Wedit
Wedit is a bootstrapped DIY wedding videography service that rents iPod Touch cameras to engaged couples for guest-POV video capture at weddings, with optional in-house professional editing. The company serves individual US couples primarily through direct e-commerce and wedding marketplace listings on The Knot and WeddingWire.
- Company typePrivate
- Founded2012
- HeadquartersDetroit, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wedit does
Wedit (Wedit LLC) is a privately held, bootstrapped direct-to-consumer wedding videography service founded around 2010 and headquartered in West Bloomfield, Michigan. The company operates a DIY guest-camera rental model: engaged couples rent 3, 4, or 5 iPod Touch devices ($399–$499 depending on package size) that they distribute to wedding guests to capture HD 1080p video and photos from multiple points of view during the event. Captured footage is hosted in the cloud for one year, allowing couples to view, download, and share their content. Wedit complements — rather than replaces — professional videographers, and positions itself as a cost-efficient way to capture candid guest-POV coverage that single-camera professionals typically miss.
The company's revenue model blends one-time rental fees with optional professional services add-ons. Editing packages include a 3–5 minute Highlight ($199), a 40+ minute Full Length video ($299), or a Combo bundle ($474), all performed by on-staff editors with one round of revisions included. A Raw Footage USB drive ($85) offers physical delivery of unedited content. Distribution is primarily direct via wedit.com e-commerce, supplemented by vendor marketplace listings on The Knot and WeddingWire, and a ShareASale-powered affiliate program paying wedding industry professionals $50 per referral. Operations are U.S.-only with limited Canada accommodation, supported by a sub-10-person team.
Wedit has remained small and capital-efficient since inception, with a single disclosed $75,000 seed from Bizdom in 2010 and no subsequent institutional funding. The company has accumulated niche brand recognition, including 'As Seen on The Knot' status and a 2018 Metro Detroit Weddings feature, but operates as a focused niche product rather than a venture-scale platform. Its technology stack is deliberately simple — commodity iPod hardware, third-party cloud hosting, and manual editing — keeping capex and headcount requirements low while serving a fragmented long tail of one-time wedding customers.
Wedit firmographics
Firmographics- Name
- Wedit
- Legal name
- Wedit LLC
- Website
- https://wedit.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wedit is a bootstrapped DIY wedding videography service that rents iPod Touch cameras to engaged couples for guest-POV video capture at weddings, with optional in-house professional editing. The company serves individual US couples primarily through direct e-commerce and wedding marketplace listings on The Knot and WeddingWire.
- Ownership category
- akta.pro rank
Wedit industry classification
Industry- Product category
- Wedding Videography Services
- NAICS
- Audio and Video Equipment Manufacturing (3343), Photofinishing Laboratories (except One-Hour) (812921)
- SIC
- Photographic Equipment & Supplies (3861), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Webcams & Video Capture Peripherals (HDACAFAG)
- akta.pro secondary industry
- Wearable Cameras & Clip-on Tech (CRACAIAJ)
Keywords
Where Wedit is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wedit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Camera Rental: One-time rental of iPod Touch cameras for wedding events. Packages include 5, 4, or 3 cameras with hosting of raw footage for one year. Pricing ranges from $399-$499 depending on package size.
- Professional Editing Services: Optional add-on editing services including Highlight (3-5 min video for $199), Full Length (40+ min video for $299), or Combo package ($474). Editing is performed by on-staff professional editors.
- Raw Footage USB: Physical USB drive containing all raw photos and videos from the wedding event. Sold as an add-on product for $85.
- Affiliate/Referral Program: Partner program where wedding industry professionals earn $50 commission on sales through Refer to Earn program, or pass savings to clients via exclusive discount codes through Refer to Save program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 5 Camera Package - Full wedding coverage with maximum guest POV capture |
| Unit Pricing | Pay-as-you-go | 4 Camera Package - Mid-size wedding option |
| Unit Pricing | Pay-as-you-go | 3 Camera Package - Entry-level wedding coverage |
| Unit Pricing | Pay-as-you-go | Highlight Editing Package |
| Unit Pricing | Pay-as-you-go | Full Length Editing Package |
| Unit Pricing | Pay-as-you-go | Combo Package - Highlight + Full Length |
| Unit Pricing | Pay-as-you-go | Raw Footage USB Add-on |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Wedit product offering
Product offeringCore offering
Wedit rents iPod Touch cameras (3, 4, or 5 units) to engaged couples for their wedding events, where guests use the devices to capture HD 1080p video and photos. All raw footage is hosted on Wedit's cloud platform for one year for viewing, downloading, and sharing. The company additionally offers optional on-staff professional editing services that produce 3–5 minute highlight videos, 40+ minute full-length videos, or a bundled combo, plus a physical Raw Footage USB add-on.
Product overview
Wedit is a DIY wedding videography platform offering a camera rental service paired with optional professional editing. The core product is the rental of iPod Touch cameras (3, 4, or 5 devices) that couples distribute to wedding guests to capture footage from multiple perspectives. Customers can purchase editing add-ons (Highlight, Full Length, or Combo packages) where Wedit's on-staff editors compile the raw footage into polished videos. An optional Raw Footage USB add-on delivers all unedited content. The platform also operates two partner programs: a Refer-to-Save discount code program for wedding industry vendors, and a Refer-to-Earn affiliate program through ShareASale for commission-based promotions.
