Forever Rose
Forever Rose is a Dubai-based luxury gifting boutique selling preserved Ecuadorian roses, proprietary perfumes, chocolates, ouds, and jewelry to affluent consumers through eight Gulf-region retail showrooms, global e-commerce, franchise licensing, and luxury department-store partnerships.
- Company typePrivate
- Founded1999
- HeadquartersDubai, United Arab Emirates
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Forever Rose does
Forever Rose (legal entity: Forever Rose London FZCO) is a Dubai-headquartered luxury gifting boutique that designs, sources, and retails preserved roses alongside complementary premium goods. The company was founded in 1999 in London as a family-owned artisan florist supplying roses to Royal palaces in the UK and Belgium, and was acquired by the Al Samadi Group in 2014, after which it was repositioned as a one-stop luxury gifting concept. Its core technology is a rose preservation process applied to blooms sourced from the mineral-rich volcanic soils of Ecuador, yielding roses that last up to three years without water or sunlight, with petals up to ten times thicker and five times larger than standard blooms, available in 22 colors and presented in hand-blown glass domes.
The product line has expanded beyond the signature Bella Rose, Bella Mini, and Bella Mini Me collections into the Infinity and Capsule ranges, a Mother & Child arrangement, seven proprietary 100ml perfumes (Bling, War of Love, Tobacco Royale, Asrar, 88, Amber Bloom, Addiction), premium chocolates, ouds, and a jewelry and diamonds collection. Forever Rose monetizes through unit-priced direct sales at premium price points ($156-$389+ for roses; $152-$190 for perfumes), supplemented by a franchise/licensing model and a corporate and events enquiry channel for bulk gifting. The go-to-market combines eight owned retail showrooms in tier-1 Gulf malls (Dubai Mall, Boxpark, Abu Dhabi Galleria, Doha Festival City, Al Hazm, Lusail, Riyadh The Zone) with a global Shopify-based e-commerce storefront shipping to the UK, EU, North America, and other regions, plus distribution partnerships with Bloomingdales, Galeries Lafayette, and Harvey Nichols and collaborations with luxury hotels and brands. The company is privately held under the Al Samadi Group and led by Founder and CEO Ebraheem Husni Al Samadi, who is publicly visible through the Netflix series 'Dubai Bling'.
Forever Rose firmographics
Firmographics- Name
- Forever Rose
- Legal name
- Forever Rose London FZCO
- Website
- https://myforeverrose.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Forever Rose is a Dubai-based luxury gifting boutique selling preserved Ecuadorian roses, proprietary perfumes, chocolates, ouds, and jewelry to affluent consumers through eight Gulf-region retail showrooms, global e-commerce, franchise licensing, and luxury department-store partnerships.
- Ownership category
- akta.pro rank
Forever Rose industry classification
Industry- Product category
- Luxury Gifting and Preserved Floral Products
- NAICS
- Florists (459310), Jewelry Retailers (458310)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industries
- Floral Preservation & Keepsake Services (HSACAOAL), Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
Keywords
Where Forever Rose is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices8 records
Markets served
Forever Rose business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Forever Roses: One-time purchase of preserved luxury roses available in hand-blown glass domes. Products sold at premium price points ranging from $156 to $389+ depending on size and design. Revenue generated from direct consumer purchases both online and in physical retail stores.
- Product Sales - Perfumes: Sale of proprietary luxury perfumes including Bling Perfume, War of Love, Tobacco Royale, Asrar, 88, Amber Bloom, and Addiction. Perfumes priced at approximately $152-190 per 100ml bottle.
- Product Sales - Jewelry and Diamonds: Sale of unique collection of jewelry and diamonds as part of the luxury gifting boutique concept.
- Franchise Revenue: Revenue generated from franchisees opening Forever Rose retail locations under brand licensing agreement.
- Corporate/Event Sales: Corporate gifting and event enquiry services for bulk orders and special occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bella Mini - Compact luxury rose arrangement |
| Unit Pricing | Pay-as-you-go | Bella Rose - Signature large rose in glass dome |
| Unit Pricing | Pay-as-you-go | Bella Mini Me - Travel-sized rose arrangement |
| Unit Pricing | Pay-as-you-go | Perfumes - 100ml luxury fragrances |
| Unit Pricing | Pay-as-you-go | Shipping by Region |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Forever Rose product offering
Product offeringCore offering
Forever Rose operates a luxury gifting boutique that designs, sources, and sells preserved Forever Roses under hand-blown glass domes alongside signature perfumes, premium chocolates, ouds, and a jewelry and diamonds collection. Its preserved roses, sourced from the mineral-rich volcanic soils of Ecuador, are treated with a proprietary process that keeps them fresh for up to three years without water or sunlight, with petals reported up to ten times thicker and five times larger than standard blooms. The brand sells through owned retail showrooms in UAE, Qatar, and KSA plus a global e-commerce storefront with regional pricing.
Product overview
Forever Rose is a luxury gifting boutique offering preserved Forever Roses sourced from Ecuador's volcanic soils, along with premium chocolates, perfumes, and jewelry. The core product line includes the Bella collection (Bella Rose, Bella Mini, Bella Mini Me) featuring preserved roses under hand-blown glass domes, the Infinity and Capsule collections, and a Mother & Child arrangement. The perfume line includes eight signature fragrances (Bling, War Of Love, Tobacco Royale, Asrar, 88, Amber Bloom, and Addiction) in 100ml sizes. The company also offers accessories like the Palestine Forever Coffee Cup. Roses are preserved to last up to 3 years without water or sunlight and are available in 22 colors.
