The Million Roses
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
The Million Roses firmographics
Firmographics- Name
- The Million Roses
- Legal name
- TMR USA Inc.
- Website
- https://themillionroses.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Million Roses industry classification
Industry- Product category
- Luxury Preserved Rose Gifts
- NAICS
- Florists (4593), Gift, Novelty, and Souvenir Retailers (45942)
- akta.pro primary industry
- Luxury Gifting & Seasonal Collections (CRAKAFAK)
- akta.pro secondary industries
- Floral Preservation & Keepsake Services (HSACAOAL), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
Keywords
Where The Million Roses is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Million Roses business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for preserved luxury roses sold directly to consumers through e-commerce. Products include boxes of preserved roses in various formats (Essence, Classic, Supreme, Deluxe), heart-shaped boxes, and specialty pieces. Optional add-ons include signature scent infusions and NFC-enabled greeting cards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Essence Box - Entry level preserved rose boxes starting at $200 |
| Unit Pricing | Pay-as-you-go | Classic Box - Mid-range boxes starting at $300 |
| Unit Pricing | Pay-as-you-go | Supreme Box - Premium boxes starting at $440 |
| Unit Pricing | Pay-as-you-go | Deluxe Box - Luxury tier boxes starting at $930 |
| Unit Pricing | Pay-as-you-go | Heart Box - Specialty heart-shaped boxes at $450 |
| Unit Pricing | Pay-as-you-go | One in a Million - Single rose hexagon boxes starting at $170 |
| Unit Pricing | Pay-as-you-go | Signature Petals & Intention Cards - Add-on at $20 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Million Roses product offering
Product offeringCore offering
The Million Roses designs, preserves, and sells luxury long-lasting roses in signature boxes and specialty shapes to individual consumers through direct e-commerce. Roses are sourced from Ecuadorian estates and processed using a proprietary non-toxic artisan preservation technique that sustains fresh-cut visual perfection for 3+ years without water or special lighting. The product range spans tiered box formats (Essence, Classic, Supreme, Deluxe), specialty shapes (Heart, Baby Heart, One In A Million hexagon, Long Stem), and customizable rose colors with optional scent infusions and NFC-enabled digital greeting cards.
Product overview
The Million Roses is a luxury preserved rose retailer offering a unified product architecture centered on signature roses that last 3+ years. The core offering consists of four box tiers (Essence, Classic, Supreme, Deluxe), specialty shapes (Heart, Baby Heart, One In A Million), and curated color collections (Red, Pink, White, Black, Burgundy, Blue, Gold, Yellow). These are organized into expression themes (Devotion, Reconciliation, Gratitude, Reverence, Interior Standard) and scale tiers (The Unprompted Gesture, The Definitive Statement, The Absolute Monument). Add-on modules include signature scents and NFC-enabled eCards for digital message delivery. The product leverages a proprietary artisan infusion preservation process sourced from Ecuadorian roses, with boxes available in standard suede finishes and limited edition collections.
Differentiator
Problem solved
Functional benefit
Products and services
- The Boxes Collection (Essence, Classic, Supreme, Deluxe) Four-tier product line of preserved roses in signature boxes, from the entry-level Essence tier through the flagship Deluxe tier, with standard and Superdome format options.
- The Heart Collection Heart-shaped boxes containing 28–30 preserved signature roses in various color combinations, designed as a physical expression of absolute certainty.
- One In A Million Premium specialty pieces featuring a single preserved rose presented in designer hexagon boxes (White, Mirror Silver, Mirror Gold, Black) for a distinctive presentation.
- Baby Heart Collection Compact heart-shaped boxes featuring preserved roses in miniature format, offering an intimate gesture option.
- Long Stem Roses Long-stem preserved rose format offered as part of the specialty pieces collection.
- Signature Scents Collection Optional scent upgrades including Parisian Grace (jasmine), Midnight Aura (lavender and musk), and Blooming Muse (rose and peony) to enhance the sensory profile of preserved rose arrangements.
- Signature Petals & Intention Cards Preserved signature petals bundled with ten heavy-stock intention cards for leaving personalized messages alongside the rose arrangement, sold as a $20 add-on.
- The Million eCard (NFC-enabled) NFC-enabled greeting card system allowing recipients to tap their smartphone to reveal personalized gift messages, with optional photo/video upload, secret question feature, and email notification when opened.
- Forever Roses Luxury preserved roses sourced from Ecuador that maintain visual perfection for 3+ years through a proprietary preservation process, requiring no water or special lighting conditions.
