Yes-Co

What Yes-Co does

Yes-Co Software B.V. is a privately held Dutch SaaS company that develops and operates a cloud-based CRM platform purpose-built for real estate brokers, property managers, and project developers operating in the Netherlands. Founded in Diemen in 2006 (with the firmographic record listing 2004), the company positions itself as the number one broker software in the Dutch market and serves a customer base that spans starting brokers and sole proprietors (ZZP-ers), multi-branch brokerage offices, property managers, housing corporations, and new-construction developers. All customers and product references are Dutch, and the platform is deeply localized to Dutch real estate practice, including NVM Tiara integration, ROZ rental agreement templates, Wwft and UBO compliance checks, iDIN-based identity verification, and Dutch-language mortgage calculation tools.

The core product is the Yes-co Open Systeem, a browser-accessible CRM that combines object and relationship management, document and email template generation, agenda, email synchronization (IMAP for Gmail and Outlook/Office 365), and multi-channel property publishing. A two-tier subscription structure (Pro from €75/month for up to 10 users and Pro Plus with unlimited users) anchors the revenue model, augmented by an App Market of optional paid add-ons (MijnHuiszaken client portal, Hypotheektools via Dutch Media Lab at €65/month, Stiply digital signing, TheNextBid bidding, Factotum Mediamanager, HelpenAansluiten utility connections, dedicated property websites at €51/month, and a one-time €385 WordPress plugin license). The platform offers 20+ pre-built integrations with Dutch real estate portals (Funda, Woningbond, Huispedia, Pararius, Ventu, Makelaarsbond, Huislijn) plus Mailchimp and Stiply, and exposes a public REST API at dev.yes-co.com. Pricing carries a 12-month minimum commitment with auto-renewal and 3-month cancellation notice.

Go-to-market is a hybrid product-led growth model with direct sales support: prospects can self-serve, configure, and subscribe via yes-co.nl, request a complimentary online demo, or be referred through the Era Makelaars franchise (where Yes-Co holds preferred-partner status with a dedicated TeamERA integration) or WordPress agency partners (Stijl & Vorm, OGonline, TPF). With 11-50 employees, no disclosed external funding, and a fully bootstrapped ownership structure, the company is a focused, niche SaaS operator. The principal commercial risks are geographic (Netherlands-only exposure) and competitive (lack of disclosed AI/ML capabilities relative to global CRM trends), while the principal strengths are deep localization, a sticky App Market ecosystem, and a long-tail SMB subscription base with high contractual switching costs.

Name

Yes-Co

Legal name

Yes-co Software B.V.

Website

https://yes-co.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Yes-Co Software B.V. is a Dutch cloud-based SaaS CRM provider for real estate brokers, property managers, and project developers in the Netherlands, offering subscription tiers from €75/month with an App Market of add-ons and 20+ Dutch real estate portal integrations.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

akta.pro secondary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Real estate CRM software
• Broker management platform
• Property publishing software
• Dutch real estate SaaS
• NVM broker software

Headquarters

HQ city

Diemen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Subscription - Core CRM: Monthly SaaS subscription for CRM access. Two tiers: Pro (starting at €75/month with max 10 users) and Pro Plus (unlimited users). Base subscription includes object and relationship management, Funda integration, and basic publishing.
2. Publishing Fees: Additional fees for publishing objects to premium real estate channels. Publication fees are paid only when features are actively used, providing pay-per-use flexibility.
3. App Market Add-ons: Revenue from optional modules available in the integrated App Market, including TheNextBid for bidding systems, HelpenAansluiten for utility connections, additional integrations, and premium features.
4. Website Hosting: Monthly hosting service at €51/month (monthly cancelable) including SSL certificate, email hosting (5 addresses), WordPress and plugin updates, system integration maintenance, and technical support.
5. Mortgage Tools: Monthly subscription at €65/month plus €225 one-time implementation fee for mortgage calculation tools that can be embedded on broker websites.
6. Professional Services: Custom training and consulting services including system setup, template creation, brochure design (€100-200 per brochure template), and custom development. Quote-based pricing.
7. WordPress Plugin License: One-time fee of €385 for the Yes-co WordPress Plugin (ORES) for external WordPress website integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Yes-co develops and sells a cloud-based CRM platform (the Yes-co Open Systeem) for Dutch real estate professionals, providing object and relationship management, multi-channel property publishing to over 20 Dutch real estate portals, digital contract signing, and a client portal (MijnHuiszaken). The company sells the software as subscription tiers (Pro and Pro Plus) with optional add-ons activated through an in-system App Market, plus professional services for setup, training, brochure templates, and website hosting.

