Asaphus Vision

What Asaphus Vision does

Seeing Machines Limited is an Australian-headquartered computer vision and AI company, founded in 1999 and publicly traded on the AIM sub-market of the London Stock Exchange under ticker SM1, with global headquarters in Fyshwick (ACT) and a UK subsidiary in London. The company sells under the Guardian brand across three core verticals: commercial Fleet (over 60,000 trucks equipped globally), Automotive (OEM integration of driver and occupant monitoring into vehicle platforms), and Aviation (pilot monitoring). Its technology combines in-cabin cameras, proprietary computer vision algorithms, and the Karolinska Sleepiness Scale (KSS) for early drowsiness detection, layered with a 24/7 Guardian Monitoring Centre where human analysts intervene in real time, achieving a scientifically proven 94% reduction in fatigue-related driving events. Supporting technology pillars include Human Factors research built on 20 years of behavioural data and Advanced Embedding for porting algorithms onto silicon in embedded automotive applications.

The product portfolio spans Guardian Fleet (real-time in-vehicle alerts and back-office monitoring), Guardian Automotive (OEM-grade software and embedding for new vehicle platforms), Guardian Aviation (pilot monitoring), Guardian Generation 3 (2026 upgrade with predictive fatigue modelling and advanced analytics), and Guardian Live (real-time driver alerting component). Multi-modal inputs (driver-facing video, forward-facing camera images, GPS, vehicle speed, shift data) are processed to detect distraction and fatigue events; the platform has monitored over 100 million kilometres of driving and detected over 7 million distraction events.

The business model combines Guardian hardware sales, recurring 36-month subscription services (with 12-month automatic renewals and monthly invoicing), installation services through a certified technician network, and training/certification for third-party installers. Go-to-market is primarily direct enterprise field sales targeting large fleet operators, automotive OEMs and aviation companies, supplemented by authorised distributors and channel partners across Australia, the UK, EMEA, the Americas and APAC. Pricing is quote-based with annual escalations tied to the Retail Price Index and early termination fees on customer convenience exits; an Investor Relations function publishes finance reports under AIM disclosure rules, though no specific revenue figure is included in the supplied data.

Name

Asaphus Vision

Legal name

Seeing Machines Limited

Website

https://asaphus.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Seeing Machines Limited develops camera-based AI driver and operator monitoring systems under the Guardian brand for commercial fleets, automotive OEMs, and aviation. The AIM-listed Australian firm combines proprietary computer vision with a 24/7 monitoring centre to detect fatigue and distraction in real time.

Ownership category

akta.pro rank

Product category

Driver Monitoring Systems

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Measuring & Controlling Devices, Nec (3829), Industrial Instruments For Measurement, Display, And Control (3823), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Driver Monitoring & Cabin Monitoring Hardware Manufacturing (IR Cameras/Sensors) (IMACAMAL)

akta.pro secondary industries

Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Autonomous Driving & ADAS Perception (HDAAAEAI), Active Safety Sensing Hardware Manufacturing (Radar/LiDAR/Cameras/Ultrasonic) (IMACAMAF)

Keywords

• Driver monitoring systems
• Fatigue distraction detection
• Computer vision safety
• Fleet driver safety
• Occupant monitoring technology

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Guardian Product Sales: Sale of Guardian hardware products including the in-vehicle monitoring device with cameras and sensors. Initial Product Warranty period of 12 months from delivery. Customers have title to products only upon full payment.
2. Subscription Services: Ongoing subscription services including software licensing, monitoring, reporting, and support. Initial Subscription Period of 36 months with automatic renewal for 12-month periods. Subscription includes ongoing license of Software and Services with the Product.
3. Installation Services: Installation services for Guardian products into customer vehicles, coordinated through schedules and certified technicians
4. Training and Certification: Guardian Maintenance and Installation Technician training courses for third-party installers and technicians

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Asaphus Vision develops and sells the Guardian platform, a camera-based driver and operator monitoring system that uses computer vision and AI to detect driver fatigue and distraction in real time across commercial fleets, automotive OEMs, and aviation operators. The offering combines in-vehicle hardware (with cameras and sensors), proprietary computer-vision software, real-time alerting (vibration, auditory, visual), and a 24/7 monitoring centre service, delivered primarily via subscription contracts with installation and certification services. The product is installed in over 60,000 trucks globally and is backed by 20 years of human factors research.