Quantifiable outcome
- Preserved roses maintain visual perfection for at least 3 years
- +1 more outcomes
Companies that use The Million Roses
Customer profileSegments3 records
Ideal customer profiles3 records
The Million Roses technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Million Roses partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazonminorThe Million Roses products are available for purchase on Amazon as part of seasonal sales promotions including Presidents Day deals. This marketplace presence provides additional distribution reach beyond the company's direct e-commerce channel.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Million Roses competitors and assessment
Company assessmentDirect peers
- The Frozen Bloom: The Frozen Bloom is an online preserved-flower retailer whose arrangements are designed to remain attractive for multiple years. It is a direct comparison for permanence-led floral gifting and premium botanical presentation.
- House of Bō: House of Bō specializes in sculptural preserved-flower arrangements and botanical décor. It overlaps directly in preserved botanicals, luxury presentation, and consumers purchasing long-lasting floral décor or gifts.
- Venus et Fleur: Venus et Fleur is a global luxury brand known for eternity and preserved rose arrangements, including customized products. It is highly comparable in long-lasting floral appeal, premium pricing, personalization, and luxury gifting use cases.
- Rose Box NYC: Rose Box NYC is a U.S. e-commerce brand specializing in preserved rose boxes and luxury floral gifts. It closely mirrors The Million Roses' product format, occasion-led merchandising, premium presentation, and direct-to-consumer model.
Regional players
- Forever Rose London: Forever Rose London is a regional preserved-rose gifting brand centered on the UK market. Its rose boxes and occasion-focused positioning are closely comparable, although its geographic focus differs from The Million Roses' U.S. base.
Broad incumbents
- 1-800-Flowers.com: 1-800-Flowers.com is a large digital gifting incumbent offering flowers, plants, and related gifts. It shares occasion-driven customer demand and online gifting behavior, but has a broader catalog and a stronger emphasis on fresh floral products.
- Teleflora: Teleflora is a broad floral gifting brand and florist network focused on hand-arranged flowers and gifts. It serves many of the same occasions and premium-gift needs, but primarily through fresh flowers and local florist fulfillment.
- FTD: FTD is an established floral gifting network spanning fresh flowers, plants, and gifts. It is comparable in delivery-led gifting occasions and premium presentation, while operating a much broader network and assortment.
- The Bouqs Co. The Bouqs Co. is a digital floral e-commerce company offering bouquets, plants, gifts, and recurring deliveries. It shares direct online customer acquisition, occasion gifting, and premium presentation, but has a broader fresh-flower-led model.
- UrbanStems: UrbanStems is a digital floral gifting retailer known for direct-to-consumer delivery and modern merchandising. It is comparable in online occasion gifting and premium positioning, although its core products are fresh-cut rather than preserved flowers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
The Million Roses financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Million Roses leadership team
Management profileNumber of profiles
The Million Roses funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Million Roses M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Million Roses
What does The Million Roses do?
The Million Roses designs, preserves, and sells luxury long-lasting roses in signature boxes and specialty shapes to individual consumers through direct e-commerce. Roses are sourced from Ecuadorian estates and processed using a proprietary non-toxic artisan preservation technique that sustains fresh-cut visual perfection for 3+ years without water or special lighting. The product range spans tiered box formats (Essence, Classic, Supreme, Deluxe), specialty shapes (Heart, Baby Heart, One In A Million hexagon, Long Stem), and customizable rose colors with optional scent infusions and NFC-enabled digital greeting cards.
Is The Million Roses a public or private company?
The Million Roses is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Million Roses founded?
The Million Roses was founded in 2014. It employs 11 to 50 people.
Where is The Million Roses based?
The Million Roses is headquartered in Los Angeles, United States, in the North America region.
How does The Million Roses make money?
One revenue line is on record: direct Product Sales.
Who are The Million Roses's main competitors?
Direct peers on record are The Frozen Bloom, House of Bō, Venus et Fleur and Rose Box NYC. Forever Rose London is listed as a regional player. Broad incumbents are 1-800-Flowers.com, Teleflora, FTD, The Bouqs Co. and UrbanStems.
Does The Million Roses have an API?
No public API is recorded for The Million Roses.
What industry is The Million Roses in?
The Million Roses's product category is Luxury Preserved Rose Gifts. Its primary akta.pro industry code is CRAKAFAK, Luxury Gifting & Seasonal Collections, with a secondary code of HSACAOAL, Floral Preservation & Keepsake Services. Its NAICS code is 4593.