VAS Valuation Group

What VAS Valuation Group does

VAS Valuation Group (legal entity: VPanel Ltd) is a UK-based real estate firm that operates a cloud-based valuation panel management platform connecting lenders, brokers, and a network of 200+ RICS-qualified third-party valuers. Founded in 2017 in Middlesbrough by co-founders Gina May and Stephen Todd, the company facilitates more than 2,000 property valuations per month across England, Scotland, and Wales, serving over 50 lender clients including challenger banks (Shawbrook, Allica, Redwood), bridging and specialist lenders (Hope Capital, Together, Oblix Capital, Aspen Bridging, Assetz Capital, Arbuthnot Specialist Finance, Masthaven), and commercial finance brokers (Brightstar, Watts Commercial Finance).

The company's product portfolio is structured as a unified platform with multiple integrated modules. The core offering is VAS Panel, a cloud-based panel management system that matches lenders and brokers with suitable valuers based on location, deal type, and property value, with real-time dashboard visibility. This is supported by VAS Software (the underlying cloud framework), VAS Audit (live and retrospective valuation auditing to mitigate property-specific lending risk), VAS Assurance Desktop+ (a desktop valuation product positioned between an AVM and a fully inspected RICS report, with up to 48-hour turnaround and a guaranteed fee scale up to £1m), the VAS Lender API (system-to-system integration for automated instruction and report delivery, launched January 2026), and a Knowledge Hub educational resource library of 30+ videos. The company holds Cyber Essentials Plus certification and is working toward ISO 27001 accreditation.

VAS generates revenue primarily through transaction-fee and recurring panel management services on each valuation instruction, supplemented by professional services fees for auditing and Desktop+ transactions. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led and B2B, with dedicated 'VAS for Lenders' and 'VAS for Brokers' channels, distribution partnerships (notably with Lambert Smith Hampton's 135 RICS valuers across 31 sites), and industry-body memberships including IMLA, NACFB, FIBA, ASTL, and The Bridging & Development Lenders Association. The company has no disclosed external funding, no parent company, and operates as a privately held limited company with over 60 staff as of February 2025.

Name

VAS Valuation Group

Legal name

VPanel Ltd

Website

https://vas-group.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

VAS Valuation Group operates a cloud-based valuation panel management platform connecting UK lenders and brokers with 200+ RICS-qualified valuers, facilitating over 2,000 valuations per month for 50+ lender clients across specialist and mainstream banking.

Ownership category

akta.pro rank

Product category

Real Estate Valuation Panel Management

NAICS

Offices of Real Estate Appraisers (53132)

akta.pro primary industry

Real Estate Valuation & Appraisal (BPAHANAC)

akta.pro secondary industry

Real Estate Valuation & Appraisal Advisory (FSAEAJAI)

Keywords

• Property valuation services
• Valuation panel management
• Real estate valuations
• Secured lending valuations
• Commercial valuation services

Headquarters

HQ city

Middlesbrough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Valuation Panel Management Services: Comprehensive valuation panel management services for lenders, ensuring the most relevant third-party valuers are instructed based on location, deal type and value
2. Valuation Auditing Services: VAS Audit provides live auditing to reduce property specific lending risks and ensure the maintenance of high standards
3. Desktop Valuation Services: Desktop+ valuation service for lenders providing quick turnaround valuations up to £1 million for residential, semi-commercial and commercial properties

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

VAS Valuation Group operates a valuation panel management service that connects banks, specialist lenders, and commercial finance brokers with RICS-qualified third-party valuers across England, Scotland, and Wales. The company facilitates more than 2,000 valuations per month through its 200+ valuer network and provides complementary services including live and retrospective valuation auditing, desktop valuations (VAS Assurance Desktop+), and a cloud-based panel management platform.

Product overview

VAS Valuation Group is a valuation panel management and assurance business operating as a unified platform with multiple integrated modules. The core offering consists of VAS Panel (cloud-based valuation panel management connecting lenders/brokers with RICS-qualified valuers), supported by VAS Software (dashboard for panel management), VAS Audit (live/retrospective valuation auditing), and VAS Assurance Desktop+ (desktop valuation service). Additional offerings include the VAS Lender API for system integration, Knowledge Hub educational resource library, and specialized HMO Short Form Report Template. The business emphasises being 'people-led, technology-enabled' with cloud-based technology underpinning all operations.

