including Amazon, Flipkart, and L'Oréal.
- Ownership category
- akta.pro rank
Where Qoruz is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Qoruz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based SaaS revenue model with tiered plans (Free, Premium, Enterprise). The company reports 80-85% SaaS retention rates.
- Marketplace Commission: Hybrid marketplace and SaaS model that connects brands with creators, potentially earning commissions on transactions.
- Subscription SaaS: Subscription models ranging from ₹499 to ₹3,000 per month for marketing professionals seeking to identify influencers, manage campaigns, and track performance analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for freelancers and small agencies with basic creator search and insights |
| Subscription | Monthly | Premium plan for D2C brands and agencies with advanced features |
| Subscription | Annual | Enterprise plan tailored for top brands or agencies with dedicated support |
| Subscription | Monthly | Industry-standard subscription range for influencer marketing platforms |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Qoruz product offering
Product offeringCore offering
Qoruz provides an AI-powered creator intelligence platform that enables brands and agencies to discover influencers across social platforms, run data-driven influencer campaigns, and measure performance. The core Qoruz AI product combines influencer search, campaign management, competitor benchmarking, fraud detection, and outreach automation, supported by sub-modules such as Qoruz Scout, Qoruz Radar, Qoruz Recon and Qoruz Rewards.
Product overview
Qoruz operates as a hybrid marketplace and SaaS creator intelligence platform comprising multiple integrated products and modules. The core Qoruz AI platform combines influencer discovery, insights, campaign reporting, and media planning with AI-powered scoring and fraud detection. The product suite includes Qoruz Scout (discovery), Qoruz Radar (social listening), Qoruz Recon (performance benchmarking), and Qoruz Rewards (influencer gifting) as core modules, supplemented by Qoruz Flex (tiered subscription) and Qoruz Brain (advanced AI analytics) as premium add-ons. Additional offerings include white-label solutions (Omnifluence), enterprise services (role-based access, dedicated CSM, bespoke integrations), competitor analysis tools, and curated content resources including case studies, industry reports, and influencer rankings. The platform integrates with YouTube, Instagram, Facebook, Twitter, and LinkedIn for multi-platform creator intelligence, serving over 500 brands including Amazon, Flipkart, and L'Oréal with access to more than 40 lakh (4 million+) creators.
Differentiator
Problem solved
Functional benefit
Brands
- Qoruz Scout: Built to help brands discover, qualify, and collaborate with real and relevant influencers and content creators.
- Qoruz Radar
- Qoruz Recon
- Qoruz Rewards
- Omnifluence
Products and services
- Qoruz AI AI-powered creator intelligence platform providing influencer discovery with 20+ filters, real-time insights, competitor analysis, trend identification and natural-language search across 25M+ assets for brand marketing teams.
- Qoruz Scout Discovery and qualification module that helps brands discover, qualify and collaborate with real and relevant influencers and content creators, using AI-powered search and filtering.
- Qoruz Radar Social listening tool that monitors both paid and organic influencer conversations about brands, providing real-time brand mention tracking and competitive intelligence.
- Qoruz Recon Performance benchmarking tool that benchmarks influencer program performance over time, monitors competition and surfaces content inspiration through topic following.
- Qoruz Rewards Influencer gifting and incentive platform enabling brands to give online influencers branded experiences and inspire them to share brand messages.
- Qoruz Flex Tiered SaaS subscription product for marketers and agencies with Free, Premium and Enterprise plans offering creator search, advanced filters, historical cost data, campaign reports and brand analysis.
- Omnifluence White-label influencer marketing platform powered by Qoruz for Omnicom Media Group, with custom branding, reporting and bespoke integrations for agency use.
- Qoruz Agency Partnership Program Partnership program enabling agencies to access Qoruz's creator database and tools for managing client influencer campaigns, with onboarding, lead generation, promotional support and white-labeling.
Quantifiable outcome
- 200+ discovery hours saved for Titan campaigns
- +5 more outcomes
Companies that use Qoruz
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Qoruz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability9 records
Feature7 records
Qoruz partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- YouTubecoreIntegration with YouTube Creator Partnerships API provides Qoruz access to first-party data for content creators enrolled in YouTube Partner Program. Enables brands to better evaluate creator audiences and performance for campaign planning with verified engagement data.
