ROEBIC Laboratories
ROEBIC Laboratories is a family-owned manufacturer founded in 1959 that produces bacterial-based and chemical wastewater treatment products for residential, commercial, agricultural, and municipal customers, distributed through major US retailers and international partners in 20+ countries.
- Company typePrivate
- Founded1959
- HeadquartersOrange, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ROEBIC Laboratories does
ROEBIC Laboratories is a privately held, family-owned manufacturer of bacterial-based and chemical wastewater treatment products, founded in 1959 in Orange, Connecticut, and led across multiple generations by the Bush family (Chairman/CEO Stuart J. Bush, President Derek J. Bush, COO Hedy S. Bush, CMO Ryan Bush). The company produces a portfolio of more than 35 SKUs spanning septic tank treatments (K-37, K-47, K-57, K-570, Air-O-Paks), drain maintenance products (K-27, K-67, K-87, K-97), professional drain openers (crystal and liquid), root killers (K-77 and the patented Foaming Root Killer), RV/marine holding tank treatments, and compost accelerators. The technological foundation is proprietary RoeTech bacterial cultures, developed and patented by the wholly-owned subsidiary Roebic Technology, Inc., which are specialized bacteria designed to digest fats, oils, greases, proteins, starch, and cellulose in septic systems, drains, cesspools, leach fields, and municipal wastewater applications.
The company serves a diversified customer base across residential homeowners, food service and hospitality operators (grease trap treatment, drain odor control), agricultural operations, RV and boat owners, and municipal sewage treatment facilities. Go-to-market is hybrid: US distribution through every major home center and mass channel (Home Depot, Lowe's, Menards, Walmart, Ace Hardware, Tractor Supply, Do-it-Best) plus Amazon, and international distribution through country-specific representative partners in more than 20 markets including Australia, Chile, China, Colombia, India, Japan, Mexico, Russia, Singapore, and Sweden. Revenue is generated through one-time product sales across these consumer, commercial, and international channels; pricing is not publicly disclosed. The company is family-owned with no external investors, no disclosed revenue figures, and operates with 11-50 employees out of its Orange, Connecticut headquarters and manufacturing facility.
ROEBIC Laboratories firmographics
Firmographics- Name
- ROEBIC Laboratories
- Legal name
- Roebic Laboratories, Inc.
- Website
- https://roebic.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ROEBIC Laboratories is a family-owned manufacturer founded in 1959 that produces bacterial-based and chemical wastewater treatment products for residential, commercial, agricultural, and municipal customers, distributed through major US retailers and international partners in 20+ countries.
- Ownership category
- akta.pro rank
ROEBIC Laboratories industry classification
Industry- Product category
- Septic and Wastewater Treatment Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Chemicals & Allied Products (2800)
- akta.pro primary industry
- Septic-Safe & Septic Treatment Additives (Bathroom/Toilet Use) (CRAJADAJ)
- akta.pro secondary industry
- Alkaline Cleaners & Heavy-Duty Degreasers (Caustic/Soda Ash) (CRAJAKAE)
Keywords
Where ROEBIC Laboratories is headquartered
LocationHeadquarters
- HQ city
- Orange
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ROEBIC Laboratories business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Consumer Household Products: Sale of bacterial-based septic tank treatments, drain cleaners, root killers, and maintenance products to residential homeowners through retail channels.
- Commercial/Institutional Products: Professional-strength products for food service, hospitality, agricultural, and industrial applications.
- International Distribution: Products exported worldwide through international distribution partners and representatives in Australia, Chile, China, Colombia, Cyprus, Dominican Republic, Greece, India, Indonesia, Japan, Kazakhstan, Korea, Mexico, Netherlands, Pakistan, Peru, Puerto Rico, Russia, Serbia, Singapore, Sweden, and Turkey.
