CAB Experiences

What CAB Experiences does

CAB Experiences is a privately held, India-based experiential marketing agency that designs and executes immersive brand experiences, product launches, corporate events, and large-scale exhibitions for enterprise and government clients. Founded by a team of veterans from Wizcraft and other leading experiential firms, the company operates regional offices across Delhi NCR (Gurgaon), Bengaluru, Mumbai, and Chennai, with headquarters in Mumbai. Its service portfolio spans experience design, branding, event management, creative storytelling, content gamification, digital and virtual experiences, product launches, crisis management, sustainable event design, and the development of proprietary experience and content IPs.

The company's business model is professional services-led, generating revenue through project-based engagements priced on a quote basis, supplemented by IP development and licensing (such as the Motoverse moto-event IP for Royal Enfield and the RISE virtual platform for Pride Circle) and strategic consulting. Go-to-market is enterprise field sales with direct client relationships, regional account leadership, and portfolio-driven acquisition via case studies and industry reputation. The customer base is diversified across automotive (Royal Enfield, Range Rover, Skechers), technology (Google), government/defense (DefExpo, Aero India), and nonprofit/policy (Pride Circle, BloombergNEF with CII). Marquee project outcomes include 47,000 attendees at Motoverse 2023, 8,500+ participants at the Skechers Walkathon 2023, 98 countries at Aero India 2023, and 345 MoUs facilitated at DefExpo 2022, demonstrating execution capability at national-scale and government-grade complexity.

Name

CAB Experiences

Legal name

CAB Experiences

Website

https://cabexperiences.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

CAB Experiences is an India-based experiential marketing agency that designs and executes brand experiences, product launches, corporate events, and large-scale exhibitions for enterprise and government clients across automotive, technology, defense, and consumer sectors.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

SIC

Services-Amusement & Recreation Services (7900), Services-Management Services (8741)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industry

Customer Experience (CX) & Journey Strategy (MPAAAFAI)

Keywords

• Experiential marketing services
• Event management agency
• Brand activation services
• Corporate event production
• Experience design consulting

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Experiential Marketing Services: Full-service experiential marketing including event management, experience design, branding, creative storytelling, and digital experiences for enterprise clients.
2. IP Development and Licensing: Development and execution of proprietary event IPs like Motoverse and content IPs that can be licensed or replicated for clients.
3. Consulting and Strategy: Design thinking, program design, crisis management, and strategic consulting services for brand experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

CAB Experiences is a B2B experiential marketing and event management agency that conceptualizes, designs, and executes immersive brand experiences for enterprise clients. Its core offerings span experience design, branding, event management, creative storytelling, content gamification, product launches, marquee concepts, digital and online experiences, crisis management, and sustainable event design, delivered through four regional offices across India.

Product overview

CAB Experiences operates as an experiential marketing agency offering a comprehensive suite of services centered around brand experiences and live events. The company provides a unified portfolio of services including Experience Design, Branding, Event Management, Creative Storytelling, and Digital Experiences. Their offering includes both core services (event management, product launches, crisis management, sustainable event design) and proprietary intellectual properties (Experience IPs, Content IPs) that can be licensed to clients. The company specializes in creating immersive experiences across multiple formats including on-ground events, digital platforms, and hybrid formats, serving clients across automotive, government, corporate, and consumer sectors.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 8500+ participants at Skechers Walkathon 2023
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Confederation of Indian Industry (CII)flagshipStrategic or Co-development PartnerCII supported the BNEF Summit 2023 in New Delhi, which served as an official B20 side event linked to the task force on energy, environment, and climate change. This partnership elevated the summit's impact and relevance on a global scale, demonstrating CAB's ability to work with premier industry bodies.
• Pride CirclecoreStrategic or Co-development PartnerCAB Experiences executed RISE 2021 (Reimagining Inclusion for Social Equity), Pride Circle's annual flagship virtual event on diversity, equity, and inclusion. The event expanded beyond India to South East Asia and USA, featuring 900+ attendees, 90 speakers, and 40+ inclusive companies including Netflix, Goldman Sachs, Uber, and GE.

Scale indicators23 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wizcraft International Entertainment: India's largest experiential marketing and entertainment company; the founder alumni's former employer. Directly competes for the same marquee enterprise and government event mandates across automotive, tech, and defense sectors.
• Percept Limited: Indian integrated marketing and entertainment group with a large events and activations division. Competes head-to-head for enterprise brand experiences, government exhibitions, and IP-driven events in India.
• Seventy Event Media Group: Mumbai-based event and experiential marketing agency serving enterprise clients across India. Comparable scale, similar service portfolio (event management, brand activations, IPs), and overlapping target customer base.
• Encompass Events: India-focused experiential marketing and event management firm delivering brand activations, product launches, and corporate events. Closely aligned service offering and similar enterprise client profile.
• Cineyug Entertainment: Indian experiential and entertainment agency specializing in large-format events, brand launches, and IP-driven shows. Directly competes in marquee event execution and corporate entertainment.
• Laqshya Media Group: Indian out-of-home and experiential marketing group with event, activation, and government event capabilities. Comparable in serving automotive, government, and large enterprise clients across India.
• Rashi Entertainment: Indian experiential marketing and entertainment company with marquee event IP (IIFA) and large-scale event execution capability. Competes in the same premium-event and brand-activation market.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency (part of IPG) operating across experiential marketing, events, and digital experiences. Comparable service model and enterprise client roster at significantly larger global scale.
• Sparks: Global experiential marketing agency (part of Live Nation) delivering brand experiences, product launches, and sponsorships. Comparable brand-experience focus with broader international footprint.

Emerging players

• MKG: Independent US-based creative experience agency with strong experiential and content IP focus. Comparable in positioning around ownable experience IPs and integrated creative-execution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCupGt3wxwHmA4pD_oCqKFog
• Facebookfacebook.com/cabexperiences
• LinkedInlinkedin.com/company/cab-experiences
• Instagraminstagram.com/cabexperiences
• Xx.com/cabexperiences

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAB Experiences