Tracktics
Tracktics
- Company typePrivate
- Founded2014
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tracktics does
TRACKTICS GmbH is a Frankfurt, Germany-based sports technology company founded in 2014 that builds a GPS- and inertial-sensor-based performance tracking system specifically designed for football. The core product is a wearable tracker (€149) worn in a hip belt, equipped with a GPS receiver and a 9-sensor inertial array (3 accelerometers, 3 magnetometers, 3 gyroscopes) that captures distance covered, sprint count, top speed, and positional heatmaps during training and matches. Data is uploaded via the iOS/Android Player App or, for teams, via the Team Box (a docking station that simultaneously charges and uploads up to 20 trackers) and the WebApp / Desktop Uploader; analytics are accessed via smartphone, tablet, or PC and exportable as CSV or PDF.
The company serves two primary segments: individual amateur and semi-professional football players, and coaches/teams operating at amateur, semi-professional, and youth-academy levels. Named customers include the youth performance centers of Bundesliga-affiliated clubs such as Eintracht Frankfurt, Borussia Mönchengladbach, 1. FC Köln, and SV Wehen Wiesbaden, plus Swiss club FC Wil 1900 and women's club FFC Turbine Potsdam, indicating traction inside DACH football development pipelines.
TRACKTICS operates a direct-to-consumer, product-led growth model with a freemium-to-paid software funnel layered on top of one-time hardware sales. Revenue comes from hardware unit sales (tracker, Team Box, Hüftgurt accessory), recurring subscription fees for the PERFORM advanced-analytics package (1-month or 12-month terms, auto-renewal), and in-app purchases through the Apple App Store and Google Play. Distribution is via the company's own e-commerce storefront, direct website sales, and mobile app stores, with shipping explicitly restricted to Germany, Switzerland, and Austria. The company is privately held, founder-owned (Managing Directors Benjamin Bruder and Patrick Haas), with 11-50 employees and no disclosed external venture capital backing.
Tracktics firmographics
Firmographics- Name
- Tracktics
- Legal name
- TRACKTICS GmbH
- Website
- https://tracktics.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tracktics
- Ownership category
- akta.pro rank
Tracktics industry classification
Industry- Product category
- Sports Performance Tracking
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Fitness Trackers (CRACAIAB)
- akta.pro secondary industry
- Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)
Keywords
Where Tracktics is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Tracktics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of Football Performance Tracker devices and Team Box hardware. One-time purchase with optional subscription for software features.
- Subscription Services: Recurring subscription (PERFORM package) for access to full data analysis features including heatmaps and advanced metrics. Available as 1-month or 12-month terms with automatic renewal.
- In-App Purchases: Digital content purchases through iOS App Store and Google Play Store for subscription upgrades within the mobile app.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Football Performance Tracker hardware |
| Subscription | Monthly | PERFORM Subscription - Advanced Analysis |
| Freemium | Monthly | Basic Analysis (included with hardware) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Tracktics product offering
Product offeringCore offering
Tracktics sells a GPS-enabled football performance tracking system consisting of a wearable tracker device, charging/uploading station (Team Box), mobile and web analytics applications, and a subscription service for advanced performance insights. The hardware captures movement metrics (distance, sprints, top speed, heatmaps) via GPS and a 9-sensor inertial array, while the software delivers football-specific analytics for individual players, coaches, and teams.
Product overview
TRACKTICS offers a football performance tracking system consisting of GPS-enabled wearable hardware (the TRACKTICS Fußball Performance Tracker worn in a hip belt) combined with data analysis software. The ecosystem includes the individual TRACKTICS Tracker for players, the TRACKTICS Team Box for coaches managing up to 20 players, the Player App (iOS/Android), the WebApp for detailed analysis, and the Desktop Uploader for coaches. Performance data (distance, sprints, top speed, heatmaps) is uploaded via smartphone WiFi or USB to TRACKTICS servers for analysis. A premium PERFORM subscription unlocks advanced features like heatmaps. The system is designed for outdoor use only due to GPS dependency.
