MNSTR

What MNSTR does

MNSTR SAS is a Paris-headquartered hybrid creative agency founded in 2010, operating as part of the Project Worldwide network of 45 offices spanning EMEA, USA, and APAC. The company employs 400+ creative, strategic, and operational staff across offices in Paris, London, Amsterdam, Stuttgart, and Dubai, and serves multinational enterprise clients including Netflix, adidas, Lacoste, Guerlain, Microsoft, Ubisoft, Disney+, Tinder, Deezer, Club Med, Accor, EDF, and the Paris 2024 Olympic and Paralympic Games.

The agency delivers integrated campaigns across four service pillars: comms platforms (strategic territories, 360° activation, hero content), social content (strategy, editorial pillars, community management, in-house production), experiential (pop-ups, retail experiences, roadshows, product launches), and talent integration. Notable technical and creative capabilities include AI-generated content production at scale (a custom AI model produced ~1,800 images for Guerlain's 170th-anniversary campaign; 500+ AI pieces for Sidaction's AlphaSafe TikTok campaign) and Web3 execution (the Reaverse NFT platform for Guerlain, minting 1,828 cryptobees tied to rewilding land parcels). The agency has accumulated recognition across Cannes Lions, D&AD, One Show, Epica, and 45+ Gold plus 6 Grand Prix at Stratégies.

Revenue is generated through project-based professional-services engagements with enterprise clients; no pricing is publicly disclosed. The GTM motion is direct enterprise field sales supported by event-driven marketing (esports tournaments, entertainment launches) and community-led activations (influencer and fan-driven campaigns). The London office launched in January 2026 as the principal international-expansion vector, with Kate Maidment appointed Executive Director UK. The registered entity (MNSTR SAS, RCS Paris B 518 586 110, €141,000 capital) is privately held with no disclosed external funding rounds.

Name

MNSTR

Legal name

MNSTR SAS

Website

https://mnstr.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

MNSTR is a Paris-based hybrid creative agency with 400+ staff across Europe and the Middle East, part of the Project Worldwide network, delivering integrated campaigns, social content, experiential activations, and talent integration for enterprise brands such as Netflix, adidas, Lacoste, and Guerlain.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: MNSTR generates revenue through project-based creative agency engagements, delivering integrated campaigns across communication platforms, social content, experiential activations, and talent integration for major brands.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

MNSTR is a Paris-based hybrid creative agency that designs and produces integrated advertising campaigns, brand storytelling, experiential activations, and social content for major global and local brands. Its offerings span four pillars: comms platforms (strategic territories, tone of voice, creative expression, 360° activation), social content (strategy, editorial pillars, community management, in-house production), experiential (pop-ups, retail experience, roadshows, festivals, product launches), and talent integration (identification, engagement, collaboration, contracting).

Product overview

MNSTR is a hybrid creative agency that offers integrated marketing and advertising services. The company operates across four core service areas: comms platforms (strategic territories, tone of voice, creative expression, hero content, 360° activation), social content (social strategy, editorial pillars, community management, media optimization, in-house production), experiential (pop-up activations, retail experience, roadshow & festivals, product launches), and talent integration (identification, engagement, collaboration, contracting). The agency specializes in cultural marketing, working with global brands to create campaigns that resonate through culture and innovation. MNSTR is part of the Project Worldwide network with offices across Europe and the Middle East.

Differentiator

Problem solved

Functional benefit

Products and services

• Comms Platforms Strategic and creative communications service covering strategic territories, tone of voice, creative expression, hero content, and 360° activation for enterprise brand clients.
• Social Content Social media strategy and content production offering including editorial pillars, community management, media optimization, and in-house production for brands seeking cultural relevance on platforms such as TikTok and Instagram.
• Experiential Experiential marketing service delivering pop-up activations, retail experiences, roadshows, festivals, and product launch events for major brands across entertainment, sports, and gaming.
• Talent Integration Talent and influencer service covering identification, engagement, collaboration, and contracting with creators, athletes, and cultural figures for brand campaigns.

Quantifiable outcome

• 500+ AI-generated content pieces for Sidaction AlphaSafe campaign
• +4 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• OS StudiosminorStrategic or Co-development Partner · 1 January 2025Collaborated alongside OS Studios to transform the Accor Arena into a fan festival for Valorant Champions Paris 2025, creating interactive zones and activities for the event.
• Project WorldwidecoreStrategic or Co-development PartnerMNSTR is proudly part of Project Worldwide, a global network enabling seamless operations across EMEA, USA, and APAC through 45 offices. The parent network supports MNSTR's international expansion, including the London office launch in January 2026.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• DDB Paris: Paris office of DDB Worldwide (Omnicom), serving clients such as Volkswagen, McDonald's, and Renault. Comparable on French-market enterprise client base and integrated campaign model, though within a larger holding-company portfolio.
• R/GA: Global digital agency within IPG, working with brands such as Nike, Google, and Verizon on innovation and brand experiences. Comparable on technology-forward creative work and experiential capability, though broader in offering (product, consulting).
• AKQA: Global design and innovation agency within WPP, with offices worldwide and clients such as Nike, Heineken, and Verizon. Comparable on technology-enabled creative production and global enterprise client base, though broader in scope (digital product, experience design).

Direct peers

• Wieden+Kennedy: Independent global creative agency famous for Nike, Coca-Cola, and cultural brand work with offices in Portland, London, Tokyo, Shanghai, Delhi, São Paulo. Comparable on independent-network scale, cultural-creative reputation, and enterprise brand portfolio.
• Marcel Paris: Long-standing Paris creative agency within Publicis, known for cultural campaigns for brands such as Renault, Orangina, and UNICEF. Directly comparable on geography, integrated creative model, and cultural-marketing positioning.
• 72andSunny: Global creative agency with offices in LA, Amsterdam, APAC, and NYC, known for culture-driven brand work (Thanos, Activision, Google). Comparable on cultural-marketing specialization, global office footprint, and brand-portfolio mix.
• TBWA\Paris: Paris-based creative agency within the TBWA Worldwide (Omnicom) network, serving clients such as Nissan, McDonald's, and Michelin. Comparable on geography, holding-company affiliation, and integrated campaign capability.
• Anomaly: Independent creative agency with offices in NYC, LA, London, Shanghai, Toronto, and Berlin, working with brands such as Budweiser, Google, and Converse. Comparable on independent-network model and integrated communications offering.
• Mother London: Independent creative agency with offices in London, New York, LA, and Shanghai, working with brands such as Google, KFC, and Stella Artois. Comparable as a similarly-sized, culture-led independent with multi-region delivery capability.
• BETC Paris: Paris-based creative agency within the Havas network, serving global brands (LVMH, Canal+, Decathlon) with integrated campaigns and cultural activations. Highly comparable given similar French-market heritage, enterprise client mix, and integrated creative + experiential offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mnstr_agency
• Instagraminstagram.com/mnstr_agency
• Xx.com/mnstr_agence

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MNSTR