Vinson Hall

What Vinson Hall does

Vinson Hall Retirement Community (VHRC) is a non-profit Life Plan Community (Continuing Care Retirement Community) founded in 1969 in McLean, Virginia, originally established by the Naval Officers' Wives' Club of Washington D.C. to serve Navy, Marine, and Coast Guard widows and couples. Operating under the Navy Marine Coast Guard Residence Foundation (NMCGRF), VHRC now serves seniors aged 60+ across all backgrounds on a 23-acre campus that integrates independent living (Vinson Hall and Willow Oak buildings), assisted living and skilled nursing (Arleigh Burke Pavilion), memory care (The Sylvestery), short-term rehabilitation, respite care, and home-based services (Vinson Hall at Home). The community is CHAP-accredited for home health, Virginia Department of Health-licensed, and designated as the only facility in McLean offering 24-hour skilled nursing.

The core product is a vertically integrated continuum of care delivered on a single campus, with residents paying monthly subscription-based fees (tiered for assisted living and memory care, bundled all-inclusive for skilled nursing) plus entry fees that support capital improvements. Pricing is quote-based and not publicly disclosed; two entry fee options provide flexibility. The 2022 launch of Vinson Hall at Home extended the offering off-campus via Medicare-covered skilled home health (100% Medicare, no co-pay) and privately-paid personal care services. Amenities include three dining venues, certified-trainer-led wellness programs, life enrichment programming, transportation, and 24/7 security.

Go-to-market is sales-led and direct-to-consumer: prospective residents submit website inquiry forms, schedule on-campus tours, attend community events and RSVP-driven programming, and convert via personal visits — referrals from existing residents are described as a key channel. Marketing relies on resident testimonials, a Salesforce/Act-On email stack, foundation newsletters (The Beacon, Campus News & Views), and a single Facebook page; no paid advertising channels were disclosed. Revenue is recurring, anchored by monthly fees and entry fees, with Medicare reimbursement for skilled home health and short-term rehab adding a fee-for-service dimension. The organization has a $35M+ annual operating budget, 251-500 employees, and is executing a multi-year capital program including a $10M campus renovation and a $250M+ repositioning project (Project RISE) under evaluation in 2025.

Name

Vinson Hall

Legal name

Vinson Hall

Website

https://vinsonhall.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

251–500 employees

Short description

Vinson Hall Retirement Community is a non-profit Life Plan Community (CCRC) on a 23-acre campus in McLean, Virginia, offering independent living, assisted living, skilled nursing, memory care, rehabilitation, and home health services to seniors aged 60+.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Life Plan Community)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

Single-Site CCRCs (HLADAEAE), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Luxury/Resort-Style Independent Living Communities (HLADAAAC), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living services
• Continuing care community
• Independent living apartments
• Assisted living care
• Skilled nursing facility

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Independent Living Monthly Fees: Residents pay monthly fees covering operational costs including maintenance, dining, utilities, housekeeping, transportation, and access to amenities. Entry fees support capital improvements.
2. Assisted Living Services: Tiered pricing model where base rate is adjusted based on level of care required. Bundled pricing wraps all services into one cost including suite, meals, personal care, FiOS TV, telephone, Wi-Fi, linen service, housekeeping, activities, and medication management.
3. Skilled Nursing Care: Bundled pricing covering fully furnished private suite, three meals per day plus snacks, personal care supplies, FiOS TV, telephone, Wi-Fi, personal laundry, linen service, housekeeping, activities, and medication management. Medicare covers qualified stays; long-term care insurance accepted.
4. Memory Care (The Sylvestery): Tiered pricing with base rate adjusted based on physical care needs. Covers fully furnished private suite with full bath, personal care supplies, FiOS TV, telephone, Wi-Fi, and activities.
5. Home Health Services: Skilled healthcare services provided in residents' homes covered by standard Medicare at 100% with no co-pay. Personal care services paid privately or through long-term care insurance.
6. Short-term Rehabilitation: Medicare A and B accepted for skilled nursing services including physical therapy, occupational therapy, and speech therapy.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Vinson Hall Retirement Community operates a Life Plan Community (Continuing Care Retirement Community) on a 23-acre campus in McLean, Virginia, providing a full continuum of senior care services — independent living, assisted living, skilled nursing, memory care, short-term rehabilitation, respite care, and home health/personal care. Residents contract directly with the community, paying an entry fee plus recurring monthly fees that bundle accommodations, dining, utilities, housekeeping, transportation, and access to higher levels of care as needs change.

Product overview

Vinson Hall is a Life Plan Community (Continuing Care Retirement Community) offering a full continuum of senior care services across multiple buildings on a 20-plus acre campus in McLean, VA. The community provides Independent Living at Vinson Hall and Willow Oak buildings (maintenance-free apartments from studios to three-bedrooms), Assisted Living and Skilled Nursing at Arleigh Burke Pavilion (with tiered and bundled pricing), Memory Care at The Sylvestery (specialized dementia care), and short-term Rehabilitation. Additional services include Respite Care and Vinson Hall at Home (home health and personal care services delivered in residents' homes). All levels of care are coordinated on one campus, providing residents with priority access to higher levels of care as needed. The community also offers amenities including three dining venues, wellness programs, life enrichment activities, and transportation services.