Differentiator
Problem solved
Functional benefit
Products and services
- Tracktics Performance Tracker
Quantifiable outcome
- 2GB storage capacity enables storage of minimum 20 sessions of 90-minute matches
- +2 more outcomes
Companies that use Tracktics
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Tracktics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tracktics partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Tracktics competitors and assessment
Company assessmentBroad incumbents
- Garmin: Global GPS sports-watch leader whose football/soccer profiles and team-management features (Garmin Team) target the same amateur and semi-pro segments. A broad incumbent, not football-pure, but increasingly overlapping in use case.
- Catapult Sports: ASX-listed global leader in elite athlete monitoring, with Vector (pro tier) and Catapult One (consumer tier). Sets the upper bound of the category on both professional credibility and, via Catapult One, the amateur/individual segment TRACKTICS targets.
- Polar Electro: Finnish sports-wearable maker with the Polar Team Pro team-tracking system and a long-running football partnership portfolio. Competes in the same coaching analytics category with a wrist-worn rather than hip-mounted form factor.
Direct peers
- Kinexon: Munich-based real-time sports and IoT tracking company active in Bundesliga and team sports. Local German competitor with deeper enterprise/B2B footprint and a broader indoor-positioning stack.
- Playermaker: Israel-based maker of foot-mounted wearable trackers sold into football academies and amateur players. The most direct product analogue to TRACKTICS — same sport, same D2C-plus-youth-academy GTM, comparable price tier.
- STATSports: Northern Ireland-based GPS player-tracking company whose Apex product line is the dominant vendor in elite football academies globally, including Bundesliga clubs. Direct competitor for the same youth-academy and team-coaching use cases.
Others
- WHOOP: Subscription-based fitness and recovery wearable. Adjacent rather than direct: serves the same performance-optimization buyer but with no football-specific positioning and no team-coaching workflow.
- Fitbit (Google): Mass-market fitness tracker with general exercise metrics. Indirectly competitive at the consumer entry level but lacks football-specific sprint thresholds, team workflows, and coaching analytics.
- SpielerPlus: German amateur team-management app (SPM Sportplatz Media GmbH) already integrated with TRACKTICS via a data-sharing partnership. Ecosystem partner and adjacent competitor for coaching workflows at the grassroots level.
Emerging players
- Zepp: Sports-analytics wearable brand (formerly Zepp Labs) focused on baseball, tennis, and soccer with mountable sensors and a mobile app. Comparable in form factor and consumer-sensor approach, though more oriented to racket/bat sports.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tracktics social profiles
Digital presenceTracktics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tracktics leadership team
Management profileNumber of profiles
Profiles2 records
Tracktics funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tracktics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tracktics
What does Tracktics do?
Tracktics sells a GPS-enabled football performance tracking system consisting of a wearable tracker device, charging/uploading station (Team Box), mobile and web analytics applications, and a subscription service for advanced performance insights. The hardware captures movement metrics (distance, sprints, top speed, heatmaps) via GPS and a 9-sensor inertial array, while the software delivers football-specific analytics for individual players, coaches, and teams.
Is Tracktics a public or private company?
Tracktics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tracktics founded?
Tracktics was founded in 2014. It employs 11 to 50 people.
Where is Tracktics based?
Tracktics is headquartered in Zürich, Switzerland, in the Europe region.
How does Tracktics make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Services and in-App Purchases.
Who are Tracktics's main competitors?
Broad incumbents on record are Garmin, Catapult Sports and Polar Electro. Direct peers are Kinexon, Playermaker and STATSports. Others are WHOOP, Fitbit (Google) and SpielerPlus. Zepp is listed as an emerging player.
Does Tracktics have an API?
No public API is recorded for Tracktics.
What industry is Tracktics in?
Tracktics's product category is Sports Performance Tracking. Its primary akta.pro industry code is CRACAIAB, Fitness Trackers, with a secondary code of CRAMAGAH, Golf Rangefinders, GPS & Wearable Tech Retail. Its NAICS code is 45911 and its SIC code is 3949.