- Omnicom Media GroupcoreOmnifluence, the influencer marketing platform of Omnicom Group Ltd, powered by Qoruz. Helps identify and select ideal creators for campaigns with real-time analytics and campaign optimization. Qoruz provides dedicated team support.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Qoruz competitors and assessment
Company assessmentDirect peers
- Grin: Grin is a leading global influencer marketing platform serving enterprise brands with creator discovery, relationship management, and campaign analytics — directly comparable to Qoruz's core SaaS offering and explicitly listed by Qoruz as a competitor.
- Upfluence: Upfluence is an all-in-one influencer marketing platform offering creator search, outreach, and analytics for brands and agencies. Listed by Qoruz as a competitor on its comparison page, it competes head-to-head for mid-market and enterprise brand accounts.
- Traackr: Traackr is an enterprise influencer marketing platform focused on brand safety, creator discovery, and performance analytics. Listed by Qoruz as a competitor, it competes particularly in the global enterprise tier that Qoruz is targeting.
- Klear (Meltwater): Klear is a creator intelligence platform now owned by Meltwater, offering influencer discovery, audience analytics, and campaign management. Listed by Qoruz as a competitor and significantly scaled through Meltwater's enterprise distribution.
- CreatorIQ: CreatorIQ is an enterprise-grade creator marketing cloud serving global brands with discovery, workflow, and analytics. Closely comparable to Qoruz's enterprise SaaS tier with significantly deeper enterprise penetration and capital.
- Aspire (formerly AspireIQ): Aspire is an influencer marketing platform with creator marketplace, discovery, and campaign management. Closely aligned to Qoruz's hybrid marketplace + SaaS model and competing for similar mid-market and enterprise brand budgets.
- Influencer.in: Influencer.in is an India-focused influencer marketing platform offering creator discovery and campaign management. Listed by Qoruz as a competitor on its comparison page, it is the most direct regional peer competing in the same Indian SMB and mid-market segment.
- Unbox Social: Unbox Social is an India-based social media analytics and influencer marketing platform. Listed by Qoruz as a competitor, it competes directly for Indian brand and agency budgets with comparable analytics features.
Emerging players
- HypeAuditor: HypeAuditor is an AI-powered influencer analytics and fraud detection platform. Overlaps with Qoruz's Creator Authority Score and fraud detection features, particularly relevant for brand-side creator vetting workflows.
- Brand24: Brand24 is a social listening and media monitoring platform with influencer identification capabilities. Overlaps with Qoruz's Qoruz Radar module and competitive intelligence features for brands seeking creator and brand mention analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Qoruz social profiles
Digital presenceQoruz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qoruz leadership team
Management profileNumber of profiles
Profiles2 records
Qoruz subsidiaries and ownership
Company hierarchySubsidiaries5 records
Qoruz funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qoruz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qoruz
What does Qoruz do?
Qoruz provides an AI-powered creator intelligence platform that enables brands and agencies to discover influencers across social platforms, run data-driven influencer campaigns, and measure performance. The core Qoruz AI product combines influencer search, campaign management, competitor benchmarking, fraud detection, and outreach automation, supported by sub-modules such as Qoruz Scout, Qoruz Radar, Qoruz Recon and Qoruz Rewards.
Is Qoruz a public or private company?
Qoruz is a private company. It is classified as venture growth investor backed and is currently operating.
When was Qoruz founded?
Qoruz was founded in 2015. It employs 101 to 250 people.
Where is Qoruz based?
Qoruz is headquartered in Bengaluru, India, in the Asia region.
How does Qoruz make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are marketplace Commission and subscription SaaS.
Who are Qoruz's main competitors?
Direct peers on record are Grin, Upfluence, Traackr, Klear (Meltwater), CreatorIQ, Aspire (formerly AspireIQ), Influencer.in and Unbox Social. Emerging players are HypeAuditor and Brand24.
Does Qoruz have an API?
No public API is recorded for Qoruz.