La Martiniquaise

Name

La Martiniquaise

Legal name

La Martiniquaise

Website

https://www.la-martiniquaise.com/

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Wines and Spirits

NAICS

Distilleries (312140), Wineries (312130), Beverage Manufacturing (3121)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

Keywords

• Spirits manufacturing
• Scotch whisky production
• Wine and spirits distribution
• Premium brandy products
• Rum production

Headquarters

HQ city

Charenton-le-pont

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Spirits Manufacturing and Sales: La Martiniquaise generates revenue through the production and sale of wines and spirits across multiple categories including Scotch whisky, rum, port, brandy, gin, vodka, and traditional French spirits. Products are sold through distributors, retailers, and directly to hospitality businesses globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

La Martiniquaise produces and sells a multi-brand portfolio of wines and spirits — Scotch whiskies, rums, ports and wines, gin and vodka, and craft from France spirits (brandy, cognac, armagnac, calvados, pastis, liqueurs) — through a vertically integrated network of approximately 50 subsidiaries and production sites across multiple continents, distributing to retail, hospitality, and travel retail customers in over 110 countries. The group owns distilleries, maturation warehouses, and bottling operations, including a fully integrated Scotch whisky facility near Edinburgh and a sustainable rum distillery in Réunion.

Product overview

La Martiniquaise is a diversified spirits and wine company operating as a multi-brand portfolio. The company offers a wide range of spirits across categories including Scotch Whiskies (LABEL 5, Cutty Sark, Glen Turner, Old Virginia, Sam Barton), Rums (Island Signature, Saint James, Rivière du Mât, J. Bally), Ports and Wine-based Aperitifs (Cruz, Olympio, Dauré), White Spirits/Gin & Vodka (Generous, Poliakov, Gibson's), Craft from France Spirits (Lejay, Sisca, Busnel, Saint-Vivant, St Raphaël, Floranis, Duval, Courcel, Casanis), and Sparkling Wines (Le Kir Cassis, Perlino). The company is structured around four pillars of expertise: Scotch Whiskies, Ports/Brandies/Wines, Rums, and Craft from France Spirits. Key brands include the millionaire brands LABEL 5, SIR EDWARD'S, POLIAKOV, and NEGRITA, plus category leaders like PORTO CRUZ and SAINT JAMES.

Differentiator

Problem solved

Functional benefit

Brands

• LABEL 5: Top 10 Scotch Whisky brand sold in over 100 countries, featuring the 'Power of 5' campaign with award-winning Classic Black expression and range including Bourbon Barrel, Premium Black, Gold Heritage, 12 Years, and 18 Years expressions
• Cutty Sark
• Glen Moray
• Glen Turner
• SIR EDWARD'S
• Old Virginia
• Sam Barton
• Poliakov
• Negrita
• Riviere du Mat
• Saint James
• J. Bally
• Porto Cruz
• Perlino
• Generous Gin
• Gibson's
• Busnel
• Saint-Vivant
• St Raphaël
• Duval
• Floranis
• Lejay
• Courcel
• Casanis
• Olympio
• Dauré
• Kidibul

Products and services

• LABEL 5 Classic Black Award-winning blended Scotch Whisky with oaky, fruity flavours and subtle peated notes, positioned as one of the top 10 Scotch Whiskies in the world and sold in over 100 countries. The hero expression of the LABEL 5 brand.
• LABEL 5 Bourbon Barrel Single Grain Single Grain Scotch Whisky distilled and aged exclusively in Bourbon barrels, offering smooth vanilla, honey, toffee, and caramel notes; positioned for cocktails and highballs.
• LABEL 5 Premium Black Frank and authentic blended Scotch Whisky with high malt proportion, matured for more than 3 years in ex-bourbon oak casks with vanilla and fruit aromas.
• LABEL 5 Original Citrus LABEL 5's first flavoured whisky-based spirit drink, crafted with natural citrus flavours of lime, lemon, orange, and bergamot blended with the Classic Black Scotch Whisky base.
• LABEL 5 Gold Heritage Refined blend of malt and grain whiskies selected by the Master Blender, offering mellow vanilla, toffee, spice, and citrus fruit notes.
• LABEL 5 12 Years Scotch Whisky fully matured in oak casks for over twelve years, delivering mellow notes and clean oak flavours.
• LABEL 5 18 Years Premium blend of the finest malt and grain whiskies fully matured in oak casks for more than eighteen years, offering toasted oak aromas and smooth vanilla and fruit flavours.
• LABEL 5 City Lights Edition Limited edition LABEL 5 Scotch Whisky release inspired by urban city lights, part of the global 'City Lights' brand platform.
• LABEL 5 Graffiti Limited Edition Street-art-inspired limited edition LABEL 5 Scotch Whisky released as part of 'The Power of 5 World Tour', with design selected through digital community voting.
• Cutty Sark 12 Year Old High quality 12-year-old blended Scotch Whisky with mellow mouthfeel balanced by complex notes of spice and fruit, matured in Bourbon and Sherry casks.
• Cutty Sark Bold and audacious Scotch Whisky from Scotland with maritime heritage, featuring the iconic three-masts ship on its label; acquired by La Martiniquaise in 2018.
• Glen Moray Single Malt Scotch Whisky from Speyside, Scotland, in strong growth within the La Martiniquaise portfolio; acquired in 2018.
• Glen Turner Single Malt Scotch Whisky from the Highlands region of Scotland, featuring eco-friendly packaging made from FSC-certified recycled cardboard.
• SIR EDWARD'S Scotch Whisky brand within the La Martiniquaise portfolio; one of the group's millionaire brands (selling over 1 million 9L cases annually).
• Old Virginia Bourbon Whiskey from the United States, distributed under the La Martiniquaise portfolio.
• Sam Barton Canadian Whisky positioned as the leading Canadian whisky brand in the French market.
• Saint James Rhum Agricole from Martinique, recognized as a world leader in its category.
• Rivière du Mât Rhum from Réunion Island, produced with eco-responsible practices including biogas production from sugarcane vinasse and fertilizer manufacturing.
• J. Bally Rhum from Martinique with aged expressions including a 12-year-old variant.
• Negrita Rhum brand within the La Martiniquaise portfolio; one of the group's millionaire brands.
• Island Signature Rhum brand within the La Martiniquaise rum portfolio.
• Porto Cruz (Cruz) Porto wine brand recognized as a world leader in its category within the La Martiniquaise portfolio.
• Olympio Muscat de Samos, a wine-based aperitif in the La Martiniquaise portfolio.
• Dauré Muscat de Rivesaltes, a fortified wine aperitif in the La Martiniquaise portfolio.
• Perlino Prosecco brand identified as a promising growth category for the La Martiniquaise group.
• Le Kir Cassis Sparkling wine-based cocktail made with blackcurrant liqueur, within the La Martiniquaise sparkling wine portfolio.
• Poliakov Vodka brand and one of the group's millionaire brands, with annual sales exceeding 1 million 9L cases.
• Generous Gin brand within the La Martiniquaise white spirits portfolio.
• Gibson's Gin brand within the La Martiniquaise white spirits portfolio.
• Lejay Traditional French Crème de Fruits liqueur brand within the Craft from France Spirits portfolio.
• Busnel Calvados brand — traditional French apple brandy from Normandy.
• Saint-Vivant Armagnac brand — traditional French brandy from Gascony.
• St Raphaël Quinquina brand — wine-based aperitif with quinine.
• Duval Pastis brand — traditional French anise-flavored spirit.
• Floranis Anisette brand — traditional French anise-flavored liqueur.
• Courcel Cognac brand — traditional French brandy from the Cognac region.
• Casanis Traditional French spirit brand within the Craft from France Spirits portfolio.
• Sisca Traditional French spirit brand within the La Martiniquaise portfolio.
• Bardinet Brandy and spirits brand within the La Martiniquaise Craft from France Spirits portfolio.
• Kidibul Non-alcoholic beverages brand within the La Martiniquaise portfolio, acquired to cover all consumption occasions.

