NORRIQ

What NORRIQ does

NORRIQ is a privately held European consulting and technology firm specializing in Microsoft Dynamics 365 implementations and broader digital transformation services, headquartered in Denmark with operations across Belgium. Founded in 2007 by Bo Martinsen (now sole owner following a 2023 investor buyout), the company repositioned in 2023 as a pure consulting firm after divesting its Drink-IT beverage ERP subsidiary to Aptean and its Business Central add-on division to Signup Software. It serves over 1,000 clients globally through 300+ employees across seven offices in Denmark (Valby/Copenhagen, Aalborg, Aarhus) and Belgium (Waregem, Lummen, Mechelen, Brussels), targeting mid-market and enterprise customers in financial services, manufacturing, food & beverage, pharma & medico, wholesale, legal, and membership organization verticals.

The core technology stack is Microsoft Dynamics 365 Business Central for ERP, supplemented by Dynamics 365 Sales/Customer Service/Field Service/Project Operations for CRM, the Microsoft Power Platform (Power BI, Power Apps, Power Automate, Power Virtual Agents, Dataverse), and Microsoft Fabric for analytics. NORRIQ extends this base with proprietary accelerators (BI Accelerator, eCommerce Accelerator, Law Firm Accelerator, Membership Accelerator, Banking Accelerator, Manufacturing Accelerator, BC Accelerator) and a Cloud Data Hub integration architecture. Partner integrations span Perfion PIM, GS1/ETIM standards, YAVEON for validated pharma compliance, BeWo for ESG/CO2 accounting, Dynaway EAM, Resco field service, and SignUp Software for invoice workflow.

NORRIQ generates revenue through project-based consulting engagements, multi-year implementation contracts, and ongoing support services sold via direct enterprise field sales teams in Denmark and Belgium, with dedicated NORRIQ Financial Services (NFS) coverage for European financial institutions from Brussels. Pricing is custom-quoted based on scope; there are no public price lists. 2023 financials showed gross profit of DKK 183 million (up 50% year-over-year), EBITDA of DKK 27 million, and a profit of DKK 151 million, following the strategic restructuring that included the acquisition of an 80-employee financial-sector digital solutions department from a major Belgian accounting firm.

Name

NORRIQ

Legal name

NORRIQ A/S

Website

https://norriq.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

NORRIQ is a European consulting firm specializing in Microsoft Dynamics 365 implementations across ERP, CRM, BI, PIM, eCommerce, and AI, serving 1,000+ mid-market and enterprise clients in financial services, manufacturing, food & beverage, pharma, wholesale, and legal verticals across Denmark and Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Tremelo

HQ country

Belgium

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consulting and Digital Transformation Services: NORRIQ is a pure consulting firm specializing in digitalization. The company provides consulting services and technology solutions that streamline, optimise, and support all processes throughout the entire value chain. Revenue is generated through professional consulting services, implementation projects, and ongoing support engagements. The company has implemented digital solutions in over 1,000 companies globally.
2. Implementation and Integration Services: Revenue is earned through implementation of Microsoft Dynamics 365 solutions (ERP, CRM, PIM, BI, eCommerce), system integrations using Cloud Data Hub, and customization projects using Power Platform tools.
3. Software and Add-on Solutions: NORRIQ develops and sells accelerator solutions and apps that extend Business Central functionality. Previously, the company developed its own software (Drink-IT for beverage industry ERP), but has shifted to a pure consulting model where software development is limited to facilitating technical processes related to integrations and implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

NORRIQ is a pure consulting firm that delivers digital transformation services built on Microsoft Dynamics 365, implementing and integrating Business Central ERP, Dynamics 365 CRM (Sales, Customer Service, Field Service, Project Operations), and the Microsoft Power Platform. It supplements Microsoft platforms with proprietary accelerators (BI, eCommerce, Law Firm, Membership, Banking, Manufacturing, BC, Cloud Data Hub) and partner apps (Perfion PIM, YAVEON ProBatch, BeWo CO2 Engine, Dynaway EAM) for industry-specific solutions across Financial Services, Food & Beverage, Manufacturing, Pharma/Medico, and Wholesale.

