Mossy Earth
Mossy Earth is a bootstrapped UK rewilding membership platform that channels self-serve subscriptions (from $6.75/month) into four on-the-ground restoration hubs — Wilder Firths (Scotland), Wilder Mira (Portugal), Wilder Yasuní (Ecuador), and Wilder Reefs (Indonesia) — and 30+ global partnership projects, serving environmentally-conscious individuals and B2B climate-action members.
- Company typePrivate
- Founded2017
- HeadquartersEarnley, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Mossy Earth does
Mossy Earth Ltd. is a UK Private Social Venture (registered no. 10927633) operating a subscription-based rewilding and reforestation membership platform. Founded in 2017 by Matt Davies and Duarte de Zoeten in Earnley (with a Portsmouth mailing address), the company is bootstrapped and has never taken on debt, external investments, or philanthropy capital. Members fund a portfolio of on-the-ground rewilding projects through self-serve monthly subscriptions starting at $6.75 for individuals and $13.50 for businesses, with management structured around four geographic rewilding hubs — Wilder Firths (Scotland, focused on seagrass and native oysters), Wilder Mira (Portugal, addressing desertification in the Mira basin), Wilder Yasuní (Ecuador, protecting Amazon rainforest bordering Yasuní National Park), and Wilder Reefs (Indonesia, restoring coral in Nusa Penida) — alongside 30+ partnership projects globally. The technology stack is built around an evidence-based methodology: project planning incorporates Conservation Evidence scientific literature review, and monitoring combines drone mapping (with machine-learning habitat analysis), eDNA sampling, bioacoustics, seagrass coring, and coral-fragment transplantation techniques.
The business model blends subscription, transactional, and educational revenue streams: individual and business memberships (recurring), gift memberships ($40.50 one-time), and a $149 self-paced introduction-to-rewilding course distributed through Mossy's own platform. Members receive dashboards, weekly updates, quarterly financial reports, project voting rights, and Discord community access. Complementing the membership book, Mossy Earth also operates an Innovation Programme (grant-funded experimental trials of restoration methods) and Mossy Earth Journeys (ecotourism). Named enterprise customers include Inlumi, Prolific, and Hyperion, while primary customers are environmentally-conscious individuals and teams that self-serve through the platform's sub-one-minute onboarding flow. Resource and capability depth comes from a multi-disciplinary team of ~25+ including Co-Heads of Rewilding, marine and conservation biologists, a CTO, a Head of Growth, a Head of Finance, dedicated video producers, and four named Scientific/Strategic Advisors.
Mossy Earth firmographics
Firmographics- Name
- Mossy Earth
- Legal name
- Mossy Earth Ltd.
- Website
- https://mossy.earth
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mossy Earth is a bootstrapped UK rewilding membership platform that channels self-serve subscriptions (from $6.75/month) into four on-the-ground restoration hubs — Wilder Firths (Scotland), Wilder Mira (Portugal), Wilder Yasuní (Ecuador), and Wilder Reefs (Indonesia) — and 30+ global partnership projects, serving environmentally-conscious individuals and B2B climate-action members.
- Ownership category
- akta.pro rank
Mossy Earth industry classification
Industry- Product category
- Rewilding and Ecosystem Restoration Services
- NAICS
- Support Activities for Forestry (11531), Other Grantmaking and Giving Services (813219)
- SIC
- Forestry (800), Services-Membership Organizations (8600)
- akta.pro primary industry
- Forestry & Reforestation (BPAGAGAD)
- akta.pro secondary industries
- Forest Carbon Projects & Ecosystem Services (Carbon Credits, Biodiversity) (IMAMAAAJ), Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)
Keywords
Where Mossy Earth is headquartered
LocationHeadquarters
- HQ city
- Earnley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mossy Earth business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Individual Membership Subscriptions: Monthly subscription model starting at $6.75/month where members fund rewilding projects across ecosystems. 80% of revenue goes directly to impact. Members receive project updates, impact dashboards, and quarterly financial reports.
- Gift Memberships: One-time payment gift memberships at $40.5 for 1-year of rewilding funding. Recipients receive project videos, biologist vlogs, field reports, and access to member dashboard.
- Rewilding Course: Interactive online course priced at $149 providing foundation in rewilding principles with 12 video lessons, downloadable slides, practical tasks, Q&A access, and completion certificate. 5-week duration with lifetime access.
