OGonline
OGonline B.V. is a The Hague-based Dutch digital agency that designs websites, delivers online marketing, branding, content, and hosting services exclusively for real estate brokers and project developers, with 40+ clients and 20+ years of operating history.
- Company typePrivate
- Founded2003
- HeadquartersThe Hague, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What OGonline does
OGonline B.V. is a Dutch digital agency founded in 2003 and headquartered at Binckhorstlaan 36 in The Hague, Netherlands. The company provides website design and development, online marketing, branding, content creation, and web hosting exclusively to the real estate industry, with a primary focus on Dutch residential and commercial brokers (makelaars) and project developers (projectontwikkelaars). Its public showcase lists more than 40 client engagements, ranging from regional SMB brokerages to premium brands such as R365 Christie's International Real Estate and Von Poll Real Estate, and includes an international French-market engagement (ServiceImmo).
The technical core of the offering is bespoke real estate website development using a structured seven-step process (requirements, wireframe, UX, build, test, launch) with a self-managed CMS, plus a native API integration to RealWorks that keeps property listings synchronized in real time. Layered on top are proprietary lead-generation and presentation tools developed in-house: the WoningWaardeTest (a property value estimation tool that captures seller contact details), the Zonnewijzer (an interactive sun position and shadow visualization for individual properties), the Verkooptest/Verhuurcheck (free sale or rental assessment forms), and a rule-based multiple-choice chatbot. Supporting integrations include Move.nl for automated listing emails, Leadinfo for visitor identification, and reCAPTCHA for form security.
The business model combines one-time project revenue (custom website builds priced on quote, typically billed 40% on signing, 40% at development start, 20% on delivery) with recurring subscription revenue (web hosting with a six-month minimum, and online marketing retainers covering SEO, paid social, Google Ads, and social media management with a three-month notice period). Go-to-market is sales-led and consultative: inbound via the website contact form, phone (070-322 97 33), and email, followed by consultation and customized proposal. Content marketing (blog, SEO guides), the Nationale Makelaar Awards jury participation, and the client showcase serve as the primary demand-generation channels. The company is privately held with no disclosed external investors, parent, or subsidiary structure.
OGonline firmographics
Firmographics- Name
- OGonline
- Legal name
- OGonline B.V.
- Website
- https://ogonline.nl
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OGonline B.V. is a The Hague-based Dutch digital agency that designs websites, delivers online marketing, branding, content, and hosting services exclusively for real estate brokers and project developers, with 40+ clients and 20+ years of operating history.
- Ownership category
- akta.pro rank
Where OGonline is headquartered
LocationHeadquarters
- HQ city
- The Hague
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
OGonline business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Web Design & Development: Custom website development for real estate agencies and developers. Projects follow a structured 7-step process from requirements gathering through wireframe, UX design, programming, testing, and launch. Payment structure typically: 40% upon quote signing, 40% at technical development start, 20% upon delivery.
- Online Marketing Services: Digital marketing services including Facebook Ads, Instagram Ads, LinkedIn Ads, Google Ads, SEO optimization, and social media management. Services offered as ongoing campaigns or retainer arrangements.
- Branding & Visual Identity: Brand development services including logo design, visual identity creation, DTP and layout, and the 'Makelaar Make Over' re-branding program for established real estate businesses.
- Content Creation: Content production services including video and photography, blogs and newsletters, web copywriting, translations, and 3D artist impressions for new construction projects.
- Web Hosting & Maintenance: Hosting services on OGonline's webservers with managed infrastructure, backups, and technical support. Subscription-based service with minimum 6-month terms.
- Domain Registration: Domain name registration services with 1 or 2-year contract terms, managed as part of the hosting service package.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Website Development - Custom Quote |
| Subscription | Monthly | Web Hosting - Subscription |
| Subscription | Monthly | Online Marketing - Recurring Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
OGonline product offering
Product offeringCore offering
OGonline B.V. is a Dutch digital agency that designs, develops, and markets bespoke websites for real estate brokers (makelaars) and property developers. Its offerings combine custom web design and development with online marketing (SEO, paid ads, social media), content production (copywriting, photography, video, 3D impressions), branding, hosting, and proprietary lead-generation tools tailored to the Dutch real estate sector.
