What OS Studios does

OS Studios is a global fan-experience agency founded in 2018 and headquartered in New York City. The firm operates as part of the Project Worldwide network and delivers integrated creative strategy, live broadcast production, experiential event design, omnichannel marketing, and content creation to enterprise clients in gaming, sports leagues, and consumer brands targeting Gen Z and millennial audiences. Its service model combines a five-pillar offering (Strategy, Broadcast & Streaming, Experiential, Marketing, Content) under a single integrated team, with clients including Activision Blizzard, Riot Games, Blizzard Entertainment, TikTok, Major League Soccer, Major League Rugby, NBA 2K League, DoorDash, Red Bull, and Ultra Music Festival.

The company's technology backbone is anchored by permanent broadcast production facilities — a 6,000 sqft NYC control room equipped with Ross Carbonite 2ME SDPE and EVS Replay systems, a Los Angeles production office, and an Amsterdam remote production hub acquired via the October 2025 NOMOBO transaction. These facilities support REMI (remote production) workflows, multi-camera capture, AI-enabled PTZ breakout systems, and simultaneous global distribution across YouTube, TikTok, and Instagram. The agency has produced 750,000+ hours of original gaming-culture content and executed 500+ live broadcasts across 42 international markets via Project Worldwide.

Revenue is generated through quote-based professional services engagements spanning project-based event production, multi-year agency-of-record partnerships, and ongoing managed services for sports leagues. The firm operates from nine offices (New York, Los Angeles, London, Amsterdam, Singapore, Seoul, Bengaluru, New Delhi, Mumbai) and leverages cross-referrals from sister agencies within the Project Worldwide network for client acquisition. Pricing is not publicly disclosed, and the company has raised only a small 2020 seed round from Galaxy Interactive and WISE Ventures.

Name

OS Studios

Legal name

OS Studios

Website

https://osstudios.gg

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

OS Studios is a global fan-experience agency delivering integrated broadcast, experiential, marketing, and content services to enterprise gaming publishers, sports leagues, and consumer brands targeting Gen Z audiences.

Ownership category

akta.pro rank

Product category

Live Event & Broadcast Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Television Broadcasting Stations (51612), Spectator Sports (7112)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Esports Broadcast & Production (Tournament Streaming, Observers, Remote Production) (MPAFAEAJ)

Keywords

• Live broadcast production
• Experiential marketing services
• Fan engagement campaigns
• Esports event production
• Content creation agency

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services - Experiential Events: Full-service creative marketing and experiential event production for brands and publishers. Includes immersive fan experiences, live events, and branded activations at major gaming, esports, and sports properties.
2. Broadcast Production Services: Live broadcast production for sports leagues and entertainment events. Includes multi-camera coverage, remote production, graphics, audio, and real-time content distribution.
3. Content Creation and Marketing: Snackable content production, CGI and 3D worlds, social media campaigns, creator partnerships, and omnichannel marketing strategies targeting gaming audiences.
4. Multi-Year Partnership Agreements: Long-term agency partnerships with sports leagues (MLR multi-year deal) and brands, providing ongoing broadcast production, content strategy, and fan engagement services.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

OS Studios is a global fan experience agency that delivers five integrated service lines—Strategy, Broadcast & Streaming, Experiential, Marketing, and Content—to gaming publishers, sports leagues, and consumer brands. The agency produces live broadcasts, large-scale events, omnichannel marketing campaigns, and snackable digital content using permanent broadcast facilities in New York, Los Angeles, and Amsterdam, with remote production (REMI) capabilities for global clients.

Product overview

OS Studios is a global fan experience agency that operates as a full-service creative and production organization, not a software platform. The company offers five core service lines: Strategy, Broadcast & Streaming, Experiential, Marketing, and Content. These services are delivered through a unified integrated model combining creative strategy, live event production, broadcast execution, and content creation. The company operates permanent broadcast production facilities in New York, Los Angeles, and Amsterdam (following the acquisition of NOMOBO), enabling REMI and remote production capabilities. Major client partnerships and case studies demonstrate work across gaming (Call of Duty, League of Legends, Warcraft, Valorant), sports (MLS, Major League Rugby, NBA 2K League, Supertri, Ultimate Sevens), entertainment (Ultra Music Festival, Shaq Bowl, Arcane Season 2), and brand marketing (DoorDash, Red Bull, TikTok). The company is part of Project Worldwide network spanning 42 international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services
• Broadcast & Streaming
• Experiential
• Marketing
• Content

Quantifiable outcome

• $1 billion revenue generated in first 10 days for Call of Duty launch
• +6 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and flagship.

