UIS

What UIS does

UIS (Unique Intelligent Services) is a Moscow-based, privately held Russian telecommunications company founded in 1999 that provides a cloud-based omnichannel communication management platform for B2B customers. Its core product is a virtual PBX (cloud-based telephone station) supporting SIP protocol with reported 99.97% network availability, supplemented by an ecosystem of add-on modules including AI-powered speech analytics, call tracking (dynamic and static), chat tracking, email tracking, end-to-end cross-channel analytics, an omnichannel operator workspace (OMNIchat), a website widget (Omnividget), and SIM card services for mobile workforce management.

The platform is built around integration interoperability, offering over 70 native integrations with major Russian CRM systems (amoCRM, Bitrix24, retailCRM, Megaplan, 1C-Rarus), advertising platforms (Yandex.Direct, Google Ads, VK Ads), analytics services (Yandex.Metrica with bidirectional data exchange, Google Analytics 4, Power BI), and multiple medical information systems. The technology stack includes AI-driven speech analytics for call transcription, quality monitoring, and script compliance; predictive analytics for advertising ROI optimization; and an extended API (with both Basic and Extended tiers) for custom integrations. Underlying carrier connectivity is provided through partnerships with Beeline, Rostelecom, MegaFon, MTS, Tele2, and ER-Telecom.

UIS operates a subscription-based revenue model with tiered pricing starting from 1,500 RUB/month for basic virtual PBX, scaling to 6,700 RUB/month for the PRO+ enterprise tier, plus usage-based API charges and one-time license fees for integration modules such as 1C-Rarus Softphone. The company serves over 20,000 businesses across Russia, with named enterprise customers including iiko (restaurant technology), K+31 Clinics (healthcare), MPSTATS (marketplace analytics), and INMYROOM (e-commerce). Distribution is executed through direct sales with consultation, a partner program with CRM resellers and system integrators, native listings in the amoCRM and Bitrix24 marketplaces, and a self-service sign-up path. The company is privately held by LLC 'Novosistem', has 51–100 employees, and is ranked TOP-3 in the Russian virtual PBX and IP-telephony market by CNews.Market in 2026.

Name

UIS

Legal name

ООО «НОВОСИСТЕМ»

Website

https://uiscom.ru

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

UIS is a Russian cloud-based communication management platform founded in 1999, providing virtual PBX, call tracking, AI speech analytics, and omnichannel workspace solutions to over 20,000 B2B customers across healthcare, real estate, call centers, and e-commerce verticals.

Ownership category

akta.pro rank

Product category

Cloud Communications / Business Telephony Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

akta.pro secondary industries

General Customer Service (Order/Account/Inquiries) (BPAAABAA), Technical & Product Support (Tier 0–2, Troubleshooting) (BPAAABAF), Appointment Scheduling & Service Dispatch Support (BPAAABAO)

Keywords

• Cloud telephony services
• Virtual PBX solutions
• Call tracking analytics
• Omnichannel communications platform
• Speech analytics AI

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Virtual PBX and Telephony Services: Monthly subscription fees for virtual telephone station with various tariff plans (VATС, VATС PRO, VATС PRO+) plus costs for phone numbers. Revenue is recurring subscription-based with per-user licensing.
2. API Services: Extended API subscription with daily and per-minute request limits. Additional fees for exceeding limits (0.6₽ per Data API request over daily limit, 15₽ per request over per-minute limit; 1₽ per Call API request over daily limit, 10₽ per request over per-minute limit).
3. Call Tracking and Analytics: Fees for call tracking, chat tracking, email tracking, and cross-channel analytics services bundled with Virtual PBX plans.
4. 1C-Rarus Integration Module: One-time purchase of 1C-Rarus Softphone module (from 3,900₽) plus annual renewal and per-seat licensing (1 seat free, additional seats from 9,500₽).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

UIS sells a cloud-based omnichannel communications management platform for businesses operating in Russia. Its core product is a Virtual PBX (Виртуальная АТС) delivered from UIS-owned infrastructure, extended with call/chat/email tracking, AI-based speech analytics, end-to-end and multichannel analytics, an omnichannel agent workplace, packaged contact-center solutions, branded SIM cards, and Basic/Extended APIs. The platform is sold as a subscription plus usage-based and one-time-license add-ons, targeting call centers, sales departments, healthcare providers, real estate agencies, franchises, and remote/hybrid offices.