Product overview

Yes-co is a cloud-based CRM platform and real estate software innovator offering a modular product architecture. The core system is the Yes-co CRM (Open Systeem), a comprehensive cloud-based property and relationship management platform that serves as the foundation. Two subscription tiers—Pro (from €75/month, up to 10 users) and Pro Plus (unlimited users with additional features)—provide the base functionality including Funda integration, object/relationship management, document generation, and email synchronization. The product portfolio extends through an App Market model where users activate only the additional modules they need. Key named products include: MijnHuiszaken (client portal for buyers), Factotum Mediamanager (marketing materials), Hypotheektools (mortgage calculators), Digitaal Ondertekenen (digital signing), Opdrachtgeversdossier (client-facing project dossier), TheNextBid (bidding system), and specialized project management modules for new construction (Nieuwbouw Project Module) and existing property sell-offs (Bestaande Bouw Project Module). Additional products include the Akte Wizard for contract generation, template systems for documents/emails/brochures, and a WordPress Plugin. The company also offers fully integrated property websites with hosting and support. Yes-co Software B.V. is the legal entity, registered in Diemen, Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Yes-co Makelaars software: Primary brand name and product offering for real estate broker CRM software in the Dutch market.
• Yes-co Pro
• Yes-co Pro Plus

Products and services

• Yes-co CRM (Open Systeem) Cloud-based CRM system for real estate professionals managing property objects, client relationships, and multi-channel publishing. Provides comprehensive brokerage workflow management including document handling, email synchronization, agenda, and reporting capabilities.
• App Market In-system marketplace offering premium apps to extend the base CRM with specialized features including property portals, digital signing, mortgage tools, and property websites. Customers activate only the additional modules they need.
• Yes-co Website Fully integrated property website service including response/contact forms that route directly into Yes-co, hosting with SSL, WordPress and plugin maintenance, mortgage calculator tools, and monthly technical support.
• Hypotheektools (Mortgage Tools) Embedded mortgage calculation tools for broker or project developer websites providing real-time maximum mortgage calculations based on current rates, monthly payment estimates per property, rate top-5, and rate overview.
• Digitaal Ondertekenen (Digital Signing) Integrated digital signature service enabling legally binding electronic signing of contract types including Opdracht tot Dienstverlening and purchase/rental agreements, with iDIN identity verification, real-time status tracking, automatic reminders, and automatic return of signed documents.
• MijnHuiszaken Client Portal Client portal module enabling property buyers to search listings, create alerts, calculate mortgages, and receive real-time notifications about matching new listings or price changes, with digital broker collaboration including document sharing and bidding.
• Factotum Mediamanager Communication materials management and ordering system for generating and ordering marketing materials (brochures, business cards, neighborhood mailings, wine bottle labels, property websites) using templates in corporate branding style with embedded property data and photos.
• Yes-co WordPress Plugin (ORES) Open-source WordPress plugin enabling WordPress websites to connect with the Yes-co CRM system with property listings, search, and lead capture forms.
• Nieuwbouw Project Module New construction project management module for project developers and brokers featuring automated collaboration with developer, broker, and consumer, automatic dossier numbering, archive and key number assignment, and interested party tracking with construction number status.

