Exo B2B

What Exo B2B does

ExoB2B is a privately held, founder-led B2B marketing agency headquartered in Varennes (Rive-Sud de Montréal), Quebec, Canada, founded in 2002 by Lynda St-Arneault and operating continuously for over 23 years. The agency is 100% focused on the inter-enterprise market, serving small and medium-sized enterprises as well as large organizations in technology, industrial/manufacturing, professional services, and adjacent verticals across Quebec, Canada, and — as of October 2025 — the United States, where IPS (Integrated Power Services) is its first US client. The firm runs with a small core team (1-10 employees) under a project-based and retainer professional services model, with no external institutional investors, parent companies, or public-market exposure.

The company's offering is organized around three interconnected service pillars: B2B Marketing Strategy (diagnostic, positioning, personas, branding), B2B Go-to-Market (B2B website design, product launch, marketing automation, digital campaigns, LinkedIn/Sales Navigator), and B2B Content Marketing (content strategy, B2B blogging, rich content such as white papers/case studies/e-books/videos/webinars, and SEO+GEO+AI optimization). The underlying technology stack is AI-augmented rather than AI-native: proprietary methodologies such as 'SEO+GEO+AI' (Augmented SEO combining traditional SEO, voice search, geo-referencing, and AI engine optimization for ChatGPT, Copilot, and Perplexity), 'Augmented Personas' enriched with behavioral signals and purchase triggers, and 'AI Consistency Monitoring' to track brand presence across major AI response platforms. The firm has produced 2,000+ blog posts since 2009 (when it pioneered B2B blogging in Quebec/Canada), publishes a B2B newsletter and podcast, and operates a multimodal presence across LinkedIn, YouTube, Threads, and Facebook.

Commercial mechanics are relationship-driven: clients engage through direct consultation requests, the website contact form, or referrals, with engagements priced on a quote-based project or retainer basis (no public pricing). Revenue composition is not disclosed. The customer mix spans mid-market and enterprise — Nado and LaFlesche (industrial/manufacturing), Nespresso Canada Pro (workplace services), Fordia (drilling tools), NovaDBA (database/IT services), Omnitrans (transportation/logistics), AAA Canada (aerospace/defense), and IPS (industrial services, 1,000+ employees) — reflecting a vertical segmentation strategy. Distribution is direct-to-client only, with no reseller, distributor, or marketplace channel. The agency holds Loi 25 (Quebec privacy law) compliance and is participating in an AI-in-B2B-marketing research project with the Université du Québec à Montréal (UQAM) since 2023.

Name

Exo B2B

Legal name

ExoB2B

Website

https://exob2b.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

ExoB2B is a Quebec-based, founder-led B2B marketing agency founded in 2002 that delivers strategy, go-to-market, and AI-enhanced content marketing (including SEO+GEO+AI optimization) to SMEs and large enterprises in technology, industrial/manufacturing, and professional services verticals across Canada and, since 2025, the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Marketing Strategy Consulting: Strategic marketing consulting engagements including diagnostic and marketing plans, positioning strategy, brand strategy, and strategic website optimization. These are project-based or retainer engagements with enterprise and mid-market clients.
2. B2B Content Marketing Services: Ongoing content marketing engagements including blog content production, rich content creation (white papers, case studies, e-books, videos, webinars), content strategy, and SEO/GEO/AI optimization. Typically billed as part of retainer or project scopes.
3. B2B Go-to-Market Execution: Digital marketing execution services including B2B website design and development, digital campaigns, marketing automation, and LinkedIn B2B/Sales Navigator campaigns. These are project-based engagements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ExoB2B is a strategic, creative, and technology-driven B2B marketing agency that delivers professional marketing services to organizations selling to other businesses. Its core offering consists of three interconnected service pillars: B2B Marketing Strategy (diagnostic, personas, positioning, branding), B2B Go-to-Market (website creation, automation, digital campaigns, LinkedIn Sales Navigator), and B2B Content Marketing (content strategy, blog, rich content, SEO+GEO+AI optimization, distribution and amplification). Engagements are delivered as project-based or retainer mandates, leveraging data, AI, and dashboards to generate qualified B2B leads.

Product overview

ExoB2B is a strategic, creative, and technology-driven B2B marketing agency (not a SaaS platform) offering comprehensive marketing services. The core offering consists of three interconnected service pillars: B2B Marketing Strategy (diagnostic, positioning, personas, branding), B2B Go-to-Market (website development, product launch, automation, campaigns, LinkedIn), and B2B Content Marketing (content strategy, blog, rich content, SEO+GEO+AI optimization, distribution). These services are delivered using data, AI, and dashboards to generate qualified leads and help B2B organizations grow. Founded in 2002, based on Montreal's South Shore (Rive-Sud), serving SMEs and large enterprises in Quebec, Canada, and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Stratégie Marketing B2B (B2B Marketing Strategy) Strategic consulting offering for B2B companies covering marketing diagnosis, market research, B2B buyer personas and customer journeys, positioning strategy, brand strategy (branding), and strategic website optimization. Aligns brand positioning with real market needs using data and AI.
• Mise en Marché B2B (B2B Go-to-Market) Go-to-market execution service for B2B companies covering product launch, B2B website creation and development, marketing automation deployment, digital campaigns, and LinkedIn B2B with Sales Navigator campaigns. Deploys websites, campaigns, automation, and tools to generate qualified leads.
• Marketing de Contenu B2B (B2B Content Marketing)

Quantifiable outcome

• 19+ qualified leads generated in one month for Omnitrans through structured lead generation campaigns and dedicated landing pages
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Université du Québec à Montréal (UQAM)coreStrategic or Co-development PartnerExoB2B participates in a research project on artificial intelligence in marketing and sales functions of B2B companies in Quebec, conducted with researchers from the Université du Québec à Montréal (UQAM). This collaboration positions ExoB2B at the intersection of academic research and practical B2B marketing application, and allows the agency to inform its methodology with cutting-edge AI research.
• IPS (Integrated Power Services)flagshipOthersIPS (Integrated Power Services) is ExoB2B's first US client. IPS is a major industrial services company with over 100 locations across North America, Europe, and the Caribbean, and more than 1,000 employees, specializing in electrical, mechanical, and power management systems. IPS engaged ExoB2B for brand awareness and lead generation in the Canadian market, representing a significant international expansion for the agency.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ironpaper: Ironpaper is a B2B marketing and sales agency offering content, demand generation, ABM, and web development for industrial and tech B2B clients. Closely matches ExoB2B's industrial/manufacturing vertical focus and integrated GTM offering.
• Bop Design: Bop Design is a B2B marketing agency specializing in branding, web design, and content for industrial and technology companies. Directly comparable to ExoB2B's industrial-vertical focus and integrated strategy + creative + content delivery model.
• Single Grain: Single Grain is a digital marketing agency specializing in SaaS and B2B demand generation, SEO, and content marketing. Comparable in B2B-focused integrated marketing services and emphasis on measurable ROI, though US-based and SaaS-focused.
• Velocity Partners: Velocity Partners is a B2B marketing agency specializing in technology and industrial clients, offering content marketing, ABM, and demand generation. Directly comparable to ExoB2B's integrated B2B strategy + content + GTM offering, but at a larger scale serving primarily US B2B tech clients.
• SmartBug Media: SmartBug Media is a B2B marketing agency focused on inbound, content, and revenue operations for SaaS and tech-enabled companies. Comparable to ExoB2B in integrated B2B strategy + content + marketing automation, but US-focused and significantly larger (200+ employees).
• Walker Sands: Walker Sands is a B2B marketing agency offering PR, content, demand generation, and ABM for technology and professional services clients. Comparable integrated B2B marketing mix and similar mid-market to enterprise client profile.
• Square 2 Marketing: Square 2 Marketing is a B2B inbound marketing agency serving mid-market and enterprise clients. Comparable in service mix (strategy, content, demand gen) and B2B-only focus, though it is a US-based firm serving primarily US mid-market clients.

Regional players

• Locomotive: Locomotive is a Montreal-based digital agency offering web design, branding, and digital marketing. Comparable in Montreal geography and integrated digital service offering, though it is more consumer-leaning and creative-focused rather than B2B-only.
• BleuBlancRouge: BleuBlancRouge is a Montreal-based creative and digital marketing agency. Comparable Montreal/Quebec geography and full-service marketing capabilities, though broader (consumer + B2B) and larger than ExoB2B.
• Huot Stratégie & Création: Huot is a Quebec-based marketing and communications agency offering strategy, creative, and digital services. Comparable Quebec regional presence and full-service marketing model, though not exclusively B2B-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClR5imIPTCsMyjO8vXs82RQ
• Facebookfacebook.com/ExoB2B
• LinkedInlinkedin.com/company/exob2b
• Xx.com/ExoB2B

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exo B2B