Quantifiable outcome

• 2.4 million 9L cases of LABEL 5 sold annually
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Mossy EarthminorStrategic or Co-development Partner · 10 August 2023Glen Turner partnered with Mossy Earth environmental association for reforestation of Scottish Highlands. The Glen Turner Forest project aims to restore ecosystems, protect riverbanks, provide food for wildlife, and diversify flora through tree planting.
• UpfestminorStrategic or Co-development Partner · 30 June 2021LABEL 5 partnered with Upfest, Europe's biggest street art festival organizers, to create five unique pieces of contemporary art as part of its brand campaign. Five UK street artists created artwork reflecting their vision of the LABEL 5 brand.
• Street Artists CollectiveminorGTM or Marketing PartnerCollaboration with five street artists: The Hass, HazardOne, Paul Monsters, SledOne, and Ments to create branded artwork for LABEL 5 campaigns featuring urban art themes.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Edrington: Scottish family-owned spirits company (The Macallan, Highland Park, The Glenrothes, Cutty Sark prior to 2018). Closely comparable as a private Scotch-led group with similar ownership structure and brand-portfolio model.
• William Grant & Sons: Scottish family-owned spirits company (Grant's, Glenfiddich, The Balvenie, Hendrick's, Tullamore D.E.W.). Highly comparable as a privately held, family-controlled international spirits house anchored in Scotch and Irish whisky.
• Campari Group: Italian-listed multi-category spirits group (Aperol, Campari, Wild Turkey, Glen Grant, Forty Creek). Closest peer by scale and strategy — diversified brandy, whisky, rum and aperitif portfolio acquired via brand roll-ups.
• Rémy Cointreau: French-listed spirits group (Rémy Martin Cognac, Cointreau, LOUIS XIII). Closely comparable as a French family-influenced multi-category spirits house with a portfolio spanning brandy, liqueurs and rum-adjacent spirits.
• Marie Brizard Wine & Spirits: French-listed traditional wines and spirits group (Marie Brizard liqueurs, Sobieski vodka, William Pitters aperitifs). Comparable as a French-origin multi-category spirits house with aperitif and liqueur heritage similar to part of La Martiniquaise's portfolio.

Broad incumbents

• Beam Suntory: Japanese-owned (Suntory) spirits group (Jim Beam, Maker's Mark, Bowmore, Laphroaig). Directly comparable as a multi-category Scotch and bourbon operator with similar brand-house portfolio model.
• Diageo: World's largest spirits group (Johnnie Walker, Smirnoff, Captain Morgan, Tanqueray, Guinness). Competes with La Martiniquaise across Scotch, rum and gin, though at vastly larger scale and brand breadth.
• Pernod Ricard: French-headquartered multinational spirits group (Jameson, Chivas, Absolut, Martell, Malibu). Directly comparable as a French-origin multi-category spirits major, though several multiples larger in revenue and marketing scale.
• Brown-Forman: US-listed American-owned spirits group (Jack Daniel's, Woodford Reserve, BenRiach, GlenDronach). Comparable as a diversified whisky-led multi-category player with similar revenue scale and brand-acquisition history.

Regional players

• Stock Spirits Group: CEE-headquartered branded spirits group (Stock Original, Božkov, Fernet Stock, Imperia). Comparable as a multi-category branded spirits operator with similar revenue scale, though primarily serving Central and Eastern European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/la-martiniquaise
• YouTubeyoutube.com/watch?v=_-rGd3FKlic

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Martiniquaise