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Quality Meats Creative

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uuid000d4l7

Namestring
Quality Meats Creative
Company typeenum
Private
Founded yearint
2020
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersChicago, United States
HQ citystring
Chicago
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
advertising agency services, creative campaign development, brand platform creation, social-first advertising, consumer brand marketing
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Advertising Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Creative Advertising Services
TypeProfessional Services
Description

Quality Meats Creative operates as an advertising agency providing campaign creative and marketing services to brand clients. Revenue is generated through professional services fees for campaign development, creative production, and strategic marketing execution. The agency has been engaged by Molson Coors (Keystone Light), MANSCAPED® (Super Bowl campaign), Ooni, Canva, and Mr. Submarine, indicating a project-based and retainer-based client engagement model.

prnewswire.com
Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Quality Meats Creative is a Chicago-based advertising agency that develops creative advertising campaigns and brand platforms for consumer brands. The agency's work spans social-first campaign development, integrated brand storytelling, and large-scale broadcast work including Super Bowl advertising.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • MANSCAPED® achieved its first-ever Super Bowl commercial debut — a landmark brand milestone — through Quality Meats' campaign.
Product overview1 text field

Quality Meats is an advertising agency that provides creative advertising and marketing campaign services to clients. The company creates advertising campaigns, such as the 'Most American Light Apple Beer in America' social-first campaign for Keystone Light's Kapple product launch, and has been hired by clients including Canva.

Product and service1 record
1Creative Advertising Campaign Services
CategoryAdvertising Services
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership5 partners
Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2026-05-07
Description

Quality Meats served as the advertising agency of record for the launch of Keystone Light's limited-time apple-flavored beer 'Kapple.' The agency created the 'Most American Light Apple Beer in America' social-first campaign, targeting summer occasions nationwide. The partnership demonstrates Quality Meats' ability to execute large-scale national CPG product launches for major beverage companies.

Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2026-03-20
Description

Ooni, a cooking appliance brand, shifted its media operations from in-house and hired Quality Meats as its external creative agency. The partnership reflects trust in Quality Meats' ability to manage brand marketing responsibilities previously handled internally.

Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2026-03-20
Description

Design software platform Canva hired Quality Meats for creative services, indicating the agency's ability to serve technology and software companies beyond traditional CPG and consumer goods clients.

Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2026-02-03
Description

Quality Meats produced MANSCAPED®'s first-ever Super Bowl commercial 'Hair Ballad,' featuring singing hairball monsters. The campaign introduced MANSCAPED®'s new brand platform 'Mancare Your Everywhere™' and expanded into social media and retail activations. This tentpole campaign represents a major milestone for the client and a flagship creative achievement for the agency.

5Mr. Submarine
Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2025-11-07
Description

Mr. Submarine, a Chicago-area sandwich chain with 20 stores, engaged Quality Meats for a nostalgic 50th anniversary advertising campaign. The campaign included 50 throwback Chicago TV commercials and rebranding elements. This represents a smaller-scale local client engagement compared to the agency's national brand work.

chicagotribune.com
Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Iconic independent creative agency behind campaigns for Nike, Coca-Cola, and Old Spice. Directly comparable to Quality Meats as a founder-led independent shop known for culturally resonant, award-winning creative work for major consumer brands.

TypeDirect peer
Description

Independent creative agency known for bold campaigns for brands like Samsung, Google, and Activision. Highly comparable to Quality Meats in size, independent structure, and reputation for high-profile, culturally charged creative output.

TypeDirect peer
Description

Independent creative agency serving major consumer brands with an integrated model. Comparable to Quality Meats as a non-network independent competing for the same enterprise creative briefs.

TypeDirect peer
Description

Independent creative agency with offices in NYC and London, known for irreverent, high-profile campaigns. Directly comparable to Quality Meats as an independent creative shop competing for premium brand work.

5GUT
TypeEmerging player
Description

Fast-growing independent creative agency founded in 2018 with offices in Miami, Toronto, and Buenos Aires. Comparable to Quality Meats as a younger, culturally punchy independent that has rapidly won major consumer accounts.

TypeDirect peer
Description

Independent creative agency known for work on Geico, OREO, and P&G. Comparable to Quality Meats as an independent creative shop serving large CPG and consumer brand clients with award-winning campaigns.

TypeBroad incumbent
Description

Chicago-headquartered global creative agency and Publicis network flagship. Relevant Chicago-based competitor and adjacent incumbent for enterprise creative work in the same regional market as Quality Meats.

TypeBroad incumbent
Description

Now part of Accenture Song, Droga5 is a major creative agency known for campaigns for The New York Times, Amazon, and HBO. Comparable to Quality Meats as a creative shop targeting enterprise clients with bold storytelling, though at much larger scale.

TypeEmerging player
Description

Independent creative agency known for disruptive, PR-driven campaigns for brands like Pop-Tarts and True Religion. Comparable to Quality Meats as a smaller independent competing for attention-grabbing tentpole creative work.