Product overview
OGonline is a specialized digital agency offering a platform-plus-services model for real estate brokers and project developers in the Netherlands. The core offering is bespoke webdesign and development, which serves as the foundation for a suite of online marketing, content, and branding services. Add-on tools include the WoningWaardeTest, Zonnewijzer, Chatbot, Verkooptest/Verhuurcheck, and Mijn Account — all designed to generate leads and enhance property presentation on client websites. Services span online advertising (Facebook, Instagram, LinkedIn, Google Ads), SEO, social media management, email marketing, copywriting, photography/video production, and branding/visual identity. Integrations connect to RealWorks (via API), Move.nl (automated mailing), Leadinfo (lead tracking), and reCAPTCHA (form security).
Differentiator
Problem solved
Functional benefit
Products and services
- Webdesign & Development
Quantifiable outcome
- Websites developed with responsive design for mobile users (60%+ of traffic)
- +2 more outcomes
Companies that use OGonline
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
OGonline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
OGonline partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- RealWorkscoreRealWorks is a leading Dutch real estate software platform. OGonline has developed API integrations that enable real-time synchronization of property listings between RealWorks and client websites. This automation ensures property inventory is always current without manual updates.
- LeadinfominorOGonline is a Leadinfo Certified Partner, providing lead tracking and analytics services for broker websites.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
OGonline competitors and assessment
Company assessmentDirect peers
- Luxury Presence: US-based digital agency that builds websites, branding, and marketing tools specifically for luxury real estate agents and brokerages — directly analogous to OGonline's bespoke service model for premium makelaars like R365/Christie's and HVM Vastgoed.
- iHomefinder: Provides IDX-based real estate websites, CRM, and marketing tools — an adjacent comparison point for OGonline's RealWorks-API-driven property listing and broker-tool approach.
- Ylopo: Real estate digital marketing firm offering AI-driven seller valuation tools, lead generation, and ads — comparable to OGonline's WoningWaardeTest property valuation + Google/Facebook Ads-led customer acquisition model.
- Agent Image: Long-tenured US agency specializing in real estate website design, IDX integration, and branding for individual agents and brokerages — closely matches OGonline's combination of web design, IDX/property data integration, and visual identity.
- Sierra Interactive: Real estate lead-generation and CRM platform with IDX websites — overlapping OGonline's lead capture, lead routing, and broker-tool offerings like Verkooptest.
- RealEstateWebmasters: Canadian real-estate-focused web design and online marketing agency serving agents and brokerages — a comparable vertical specialist with website development + SEO + lead-gen offerings overlapping OGonline's service stack.
- Real Geeks: Provides real estate websites with integrated lead-capture tools, CRM, and IDX — overlapping OGonline's WoningWaardeTest and chatbot-style lead-generation approach in a vertical SaaS/agency hybrid model.
- Placester: Real estate digital marketing platform offering websites, IDX, lead generation, and CRM for agents and brokerages — analogous to OGonline's bundled web + lead-gen + hosting stack.
- PropertyWebBuilders: Real estate website design and development firm focused on SEO-optimized property sites for agents and brokers — comparable to OGonline's SEO-led website build service for regional Dutch brokers.
Others
- RealWorks: Leading Dutch real estate software platform that OGonline directly integrates with via API for property listing sync; a key ecosystem partner and the closest infrastructural dependency to OGonline's web product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
OGonline social profiles
Digital presenceOGonline financial estimates
Financial estimateRevenue estimate
Valuation estimate
OGonline leadership team
Management profileNumber of profiles
Profiles3 records
OGonline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OGonline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OGonline
What does OGonline do?
OGonline B.V. is a Dutch digital agency that designs, develops, and markets bespoke websites for real estate brokers (makelaars) and property developers. Its offerings combine custom web design and development with online marketing (SEO, paid ads, social media), content production (copywriting, photography, video, 3D impressions), branding, hosting, and proprietary lead-generation tools tailored to the Dutch real estate sector.
Is OGonline a public or private company?
OGonline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OGonline founded?
OGonline was founded in 2003. It employs 1 to 10 people.
Where is OGonline based?
OGonline is headquartered in The Hague, Netherlands, in the Europe region.
How does OGonline make money?
Six revenue lines are on record. Web Design & Development is the primary driver. The others are online Marketing Services, branding & Visual Identity, content Creation, web Hosting & Maintenance and domain Registration.
Who are OGonline's main competitors?
Direct peers on record are Luxury Presence, iHomefinder, Ylopo, Agent Image, Sierra Interactive, RealEstateWebmasters, Real Geeks, Placester and PropertyWebBuilders. RealWorks is listed as an others.
Does OGonline have an API?
No public API is recorded for OGonline.