Product overview

Seeing Machines offers a unified driver monitoring platform called Guardian, spanning three market verticals: Fleet (commercial vehicles), Automotive (OEM integration), and Aviation (pilots). The Guardian system uses camera-based computer vision to detect driver fatigue and distraction in real time, delivering alerts to drivers and enabling fleet-wide monitoring through the Guardian Monitoring Centre. The product portfolio includes the flagship Guardian hardware/software (now in Generation 3), the Guardian Live real-time alerting component, and supporting technology pillars of Human Factors Research and Advanced Embedding. The system is backed by 20 years of human behavioural data and integrates with Amazon Web Services for data delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Guardian: The company's primary fleet safety product providing real-time fatigue and distraction detection for commercial vehicles

Products and services

• Guardian Fleet Camera-based driver fatigue and distraction detection system for commercial fleets, delivering real-time alerts to drivers and enabling 24/7 monitoring through the Guardian Monitoring Centre. Installed in over 60,000 trucks globally.
• Guardian Automotive Driver and occupant monitoring system technology for automotive OEM integration, combining advanced embedding of software onto silicon with camera and illumination requirements for vehicle interiors.
• Guardian Aviation Pilot monitoring technology for aviation applications, enabling detection of pilot fatigue and distraction during flight operations.
• Guardian Monitoring Centre Service 24/7 monitoring centre service where potentially fatal fatigue and distraction events are reviewed in real time and communicated to customers to enable intervention. Subscription-based service bundled with the Guardian hardware and software license.
• Guardian Generation 3 Latest generation Guardian hardware and software with enhanced accuracy, advanced analytics, and predictive fatigue modelling capabilities compared with previous generations.
• Guardian Installation and Training Services Professional installation of Guardian devices into customer vehicles by certified installation technicians, plus Guardian Maintenance and Installation Technician training and certification courses for third-party installers.

Quantifiable outcome

• 94% reduction in fatigue-related driving events through technology and human intervention
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• International Association of Oil & Gas Producers (IOGP)coreStrategic or Co-development PartnerIOGP formed a subcommittee in 2005 to tackle land transport safety challenges and published Report 365 recommending Active Fatigue and Distraction Detection (AFDD) devices like Guardian to protect drivers and enhance safety across oil and gas companies. Seeing Machines works with global oil and gas companies based on these recommendations.
• European Industrial Gases Association (EIGA)minorStrategic or Co-development PartnerAir Liquide UK, a Seeing Machines customer, played a key role in driving Air Liquide's global achievement of fitting all primary transport vehicles with AFDD technology through active involvement in EIGA, advocating for AFDD systems to become standard within the oil and gas sector.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS serves as cloud service provider for Seeing Machines, providing infrastructure for service data storage. Data stored in EEA (Sweden, Ireland and Germany), UK, Canada, Australia, Brazil, Singapore, South Korea, USA, India, Japan.
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure provides cloud service infrastructure for Seeing Machines global operations.
• Google Inc.coreTechnology or IntegrationGoogle Inc. provides cloud service infrastructure for Seeing Machines global operations.
• National Heavy Vehicle Regulator (NHVR)coreStrategic or Co-development PartnerNHVR released the 2026 Master Code of Practice recognizing Fatigue and Distraction Detection Technologies (FDDT) as a control for fatigue management. Seeing Machines welcomed this recognition of technology's role in addressing heavy vehicle crash risks, positioning Guardian as an effective solution for compliance.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smart Eye: Swedish AI company specializing in driver monitoring systems and eye-tracking software for automotive OEMs and fleet customers. Direct competitor to Seeing Machines in DMS algorithm licensing and OEM design wins across Europe and North America.
• Cipia Vision: Israeli computer-vision company providing in-cabin DMS (Driver Sense, Fleet Sense) for automotive OEMs and commercial fleets. Competes head-to-head with Seeing Machines for OEM platform nominations and aftermarket fleet contracts.
• Lytx: U.S.-based provider of video telematics, AI dashcams, and driver-coaching services for commercial fleets. Directly comparable to Seeing Machines' Guardian Fleet product on fleet customer base, subscription model, and fatigue/distraction detection use cases.

Emerging players

• Jungo Connectivity: Israeli provider of driver and cabin monitoring software (Jungo DMS) for Tier-1 suppliers and fleet integrators. An emerging DMS software player pursuing the same OEM and aftermarket opportunities as Seeing Machines.

Broad incumbents

• Aptiv: Global automotive Tier-1 supplier with advanced safety and cabin perception offerings integrated into broader ADAS platforms. Competes with Seeing Machines at the OEM level as a vertically integrated alternative to a standalone DMS specialist.
• Continental AG: Major automotive Tier-1 supplying integrated driver monitoring and occupant observation cameras as part of its ADAS portfolio. Comparable to Seeing Machines in DMS functionality but bundles it within a much wider electronics and tire portfolio.
• Robert Bosch: Global Tier-1 automotive supplier offering interior monitoring cameras and DMS software as part of its ADAS and mobility solutions. Overlaps with Seeing Machines in OEM DMS but competes from a vastly larger integrated supplier base.
• Magna International: Diversified automotive supplier with active driver and cabin monitoring capabilities, including the former Veoneer safety electronics portfolio. Provides integrated DMS at scale to OEMs that competes with Seeing Machines' OEM licensing model.
• Samsara: Publicly listed IoT and fleet telematics platform with AI dashcams and driver-coaching features serving enterprise fleets. Adjacent competitor to Seeing Machines' Guardian Fleet on the fleet customer side, with a broader asset-tracking and sensor portfolio.
• Geotab: Large-scale commercial telematics provider with video-focused safety solutions and integrations with driver-monitoring hardware vendors. Comparable to Seeing Machines on fleet buyer relationships, though Geotab's core offering is telematics-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asaphus Vision