• George P. Johnson IndiacoreStrategic or Co-development Partner · 26 June 2026OS Studios' India operations work closely with sister agency George P. Johnson (GPJ) India, enabling clients to access world-class production infrastructure while benefiting from local market knowledge and execution. GPJ India provides infrastructure and production capabilities for OS Studios' India expansion.
• Ultimate SevenscoreStrategic or Co-development Partner · 9 June 2026OS Studios partnered with Ultimate Sevens, a new global rugby sevens championship launching across Europe. OS Studios leads live broadcast production, creator integration, content ecosystem development, and fan experience strategy for six clubs with men's and women's competitions across four European tournaments.
• SupertriflagshipStrategic or Co-development Partner · 2 June 2026OS Studios appointed as Supertri's exclusive Content and Broadcast Agency of Record for the 2026 season. Partnership spans content strategy, social media, broadcast production, creator engagement, community management, and editorial planning across nine international event locations including USA, UK, Canada, Channel Islands, and France.
• Major League RugbyflagshipStrategic or Co-development Partner · 10 March 2026Multi-year partnership making OS Studios MLR's main agency partner across broadcast production, social content, and holistic fan engagement. Goal is to build MLR's digital profile and grow rugby in the US ahead of hosting men's Rugby World Cup in 2031 and women's edition in 2033. The partnership aims to make MLR 'sports' most accessible, community-driven league' by 2035.
• Project WorldwideflagshipStrategic or Co-development Partner · 28 October 2025OS Studios is part of Project Worldwide network, combining specialist gaming expertise with the capabilities of a global agency network operating across more than 40 countries. Project completed the acquisition of NOMOBO (which OS Studios integrated with), bringing OS Studios and NOMOBO under the Project Alliance to form a global powerhouse in live broadcast, experiential, and digital content production.
• Ultra Music FestivalcoreStrategic or Co-development PartnerOS Studios has been the driving force behind Ultra's broadcast transformation over more than a decade. The company delivers creative strategy, production design, live broadcast execution, and real-time content distribution for UMF TV, helping build the channel into a core brand asset generating 2.5B+ total views.
• Activision BlizzardflagshipStrategic or Co-development PartnerLong-term strategic partner for game launches and esports events including Call of Duty: Next franchise reveals. OS Studios has delivered multiple major Call of Duty launches, the Call of Duty Endowment C.O.D.E. Bowl charity esports event, and other Activision properties.
• Riot GamesflagshipStrategic or Co-development PartnerOS Studios works with Riot Games' experiential and events team to produce global events calendar including Valorant Champions Fan Fest Paris, League of Legends World Championship events, Arcane Season 2 launch campaign, and various game launches and influencer activations.
• Blizzard EntertainmentflagshipStrategic or Co-development PartnerOS Studios partners with Blizzard on major fan activations including Warcraft 30th Anniversary Tour (Europe, US, APAC), Gamescom presence with immersive 360-degree Warcraft world, and World of Warcraft expansion launches.
• Red BullcoreStrategic or Co-development PartnerOS Studios produces Red Bull Home Ground World Final esports events including 2025 NYC event at Hammerstein Ballroom. Also supported Red Bull Basement World Final 2026 in San Francisco and Red Bull Instalock esports productions.
• TikTokcoreGTM or Marketing PartnerOS Studios delivered TikTok LIVE Fest Europe 2026 in Rome, a multi-room creator awards and live broadcast experience. The partnership involves creator-first awards experiences engineered for TikTok LIVE platform.
• NOMOBOflagshipStrategic or Co-development PartnerNOMOBO was acquired by Project Worldwide and merged with OS Studios in October 2025. The acquisition expanded OS Studios' broadcast production infrastructure in Europe and US. NOMOBO founders Robert Buisman and Constantijn van Duren continue to lead day-to-day operations. Both brands continue operating externally while aligning internally.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• PGL: Esports production and tournament operations company delivering tier-1 broadcasts for CS majors and Dota events. Comparable on full-stack esports broadcast execution and production staffing.
• ESL FACEIT Group: Operates ESL Pro League, FACEIT, and DreamHack; produces end-to-end esports tournament broadcasts and live event production. Direct comparable on broadcast production infrastructure and esports event delivery.
• BLAST: Esports tournament organizer and broadcast production company running CS, VALORANT, Dota 2, and Apex Legends events with in-house studio production comparable to OS Studios' REMI capabilities.
• Freaks 4U Gaming: German gaming agency providing influencer marketing, event management, and content for gaming brands. Direct comparable on agency services for publishers and gaming-adjacent brands.
• NOMOBO: European live broadcast and experiential production company now merged with OS Studios under Project Worldwide. Operates Amsterdam remote production hub and was the closest direct peer before integration.

Emerging players

• Super League Gaming: Esports content, community, and gaming marketing platform serving publishers and brands. Overlaps with OS Studios' brand-into-gaming work, particularly community management and creator activations.
• GameSquare Holdings: Esports and gaming media holding company providing content, production, and brand services to publishers and endemic brands. Overlaps with OS Studios' publisher marketing and content work.
• Fever Labs: Live experiences marketplace and event production platform operating in 60+ cities. Overlaps with OS Studios on experiential event delivery for major brands and entertainment properties.

Broad incumbents

• Live Nation: Largest live event promoter and producer globally, operating festivals and tours. Comparable in live event production and broadcast capabilities at scale; lacks gaming-specific cultural fluency.
• Endeavor: Global sports and entertainment company encompassing WME, IMG, and PBR; operates large-scale events and represents talent. Comparable in event production scale and sports league partnerships, though far broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/os-studios

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OS Studios