TypeBroad incumbent
Description

Global Omnicom-owned creative network and one of the largest agency networks worldwide. Relevant broad incumbent competing for the same enterprise CPG and consumer brand briefs that Quality Meats pursues.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Quality Meats Creative

Advertising Servicesqualitymeatscreative.com

Quality Meats Creative firmographics

Firmographics
Name
Quality Meats Creative
Website
https://qualitymeatscreative.com
Company type
Private
Founded year
2020
Headcount range
1–10 employees
Ownership category
akta.pro rank

Where Quality Meats Creative is headquartered

Location

Headquarters

HQ city
Chicago
HQ country
United States
HQ region
North America

Markets served

Quality Meats Creative business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Revenue model

  1. Creative Advertising Services: Quality Meats Creative operates as an advertising agency providing campaign creative and marketing services to brand clients. Revenue is generated through professional services fees for campaign development, creative production, and strategic marketing execution. The agency has been engaged by Molson Coors (Keystone Light), MANSCAPED® (Super Bowl campaign), Ooni, Canva, and Mr. Submarine, indicating a project-based and retainer-based client engagement model.

Go-to-market motion1 record

Quality Meats Creative product offering

Product offering

Core offering

Quality Meats Creative is a Chicago-based advertising agency that develops creative advertising campaigns and brand platforms for consumer brands. The agency's work spans social-first campaign development, integrated brand storytelling, and large-scale broadcast work including Super Bowl advertising.

Product overview

Quality Meats is an advertising agency that provides creative advertising and marketing campaign services to clients. The company creates advertising campaigns, such as the 'Most American Light Apple Beer in America' social-first campaign for Keystone Light's Kapple product launch, and has been hired by clients including Canva.

Differentiator

Problem solved

Functional benefit

Products and services

  • Creative Advertising Campaign Services

Quantifiable outcome

  • MANSCAPED® achieved its first-ever Super Bowl commercial debut — a landmark brand milestone — through Quality Meats' campaign.

Companies that use Quality Meats Creative

Customer profile

Named customers5 records

Ideal customer profiles1 record

Quality Meats Creative technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Quality Meats Creative partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

  • Molson Coors (Keystone Light)coreGTM or Marketing Partner · 7 May 2026Quality Meats served as the advertising agency of record for the launch of Keystone Light's limited-time apple-flavored beer 'Kapple.' The agency created the 'Most American Light Apple Beer in America' social-first campaign, targeting summer occasions nationwide. The partnership demonstrates Quality Meats' ability to execute large-scale national CPG product launches for major beverage companies.
  • OonicoreGTM or Marketing Partner · 20 March 2026Ooni, a cooking appliance brand, shifted its media operations from in-house and hired Quality Meats as its external creative agency. The partnership reflects trust in Quality Meats' ability to manage brand marketing responsibilities previously handled internally.
  • CanvacoreGTM or Marketing Partner · 20 March 2026Design software platform Canva hired Quality Meats for creative services, indicating the agency's ability to serve technology and software companies beyond traditional CPG and consumer goods clients.
  • MANSCAPED®coreGTM or Marketing Partner · 3 February 2026Quality Meats produced MANSCAPED®'s first-ever Super Bowl commercial 'Hair Ballad,' featuring singing hairball monsters. The campaign introduced MANSCAPED®'s new brand platform 'Mancare Your Everywhere™' and expanded into social media and retail activations. This tentpole campaign represents a major milestone for the client and a flagship creative achievement for the agency.
  • Mr. SubmarineminorGTM or Marketing Partner · 7 November 2025Mr. Submarine, a Chicago-area sandwich chain with 20 stores, engaged Quality Meats for a nostalgic 50th anniversary advertising campaign. The campaign included 50 throwback Chicago TV commercials and rebranding elements. This represents a smaller-scale local client engagement compared to the agency's national brand work.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Quality Meats Creative competitors and assessment

Company assessment

Direct peers

  • Wieden+Kennedy: Iconic independent creative agency behind campaigns for Nike, Coca-Cola, and Old Spice. Directly comparable to Quality Meats as a founder-led independent shop known for culturally resonant, award-winning creative work for major consumer brands.
  • 72andSunny: Independent creative agency known for bold campaigns for brands like Samsung, Google, and Activision. Highly comparable to Quality Meats in size, independent structure, and reputation for high-profile, culturally charged creative output.
  • Anomaly: Independent creative agency serving major consumer brands with an integrated model. Comparable to Quality Meats as a non-network independent competing for the same enterprise creative briefs.
  • Mother: Independent creative agency with offices in NYC and London, known for irreverent, high-profile campaigns. Directly comparable to Quality Meats as an independent creative shop competing for premium brand work.
  • The Martin Agency: Independent creative agency known for work on Geico, OREO, and P&G. Comparable to Quality Meats as an independent creative shop serving large CPG and consumer brand clients with award-winning campaigns.

Emerging players

  • GUT: Fast-growing independent creative agency founded in 2018 with offices in Miami, Toronto, and Buenos Aires. Comparable to Quality Meats as a younger, culturally punchy independent that has rapidly won major consumer accounts.
  • Mischief @ No Fixed Address: Independent creative agency known for disruptive, PR-driven campaigns for brands like Pop-Tarts and True Religion. Comparable to Quality Meats as a smaller independent competing for attention-grabbing tentpole creative work.