- Business Climate Action Memberships: Monthly business subscriptions starting at $13.5/month for teams wanting to restore nature. Includes team member accounts, individual dashboards, project voting rights, and impact tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard membership for individuals supporting rewilding projects |
| One time/ perpetual license | Pay-as-you-go | One-year gift membership for rewilding projects |
| One time/ perpetual license | Pay-as-you-go | Interactive online rewilding education course |
| Subscription | Monthly | Team climate action membership for businesses |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Mossy Earth product offering
Product offeringCore offering
Mossy Earth operates a subscription-based rewilding membership platform that funds on-the-ground ecosystem restoration projects across four self-managed hubs (Scotland, Portugal, Ecuador, Indonesia) and over 30 partner projects worldwide. Members pay recurring monthly fees starting at $6.75, with 80% of revenue directed to projects, and in return receive impact dashboards, field reports, voting rights on project direction, and community access. Complementary paid offerings include one-time gift memberships, an online educational rewilding course, and team-based business climate action memberships.
Product overview
Mossy Earth operates aRewilding Membership platform with a tiered product portfolio: the core Rewilding Membership subscription ($6.75/month) funds on-the-ground rewilding projects and provides members with impact tracking and project updates; the Rewilding Course ($149) is an educational add-on teaching rewilding principles; Gift Memberships ($40.5) and Business Climate Action Memberships ($13.5+/month) extend access to individuals and organizations. The company runs four Rewilding Hub sub-brands—Wilder Firths (Scotland), Wilder Mira (Portugal), Wilder Yasuní (Ecuador), and Wilder Reefs (Indonesia)—each with location-specific restoration projects. An Innovation Programme grant scheme funds novel restoration methods. The platform is built around member engagement through dashboards, voting, field reports, and community features.
Differentiator
Problem solved
Functional benefit
Products and services
- Rewilding Membership Monthly subscription membership funding on-the-ground rewilding projects across ecosystems worldwide, starting from $6.75/month. Members receive project updates, impact dashboards, field reports, GPS coordinates, voting rights on project direction, and access to the member community.
- Climate Action Membership (Business) Business subscription for teams wanting to restore nature and demonstrate climate action, starting from $13.50/month. Includes team member accounts with individual dashboards, project voting rights, impact tracking, and marketing content for employee engagement.
- Gift Membership One-time gift purchase providing 12 months of rewilding project funding for the recipient. Recipients receive project videos, biologist vlogs, field reports, and access to a personalized impact dashboard.
- Introduction to Rewilding (Online Course) Interactive 5-week online course priced at $149 that provides a foundation in rewilding principles and a pathway to action. Includes 12 video lessons, 3 hours of video, 51 pages of downloadable content, practical tasks, Q&A sessions, and a completion certificate with lifetime access.
Quantifiable outcome
- 80% of membership revenue goes directly to on-ground impact
- +4 more outcomes
Companies that use Mossy Earth
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Mossy Earth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Mossy Earth partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Moray Ocean CommunitycoreCommunity partner for Wilder Firths hub collaborating on citizen science events and local engagement with coastal communities in Scotland.
- Restoration ForthminorSimilar seagrass restoration project whose successes with coring methods inspired Wilder Firths team to trial the approach. Collaboration through site visits and knowledge sharing.
- Society for the Protection of Underground Networks (SPUN)minorCollaboration to search for seagrass fungal symbionts in project area, part of research supported by Scottish Government's Nature Restoration Fund.
- University of the Highlands and Islands Inverness CampusminorLaboratory team loaned Van Veen grab equipment for eDNA sampling and will analyze benthic fauna within sediment samples.
- ProNativacoreLocal closer-to-nature forestry company in Portugal providing arborist services for eucalyptus removal. Partnered for pilot plot fieldwork with expertise in low-impact felling techniques.
- KENVO (Kereita Environment Voluntary Organization)minorInnovation programme grantee conducting mycorrhizal and biochar-based reforestation in Kereita Forest, Kenya. Received funding and guidance for restoration trials.
- Flete Field LabminorInnovation programme grantee conducting freshwater mycoremediation trials using fungal mycofilters to improve water quality.
- Blue Corner Marine ResearchminorCollaboration to capture acoustic data from reef sites to understand unique soundscapes and evaluate restoration success through coral sound experiments.
- Indo Ocean ProjectminorResearch collaboration on coral killing sponges and competitor taxa in coral restoration. Monitored site for research collaboration.