Differentiator

Problem solved

Functional benefit

Brands

• Arleigh Burke Pavilion: Assisted living and skilled nursing facility offering 24-hour nursing care and short-term rehabilitation services.
• The Sylvestery
• Willow Oak
• Vinson Hall at Home

Products and services

• Independent Living (Vinson Hall & Willow Oak) Maintenance-free senior apartments ranging from studios to three-bedroom units on a 23-acre campus in McLean, VA, offering all-inclusive services including dining, wellness programs, transportation, and 24/7 security for active seniors 60+.
• Assisted Living (Arleigh Burke Pavilion) Assisted living services offering help with daily activities such as bathing, grooming, dressing, and medication management in private suites including studios, one- and two-bedroom apartments with tiered pricing based on level of care required.
• Skilled Nursing (Arleigh Burke Pavilion) 24-hour skilled nursing care at the only facility in McLean offering round-the-clock nursing services, with bundled pricing covering fully furnished private suites, three meals per day plus snacks, personal care supplies, housekeeping, and personalized care plans; long-term care insurance accepted.
• Memory Care - The Sylvestery Round-the-clock dementia and Alzheimer's care in a secure, licensed assisted living community with private suites, sensory oasis rooms, interior courtyards, and staff trained specifically in dementia care and communication.
• Rehabilitation (Arleigh Burke Pavilion) Short-term rehabilitation services including physical therapy, speech therapy, and occupational therapy following injury, illness, or post-hospital care, delivered by professional therapists working one-on-one with residents on physician-ordered treatment plans.
• Respite Care Temporary stays for older adults while primary caregivers are away, available at Arleigh Burke Pavilion (assisted living) and The Sylvestery (memory care), with a minimum 30-day stay and services including meals, housekeeping, and personal care.
• Vinson Hall at Home - Home Health Skilled healthcare services provided in the resident's home to address illness or injury, including skilled nursing, care navigation, wound care, physical therapy, occupational therapy, speech therapy, home health aides, and medical social work. Covered by Medicare at 100% with no co-pay.
• Vinson Hall at Home - Personal Care Hands-on assistance with activities of daily living including bathing, dressing, mobility assistance, medication reminders, companion care, medical escort services, meal preparation, and light housekeeping, provided privately or through long-term care insurance.

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Virginia Department of HealthcoreOthersVinson Hall at Home program is licensed through the Virginia Department of Health, ensuring compliance with state healthcare regulations for home health services.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Brightview Senior Living: Regional for-profit operator of senior living communities across the Mid-Atlantic, including assisted living and memory care. Directly competitive with the Arleigh Burke Pavilion and The Sylvestery in Northern Virginia.
• Erickson Senior Living: Large for-profit operator of multiple Life Plan Communities across the U.S. with a comparable full continuum of care and similar age- and income-qualified resident base. Operates at significantly greater scale than Vinson Hall, including a community (Ashby Ponds) in Northern Virginia.
• Sunrise Senior Living: Large national assisted living and memory care operator with a significant footprint in Northern Virginia. Overlaps with Vinson Hall's assisted living and memory care offerings, though Sunrise does not typically operate traditional CCRCs.

Direct peers

• Ingleside Senior Living: Mid-Atlantic nonprofit operator of multiple Life Plan Communities (CCRCs) including independent living, assisted living, skilled nursing, and memory care on campus. Highly comparable to Vinson Hall, and CEO Rob Roe previously served as Regional Director of Property Management at Ingleside.
• Goodwin House: Nonprofit Life Plan Community operator in Northern Virginia (Alexandria, Bailey's Crossroads, and Falls Church) serving a similar affluent Washington D.C. metro market. Provides a comparable full continuum of care and has historical military/government affiliation, making it a directly competing peer.
• National Lutheran Communities and Services: Nonprofit operator of Life Plan Communities and senior services across the Mid-Atlantic, with comparable CCRC business model. Highly relevant as CFO Richard M. Mazza previously held the CFO and EVP role there.
• Pacific Retirement Services: Nonprofit operator of CCRCs and senior living communities on the West Coast, with a comparable full continuum-of-care model including independent living, assisted living, skilled nursing, and home health. Relevant as another prior employer of CFO Mazza.
• Asbury Communities: Nonprofit operator of multiple Life Plan Communities across the Mid-Atlantic and Southeast, providing integrated IL/AL/SNF/memory care. Comparable nonprofit CCRC model and similar target resident base.
• Greenspring (by Erickson): Erickson-operated Life Plan Community in Springfield, Virginia, serving the same Washington D.C. metro market as Vinson Hall with a comparable full continuum of care and similar 60+ resident profile.
• Aldersgate Life Plan Community: Nonprofit Life Plan Community in Charlotte, North Carolina, providing a comparable continuum of care (IL, AL, memory care, skilled nursing). Similar nonprofit CCRC structure and comparable scale to Vinson Hall.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vinsonhallcomm
• LinkedInlinkedin.com/company/vinson-hall-corp-navy-marine-coast-guard-residence-foundation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinson Hall