Product overview

NORRIQ is a consulting and technology firm offering a platform-plus-modules architecture built primarily on Microsoft Dynamics 365. The core platform is Dynamics 365 Business Central (cloud ERP) supplemented by the Dynamics 365 CRM suite (Sales, Customer Service, Field Service, Project Operations) and the Microsoft Power Platform (Power BI, Power Apps, Power Automate, Dataverse). NORRIQ's proprietary accelerators—eCommerce Accelerator, BI Accelerator, Law Firm Accelerator, Membership Accelerator, Banking Accelerator, Manufacturing Accelerator, and BC Accelerator—provide pre-built solutions on top of Business Central. Partner apps including Perfion PIM, SignUp Software Invoice Workflow, YAVEON ProBatch, BeWo, Dynaway EAM, Advanced Intercompany, and Master Data Management System extend functionality for product data, invoice automation, pharma compliance, ESG, and asset management. The sub-brand NORRIQ Financial Services delivers specialized consulting for the financial sector. The Cloud Data Hub serves as the central integration architecture connecting all these solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• NORRIQ Financial Services (NFS) consulting practice Specialized consulting division of NORRIQ Group focused on financial services clients (banks, insurance companies, financial institutions), covering digital transformation, artificial intelligence, financial crime prevention, finance, risk, and regulatory compliance. The team includes 130+ FS consultants based primarily in Brussels.
• NORRIQ BI Accelerator

Quantifiable outcome

• 50% increase in gross profit to DKK 183 million in 2023
• +6 more outcomes

Named customers20 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability11 records

Feature11 records

Partnerships

Twelve partnerships are on record, tiered core, flagship, minor and supporting.

• YAVEONcoreTechnology or Integration · 1 January 2024German company YAVEON specializes in validated industry solutions for pharma and medico with over 16 years of experience and 200+ customers worldwide. NORRIQ's deep competencies within Microsoft Dynamics 365 Business Central combined with YAVEON's experience with validated applications creates a new strong industry alternative for the Pharma & Medico sector. The partnership offers cloud-based Microsoft solutions meeting regulatory requirements including GAMP5, GMP, and 21 CFR Part 11.
• MicrosoftflagshipTechnology or IntegrationNORRIQ is a designated Microsoft Business Application Partner with deep expertise in Microsoft Dynamics 365 (Business Central, Sales, Power Platform), Power BI, and the broader Microsoft ecosystem. The partnership forms the core of NORRIQ's technology offerings. Microsoft provides the platform; NORRIQ provides implementation, integration, and consulting services.
• ApteanminorOthersNORRIQ sold its Drink-IT subsidiary to Aptean, an American company specializing in business software for food and beverage sectors. Drink-IT was an ERP solution specifically designed for the beverage industry (breweries, distilleries, bottlers, distributors). This represents a strategic exit rather than an ongoing partnership.
• Swedish Signup SoftwareminorOthersNORRIQ sold a division specializing in add-on solutions for Microsoft Business Central to Swedish Signup Software. This was part of NORRIQ's strategic shift to become a pure consulting firm.
• PerfioncoreTechnology or IntegrationPerfion provides the PIM (Product Information Management) system that NORRIQ integrates with Business Central for clients like Geia Food. Perfion PIM serves as the central hub for all product information, enabling data exchange with ERP, BI, and other systems.
• GS1supportingTechnology or IntegrationGS1 is the global standards organization for product data. NORRIQ helps clients integrate with GS1 standards for retail and food sectors where products must be registered in GS1 databases. PIM systems built by NORRIQ integrate with GS1 for standardized product data exchange.
• ETIMsupportingTechnology or IntegrationETIM is a standardized data exchange model using codes instead of text for product data. NORRIQ's PIM solutions support ETIM integration, ensuring partners precisely understand data values being referred to when exchanging product information.
• Microsoft Power PlatformcoreTechnology or IntegrationPower Platform includes Power BI (analytics and dashboards), Power Apps (custom applications), Power Automate (workflow automation), and Power Virtual Agents (chatbots). Dataverse serves as the core database component. NORRIQ implements these tools extensively for client solutions.
• BeWo (AI-enabled CO2 Engine)supportingTechnology or IntegrationBeWo is an AI-enabled CO2 engine for Business Central that calculates environmental impact through carbon accounting. NORRIQ recommends and implements BeWo for ESG reporting needs, scanning ERP invoices to calculate emissions across all three scopes (GhG Protocol).
• Dynaway EAMsupportingTechnology or IntegrationDynaway Enterprise Asset Management integrates with Business Central for centralized and streamlined asset management. NORRIQ implements this solution for clients needing advanced asset tracking and management capabilities.
• YBS (Advanced Intercompany)supportingTechnology or IntegrationYBS Advanced Intercompany combines advantages of EDI with functionality requirements for intercompany trade, including tracking quantities and values of goods in transit. NORRIQ implements this for clients with complex multi-entity operations.
• RescosupportingTechnology or IntegrationResco provides mobile field service solutions. NORRIQ team members attended Resco Next 2025 conference in Valencia, indicating partnership for delivering field service mobility solutions to clients.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Avanade: Avanade is the Accenture–Microsoft joint venture and the largest dedicated Microsoft Dynamics 365 and Azure services partner globally. It competes head-to-head with NORRIQ in Dynamics 365 Business Central, Power Platform, and Copilot implementation work, with a similar technology-centric delivery model aimed at mid-market and enterprise clients.
• Hitachi Solutions: Hitachi Solutions is a global Microsoft Dynamics 365 partner delivering ERP, CRM, and Power Platform implementations across multiple regions. It is one of the most established Microsoft ISV/implementation partners and offers direct competition to NORRIQ in Dynamics 365 Business Central and industry-specific solution development.
• Fellowmind: Fellowmind is a Northern European Microsoft-focused IT services firm headquartered in the Netherlands with strong Benelux and Nordic presence. It builds Dynamics 365, Power Platform, and Azure solutions for mid-market clients, mirroring NORRIQ's regional Dynamics specialization and direct overlap in vertical ERP consulting.
• Sa.group: Sa.group (formerly Sa.global) is a global Microsoft Dynamics partner with deep expertise in Dynamics 365 Finance, Supply Chain, and Business Central implementations. It competes with NORRIQ in enterprise ERP rollouts and has a similar Microsoft-centric, vertical-agnostic delivery model.

