Instant Power
Instant Power Corporation is a Dallas, Texas-based consumer products company that manufactures and distributes enzyme-based and chemical drain cleaning, septic, and household cleaning products across the US and Canada through major retailers.
- Company typePrivate
- Founded1968
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Instant Power does
Instant Power Corporation is a privately held consumer products company headquartered in Dallas, Texas, that manufactures and distributes specialty drain cleaning and maintenance products for residential and commercial use. The company has been operating for 50+ years (founded circa 1968/early 1970s) and employs 11-50 people.
The product portfolio spans four categories: Drain Openers (Hair Clog Remover, Hair & Grease Drain Opener, Heavy Duty Drain Opener in two SKUs, Crystal Lye Drain Opener, Main Line Cleaner); Drain Maintainers (ECO Clog Preventer, Slow Drain, Bio-enzymatic Drain Sticks, Commercial Drain Maintainer); Sewer & Septic Products (Septic Shock, Septic System Treatment in liquid and dissolvable pac forms); and Cleaning Products (Disposal & Drain Cleaner, Foaming Disposal Pacs, Toilet Tank Cleaner, Foaming Coil Cleaner, A/C Condensate Drain Line Cleaner, Laundry Drain Cleaner, plus a manual Drain Snake tool). The underlying technology combines traditional non-acidic and 100% lye chemical formulations with proprietary bio-enzymatic blends using lipase, protease, cellulase, and alpha amylase bacterial/enzyme strains that digest organic waste. The ECO line carries Green Seal certification.
The company operates a direct-to-consumer distribution model through major US and Canadian retailers — Home Depot, Lowe's, Walmart, Amazon, Menards, Ace Hardware, Tractor Supply Co, True Value, Canadian Tire, Kroger, Albertsons, Meijer, Fred Meyer, Dollar General, plus wholesale distributors Do it Best, Orgill, and UNFI. End customers are primarily residential homeowners (the primary segment) with a secondary commercial food service segment (restaurants, grease traps). Products are sold as one-time retail purchases; no subscription model is evident. Sales and marketing rely on retail placement, a 100% money-back guarantee, organic social (Facebook, Instagram), and customer testimonials on the company website. The company has no identified venture capital, private equity, or parent company affiliation, and operates from a Dallas, Texas mailing address with no public revenue disclosure.
Instant Power firmographics
Firmographics- Name
- Instant Power
- Legal name
- Instant Power Corporation
- Website
- https://myinstantpower.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Instant Power Corporation is a Dallas, Texas-based consumer products company that manufactures and distributes enzyme-based and chemical drain cleaning, septic, and household cleaning products across the US and Canada through major retailers.
- Ownership category
- akta.pro rank
Where Instant Power is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Instant Power business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consumer Drain Cleaning Products: One-time purchase of drain openers, drain maintainers, sewer/septic treatments, and cleaning products sold through retail channels. Products range from emergency clog removal to regular maintenance solutions.
Go-to-market motion1 record
Distribution channels17 records
Marketing channels3 records
Instant Power product offering
Product offeringCore offering
Instant Power manufactures and sells drain cleaning, drain maintenance, sewer/septic treatment, and household cleaning products under its own brand. The portfolio spans chemical drain openers (including formulations claimed to be up to 35X stronger than common drain openers), bio-enzymatic drain maintainers, septic system treatments, and ancillary cleaners for garbage disposals, toilet tanks, HVAC coils, and laundry drains. Products are sold through major national retailers (Home Depot, Lowe's, Walmart, Amazon) and wholesale distributors across the United States and Canada.
Product overview
Instant Power is a manufacturer of household plumbing and drain cleaning products organized into four product categories: Drain Openers, Drain Maintainers, Sewer & Septic Products, and Cleaning Products. The core product line includes chemical drain cleaners (Hair Clog Remover, Hair & Grease Drain Opener, Heavy Duty Drain Openers in both grey and yellow bottles, and Crystal Lye Drain Opener) designed for dissolving hair, grease, and other clogs with varying strength levels. The drain maintenance category includes ECO Clog Preventer (eco-friendly enzyme-based), Slow Drain, and Bio-enzymatic Drain Sticks for ongoing drain care. Sewer & Septic Products encompass Septic Shock (for clogged systems), Septic System Treatment Liquid, and Septic System Treatment Dissolving Pacs for septic system maintenance. The Cleaning Products category extends beyond drains to include Disposal & Drain Cleaner, Foaming Disposal Pacs, Commercial Drain Maintainer, Toilet Tank Cleaner, Foaming Coil Cleaner, A/C Condensate Drain Line Cleaner, and Laundry Drain Cleaner. The company also offers a manual Drain Snake tool. All products are backed by a 100% money-back guarantee and include Safety Data Sheets.
Differentiator
Problem solved
Functional benefit
Brands
- Septic Shock: Super-charged septic tank treatment that reconditions clogged or under-performing systems using beneficial bacteria and enzymes
- Hair & Grease
- Hair Clog Remover
- Eco Clog Preventer
- Crystal Lye Drain Opener
- Slow Drain
Products and services
- Hair Clog Remover A strong non-acid formulation 10 times stronger than common drain openers, specifically designed to dissolve hair clogs from bathroom drains. Recommended to stay in drain overnight for maximum effectiveness.
- Hair & Grease Drain Opener The strongest non-acid formulation on the market, dissolving hair clogs from bathroom drains while creating heat to melt grease from kitchen sinks. Claims to be 20X stronger than common drain openers.
