OrderLemon

Conversational Commerce Platformorderlemon.com

OrderLemon is a Belgian SaaS platform that lets small food and retail businesses accept orders and payments directly through WhatsApp via QR-code catalogs. It serves bakeries, butchers, sandwich shops, restaurants, and wholesalers across Benelux and select European markets, integrating with POS and ERP systems.

Company typePrivate
Founded2022
HeadquartersKasterlee, Belgium
Headcount1–10
GTM typeB2B
OfferingSoftware

OrderLemon firmographics

Firmographics

Name: OrderLemon
Legal name: Fabulor NV
Website: https://orderlemon.com
Company type: Private
Founded year: 2022
Operating status: Operating
Headcount range: 1–10 employees
Short description: OrderLemon is a Belgian SaaS platform that lets small food and retail businesses accept orders and payments directly through WhatsApp via QR-code catalogs. It serves bakeries, butchers, sandwich shops, restaurants, and wholesalers across Benelux and select European markets, integrating with POS and ERP systems.
Ownership category
akta.pro rank

OrderLemon industry classification

Industry

Product category: Conversational Commerce Platform
akta.pro primary industry: Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)
akta.pro secondary industry: QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)

Keywords

Whatsapp commerce
Mobile ordering platform
Qr code catalog
Online payment processing
Small business ecommerce

Where OrderLemon is headquartered

Location

Headquarters

HQ city: Kasterlee
HQ country: Belgium
HQ region: Europe

Offices2 records

Markets served

OrderLemon business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

Subscription - Professional Plan: Monthly or annual subscription fee providing access to the OrderLemon platform. The Professional plan includes unlimited products, users, and orders; 1 WhatsApp number; online payment processing; OrderLemon app for shop management; analytics and reporting; 8/5 technical support; API integration with POS/ERP systems; and food waste solution.
Subscription - Enterprise Plan: Custom enterprise plan with multiple WhatsApp numbers, custom pricing and catalog per customer, managed customer access with individual permissions, white-label capabilities, custom development, multi-store management, and dedicated account manager.
Transaction Fees - Payment Processing: Per-transaction fees for payment processing: iDEAL €0.35 + 1.5% of order value; Bancontact €0.45 + 1.5%; VISA/Mastercard €0.40 + 3.5%. Additional payment methods (PayPal, Google Pay, Apple Pay, credit card, Bancontact) available with rates varying by country on request.
Hardware Sales - Order Printer: Sale of Expedy-branded receipt printer for automatic order printing. The printer costs €189 one-time plus €5/month for the embedded SIM card.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Trial tier with limited products
Subscription	Monthly	Full-featured professional plan
Subscription	Multi-year contract	Enterprise custom plan
Unit Pricing	Pay-as-you-go	Receipt printer hardware

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

OrderLemon product offering

Product offering

Core offering

OrderLemon is a SaaS platform built on the WhatsApp Business API that allows small merchants to publish a product catalog, accept orders, and process online payments directly through WhatsApp — without building or maintaining a traditional webshop. Merchants generate a unique QR code; customers scan it, browse the catalog, place orders and pay online in seconds with no separate app or registration required. The platform supports pickup-slot scheduling, WhatsApp marketing campaigns, integrated payment processing, a REST API for POS/ERP/CRM integration, and complementary modules such as an Order Printer and a food-waste surprise-package tool.

Product overview

OrderLemon is a WhatsApp-based e-commerce platform that enables small businesses (primarily in food/retail sectors) to sell products online without traditional webshops. The core product is the OrderLemon Platform where customers scan QR codes to browse catalogs, place orders, and pay via WhatsApp. Additional modules include the Order Printer (automatic ticket printing without internet, €189 + €5/month SIM), Marketing Messages (WhatsApp promotional campaigns), and the ZeroFoodWaste solution (surplus package sales). The platform offers three pricing tiers: Professional (€50/month), Professional Annual (€450/year with 3 months free), and Enterprise (custom pricing). Integration capabilities include connections with POS systems (LightSpeed, AsPos, MPlusKASSA), ERP/CRM software (Odoo, Nizu, Marti-Orbak, iQ4U, Compad), payment processing (iDEAL, Bancontact, cards), and cloud infrastructure (SAP SFTP).

Differentiator

Problem solved

Functional benefit

Brands

Limoncello: OrderLemon's mascot character used for branding purposes.
ZeroFoodWaste

Products and services

OrderLemon Platform A SaaS platform built on the WhatsApp Business API that lets merchants publish a product catalog, accept orders and process online payments directly inside WhatsApp via a QR code, with no app download or customer registration required, plus pickup-slot scheduling, analytics, and a REST API for POS/ERP/CRM integrations.
Order Printer (Expedy receipt printer) A SIM-connected receipt printer sold to merchants that automatically prints incoming OrderLemon orders without requiring internet, WiFi, or a computer; one-time €189 plus €5/month SIM subscription.
Marketing Messages (WhatsApp marketing module) A WhatsApp marketing-campaign module that lets merchants compose and send promotional broadcasts — with images, videos, and offers — directly to their customer base, with scheduling and targeting controls.
ZeroFoodWaste (Surprise Package module) A food-waste reduction module that lets merchants build and sell surprise packages of leftover inventory through WhatsApp at flexible, merchant-set prices, recovering value from surplus stock.
OrderLemon Merchant Apps (iOS, Android, web, Windows, Mac, Linux) Mobile and desktop applications plus a web dashboard that merchants use to manage their OrderLemon shop — products, orders, payments, customers, pickup slots, analytics and marketing.