Differentiator
Problem solved
Functional benefit
Products and services
- Camera Rental Package Rental of 3, 4, or 5 iPod Touch cameras that capture HD 1080p video and photos with onboard microphones, distributed to wedding guests to record events from multiple perspectives; includes cloud hosting of all raw footage for one year.
- Highlight Editing Package Professional editing add-on producing a 3-5 minute highlight video from the raw camera footage, performed by on-staff editors with one round of small re-edits included.
- Full Length Editing Package Professional editing add-on producing a 40+ minute full-length video from the raw camera footage, performed by on-staff editors with one round of small re-edits included.
- Combo Editing Package Bundled editing package that includes both the 3-5 minute Highlight video and the 40+ minute Full Length video at a combined price.
- Raw Footage USB Physical USB drive containing all unedited photos and videos captured during the wedding event, available as an add-on purchase for $85.
Quantifiable outcome
- Saves couples money compared to traditional full-service wedding videography
- +2 more outcomes
Companies that use Wedit
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Wedit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wedit partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ShareASalecoreThird-party affiliate network used by Wedit for tracking partner referrals and managing commission payments. Wedding industry professionals sign up through ShareASale to become affiliates and earn $50 per sale.
- The KnotcoreMajor wedding planning marketplace platform where Wedit maintains a vendor profile with 'As Seen on The Knot' recognition, allowing couples to discover and book Wedit services.
- WeddingWirecoreLeading wedding vendor directory and marketplace platform. Wedit maintains a verified partner profile for customer discovery and reviews.
- Wedding Industry Professionals (Referral Partners)minorWedding planners, photographers, caterers, and other vendors who refer clients to Wedit. Partners earn $50 commission per sale through Refer to Earn program or offer exclusive discounts through Refer to Save program.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Wedit competitors and assessment
Company assessmentBroad incumbents
- ShootProof: ShootProof is a photography business management platform including gallery delivery, contracts, and marketing tools. It is adjacent to Wedit's media delivery and editing services, serving professional photographers who are also Wedit's affiliate referral partners.
- WeddingWire: WeddingWire is a leading wedding vendor directory and planning platform operating globally. Like The Knot, it serves engaged couples planning weddings and is a key distribution and discovery channel for Wedit's services.
- Zola: Zola is a venture-backed wedding planning platform offering registry, websites, vendor connections, and paper goods. It operates in the same wedding services space with broader offerings that could complement or compete with Wedit's narrow DIY video focus.
- The Knot Worldwide: The Knot is the dominant US wedding planning marketplace. While not a direct video service, it serves the same engaged-couple customer base and is Wedit's most important distribution channel through its vendor marketplace and 'As Seen on The Knot' badge.
Regional players
- EverPresent: EverPresent provides photo and video digitization, organization, and editing services primarily in the Northeast US. It offers adjacent service capabilities to Wedit's editing and footage-hosting offerings for consumers digitizing legacy media.
Emerging players
- Wedio: Wedio is a camera and gear sharing platform for filmmakers and creators. It shares the rental business model with Wedit but serves professional content creators rather than wedding guests and lacks the integrated editing service layer.
Direct peers
- Wedbox: Wedbox offers a similar DIY wedding video concept where guests record messages and footage. It competes in the same niche with overlapping customer base of engaged couples and a comparable guest-captured-content model.
- ShareGrid: ShareGrid is a peer-to-peer camera and gear rental marketplace operating in major metros. It runs a rental model comparable to Wedit's camera rental service but serves professional filmmakers and photographers via marketplace dynamics rather than direct ownership of inventory.
- LensRentals: LensRentals is a leading camera and lens rental service serving professional photographers and videographers. It uses a similar rental business model to Wedit with comparable logistics, insurance, and shipping infrastructure but focuses on professional cinematography gear.
- BorrowLenses: BorrowLenses is a major online camera and lens rental company serving photographers and videographers. It operates an identical rental business model to Wedit but specializes in higher-end professional equipment rather than wedding-specific consumer-grade cameras.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Wedit social profiles
Digital presenceWedit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wedit leadership team
Management profileNumber of profiles
Wedit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wedit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wedit
What does Wedit do?
Wedit rents iPod Touch cameras (3, 4, or 5 units) to engaged couples for their wedding events, where guests use the devices to capture HD 1080p video and photos. All raw footage is hosted on Wedit's cloud platform for one year for viewing, downloading, and sharing. The company additionally offers optional on-staff professional editing services that produce 3–5 minute highlight videos, 40+ minute full-length videos, or a bundled combo, plus a physical Raw Footage USB add-on.
Is Wedit a public or private company?
Wedit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wedit founded?
Wedit was founded in 2012. It employs 1 to 10 people.
Where is Wedit based?
Wedit is headquartered in Detroit, United States, in the North America region.
How does Wedit make money?
Four revenue lines are on record. Camera Rental is the primary driver. The others are professional Editing Services, raw Footage USB and affiliate/Referral Program.
Who are Wedit's main competitors?
Broad incumbents on record are ShootProof, WeddingWire, Zola and The Knot Worldwide. EverPresent is listed as a regional player. Wedio is listed as an emerging player. Direct peers are Wedbox, ShareGrid, LensRentals and BorrowLenses.
Does Wedit have an API?
No public API is recorded for Wedit.
What industry is Wedit in?
Wedit's product category is Wedding Videography Services. Its primary akta.pro industry code is HDACAFAG, Webcams & Video Capture Peripherals, with a secondary code of CRACAIAJ, Wearable Cameras & Clip-on Tech. Its NAICS code is 3343 and its SIC code is 3861.