Product overview

UIS is an omnichannel communication management system designed for marketing and sales operations. The platform operates as a unified ecosystem centered on Virtual PBX (Виртуальная АТС) as its core telephony engine, supplemented by specialized modules for advertising analytics (Сквозная аналитика, Мультиканальная аналитика, Коллтрекинг, Чаттрекинг, Имейлтрекинг), an omnichannel operator workspace (Омниканальное рабочее место) with integrated ОМНИвиджет and ОМНИчат, AI-powered speech analytics (Речевая аналитика ИИ), text communication tools, SIM card services, and call center automation. The platform offers both Basic API and Extended API for custom integrations, connecting with major CRM systems (amoCRM, Битрикс24, retailCRM, Мегаплан, 1С-Рарус), advertising platforms (Яндекс Директ, Google Ads, VK Реклама), analytics services (Яндекс.Метрика, Google Analytics, Power BI), and customer support tools. UIS serves over 20,000 companies with a reported 99.97% network availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual PBX (Виртуальная АТС)
• Call Tracking (Коллтрекинг)
• Chat Tracking (Чаттрекинг)
• Email Tracking (Имейлтрекинг)
• AI Speech Analytics (Речевая аналитика на базе ИИ)
• End-to-End Analytics (Сквозная аналитика)
• Multichannel Analytics (Мультиканальная аналитика)
• Omnichannel Workplace (Омниканальное рабочее место)
• OmniChat (ОМНИчат)
• OmniWidget (ОМНИвиджет)
• Contact Center (Контактный центр)
• UIS SIM Cards (SIM-карты UIS)
• Basic API (Basic API UIS)
• Extended API (Extended API UIS)

Quantifiable outcome

• Cost per inquiry reduced by up to 61.3%
• +6 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration38 records

AI capability6 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• amoCRMcoreTechnology or IntegrationNative integration with amoCRM allowing automatic contact creation, click-to-call, call recording transfer, and call routing based on CRM data. Available in amoCRM marketplace for quick self-service activation.
• Bitrix24coreTechnology or IntegrationNative integration with Bitrix24 CRM providing similar functionality to amoCRM integration: call routing, contact management, and analytics sync.
• 1C-RaruscoreTechnology or Integration1C-Rarus Softphone module integration for automated call handling within 1C accounting and business management software. Includes call recording, history, and call tracking data transmission.
• Yandex.MetricacoreTechnology or IntegrationBidirectional data exchange: UIS transmits call, chat, and form data to Yandex.Metrica; receives goal achievement data for cross-channel analytics. Enables 'Calls' report group in Yandex.Metrica.
• Telecom Operators (Beeline, Rostelecom, MegaFon, MTS, Tele2, ER-Telecom)coreTechnology or IntegrationPartnership with major Russian telecom operators for virtual number provisioning, SIM card services (FMC), and network infrastructure connectivity.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Twilio: Twilio is a global CPaaS and communications API platform. It represents the API-first communications model that UIS's Extended API and webhooks ecosystem broadly parallels, and it is the kind of well-capitalized platform player that could pressure UIS's API monetization if it ever entered Russia.

Broad incumbents

• Genesys: Genesys is a global cloud contact center and customer experience platform. UIS's Omnichannel Workplace, call center, and speech analytics offerings map directly to a Genesys-style positioning, making it a relevant broad incumbent comparable for UIS's analytics and contact center roadmap.
• RingCentral: RingCentral is a global UCaaS and cloud contact center leader. While it does not serve Russia, it represents the international product category UIS competes with in concept — cloud PBX, omnichannel, and analytics — and sets the bar for global product expectations among Russian enterprises.
• Beeline (PJSC VimpelCom): Beeline is one of Russia's largest telecom incumbents and a key UIS infrastructure partner that also offers its own business cloud PBX, voice, and mobile services, competing broadly with UIS in the enterprise communications layer.
• Rostelecom: Rostelecom is the dominant Russian fixed-line incumbent and a UIS wholesale partner. It also sells cloud PBX and enterprise communications services, making it a broad incumbent competitor across UIS's addressable market.

Direct peers

• Zadarma: Zadarma is an international cloud PBX and virtual number provider with active presence in Russia and CIS, offering IP-telephony, call tracking, and CRM integrations to SMBs. It directly overlaps with UIS's product set and customer profile.
• MTT (Multiregional Transit Telecom): MTT is a major Russian telecommunications operator that also offers cloud PBX and virtual number services to businesses. It competes head-to-head with UIS in the Russian virtual telephony and number provisioning market.
• Mango Office (Mango Telecom): Mango Office is a leading Russian cloud communications provider offering virtual PBX, contact center, CRM, and analytics solutions. It is UIS's closest direct competitor in the Russian mid-market cloud telephony space with overlapping product breadth and target customers.
• Alvento: Alvento is a Russian cloud PBX and IP-telephony provider targeting SMB and mid-market customers, offering a comparable feature set to UIS including virtual numbers, IVR, and CRM integrations.

Regional players

• Mango Telecom (CIS operations): Mango Telecom operates cloud PBX and contact center services across CIS countries adjacent to Russia. It illustrates the regional expansion template that UIS could in principle pursue if it ever moved beyond its Russia-only footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCHgBuJAw1lxIoYx6A46TxJw
• Facebookfacebook.com/uiscom.ru
• LinkedInlinkedin.com/company/uis---unique-intelligent-services

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UIS