Webtrends
Webtrends is a Portland-based digital analytics company providing subscription platforms for measuring adoption and user engagement within Microsoft 365/SharePoint and custom web applications, sold to enterprise customers through direct sales globally.
- Company typePrivate
- Founded1998
- HeadquartersPortland, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Webtrends does
Webtrends is a Portland, Oregon-based digital analytics company founded in 1993 (previously NASDAQ-listed under ticker WEE, now private) that provides subscription-based analytics software purpose-built for measuring adoption, user engagement, and content usage within Microsoft 365/SharePoint environments and custom web applications. The platform is delivered in two deployment models — an on-premises software package (currently at version 9.5.1) and a SaaS subscription — and is supported by two core proprietary components: the V10 asynchronous JavaScript Tag for client-side event capture, and the SmartSource Data Collector (SDC), a dedicated server-side ingestion layer that filters bot and spider traffic for cleaner datasets. Customers use the product to generate customizable dashboards, run dozens of out-of-the-box reports designed specifically for Microsoft 365, build unlimited custom reports, and export data to Power BI, CSV, and PDF.
Webtrends firmographics
Firmographics- Name
- Webtrends
- Legal name
- Webtrends Inc.
- Website
- https://webtrends.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Webtrends is a Portland-based digital analytics company providing subscription platforms for measuring adoption and user engagement within Microsoft 365/SharePoint and custom web applications, sold to enterprise customers through direct sales globally.
- Ownership category
- akta.pro rank
Where Webtrends is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Webtrends business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Analytics Subscriptions: Subscription-based access to Webtrends Analytics platform available in both SaaS and on-premises deployment models. Pricing based on purchased units (page views, events, server calls) as specified in Quotes. Subscriptions auto-renew for 12-month periods unless terminated with 90 days notice.
- Professional Services: Configuration, implementation, training, and digital marketing consulting services provided under separate Statements of Work. Includes Technical Account Manager and specialized services for SharePoint analytics deployment.
- Training Services: Fee-based training classes including Webtrends Overview (free), Custom Reporting ($150), and Webtrends Certified Administrator boot camp ($750). Private group training available upon request.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Webtrends Overview Training |
| One time/ perpetual license | Multi-year contract | Custom Reporting Training |
| One time/ perpetual license | Multi-year contract | Webtrends Certified Administrator |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Webtrends product offering
Product offeringCore offering
Webtrends provides a digital analytics platform (Webtrends Analytics) that measures adoption, user engagement, and usage of Microsoft 365 (especially SharePoint) and custom web applications. The platform is sold in both on-premises and SaaS deployment models and includes specialized reports, customizable dashboards, and data export to tools such as Power BI.
Product overview
Webtrends is an analytics platform offering two main deployment models: On Premises software and SaaS subscription solutions. The core product is Webtrends Analytics, available as specialized modules for SharePoint (Analytics for SharePoint) and custom web applications (Analytics for Web Apps). Key components include the SmartSource Data Collector (SDC) for data collection and the V10 JavaScript Tag for event tracking. The platform provides customizable dashboards, standard and custom reports with Microsoft 365-specific designs, and data export capabilities to tools like Power BI. Training and certification programs are also offered. The On Premises version is currently at version 9.5.1, with versions 9.4 (General Availability) and 9.3 (Continued Support) still supported.
Differentiator
Problem solved
Functional benefit
Brands
- Webtrends Analytics: Digital analytics platform for measuring adoption, user engagement, and usage of Microsoft 365 and custom apps.
- Analytics For SharePoint
- Analytics For Web Apps
Products and services
- Webtrends Analytics Core digital analytics platform providing user-specific adoption metrics, engagement measurement, and usage analytics for Microsoft 365 environments and custom web applications, available in both on-premises and SaaS deployments.
- Analytics for SharePoint Specialized analytics module for Microsoft SharePoint environments delivering user adoption metrics, content engagement insights, and reporting tailored to Microsoft 365 platforms, targeted at enterprise intranet and collaboration use cases.