Differentiator

Problem solved

Functional benefit

Products and services

• VAS Panel Cloud-based valuation panel management service that matches lenders and brokers with the most suitable third-party RICS-qualified valuers based on location, deal type and property value. Includes quotation handling, fee collection, report quality control, valuer assistance, and PVQs.
• VAS Software Cloud-based valuation panel management framework system which allows lenders to effectively build and manage their own bespoke valuation panels with real-time dashboard visibility.
• VAS Audit Valuation auditing and assurance service providing live and retrospective auditing to reduce property specific lending risks and ensure high standards. Includes valuation readdress support.
• VAS Assurance Desktop+ Desktop valuation service positioned between automated valuation models (AVM) and fully inspected RICS reports. Offers quick turnaround up to 48 hours, guaranteed fee scale up to £1 million, for residential, semi-commercial and commercial properties.
• VAS Assurance Valuation auditing and loan book monitoring services for lenders.
• VAS Lender API API integration enabling direct system-to-system connections with lender platforms for automated valuation ordering and report delivery.
• Project Monitoring Service Service for property and development finance lenders providing monitoring of development projects throughout the lending cycle.
• QC+ for £5M Plus Valuations Enhanced quality control service for valuations over £5 million.

Quantifiable outcome

• More than 2,000 valuations facilitated per month
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• IMLA (Intermediary Mortgage Lenders Association)coreStrategic or Co-development Partner · 10 March 2025Joined IMLA as associate member. VAS is the only valuation firm to join IMLA's ranks, contributing to industry debates and events.
• Lambert Smith HamptoncoreChannel Partner/ Reseller/ Distributor · 6 September 2018Leading UK commercial property consultancy joins VAS panel with 135 RICS registered valuers across 31 sites, specialising in multidiscipline valuations for properties in excess of £500,000.
• edozocoreTechnology or Integration · 9 August 2018Exclusive agreement with proptech comparable and mapping company edozo, marking the start of a joint mission to guarantee strong commercial property valuation standards throughout the UK.
• FIBA (Financial Intermediary & Broker Association)coreStrategic or Co-development Partner · 9 August 2018First valuation panel management and auditing company to join FIBA's newly formed Professional Partners Panel, working closely with the trade body to advise members on current best practice and regulatory issues.
• NACFB (National Association of Commercial Finance Brokers)coreStrategic or Co-development PartnerMember of NACFB, participating in industry events and exhibitions.
• The Association of Short-Term Lenders (The ASTL)coreStrategic or Co-development PartnerMember of The Association of Short-Term Lenders (The ASTL).
• The Bridging & Development Lenders AssociationcoreStrategic or Co-development PartnerMember of The Bridging & Development Lenders Association.
• CEDR (Centre for Effective Dispute Resolution)minorOthersExternal resolution provider for complaints handling if customers are not satisfied with Level Two resolution.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• e.surv Chartered Surveyors: One of the UK's largest residential valuation panel managers, instructing RICS surveyors on behalf of lenders. Directly comparable to VAS in panel management model, lender client base, and RICS-qualified valuer network.
• Countrywide Surveying Services: UK-wide valuation panel manager serving mortgage lenders, now part of the Connells Group. Closely overlaps VAS in lender relationship model, valuation instruction workflow, and broker-facing access.
• Connells Survey & Valuation: Surveying and valuation arm of the Connells Group, offering panel management to lenders across the UK. Competes with VAS for the same lender and broker relationships in specialist and mainstream lending.
• Lambert Smith Hampton: UK commercial property consultancy with 135 RICS valuers across 31 sites on the VAS panel and broader valuation advisory services. Provides valuation capacity to VAS while competing for higher-value commercial mandates.
• Landmark Information Group: UK provider of property data, valuation and due-diligence services to lenders, brokers and valuers. Comparable to VAS in serving the lending ecosystem with technology-enabled property risk and valuation information.

Emerging players

• Dataloft: UK property data and analytics provider serving lenders, advisers and investors. Adjacent to VAS in lender-facing property intelligence, with overlap on risk and valuation data products.

Broad incumbents

• Savills: Global real estate services firm offering valuation and advisory across residential and commercial property. Overlaps VAS in UK lender-facing valuation work, but as part of a much broader advisory portfolio.
• JLL: Global real estate services and investment management firm with UK valuation and value & risk advisory teams. Competes with VAS for higher-value residential and commercial valuation mandates for lenders.
• Knight Frank: Global real estate consultancy with UK valuation advisory across residential and commercial assets. Comparable to VAS on lender-driven valuation work but operates as a full-service real estate advisor.
• CBRE: Global real estate services firm with substantial UK valuation and advisory capability. Overlaps VAS in lender valuation and property risk work, but competes only at the larger commercial mandate end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vas-panel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VAS Valuation Group