Go-to-market motion2 records
Distribution channels9 records
Marketing channels5 records
ROEBIC Laboratories product offering
Product offeringCore offering
ROEBIC Laboratories manufactures and sells bacterial-based and chemical treatment products for septic systems, cesspools, drains, pipes, and recreational holding tanks. The product line includes the K-series bacterial treatments (K-37, K-47, K-57, K-570, K-87, K-97), drain openers, root killers, RV/marine holding tank treatments, and compost accelerators, sold through retail, online, and international distributor channels to residential and commercial customers.
Product overview
ROEBIC Laboratories offers a portfolio of bacterial-based and chemical treatment products for residential and commercial wastewater management. The core product line centers on the K-series bacterial treatments (K-37, K-47, K-57, K-570, K-87, K-97) that use specialized bacteria to digest and break down waste in septic systems, cesspools, drains, and pipes. Supporting products include drain openers (crystal and liquid formulations), root killers (K-77 and Foaming Root Killer), and recreational products for RV/marine holding tanks and compost acceleration. The products range from preventive maintenance treatments to emergency system restoration solutions, all designed to maintain proper functioning of wastewater systems. The company also offers a four-step System Maintenance Program (SMP) that sequences products throughout the year for comprehensive septic system care.
Differentiator
Problem solved
Functional benefit
Brands
- RoeTech: Patented line of bacterial cultures developed by Roebic Technology, Inc. that aggressively digest fats, oils, greases, proteins, starch and cellulose. Used in municipal wastewater treatment facilities and incorporated into Roebic's bacterial products.
Products and services
- K-37 Septic Tank Treatment Liquid bacterial treatment designed to restore natural balance within septic tanks by promoting efficient and rapid breakdown of solids, reducing sludge and scum levels, odors, clogs, and improving system operation.
- K-37 Granular Septic Tank Treatment
Quantifiable outcome
- Cuts natural recycling times of plant materials in compost piles in half
- +1 more outcomes
Companies that use ROEBIC Laboratories
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles5 records
ROEBIC Laboratories technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ROEBIC Laboratories partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered primary and core.
- Bio Natural Solutions P/LprimaryAustralia representative handling distribution and sales support for Roebic products in Australia.
- Rentokil Initial Chile SpaprimaryChile representative for Roebic products distribution in Chile.
- Trinity Bio Technology Co., Ltd.primarySouthern China representative handling distribution in Hong Kong and Southern China region.
- Advance Solutions SASprimaryColombia representative handling distribution in Colombia.
- M.I.O. Japan Co. Ltd.primaryJapan representative handling distribution in Japan.
- Dutch Water Tech BVprimaryNetherlands representative handling distribution in the Netherlands.
- Grupo Gruest Sanchez de Tagle, S.A. de C.V.primaryMexico representative with multiple contact points including Aguascalientes, Puerto Vallarta, and Mexico City.
- For Earth (Singapore) Pte Ltd.primarySingapore representative handling distribution in Singapore.
- OxyG ABprimarySweden representative handling distribution in Sweden.
- Altima Technologies Pvt. Ltd.primaryIndia representative handling distribution in India.
- Sudarshan Chemical Industries Ltd.primaryIndia representative handling distribution in India.
- Danex International, Inc.primaryPakistan representative handling distribution in Pakistan.
- Ares Trade SACprimaryPeru representative handling distribution in Peru.
- Biotech-21 LLCprimaryRussia office handling distribution in Russia with Moscow office.
- Roebic Technology, Inc.coreSubsidiary of ROEBIC LABORATORIES, INC that developed and patented the RoeTech line of bacterial cultures.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
ROEBIC Laboratories competitors and assessment
Company assessmentDirect peers
- BIO-CLEAN Drain Septic Bacteria: BIO-CLEAN is a long-standing bacterial drain and septic treatment brand using enzyme/bacterial cultures similar to Roebic's RoeTech approach. It competes head-to-head in residential septic, drain, and grease-trap applications.