Broad incumbents

  • Leo Burnett: Chicago-headquartered global creative agency and Publicis network flagship. Relevant Chicago-based competitor and adjacent incumbent for enterprise creative work in the same regional market as Quality Meats.
  • Droga5 (Accenture Song): Now part of Accenture Song, Droga5 is a major creative agency known for campaigns for The New York Times, Amazon, and HBO. Comparable to Quality Meats as a creative shop targeting enterprise clients with bold storytelling, though at much larger scale.
  • BBDO: Global Omnicom-owned creative network and one of the largest agency networks worldwide. Relevant broad incumbent competing for the same enterprise CPG and consumer brand briefs that Quality Meats pursues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Quality Meats Creative social profiles

Digital presence

Quality Meats Creative financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Quality Meats Creative leadership team

Management profile

Number of profiles

Profiles3 records

Quality Meats Creative funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Quality Meats Creative M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Meats Creative

What does Quality Meats Creative do?

Quality Meats Creative is a Chicago-based advertising agency that develops creative advertising campaigns and brand platforms for consumer brands. The agency's work spans social-first campaign development, integrated brand storytelling, and large-scale broadcast work including Super Bowl advertising.

When was Quality Meats Creative founded?

Quality Meats Creative was founded in 2020. It employs 1 to 10 people.

Where is Quality Meats Creative based?

Quality Meats Creative is headquartered in Chicago, United States, in the North America region.

How does Quality Meats Creative make money?

One revenue line is on record: creative Advertising Services.

Who are Quality Meats Creative's main competitors?

Direct peers on record are Wieden+Kennedy, 72andSunny, Anomaly, Mother and The Martin Agency. Emerging players are GUT and Mischief @ No Fixed Address. Broad incumbents are Leo Burnett, Droga5 (Accenture Song) and BBDO.

Does Quality Meats Creative have an API?

No public API is recorded for Quality Meats Creative.

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Live signals
AdAgeQuality Meats founders launch Herb Light cannabis beverage - Ad AgeGordy Sang and Brian Siedband, co-founders of indie creative agency Quality Meats, have launched a cannabis beverage brand called Herb Light. The THC-infused beverage features a light-beer flavor profile with retro packaging and is being marketed through Instagram ads. The launch marks the agency founders' first branded product venture after years of creating campaigns for other companies.Muse by CliosTo Hype Justworks, Quality Meats Told Its Own Story—More or LessQuality Meats developed a surreal campaign for Justworks, an HR platform, blending real small-business fears with made-up scenarios. The production, shot in Bulgaria, featured a boba owner reliving 17 seconds across 50 spots and an architecture firm owner with rope contraptions. The campaign aimed to convey the freedom of trusting a new HR partner.shotsFreddie Powell's new spot for Quality Meats just worksFreddie Powell directed a Justworks campaign for Quality Meats, blending his handmade filmmaking with the brand's comedy. The video portrays small-business struggles, and Quality Meats co-founder Brian Siedband said Justworks helped them manage growth. Powell aimed to make the fantastical worlds feel real through craft.MediaPostQuality Meats Bolsters Senior ManagementQuality Meats added two new partners and named Vanessa Miller as head of account management. Joe Burns and Jonathan King joined as partners, with Burns previously at BBH New York and King leading growth since 2024. The agency also won a Grand Prix at Cannes last year and secured lead-agency work for Moen and Canva.MediaPostWater World: Quality Meats Debuts New Platform For MoenMoen launched its new brand platform "Must Be A Moen" with lead agency Quality Meats. The campaign, directed by Daniel Lundh and produced by Epoch, will roll out across broadcast, digital, social, retail, and audio. The tagline reads "For anyone who relies on water, it Must Be A Moen."Chicago TribuneMr. Submarine celebrates 50th anniversary with 50 throwback Chicago TV commercials and 99-cent subsMr. Submarine, a Chicago-area submarine sandwich chain founded in 1975 by Greek immigrant Gus Tzoumas, is celebrating its 50th anniversary with 50 throwback TV commercials created by Chicago-based ad agency Quality Meats Creative, and offering its classic Italian sub for 99 cents. The campaign pays homage to the chain's kitschy commercial heritage, featuring mashups of bygone Chicago advertisers, cameos from local personalities, and recreations of iconic spots including a 1989 Scottie Pippen commercial. The chain now operates 20 stores across the Chicago area and suburbs, down from its peak of 31 locations in the 1990s.PR NewswireQuality Meats: Top Urologists Unite To Encourage Men To Save Their Future Boners By Getting VaccinatedA collective of over 15 urologists has formed Urologists United For Vaccination Education (UU4VE) to encourage COVID-19 vaccination by highlighting research showing men who've had COVID are six times more likely to develop erectile dysfunction. The initiative launched a PSA campaign ahead of National Impotency Month in November, featuring SNL alumnus Tim Meadows and developed by boutique advertising agency Quality Meats. The campaign, targeting younger men in particular, directs viewers to UU4VE.org for resources on how COVID-19 affects male sexual health.