- Heavy Duty Drain Opener (Yellow Bottle) An economical treatment for bathroom and kitchen drain clogs, 10 times stronger than common drain openers. Strong non-acid formulation recommended for overnight stay in drains.
- Heavy Duty Drain Opener (Grey Bottle) The most powerful solution on the market for tough drain clogs. Non-acidic formula melts grease on contact, liquefies hair and grime. Claims to be 35X stronger than common drain openers with exothermic heat reaction. Odor and fume free, safe for all pipes.
- Crystal Lye Drain Opener 100% lye (sodium hydroxide) formula that creates heat to melt and dissolve grease, hair, soap, scum, and other drain clogging material. Clears drain lines in 15-30 minutes.
- Main Line Cleaner Non-acid formulation designed for most sewer, vertical and lateral line stoppages. Clears sewer and lateral lines through floor drain, shower, bath tub, or clean out fitting. Contains sodium hydroxide and potassium hydroxide.
- Septic Shock Reconditions clogged or under-performing septic tanks or cesspools. Uses formulated blend of beneficial live enzymes and bacteria to clear crystallized soil around drain field and restore proper porosity. Contains billions of beneficial bacteria, biodegradable, no harsh chemicals.
- Septic System Treatment Liquid Regular on-going treatment for septic system maintenance. Contains lipase, protease, cellulase, alpha amylase bacterial/enzyme strains to dissolve system clogging matter. Treats for 3 months, controls odors, reduces backups.
- Septic System Treatment Dissolving Pacs
Quantifiable outcome
- Septic system restoration avoiding $20,000 replacement cost reported by customer
- +1 more outcomes
Companies that use Instant Power
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Instant Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Instant Power partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Instant Power competitors and assessment
Company assessmentDirect peers
- SC Johnson (Drano): SC Johnson owns Drano, the dominant US chemical drain-opener brand, directly competing with Instant Power's Hair Clog Remover, Heavy Duty Drain Opener, and Crystal Lye SKUs in the same mass and home-improvement retail channels.
- Roebic Laboratories: Roebic is a long-standing manufacturer of septic system treatments and drain maintainers, directly competing with Instant Power's Septic Shock, Septic System Treatment, and Slow Drain lines for the same residential septic-maintenance customer.
- Bio-Clean Products: Bio-Clean is an established eco-positioned enzymatic drain and septic treatment brand; it competes directly with Instant Power's bio-enzymatic portfolio on the same eco-friendly, septic-safe, no-caustic-chemicals positioning.
- RID-X: RID-X is a leading household septic system treatment brand marketed to consumers, directly competing with Instant Power's Septic Shock and Septic System Treatment lines for the same DIY septic-maintenance occasion.
- Jelmar (CLR): Jelmar markets CLR, a leading household cleaning brand with drain and septic SKUs that overlap with Instant Power's cleaning-product extension (e.g., Toilet Tank Cleaner, Coil Cleaner) at the same retail channels.
- Summit Brands: Summit Brands is a CPG company that owns Iron Out and other specialty cleaning brands, competing with Instant Power in drain and hard-water cleaning SKUs across mass and hardware retail.
- Green Gobbler: Green Gobbler is a digitally native, eco-positioned drain and cleaning brand sold primarily on Amazon; it competes head-to-head with Instant Power's bio-enzymatic and septic SKUs and has been winning share in the same DTC/online channels.
- Thrift Marketing (drain cleaners): Thrift is a long-standing chemical drain-cleaner brand focused on tough-clog removal, competing with Instant Power's Heavy Duty and Crystal Lye SKUs in the same hardware and home-improvement retail channels.
Broad incumbents
- The Clorox Company: Clorox is a diversified CPG incumbent with a broad household cleaning portfolio (and historically owned Liquid-Plumr) that competes for the same retail shelf space, trade promotions, and consumer cleaning-occasion purchases as Instant Power.
- Reckitt Benckiser: Reckitt is a global CPG incumbent with a broad household-cleaning portfolio (including specialty cleaners) that competes for trade spend, shelf placement, and consumer spend versus Instant Power's portfolio at major retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Instant Power social profiles
Digital presenceInstant Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Instant Power leadership team
Management profileNumber of profiles
Instant Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Instant Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Instant Power
What does Instant Power do?
Instant Power manufactures and sells drain cleaning, drain maintenance, sewer/septic treatment, and household cleaning products under its own brand. The portfolio spans chemical drain openers (including formulations claimed to be up to 35X stronger than common drain openers), bio-enzymatic drain maintainers, septic system treatments, and ancillary cleaners for garbage disposals, toilet tanks, HVAC coils, and laundry drains. Products are sold through major national retailers (Home Depot, Lowe's, Walmart, Amazon) and wholesale distributors across the United States and Canada.
Is Instant Power a public or private company?
Instant Power is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Instant Power founded?
Instant Power was founded in 1968. It employs 11 to 50 people.
Where is Instant Power based?
Instant Power is headquartered in Dallas, United States, in the North America region.
How does Instant Power make money?
One revenue line is on record: consumer Drain Cleaning Products.
Who are Instant Power's main competitors?
Direct peers on record are SC Johnson (Drano), Roebic Laboratories, Bio-Clean Products, RID-X, Jelmar (CLR), Summit Brands, Green Gobbler and Thrift Marketing (drain cleaners). Broad incumbents are The Clorox Company and Reckitt Benckiser.
Does Instant Power have an API?
No public API is recorded for Instant Power.