Nosag
- Company typePrivate
- Founded1977
- HeadquartersDietikon, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Nosag firmographics
Firmographics- Name
- Nosag
- Legal name
- NOSAG AG
- Website
- https://nosag.ch
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Nosag is headquartered
LocationHeadquarters
- HQ city
- Dietikon
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Nosag business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Grab Handle Systems and Accessibility Hardware: Sale of grab handle systems (Haltegriffsysteme) for bathrooms, showers, bathtubs, and WC areas. Products are sold as one-time purchases with 5-year warranty.
- Auxiliary Bathroom Aids: Sale of complementary products including toilet seat risers, shower chairs, changing tables, bathtub aids, swimming pool lifts, stair barriers, and water retention systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard B2B pricing for trade partners and professionals |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Nosag product offering
Product offeringCore offering
Nosag AG manufactures and sells grab bar systems (Haltegriffsysteme) and complementary bathroom accessibility aids for barrier-free bathroom construction. The company offers a complete product range covering washbasin, shower, bathtub, and toilet areas, sold both through sanitary trade channels to professionals (architects, planners, sanitary trade, healthcare) and directly to private individuals for residential accessibility retrofits.
Product overview
Nosag bietet ein integriertes Portfolio von Barrierefreiheitslösungen für Badezimmer und Nassbereiche. Das Kernprodukt sind Haltegriffsysteme mit mehreren Serien (IneoLine Pure, IneoLine Plus, Cavere Care, Futuro 25, Nylon N300, Verso Care, Inox Care), ergänzt durch die patentierte DesignGrip-Technologie. Zusätzlich umfasst das Sortiment Hilfsmittel wie Toilettensitzerhöhungen, Duschstühle, Wickeltische, Badewannenhilfen, Wasser-Rückhaltesystem NOWARUS, Schwimmbadlifte und Treppenschranken. Die Produkte richten sich an Privatpersonen, Pflegeeinrichtungen und Spitäler in der Schweiz.
Differentiator
Problem solved
Functional benefit
Products and services
- Nosag Grab Bar System (Haltegriffsystem)
Quantifiable outcome
- 5-year warranty on all products
- +1 more outcomes
Companies that use Nosag
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Nosag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nosag partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- Laufen Schweiz AGcoreNOSAG serves as the contact partner for the VARA series by LAUFEN Switzerland AG. This partnership positions NOSAG as a key integration point for accessibility solutions with premium bathroom fixtures.
- PROSAN GruppecorePROSAN Gruppe is a group of sanitary companies including sanigro, BadElement, hama, badewanne maennli, maga bäder, sanitär apparate, sani dusch, wds, and zen-ruffinen. Members of the group distribute NOSAG products.
- NormbaucoreNormbau is a key supplier for NOSAG, providing grab handle series including Cavere, IneoLine Plus, and Inox Care. NOSAG represents and distributes Normbau products in Switzerland.
- i-swim (Autolift)corei-swim swimming pool lifts are distributed by NOSAG in Switzerland. These products enable barrier-free access to pools in indoor pools, outdoor pools, and aquatic facilities.
- Sanitas TroeschmajorMajor Swiss sanitary wholesale distributor carrying NOSAG products.
- RichnermajorSwiss building materials and sanitary distributor carrying NOSAG products.
- SABAGmajorSwiss sanitary and building materials distributor carrying NOSAG products.
Scale indicators2 records
Recent moves8 records
Expansion highlights6 records
Nosag competitors and assessment
Company assessmentDirect peers
- Normbau: German manufacturer of grab bar and accessibility hardware systems (Cavere, IneoLine, Inox Care). Normbau is both a supplier to NOSAG and a direct competitor offering overlapping product lines for barrier-free bathrooms across Europe.
- HEWI: German specialist in barrier-free sanitary accessories, grab rails, and accessibility hardware for healthcare and public buildings. Closely comparable to NOSAG in product scope and target segments (hospitals, care facilities, accessible construction).
- Keuco: German manufacturer of high-end bathroom accessories including grab bars, support rails, and accessibility fittings. Directly comparable to NOSAG in product category, customer segments (care/healthcare), and European market positioning.
Broad incumbents
- Duravit: International manufacturer of designer bathroom ceramics, furniture, and wellness products with an accessibility/wellness line. Comparable as a broader bathroom brand that includes accessibility solutions alongside core sanitary fixtures.
- Geberit: Swiss-listed market leader in sanitary technology (installation systems, bathroom ceramics, piping). Sells broad bathroom solutions including some accessibility products; competes indirectly with NOSAG via specifier relationships and integrated bathroom systems.
- Roca Group: Spanish multinational bathroom furnishings group (€1.95B 2024 revenue) and parent of NOSAG since 2024. Roca's broader portfolio (ceramics, fittings, accessibility) overlaps with NOSAG at the integrated bathroom project level.
- Laufen Schweiz AG: Swiss premium bathroom fixtures brand under Roca Group. Now integrated with NOSAG post-2024 acquisition, Laufen offers sanitary ceramics and bathroom furniture that pair with NOSAG's accessibility hardware for barrier-free bathroom projects.
- Hansgrohe: German premium manufacturer of shower, faucet, and bathroom fittings with accessibility-oriented product lines. Comparable to NOSAG at the bathroom specification layer, though not focused on grab bars specifically.
- Villeroy & Boch: European bathroom ceramics and wellness brand with accessibility offerings for barrier-free bathrooms. Competes with NOSAG indirectly via specifier-driven projects in care and hospitality.
Emerging players
- TECE: European provider of bathroom installation systems and sanitary technology with a growing portfolio in barrier-free and pre-wall solutions. Comparable as an adjacent sanitary systems specialist expanding into accessibility.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Nosag social profiles
Digital presenceNosag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nosag leadership team
Management profileNumber of profiles
Nosag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nosag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nosag
What does Nosag do?
Nosag AG manufactures and sells grab bar systems (Haltegriffsysteme) and complementary bathroom accessibility aids for barrier-free bathroom construction. The company offers a complete product range covering washbasin, shower, bathtub, and toilet areas, sold both through sanitary trade channels to professionals (architects, planners, sanitary trade, healthcare) and directly to private individuals for residential accessibility retrofits.
Is Nosag a public or private company?
Nosag is a private company. It is classified as corporate owned and is currently operating.
When was Nosag founded?
Nosag was founded in 1977. It employs 11 to 50 people.
Where is Nosag based?
Nosag is headquartered in Dietikon, Switzerland, in the Europe region.
How does Nosag make money?
Two revenue lines are on record. Grab Handle Systems and Accessibility Hardware is the primary driver. The others are auxiliary Bathroom Aids.
Who are Nosag's main competitors?
Direct peers on record are Normbau, HEWI and Keuco. Broad incumbents are Duravit, Geberit, Roca Group, Laufen Schweiz AG, Hansgrohe and Villeroy & Boch. TECE is listed as an emerging player.
Does Nosag have an API?
No public API is recorded for Nosag.