- PAU (Programa Aves Urbanos)minorAssociation of volunteer birdwatchers and educators who traveled from coastal Guayaquil to lead educational activities about birds and nature for community events.
- Ropey ScienceminorCanopy rope access expert company providing expertise for installing canopy camera traps and bridges in Amazon rainforest project.
- Conservation EvidencecoreWork closely with Conservation Evidence to continually improve decision-making processes and ensure approach reflects latest conservation science.
Scale indicators20 records
Recent moves6 records
Expansion highlights5 records
Mossy Earth competitors and assessment
Company assessmentDirect peers
- Wren: US-based subscription platform funding a portfolio of climate projects (reforestation, clean energy) with member dashboards and project selection — directly comparable consumer subscription model with multi-project transparency.
- Ecosia: Berlin-based search engine that uses ad revenue to fund reforestation projects globally; competes directly with Mossy Earth for environmentally-conscious consumers seeking verifiable tree-planting impact through a subscription/revenue-share model.
- Reforest'Action: French reforestation company operating a subscription and project-funding platform for individuals and businesses to finance certified tree-planting projects — closely comparable in membership pricing, transparency, and corporate offerings.
- myclimate: Swiss nonprofit offering subscription and corporate programs for certified climate protection, including reforestation — comparable breadth (consumer + corporate) and emphasis on verified, science-based projects.
- Tomorrow (Tomorrow.io climate app): Subscription-based climate action app that funds carbon-reduction and nature-based projects on behalf of individual subscribers; comparable in pricing structure, recurring revenue model, and target persona.
- GreenSpark: Subscription platform enabling businesses and individuals to fund climate and nature projects through recurring contributions; overlapping B2B value proposition and ESG positioning with Mossy Earth's Climate Action Membership.
Broad incumbents
- Eden Reforestation Projects: Large-scale international reforestation nonprofit operating planting sites across many countries; broader and more established but overlapping mission and reliance on partner funding models.
- Trillion Trees (BirdLife, Fauna & Flora International, WCS, WWF): Joint initiative of major conservation NGOs focused on large-scale forest protection and restoration globally; significantly larger and donor-funded, but active in the same restoration ecosystem.
- One Tree Planted: Nonprofit running large reforestation campaigns funded by corporate and individual donations; similar restoration focus but operates as a donation-driven incumbent rather than a recurring membership model.
Emerging players
- Treeapp: European app that enables individuals and companies to fund tree planting through daily subscriptions and challenges; partial overlap with Mossy Earth's individual-membership and corporate engagement model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mossy Earth social profiles
Digital presenceMossy Earth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mossy Earth leadership team
Management profileNumber of profiles
Profiles1 record
Mossy Earth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mossy Earth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mossy Earth
What does Mossy Earth do?
Mossy Earth operates a subscription-based rewilding membership platform that funds on-the-ground ecosystem restoration projects across four self-managed hubs (Scotland, Portugal, Ecuador, Indonesia) and over 30 partner projects worldwide. Members pay recurring monthly fees starting at $6.75, with 80% of revenue directed to projects, and in return receive impact dashboards, field reports, voting rights on project direction, and community access. Complementary paid offerings include one-time gift memberships, an online educational rewilding course, and team-based business climate action memberships.
Is Mossy Earth a public or private company?
Mossy Earth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mossy Earth founded?
Mossy Earth was founded in 2017. It employs 11 to 50 people.
Where is Mossy Earth based?
Mossy Earth is headquartered in Earnley, United Kingdom, in the Europe region.
How does Mossy Earth make money?
Four revenue lines are on record. Individual Membership Subscriptions are the primary driver. The others are gift Memberships, rewilding Course and business Climate Action Memberships.
Who are Mossy Earth's main competitors?
Direct peers on record are Wren, Ecosia, Reforest'Action, myclimate, Tomorrow (Tomorrow.io climate app) and GreenSpark. Broad incumbents are Eden Reforestation Projects, Trillion Trees (BirdLife, Fauna & Flora International, WCS, WWF) and One Tree Planted. Treeapp is listed as an emerging player.
Does Mossy Earth have an API?
No public API is recorded for Mossy Earth.
What industry is Mossy Earth in?
Mossy Earth's product category is Rewilding and Ecosystem Restoration Services. Its primary akta.pro industry code is BPAGAGAD, Forestry & Reforestation, with a secondary code of IMAMAAAJ, Forest Carbon Projects & Ecosystem Services (Carbon Credits, Biodiversity). Its NAICS code is 11531 and its SIC code is 800.