Briggs Healthcare Corp.

What Briggs Healthcare Corp. does

Briggs Healthcare Corp. (legally Briggs Medical Service Company, dba Briggs Healthcare) is a privately held, Iowa-headquartered distributor and manufacturer of clinical documentation, charting, professional reference, and medical supply products serving post-acute healthcare providers in the United States. Founded in 1947 and operating from Clive, Iowa, the company employs 251-500 people and markets itself on 75+ years of heritage as a 'trusted partner' in the post-acute compliance market.

The company's product portfolio is organized into four core categories: Charting (chart dividers, pull flag alerts, workstations, ringbinders, signage, labels), Documentation (clinical forms for assisted living, home health/hospice, hospitals/clinics, long-term care, physician orders, register books, COVID-19 forms), Professional Resources (ICD-10-CM coding manuals, Hartman's nursing textbooks, Emergency Preparedness eManuals aligned to Federal/ACHC/CHAP standards, billing/coding and compliance references), and Medical Equipment & Supplies (OMNIMED safety seals, SoftLink ID bands, HealthSmart and MABIS vital signs monitors, wound care, infection prevention, medication management). A newer Digital On Demand line converts parts of the form catalog into electronic, auto-renewal subscriptions. The company's two operating subsidiaries are Briggs Home Care (private duty in-home senior care services) and OMNIMED (medical equipment manufacturing). Acquired software assets include SimpleLTC (2016, long-term care analytics) and ezPBJ (2018, dietary documentation software).

Briggs Healthcare generates revenue primarily through unit-priced B2B catalog orders with volume discounts, supplemented by annual reference manual refreshes and digital subscription products. Distribution is exclusively domestic US via a direct e-commerce storefront with customer login, quick-order, and quote-request functionality, supported by an inside sales team reachable at a single toll-free number during US business hours, with same-day shipping on compliance orders placed by 2:00 PM CT. Pricing follows tiered volume breaks (e.g., Individual Narcotic Record Books from $193.40-$207.35; SoftLink ID Bands from $52.95-$72.95) and standard Net-30 payment terms. Marketing runs through the BriggsNetNews blog, email newsletter, and co-branded Carebility webinars targeting nursing and compliance staff at assisted living facilities, home health/hospice agencies, long-term care facilities, and hospitals/clinics.

Name

Briggs Healthcare Corp.

Legal name

Briggs Medical Service Company dba Briggs Healthcare

Website

https://www.briggshealthcare.com/

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

251–500 employees

Short description

Briggs Healthcare Corp. is a privately held US distributor and manufacturer of clinical documentation, charting, professional reference, and medical supply products serving post-acute healthcare providers, including assisted living facilities, home health and hospice agencies, hospitals and clinics, and long-term care facilities.

Ownership category

akta.pro rank

Product category

Medical Supplies and Healthcare Documentation Distribution

NAICS

Medical Equipment and Supplies Manufacturing (3391), Surgical and Medical Instrument Manufacturing (339112)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Medical Coding, Billing & Clinical Documentation Support (BPAAAFAD)

akta.pro secondary industries

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK), Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Nursing, Clinical Notes & Documentation Workflow Tools (HLACAAAG)

Keywords

• Medical documentation supplies
• Healthcare compliance products
• Post-acute care supplies
• Medical equipment distribution
• Clinical documentation forms

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Documentation Products: Sale of charting, documentation, and forms products including chart dividers, pull flag alerts, labels, signs, register books, and specialty forms for healthcare facilities
2. Medical Equipment & Supplies: Physical medical supplies including vital signs equipment, safety seals, ID bands, medication management, wound care, infection prevention products
3. Professional Resources & Publications: Sale of clinical reference books, coding manuals, educational materials, and compliance resources for healthcare professionals
4. Digital Products & Subscriptions: Digital forms and electronic documentation products available through Briggs Digital on Demand platform, including subscription-based and auto-renewal products

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Briggs Healthcare Corp. distributes clinical and regulatory compliance products to post-acute healthcare facilities. The portfolio includes medical charting supplies, documentation forms (paper and digital), professional reference and educational materials, and medical equipment and supplies such as safety seals, ID bands, vital signs monitors, and wound care products. Products are sold primarily to assisted living, home health, hospice, long-term care, hospital, and clinic customers.