Quantifiable outcome

• Reduced duplicate data entry through single-entry multi-channel publishing
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• MijnHuiszakencoreTechnology or IntegrationClient portal platform enabling consumers to search properties, create alerts, and collaborate digitally with their broker. Yes-co brokers can share documents and receive bids through the platform. Consumers receive real-time property alerts before public listings.
• Era MakelaarscoreGTM or Marketing PartnerPreferred partner status with the Era Makelaars franchise organization. Includes a dedicated TeamERA integration eliminating duplicate data entry for franchise members. Creates ongoing referral stream from the franchise network.
• Stijl & VormminorChannel Partner/ Reseller/ DistributorWordPress-focused internet marketing agency from Arnhem specializing in broker websites. Builds complete Yes-co-integrated WordPress websites or integrates Yes-co plugin into existing WordPress sites.
• OGonlineminorChannel Partner/ Reseller/ DistributorWebsite design and development agency specialized in real estate broker websites. Helps brokers develop online strategy and professional Facebook property presentation alongside Yes-co integration.
• TPF (tpf.nu)minorChannel Partner/ Reseller/ DistributorAdvertising/web agency from Groningen specializing in custom web solutions. Provides API integrations, manual imports, and automated data connections for Yes-co systems.
• FundacoreTechnology or IntegrationPrimary Dutch real estate portal with NVM Tiara integration. Yes-co provides direct Funda connection as part of the core subscription, enabling property listings to be published automatically.
• WoningbondminorGTM or Marketing PartnerDutch property portal offering free property listings for Yes-co customers. Creates value-add for brokers using Yes-co by providing additional marketing channel at no extra cost.
• MakelaarsbondminorGTM or Marketing PartnerBroker directory providing free broker profile listings for Yes-co customers. Increases broker visibility and SEO through inclusion in the Makelaarsbond broker network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spotter: Spotter Vastgoedsoftware provides a cloud-based CRM and workflow platform for real estate brokers in the Netherlands with Funda/NVM publishing, document automation, and customer portals — comparable SaaS offering for the same broker base.
• Realworks: Realworks is the most well-known direct Dutch competitor — a CRM/sales platform specifically built for NVM real estate brokers with similar multi-channel publishing (Funda), document workflows, and brokership mgmt features. Highly comparable product, target customer (Dutch brokers), and go-to-market.
• OfficeApp: OfficeApp (Brainbay) is a Dutch CRM platform aimed at real estate offices, offering similar lead, object, and client management features for the Dutch market. Comparable SaaS CRM product serving the same broker segments.
• Movebox: Movebox is a Dutch CRM suite for real estate professionals with broker workflow, Funda publishing, and client portal capabilities. Directly overlaps with Yes-co in product offering and Dutch broker customer base.
• iMS (Immo Management Suite): iMS is a Dutch real estate software suite offering CRM, Funda publishing, and brokership modules comparable to Yes-co. Serves the same Dutch broker and property manager customer segments.

Broad incumbents

• Buildium: Buildium is a US-focused cloud property management SaaS platform with CRM, tenant, and accounting features for property managers. Comparable as a broader SaaS CRM for property managers in adjacent markets.
• AppFolio Property Manager: AppFolio is a large US-based property management/CRM SaaS platform serving residential and commercial property managers. While primarily US-focused and broader than broker CRM, it represents the kind of scaled incumbent that could expand into adjacent markets and serves similar end-user use cases.
• Yardi: Yardi is a global incumbent in real estate/property management software with broad CRM, ERP and operational suites. Comparable as a full-stack CRM and operations platform serving real estate operators, with significantly larger scale than Yes-co.

Regional players

• Reasult: Reasult provides real estate CRM and brokerage software focused on the Dutch/Benelux market. Overlaps in target customer (brokers) and CRM functionality, though emphasizing differentiators such as reporting and BI capabilities.

Others

• Funda: Funda is the dominant Dutch property listing portal and a core integration for Yes-co rather than a direct competitor. Critical ecosystem partner for multi-channel publishing; comparable via its shared Dutch broker ecosystem and NVM Tiara data exchange.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yes-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yes-Co