MTI
- Company typePrivate
- Founded1996
- HeadquartersShinjuku, Japan
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingSoftware
MTI firmographics
Firmographics- Name
- MTI
- Legal name
- 株式会社エムティーアイ
- Website
- https://mti.co.jp
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
MTI industry classification
Industry- Product category
- Mobile Healthcare Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)
- akta.pro secondary industries
- Medication Therapy Management (MTM) & Clinical Pharmacy Services Tools (HLACAKAH), Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ)
Keywords
Where MTI is headquartered
LocationHeadquarters
- HQ city
- Shinjuku
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
MTI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Consumer App Subscriptions: Premium subscription services for individual consumers through smartphone apps (iOS/Android), offering enhanced features beyond free tier. Services include ルナルナ premium course and other lifestyle/health applications.
- Government/Public Sector Services: B2G partnerships with prefectures and municipalities where MTI provides its platforms (ルナルナ, 母子モ) free to residents, with public funding supporting service delivery. Multiple prefectural and city partnerships for women's health support.
- Enterprise Healthcare Solutions: B2B services including cloud-based pharmacy management systems (CARADA電子薬歴 Solamichi) and AI-powered medical support tools for corporate healthcare and pharmacy chains.
- Group Company Services: Revenue from subsidiary operations including 母子モ (maternal-child health app), ソラミチシステム (pharmacy solutions), and other group companies providing various digital health services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features |
| Subscription | Monthly | Premium subscription for ルナルナ |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
MTI product offering
Product offeringCore offering
MTI operates a mobile content and digital health platform offering smartphone-based services for consumers and public-sector partners. Its core offerings include the ルナルナ (Lunarna) women's health tracking app with proprietary ovulation prediction, the 母子モ (Boshi Mo) maternal and child health handbook app, the CARADA電子薬歴Solamichi cloud pharmacy record system, and the 3D雨雲ウォッチ (3D Rain Cloud Watch) guerrilla rainstorm and hail detection app. The company also distributes music, e-books, and lifestyle content via its music.jp platform and subsidiaries.
Differentiator
Problem solved
Functional benefit
Brands
- ルナルナ: Women's healthcare service app for menstrual management, fertility tracking, pregnancy support, and menopause care with over 23 million cumulative downloads
- 母子モ
- ルナルナ ファミリー
- ルナルナ ビューティー
- ルナルナ マタニティ
- CARADA 電子薬歴 Solamichi
- 3D雨雲ウォッチ
- music.jp
- ルナルナLite
- ルナルナ おくすり便
- ルナルナ メディコ
Products and services
- ルナルナ (Lunarna)
- 母子モ (Boshi Mo)
- CARADA電子薬歴Solamichi
- 3D雨雲ウォッチ (3D Rain Cloud Watch)
- AI薬歴作成支援サービス corte
- music.jp
Quantifiable outcome
- 2,300万+ cumulative downloads for ルナルナ app
- +3 more outcomes
Companies that use MTI
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
MTI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability16 records
Feature3 records
MTI partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major and core.
- Ocean Network Express (ONE)majorEstablished joint venture QUAVEO Company Limited in Ho Chi Minh City, Vietnam to drive digital transformation in container shipping through AI technology. MTI holds 51%, ONE holds 49%. Initial capital of 1.6 million USD. Plans to expand beyond maritime to distribution and manufacturing sectors.
- Aioi Nissay Dowa Insurance (あいおいニッセイ同和損保)coreJoint research since 2022 on hail prediction technology, resulting in development of hail risk prediction algorithm integrated into 3D雨雲ウォッチ app. Enables 30-minute advance warning of hail risks with push notifications.
- National Center for Child Health and Development (国立成育医療研究センター)coreResearch collaboration using ルナルナ user data for large-scale studies on PMS/PMDD. Published findings in International Journal of Gynecology & Obstetrics in December 2025.
- Multiple Japanese MunicipalitiescorePartnerships with prefectures (Tochigi, Yamanashi, Okayama, Niigata, Miyagi) and cities (Kamakura, Ikomachi, Fukui, etc.) to provide ルナルナ premium services free to residents for women's health and preconception care support.