Product overview

Briggs Healthcare is a provider of clinical and regulatory compliance solutions for the post-acute healthcare market, offering a comprehensive portfolio of Charting products (chart dividers, pull flag alerts, storage, ringbinders, signage, labels), Documentation products (forms for assisted living, home health, hospice, hospitals, long-term care), Professional Resources (billing/coding manuals, clinical references, compliance materials, educational textbooks), and Medical Equipment & Supplies (safety seals, vital signs monitoring, medication management, wound care, infection prevention). The company also offers Digital On Demand products for electronic form access. Key brands include Omnimed for safety seals, HealthSmart and MABIS for vital signs equipment, and SoftLink for patient ID bands. The company has been in operation for over 75 years serving the post-acute care market.

Differentiator

Problem solved

Functional benefit

Brands

• Briggs Home Care: Private duty in-home senior care services utilizing healthcare industry knowledge and local expertise to provide exceptional in-home care for older adults.
• OMNIMED

Products and services

• Charting Products

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Briggs Home CarecoreOthersSubsidiary company providing private duty in-home senior care services, utilizing healthcare industry knowledge and local expertise to advance premium services and products to support the aging population
• OMNIMEDcoreOthersSubsidiary that develops and produces medical equipment and supplies to improve workplace safety, employee efficiency, and patient security with state-of-the-art manufacturing facilities
• CarebilityminorStrategic or Co-development PartnerEducational partnership for webinars covering SNF quality, home health metrics, documentation and claims compliance topics for healthcare professionals

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cardinal Health: Cardinal Health is a Fortune-50 medical products distributor with deep reach into hospitals, ambulatory, and at-home care. It is comparable to Briggs as a large-scale wholesale channel for medical supplies, though its portfolio is far broader.
• Medline Industries: Medline is one of the largest privately held manufacturers and distributors of medical supplies and clinical solutions in the U.S. It overlaps directly with Briggs' medical equipment & supplies line and serves many of the same post-acute and acute care customers.
• Owens & Minor: Owens & Minor is a leading distributor of medical and surgical supplies to hospitals, integrated delivery networks, and post-acute providers. It is comparable to Briggs in serving acute and post-acute care customers with medical/surgical products and Patient Direct home medical equipment.
• Essity: Essity is a global hygiene and health company whose medical solutions business sells incontinence care, wound care, and infection prevention products to healthcare providers. It is comparable to Briggs in the wound care, skin health, and infection prevention supply lines targeting post-acute facilities.
• Patterson Companies: Patterson distributes dental, animal health, and medical products to offices and practices. It is comparable to Briggs as a specialty healthcare distributor with a multi-channel B2B sales motion and a strong focus on compliance and supplies for professional offices.
• Henry Schein: Henry Schein is a major distributor of healthcare products to office-based practitioners, including medical, dental, and animal health. It is comparable to Briggs as a multi-vertical B2B healthcare distributor with a strong catalog and inside-sales model.
• McKesson: McKesson is the largest U.S. wholesale distributor of medical, surgical, and pharmaceutical supplies to healthcare providers. It is comparable to Briggs as a B2B medical distributor serving hospitals, long-term care, and home health, though at vastly greater scale and breadth.

Direct peers

• Direct Supply: Direct Supply is a privately held provider of products, services, and technology exclusively to senior living and post-acute care operators. It is one of the closest direct peers to Briggs, competing in DME, supplies, and food service for the same assisted living and skilled nursing customers.
• Midmark Corporation: Midmark designs and manufactures medical equipment, diagnostic devices, and clinical infrastructure for ambulatory and post-acute care. It is comparable to Briggs as a focused medical equipment and supplies provider to physician offices, long-term care, and outpatient facilities.
• Drive DeVilbiss Healthcare: Drive DeVilbiss Healthcare manufactures and distributes durable medical equipment including mobility, bathroom safety, beds, and respiratory products. It is comparable to Briggs in the DME and home medical equipment categories sold into post-acute and home health channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/briggscorp
• Facebookfacebook.com/briggscorp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Briggs Healthcare Corp.