- Rid-X (Scotts Miracle-Gro): Rid-X is the leading mass-market septic system treatment brand, sold through grocery, mass, and hardware retailers. It directly competes with Roebic's K-37 septic treatments for the same DIY homeowner use case.
- Green Gobbler: Green Gobbler sells bacterial drain and septic treatments, plus chemical drain openers, primarily via Amazon and DTC channels. It is a direct competitor in bacterial septic/drain treatments and competes for the same shelf space at Home Depot and Walmart.
- Thrift Marketing: Thrift is a long-standing professional-grade drain cleaner brand (sodium hydroxide-based) widely used by plumbers and sold through plumbing supply and hardware channels. It directly competes with Roebic's Crystal and Pro Strength Liquid drain openers.
- Instant Power: Instant Power offers a broad lineup of drain, septic, and root-killer products including bacterial formulations and chemical openers. It is a direct competitor across Roebic's drain, septic, and root-killer categories at hardware and home center retail.
Broad incumbents
- Liquid-Plumr (Clorox): Liquid-Plumr is a top-tier chemical drain and toilet bowl cleaner brand owned by The Clorox Company. It overlaps with Roebic's drain-opener SKUs (Crystal and Liquid) at retail and competes for the same consumer occasions.
- Drano (S.C. Johnson): Drano is the dominant chemical drain-opener brand owned by S.C. Johnson. While focused on chemical rather than bacterial treatments, it competes for the same shelf space and household drain-maintenance use case.
Emerging players
- EcoClean / DrainGel: A specialty/household cleaning brand offering enzymatic and bacterial drain and septic treatments. It targets the same eco-conscious DIY homeowner segment as Roebic's bacterial K-series products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ROEBIC Laboratories social profiles
Digital presenceROEBIC Laboratories financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROEBIC Laboratories leadership team
Management profileNumber of profiles
Profiles12 records
ROEBIC Laboratories subsidiaries and ownership
Company hierarchySubsidiaries1 record
ROEBIC Laboratories funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROEBIC Laboratories M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROEBIC Laboratories
What does ROEBIC Laboratories do?
ROEBIC Laboratories manufactures and sells bacterial-based and chemical treatment products for septic systems, cesspools, drains, pipes, and recreational holding tanks. The product line includes the K-series bacterial treatments (K-37, K-47, K-57, K-570, K-87, K-97), drain openers, root killers, RV/marine holding tank treatments, and compost accelerators, sold through retail, online, and international distributor channels to residential and commercial customers.
Is ROEBIC Laboratories a public or private company?
ROEBIC Laboratories is a private company. It is classified as family owned and is currently operating.
When was ROEBIC Laboratories founded?
ROEBIC Laboratories was founded in 1959. It employs 11 to 50 people.
Where is ROEBIC Laboratories based?
ROEBIC Laboratories is headquartered in Orange, United States, in the North America region.
How does ROEBIC Laboratories make money?
Three revenue lines are on record. Consumer Household Products are the primary driver. The others are commercial/Institutional Products and international Distribution.
Who are ROEBIC Laboratories's main competitors?
Direct peers on record are BIO-CLEAN Drain Septic Bacteria, Rid-X (Scotts Miracle-Gro), Green Gobbler, Thrift Marketing and Instant Power. Broad incumbents are Liquid-Plumr (Clorox) and Drano (S.C. Johnson). EcoClean / DrainGel is listed as an emerging player.
Does ROEBIC Laboratories have an API?
No public API is recorded for ROEBIC Laboratories.
What industry is ROEBIC Laboratories in?
ROEBIC Laboratories's product category is Septic and Wastewater Treatment Products. Its primary akta.pro industry code is CRAJADAJ, Septic-Safe & Septic Treatment Additives (Bathroom/Toilet Use), with a secondary code of CRAJAKAE, Alkaline Cleaners & Heavy-Duty Degreasers (Caustic/Soda Ash). Its NAICS code is 32561 and its SIC code is 2800.