- Solamichi Systems (株式会社ソラミチシステム)coreSubsidiary developing CARADA electronic pharmacy records and AI medication guidance solutions. Partnerships with 日本调剂 (763 stores), トモズ, キリン堂, 薬樹 for deployment of cloud pharmacy systems and AI tools.
- corte Inc.coreJoint development of AI medication record service 'corte' with Solamichi Systems and Japan Medical Pharmacy (日本调剂). Includes patent application for medication guidance scoring functionality.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
MTI competitors and assessment
Company assessmentRegional players
- MedPeer, Inc. Japanese physician community platform with MR-kun and clinical decision support tools. Regional comparable serving Japanese healthcare stakeholders with digital tools.
Direct peers
- CureApp Inc. Japanese digital therapeutics company developing prescription-grade software therapeutics. Direct comparable as a Japan-based digital health company applying software/AI to clinical and consumer health applications.
- Welbe Inc. Japanese femtech company offering online pill delivery and women's health services. Direct domestic peer competing in the same Japanese women's health subscription space.
- M3 Inc. Japan's largest digital healthcare platform (m3.com for physicians, medical marketing, MR-kun). Directly comparable as a Japanese-listed digital health company leveraging data and platform economics across healthcare stakeholders.
- Flo Health: Global women's health app with period/fertility tracking and AI-powered insights. Direct competitor to Lunarna in the women's health app category, particularly for premium subscription offerings.
- Clue: Berlin-based period and ovulation tracking app with strong global brand. Direct peer to Lunarna in the B2C femtech subscription market with overlapping target users.
- Natural Cycles: FDA-cleared digital fertility tracking app with proprietary algorithm. Direct comparable as a women's health subscription app with patented prediction technology.
Emerging players
- Biofourmis: Global AI-powered remote patient monitoring and digital therapeutics company. Emerging peer with overlap in AI-driven health monitoring and chronic care management.
- iCARE Co., Ltd. Japanese employee health management SaaS (Carely) provider. Comparable as a Japanese digital health company serving B2B/B2G clients with health management technology.
Broad incumbents
- DeNA Co., Ltd. Major Japanese mobile internet conglomerate with healthcare and entertainment verticals (including Mobaoku, SHOWROOM, healthcare AI). Comparable as a larger Japanese mobile/health platform with broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MTI social profiles
Digital presenceMTI financial estimates
Financial estimateRevenue estimate
Valuation estimate
MTI leadership team
Management profileNumber of profiles
Profiles9 records
MTI subsidiaries and ownership
Company hierarchySubsidiaries17 records
MTI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MTI M&A and investment
M&A and investmentM&A4 records
Investments10 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MTI
What does MTI do?
MTI operates a mobile content and digital health platform offering smartphone-based services for consumers and public-sector partners. Its core offerings include the ルナルナ (Lunarna) women's health tracking app with proprietary ovulation prediction, the 母子モ (Boshi Mo) maternal and child health handbook app, the CARADA電子薬歴Solamichi cloud pharmacy record system, and the 3D雨雲ウォッチ (3D Rain Cloud Watch) guerrilla rainstorm and hail detection app. The company also distributes music, e-books, and lifestyle content via its music.jp platform and subsidiaries.
Is MTI a public or private company?
MTI is a private company. It is classified as public and is currently operating.
When was MTI founded?
MTI was founded in 1996. It employs 1,001 to 5,000 people.
Where is MTI based?
MTI is headquartered in Shinjuku, Japan, in the Asia region.
How does MTI make money?
Four revenue lines are on record. Consumer App Subscriptions are the primary driver. The others are government/Public Sector Services, enterprise Healthcare Solutions and group Company Services.
Who are MTI's main competitors?
MedPeer, Inc. is listed as a regional player. Direct peers are CureApp Inc., Welbe Inc., M3 Inc., Flo Health, Clue and Natural Cycles. Emerging players are Biofourmis and iCARE Co., Ltd.. DeNA Co., Ltd. is listed as a broad incumbent.
Does MTI have an API?
No public API is recorded for MTI.
What industry is MTI in?
MTI's product category is Mobile Healthcare Software. Its primary akta.pro industry code is HLALAFAF, Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs), with a secondary code of HLACAKAH, Medication Therapy Management (MTM) & Clinical Pharmacy Services Tools. Its NAICS code is 516210 and its SIC code is 8000.