ELMNTL

What ELMNTL does

ELMNTL is a New York-based full-service marketing and communications company founded in 2016 that operates as a boutique social media agency. The firm delivers social media strategy, digital campaign management, and content creation services to clients seeking international digital storytelling capabilities. Its only disclosed customer is Brunei Darussalam Tourism, for whom ELMNTL serves as the country's first international agency partner, overseeing digital campaigns that promote Brunei's culture and natural heritage to global travellers and collaborating with local partners on the ground.

The company generates revenue through professional services fees tied to agency engagements, with no publicly disclosed pricing model. Its go-to-market motion is direct enterprise sales targeting government tourism boards and similar destination-marketing organizations. ELMNTL is founder-led, with Marc Liu serving as Founder and Head of Strategy & Operations, and operates with a headcount in the 11-50 range. There is no disclosed product, platform, or proprietary technology underpinning the service offering, and the website (elmntl.co) returned no additional public information during data collection.

Strategic positioning centers on a vertical focus in government tourism marketing combined with geographic expansion from its New York base into Southeast Asia, anchored by the Brunei mandate announced in April 2026. No funding rounds, acquisitions, AI capabilities, certifications, or additional management team members are disclosed in the available data, limiting visibility into the company's financial profile, technology stack, and broader client roster beyond the flagship Brunei relationship.

Name

ELMNTL

Website

https://elmntl.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ELMNTL is a New York-based full-service marketing and communications agency founded in 2016 that provides social media strategy and content creation services, with Brunei Darussalam Tourism as its flagship government tourism client.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Agency Services: ELMNTL generates revenue through agency fees for social media strategy and content creation services provided to clients. As Brunei Darussalam's appointed global agency, ELMNTL oversees digital campaigns and collaborates with local partners on behalf of the client.

Distribution channels1 record

Marketing channels1 record

Core offering

ELMNTL is a full-service marketing and communications agency that provides social media strategy, content creation, and digital campaign management services for clients. The company delivers these services on a global basis, with a focus on digital storytelling for destinations and brands seeking to reach international audiences, including government tourism organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Strategy Services End-to-end social media strategy and management services delivered to clients seeking to build international digital presence, used by government tourism boards and brands to plan and execute digital storytelling campaigns.
• Content Creation Services Creation of digital content for clients, with a focus on promoting culture and natural heritage to international audiences, delivered as part of ELMNTL's full-service agency offering.
• Digital Campaign Management Management and oversight of digital campaigns on behalf of clients, including collaboration with local partners, delivered as a core agency service for destination and brand clients.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Brunei Darussalam TourismflagshipGTM or Marketing Partner · 3 April 2026Brunei Darussalam appointed ELMNTL as its global agency for social media strategy and content creation. This is a landmark partnership as it marks the first time Brunei has engaged an international agency for its digital storytelling efforts. ELMNTL will oversee digital campaigns, collaborate with local partners, and focus on promoting Brunei\'s culture and natural heritage to international travellers.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Mailman Group: Global digital marketing agency focused on travel, tourism, and sport. Directly comparable to ELMNTL in serving destination marketing clients with social-first content and campaign strategy.
• MMGY Global: Integrated marketing firm specializing in travel, tourism, and hospitality with destination-marketing clients globally. Closely matches ELMNTL's NTO focus and full-service scope.
• BVK: Independent marketing agency with deep destination marketing and tourism board practice. Comparable to ELMNTL in serving U.S. and international DMOs and tourism authorities.
• Sparkloft Media: Social media and content agency with strong tourism and government vertical. Directly comparable in service mix (social strategy + content creation) and in targeting destination clients.
• Miles Partnership: Marketing firm dedicated to travel and tourism, with deep destination-marketing capabilities for U.S. state tourism offices and NTOs. Comparable to ELMNTL's niche.
• We Are Social: Global social media agency with studios worldwide. Comparable to ELMNTL on social media strategy and content creation delivery, though at a much larger scale.
• Jack Morton Worldwide: Global brand experience agency that builds destination-marketing campaigns for tourism boards. Comparable to ELMNTL in storytelling for cultural and heritage-driven tourism clients.

Broad incumbents

• Ogilvy: Global creative network with a dedicated travel and tourism practice serving NTOs and major hospitality brands. Overlaps with ELMNTL on destination storytelling but operates across a much broader portfolio.
• Dentsu: Global marketing services network with tourism and government client experience. Adjacent incumbent whose tourism practice competes for similar NTO mandates as ELMNTL.
• Momentum Worldwide: Global experiential and marketing agency with travel/tourism clients. Adjacent incumbent competing in the same destination marketing RFP pool as ELMNTL.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/elmntlagency
• Facebookfacebook.com/elmntlagency
• LinkedInlinkedin.com/company/elmntlagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELMNTL