Flick Fusion Technologies

What Flick Fusion Technologies does

Flick Fusion Technologies is a privately held, vertical SaaS provider founded in 2009 and headquartered in Urbandale, Iowa. Per its firmographic profile, the company operates as a provider of video marketing and lead generation services. Its primary customer segment is automotive dealerships, where it delivers a stack of digital marketing, video marketing, inventory management, data analytics, and digital retailing solutions designed to address dealership website operations, CRM, customer engagement, and online financing workflows.

The product surface bundles several dealer-facing capabilities — video marketing, inventory merchandising, digital retailing, and website/CRM integration — into a single vertical offering, positioning the company as an alternative to Dealer Inspire within the automotive dealership digital marketing category. No underlying technology stack, proprietary features, AI/ML components, or integration partnerships are disclosed in the source data. The company operates with a headcount of 11-50 employees and runs a B2B direct sales motion into car dealerships, based on contextual inference from its vertical focus; no explicit distribution channels, marketing channels, or pricing models are disclosed. No patents, trademarks, awards, certifications, or third-party partnerships are documented.

The business is founder/management-led, with Brian T. Cox serving as President & CEO. The company is privately held with no disclosed institutional funding rounds, acquisitions, subsidiaries, or parent company relationships, and it shows no disclosed revenue, ARR, or geographic operating footprint. The overall picture is of a long-tenured, small-scale, self-funded vertical SaaS operator serving the US automotive dealership market.

Name

Flick Fusion Technologies

Website

https://flickfusion.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Flick Fusion Technologies is a privately held vertical SaaS company founded in 2009 that provides video marketing, inventory management, data analytics, and digital retailing solutions to automotive dealerships in the United States.

Ownership category

akta.pro rank

Product category

Automotive Digital Marketing Software

NAICS

Other Motion Picture and Video Industries (512199)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industry

Motion Graphics & Animation (BPAFAIAD)

Keywords

• Video marketing software
• Automotive digital marketing
• Lead generation platforms
• Dealership CRM solutions
• Digital retailing tools

Headquarters

HQ city

Urbandale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Flick Fusion Technologies provides video marketing, lead generation, inventory management, data analytics, and digital retailing solutions tailored for automotive dealerships. The company bundles digital marketing with dealership website, CRM, and online financing capabilities to support customer engagement and online retailing operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Marketing Platform Video marketing solution for automotive dealerships to produce, distribute, and use video to engage customers and generate leads.
• Lead Generation Tools Lead generation capabilities that capture and nurture online shoppers for automotive dealerships.
• Inventory Management Inventory management solution that allows automotive dealerships to merchandise and manage vehicle inventory online.
• Data Analytics Data analytics offering for automotive dealerships to measure marketing performance, shopper behavior, and inventory metrics.
• Digital Retailing Solutions Digital retailing and online financing solution that enables automotive dealerships to transact with online car shoppers.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Broad incumbents

• HubSpot: HubSpot offers marketing automation, CRM, and content marketing tools that some automotive dealers use as a general-purpose alternative to vertical-specific solutions like Flick Fusion.
• Salesforce Automotive Cloud: Salesforce provides enterprise CRM and marketing automation platforms with automotive-specific solutions, serving as a broad incumbent alternative to Flick Fusion's CRM and digital marketing stack for dealer groups.

Direct peers

• DealerOn: DealerOn provides automotive dealer websites, digital marketing, and SEO services, with similar vertical focus and comparable digital marketing technology orientation to Flick Fusion.
• DealerSocket: DealerSocket provides CRM, digital marketing, inventory management, and desking tools for automotive dealers, competing directly with Flick Fusion's bundled offering across marketing, CRM, and inventory operations.
• VinSolutions: VinSolutions (a Cox Automotive brand) offers CRM, marketing automation, and ILM solutions for automotive dealerships, overlapping directly with Flick Fusion's CRM and digital marketing capabilities.
• ActivEngage: ActivEngage provides managed live chat, text, and video messaging solutions for automotive dealerships, overlapping with Flick Fusion's customer engagement and lead conversion capabilities.
• Dealer Inspire: Dealer Inspire is an automotive digital marketing and website platform owned by Cars.com, offering websites, digital retailing, CRM, and online financing for car dealerships — the explicit competitor Flick Fusion is positioned against.

Emerging players

• CarStory: CarStory (part of Vast) provides AI-driven inventory merchandising and digital retailing for automotive dealers, partially overlapping with Flick Fusion's inventory management and digital retailing capabilities.
• AutoSweet: AutoSweet specializes in video-based customer engagement and lead generation for automotive dealerships, directly comparable to Flick Fusion's video marketing and lead generation focus.
• FullThrottle Technologies: FullThrottle Technologies offers video-based advertising and lead generation for automotive dealerships, providing a more direct comparison to Flick Fusion's video marketing and lead generation core.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/FlickFusion
• Facebookfacebook.com/FlickFusion
• LinkedInlinkedin.com/company/dealer-impact-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flick Fusion Technologies