Differentiator
Problem solved
Functional benefit
Products and services
- Bella Rose The signature original Forever Rose product, inspired by the Beauty and the Beast fairytale, poised within a hand-blown glass dome with a signature bent stem and delicate falling petals signifying lasting love. Sold at approximately $223 (sale from $278) in Other Countries.
- Bella Mini
Quantifiable outcome
- Roses last 3 years without water or sunlight
- +2 more outcomes
Companies that use Forever Rose
Customer profileSegments2 records
Ideal customer profiles3 records
Forever Rose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Forever Rose partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- BloomingdalescoreLuxury department store collaboration. Forever Rose products available through or featured at Bloomingdales retail locations as part of their premium gift offerings.
- Galeries LafayettecoreFrench luxury department store partnership. Forever Rose featured as premium gifting option at Galeries Lafayette locations.
- Harvey NicholscoreBritish luxury department store collaboration featuring Forever Rose as an exclusive gift collection.
- Level KidsminorChildren-focused retail partnership, potentially for gift collections suitable for younger audiences.
- Megan HessminorArtist collaboration for exclusive illustrated or designed gift collections.
- Jumeirah Mina A'SalamminorLuxury hotel partnership potentially for guest gifts, amenities, or concierge gifting services.
- Raffles DubaiminorLuxury hotel partnership with Raffles Dubai for guest gifting experiences.
- Address Hotels + ResortsminorPartnership with Address Hotels for luxury hotel gifting and amenity programs.
- Rixos HotelsminorLuxury hotel group partnership for guest gifting services across Rixos properties.
- PierchicminorRestaurant partnership potentially for special occasion gifting or events.
- World Art DubaiminorArt event/venue partnership for exclusive collections or pop-up experiences.
- The Phantom of the OperaminorLicensed collaboration potentially for themed gift collections associated with the musical production.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Forever Rose competitors and assessment
Company assessmentDirect peers
- Venus et Fleur: Luxury preserved rose brand offering eternity roses in hat boxes and arrangements, sold DTC and via retail. Closest direct competitor in the preserved-rose luxury gifting category.
- Rose Only: Premium floral gifting brand offering signature arrangements for romantic and special occasions, with physical boutiques and e-commerce across multiple markets.
- The Million Roses: DTC preserved rose brand with premium gift boxes and arrangements. Competes head-to-head with Forever Rose on preserved rose gifting and similar price points.
Regional players
- Bloom & Wild: Premium online florist with strong UK/European presence offering letterbox flowers and gifting experiences. Comparable floral gifting positioning but focused on fresh-cut flowers rather than preserved roses.
Others
- Edible Arrangements: Global gifting brand with retail franchises selling fruit and gift arrangements for special occasions. Comparable gifting-occasion business model with franchise expansion, though different product category.
Broad incumbents
- Penhaligon's: Heritage British luxury fragrance house with premium gifting positioning in department stores and own boutiques. Overlaps with Forever Rose's perfume category at the luxury gifting tier.
- 1-800-Flowers.com: Large incumbent floral and gifting retailer offering luxury arrangements and gift baskets across the US and globally. Represents the established gifting marketplace that Forever Rose competes against in the premium tier.
- Hotel Chocolat: Premium chocolate and luxury gifting brand with owned retail, e-commerce, and a multi-category gifting concept. Comparable in product mix (luxury gifting boutique) and premium positioning.
- Jo Malone London: Established luxury fragrance and gifting brand sold in premium department stores and own boutiques. Comparable on the perfume and luxury gifting positioning, though at much larger scale.
Emerging players
- Éclat by Saffron & Rose: Luxury preserved rose concept emphasizing premium packaging and gifting experiences. Overlaps with Forever Rose on preserved rose positioning but smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Forever Rose social profiles
Digital presenceForever Rose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forever Rose leadership team
Management profileNumber of profiles
Profiles1 record
Forever Rose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forever Rose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forever Rose
What does Forever Rose do?
Forever Rose operates a luxury gifting boutique that designs, sources, and sells preserved Forever Roses under hand-blown glass domes alongside signature perfumes, premium chocolates, ouds, and a jewelry and diamonds collection. Its preserved roses, sourced from the mineral-rich volcanic soils of Ecuador, are treated with a proprietary process that keeps them fresh for up to three years without water or sunlight, with petals reported up to ten times thicker and five times larger than standard blooms. The brand sells through owned retail showrooms in UAE, Qatar, and KSA plus a global e-commerce storefront with regional pricing.
Is Forever Rose a public or private company?
Forever Rose is a private company. It is classified as corporate owned and is currently operating.
When was Forever Rose founded?
Forever Rose was founded in 1999. It employs 251 to 500 people.
Where is Forever Rose based?
Forever Rose is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Forever Rose make money?
Five revenue lines are on record. Product Sales - Forever Roses are the primary driver. The others are product Sales - Perfumes, product Sales - Jewelry and Diamonds, franchise Revenue and corporate/Event Sales.
Who are Forever Rose's main competitors?
Direct peers on record are Venus et Fleur, Rose Only and The Million Roses. Bloom & Wild is listed as a regional player. Edible Arrangements is listed as an others. Broad incumbents are Penhaligon's, 1-800-Flowers.com, Hotel Chocolat and Jo Malone London. Éclat by Saffron & Rose is listed as an emerging player.
Does Forever Rose have an API?
No public API is recorded for Forever Rose.
What industry is Forever Rose in?
Forever Rose's product category is Luxury Gifting and Preserved Floral Products. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACAOAL, Floral Preservation & Keepsake Services. Its NAICS code is 459310.