Broad incumbents

• TietoEVRY: TietoEVRY is a major Nordic IT services and digital transformation provider with strong Microsoft Dynamics 365 capabilities across the Nordics. It is significantly larger than NORRIQ and competes in the same regional enterprise and mid-market segments where NORRIQ operates in Denmark.
• Capgemini: Capgemini is a global systems integrator with a substantial Microsoft Dynamics 365 practice serving enterprise clients worldwide. It is a broad incumbent that overlaps with NORRIQ at the larger end of the Dynamics 365 market, particularly on multi-country ERP modernization programs.
• KPMG: KPMG operates a global Microsoft-enabled business applications practice that delivers Dynamics 365 and Azure consulting, including financial-services advisory. Its business overlaps with both NORRIQ's Financial Services division (regulatory, risk, and compliance) and broader Microsoft ERP implementation work.
• BDO Denmark: BDO Denmark is part of the global BDO network offering digital transformation, Dynamics 365, and financial-services consulting. Notably, a major Belgian accounting firm divested an 80-employee digital solutions team to NORRIQ in 2023, suggesting structural adjacency and direct competition for financial-services consulting talent in the region.
• PwC: PwC delivers Microsoft Dynamics 365 advisory and implementation services globally with deep financial-services industry expertise. It overlaps with NORRIQ both in Dynamics 365 ERP rollouts and in the regulatory/compliance consulting that NORRIQ Financial Services targets in banking and insurance.
• Cognizant: Cognizant is a global IT services firm with a sizable Microsoft Dynamics 365 practice serving enterprise clients across multiple industries. It competes broadly with NORRIQ in large-scale digital transformation projects, particularly for multinational clients seeking Microsoft-based ERP modernization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/norriqfs_belgium
• Xx.com/norriq_be
• Facebookfacebook.com/NORRIQBelgium
• LinkedInlinkedin.com/company/norriq-belgium

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NORRIQ