- Analytics for Web Apps Analytics solution for custom web applications that tracks user interactions, page views, and engagement metrics across proprietary web-based properties, with flexible event-based tracking and export to BI tools.
- Webtrends Training Fee-based training and certification program covering Webtrends Overview, Custom Reporting, Tagging/SDC Setup, and a Webtrends Certified Administrator boot camp, with private group training available for organizations.
Quantifiable outcome
- Track what COVID-19 related information is being viewed by teams through content-based reports and 'Life of a News Article' analysis
- +2 more outcomes
Companies that use Webtrends
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Webtrends technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Webtrends partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Webtrends competitors and assessment
Company assessmentDirect peers
- Mixpanel: Product and event-based analytics SaaS aimed at digital products and web apps. Directly competes with Webtrends Analytics for Web Apps on event tracking, dashboards, and custom reporting for technical teams.
- Matomo: Open-source web analytics platform offering both cloud and self-hosted deployment. Directly comparable to Webtrends on the dual SaaS/on-premises model and customizable reporting for privacy-conscious enterprises.
- Amplitude: Product analytics platform with event tracking, dashboards, and AI-driven insights. Directly competes with Webtrends for digital product and web app analytics use cases at mid-market and enterprise.
- Pendo: Product experience platform with in-app analytics, onboarding, and adoption measurement. Closest direct competitor to Webtrends in the SharePoint/M365 adoption analytics use case, particularly for IT and internal communications teams.
- Heap: Automatic event-capture product analytics platform competing on web app and digital product analytics with a similar customizable-dashboards value proposition to Webtrends.
Emerging players
- WalkMe: Digital adoption platform for enterprise applications including Microsoft 365. Competes in the SharePoint/M365 adoption and engagement measurement use case alongside Webtrends, often for IT and internal comms buyers.
Broad incumbents
- Microsoft Clarity: Microsoft's free native analytics and session-replay tool for websites and apps. Bundled with the Microsoft ecosystem, directly competing with Webtrends' SharePoint and web app analytics value proposition.
- Adobe Analytics: Enterprise analytics product within the Adobe Experience Cloud. Competes for the same large enterprise digital analytics budgets as Webtrends, with broader cross-channel capabilities.
- Google Analytics: Google's free, dominant web and digital analytics platform. Competes with Webtrends on web app analytics and offers enterprise-grade features, anchoring buyer expectations on pricing and feature breadth.
Others
- Chartbeat: Real-time content and audience analytics for digital publishers. Related via digital analytics and content engagement measurement, though focused on media publishers rather than the enterprise SharePoint niche Webtrends serves.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Webtrends social profiles
Digital presenceWebtrends financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webtrends leadership team
Management profileNumber of profiles
Profiles6 records
Webtrends funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webtrends M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webtrends
What does Webtrends do?
Webtrends provides a digital analytics platform (Webtrends Analytics) that measures adoption, user engagement, and usage of Microsoft 365 (especially SharePoint) and custom web applications. The platform is sold in both on-premises and SaaS deployment models and includes specialized reports, customizable dashboards, and data export to tools such as Power BI.
Is Webtrends a public or private company?
Webtrends is a private company. It is classified as unknown and is currently operating.
When was Webtrends founded?
Webtrends was founded in 1998. It employs 101 to 250 people.
Where is Webtrends based?
Webtrends is headquartered in Portland, United States, in the North America region.
How does Webtrends make money?
Three revenue lines are on record. Analytics Subscriptions are the primary driver. The others are professional Services and training Services.
Who are Webtrends's main competitors?
Direct peers on record are Mixpanel, Matomo, Amplitude, Pendo and Heap. WalkMe is listed as an emerging player. Broad incumbents are Microsoft Clarity, Adobe Analytics and Google Analytics. Chartbeat is listed as an others.
Does Webtrends have an API?
No public API is recorded for Webtrends.