ACAP SME

What ACAP SME does

ACAP SME operates the NEWITY brand, a Chicago-headquartered small business capital facilitator that originates SBA-backed and proprietary loans on behalf of and alongside a partner bank. The company serves U.S. small businesses seeking working capital and growth financing, with a primary focus on SBA 7(a) loans up to $350,000 and a suite of complementary products: NEWITY Growth Term Loans up to $200,000, SBA Made in America Loans up to $1,000,000 for domestic manufacturers, and SBA Grocery Guarantee Loans up to $1,000,000 for food supply chain businesses. NEWITY's core operating model is structured as a lender service provider for Northeast Bank, an SBA 7(a) program participant, which means NEWITY facilitates the application and front-end experience while the bank remains the lender of record.

The technology layer is a SOC 2 Type 2-compliant online portal (portal.newitymarket.com) that compresses the application to roughly 10 minutes and routes applicants to a dedicated loan specialist. NEWITY reports facilitating over $12 billion in capital to more than 125,000 businesses and claims a 3x speed advantage versus traditional lenders. Revenue is generated through transaction-based fees tied to loan origination and processing, with distribution running through a self-serve digital portal, inside sales (loan specialists), and a referral partner program. Marketing is digital-first, with content, SEO, social, and earned media supported by 2025 Inc. 5000 and Deloitte Fast 500 recognition and BBB accreditation.

Strategically, NEWITY has broadened ticket size and verticals through newer SBA product wrappers (Made in America, Grocery Guarantee) and a proprietary Growth Term Loan, while pursuing adjacencies such as a tariff refund program surfaced on its homepage. The competitive position rests on the Northeast Bank partnership, brand recognition in the SBA 7(a) segment, and accumulated origination data rather than on disclosed AI/ML capabilities.

Name

ACAP SME

Legal name

NEWITY LLC

Website

https://acapgp.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Small Business Lending

NAICS

Activities Related to Credit Intermediation (5223), Credit Intermediation and Related Activities (522)

SIC

Loan Brokers (6163), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

SME Lending Platforms & Embedded SME Credit (FSAKAGAJ)

akta.pro secondary industries

SME Term Loans & Growth Capital (FSAKAGAB), Equipment & Asset Finance (SME) (FSAKAGAF), SME Relationship Management & Advisory (Credit, Growth, Succession) (FSABABAJ)

Keywords

• Small business lending
• SBA loan facilitation
• Lender service provider
• Commercial term loans
• Business capital solutions

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D

Revenue model

1. Loan Facilitation Services: NEWITY LLC operates as a lender service provider for Northeast Bank, facilitating SBA 7(a) loans for small businesses. The company generates revenue by assisting businesses through the loan application process and connecting them with participating SBA lenders. Revenue is generated through transaction-based fees associated with loan origination and processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ACAP SME operates through NEWITY LLC, which acts as a lender service provider facilitating SBA-backed loans and growth term loans to American small businesses. The company originates, qualifies, and packages loan applications through a single digital application, partnering with Northeast Bank (FDIC member) to fund the loans.

Product overview

NEWITY is a small business capital facilitator offering a platform of loan products. The company provides access to SBA 7(a) Loans (up to $350,000) as the primary offering, supplemented by proprietary NEWITY Growth Term Loans (up to $200,000), and specialized SBA Made in America Loans (up to $1,000,000) for domestic manufacturers, plus SBA Grocery Guarantee Loans for food supply chain businesses. All products are accessed through a single streamlined technology platform featuring a 10-minute application process.

Differentiator

Problem solved

Functional benefit

Brands

• SBA 7(a) Loans: SBA loan program providing small businesses access to low interest rate, long-term financing up to $350,000.
• NEWITY Growth Term Loans
• SBA Made in America Loans
• SBA Grocery Guarantee Loans

Products and services

• SBA 7(a) Loans

Quantifiable outcome

• 125,000+ businesses have accessed capital through NEWITY
• +3 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SmartBiz: SmartBiz is a direct SBA 7(a) loan facilitation platform that connects small businesses to bank partners. It competes head-to-head with NEWITY in the same SBA loan origination funnel and serves overlapping small business customers with a similar marketplace model.
• Lendio: Lendio operates an online small business loan marketplace matching SMB borrowers to a panel of lenders across SBA, term loans, lines of credit, and MCA products. It is directly comparable to NEWITY's multi-product, lender-facilitation model.
• Fundera (NerdWallet): Fundera, now part of NerdWallet, is a small business financing marketplace that matches borrowers to partner lenders including SBA lenders. Its technology-enabled marketplace model and customer base (U.S. SMBs) directly overlap with NEWITY.
• National Funding: National Funding is an alternative SMB lender and SBA loan facilitator serving small businesses with working capital, equipment financing, and SBA loans through a lender-service-provider structure analogous to NEWITY's Northeast Bank relationship.
• Credibly: Credibly is a direct SMB working capital and term loan provider that combines technology with human underwriting. It competes with NEWITY in the small business capital access space with overlapping customer segments.
• Kapitus (formerly Strategic Funding): Kapitus is an SMB capital provider offering SBA loans, working capital lines, and equipment financing through a multi-product platform. Its product breadth and target customer (U.S. small businesses) closely resemble NEWITY's positioning.

Broad incumbents

• BlueVine: BlueVine is a broader digital SMB banking and credit platform offering lines of credit, term loans, and checking. As a more diversified fintech incumbent, it overlaps with NEWITY on SMB lending but serves a wider product set.
• OnDeck (Enova International): OnDeck, owned by Enova, is a long-standing online SMB lender offering term loans and lines of credit. It is a broad incumbent competing for the same small business borrower segment that NEWITY serves through SBA products.

Emerging players

• Fundbox: Fundbox is a fintech providing short-term working capital and invoice-backed credit to SMBs. It operates as an emerging digital-only player intersecting with NEWITY's small business capital access offering but focused on shorter-duration credit.
• Stripe Capital: Stripe Capital offers embedded financing to SMBs using payments-platform data. While not an SBA facilitator, it represents an emerging embedded-lending model that targets the same small business borrower with a technology-first delivery approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/newitymarket
• YouTubeyoutube.com/@newitymarket
• Facebookfacebook.com/newitymarket
• LinkedInlinkedin.com/company/newitymarket
• Instagraminstagram.com/newitymarket

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACAP SME