Quantifiable outcome

Over 300 shops connected to WhatsApp Business via OrderLemon

Companies that use OrderLemon

Customer profile

Named customers10 records

Segments9 records

Ideal customer profiles3 records

OrderLemon technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration12 records

Feature7 records

OrderLemon partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

WeazyoflagshipGTM or Marketing PartnerWeazyo operates as a GTM partner in Turkey and the Netherlands, simplifying business order, payment, and operational processes without additional investment. They promote OrderLemon to businesses seeking WhatsApp commerce solutions.
iQ4UcoreTechnology or IntegrationiQ4U provides custom-made software for bakers in Belgium and the Netherlands, serving as a reliable IT partner for cash registers, orders, and store management. Integration with OrderLemon connects WhatsApp ordering with their POS systems.
ExpedycoreChannel Partner/ Reseller/ DistributorExpedy offers a next-generation receipt printer compatible with OrderLemon, enabling automatic order printing without PC, tablet, or third-party software. They sell the hardware (€189 + €5/month SIM) through shop.expedy.io.
BakkerssuccesminorGTM or Marketing PartnerBakkerssucces provides marketing and management support specifically for bakeries in the Netherlands, promoting OrderLemon as part of their service offering.
BrincrminorGTM or Marketing PartnerBrincr offers online software for trading companies and web shops in the Netherlands, potentially integrating or recommending OrderLemon to their customers.
Marti-OrbakcoreTechnology or IntegrationMarti-Orbak is a cash register software provider with integration into OrderLemon, allowing seamless order flow between their POS system and WhatsApp ordering.
OdoocoreTechnology or IntegrationOdoo provides ERP software with official integration to OrderLemon, enabling data synchronization between WhatsApp orders and business management systems.
CompadcoreTechnology or IntegrationCompad provides bakery management software in the Netherlands with integration to OrderLemon, connecting WhatsApp ordering with their store systems.
LightSpeed POScoreTechnology or IntegrationLightSpeed POS is a point-of-sale system provider with WhatsApp integration to OrderLemon for connected retail operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

OrderLemon competitors and assessment

Company assessment

Direct peers

ChatFood: WhatsApp-based ordering and marketing platform focused on restaurants and food businesses, the closest direct competitor — both offer QR-code-to-WhatsApp catalog ordering, payment integration, and marketing campaigns for SMB food merchants in Europe.
Wapster (formerly Steer73): WhatsApp Business API and commerce platform serving SMBs across multiple verticals with chat-based ordering and customer engagement; competes head-to-head for the same WhatsApp-native SMB commerce use case.
Deliverect: Belgian-headquartered food-tech platform that integrates restaurants' POS with delivery aggregators and online ordering channels — adjacent to OrderLemon's POS-to-channel integration model and also targeting European SMB food merchants.
ChowNow: US-headquartered direct-online-ordering platform for independent restaurants, positioned against commission-based delivery apps with a value proposition nearly identical to OrderLemon's anti-aggregator messaging.

Broad incumbents

Square (Block): Large SMB POS and payments platform with integrated online ordering capabilities — competes broadly with OrderLemon's combined payments-plus-commerce story and could natively add WhatsApp ordering at scale.
Toast: Dominant restaurant POS + online ordering platform that has been expanding into direct-ordering and away from third-party delivery commission economics — direct overlap on OrderLemon's restaurant target segment.
Shopify: Global e-commerce platform with POS, payments, and Order Anywhere features — overlaps with OrderLemon's e-commerce replacement thesis but via traditional webshop rather than WhatsApp-first experience.
Lightspeed Commerce: Listed retail and restaurant POS + commerce platform that already partners with OrderLemon but has the scale and product breadth to compete in WhatsApp-native ordering on its own.
Just Eat Takeaway: Europe's largest food delivery aggregator and OrderLemon's explicit competitor on the 'avoid 20-30% commissions' narrative; could itself launch or acquire WhatsApp-direct capabilities that eat into OrderLemon's wedge.
Wolt (DoorDash): European delivery platform owned by DoorDash with strong restaurant relationships and a stated interest in enabling direct ordering channels that compete with OrderLemon's merchant-side value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

OrderLemon financial estimates

Financial estimate

Revenue estimate

Valuation estimate

OrderLemon leadership team

Management profile

Number of profiles

Profiles3 records

OrderLemon funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

OrderLemon M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OrderLemon

What does OrderLemon do?

Is OrderLemon a public or private company?

OrderLemon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was OrderLemon founded?

OrderLemon was founded in 2022. It employs 1 to 10 people.

Where is OrderLemon based?

OrderLemon is headquartered in Kasterlee, Belgium, in the Europe region.

How does OrderLemon make money?

Four revenue lines are on record. Subscription - Professional Plan is the primary driver. The others are subscription - Enterprise Plan, transaction Fees - Payment Processing and hardware Sales - Order Printer.

Who are OrderLemon's main competitors?

Direct peers on record are ChatFood, Wapster (formerly Steer73), Deliverect and ChowNow. Broad incumbents are Square (Block), Toast, Shopify, Lightspeed Commerce, Just Eat Takeaway and Wolt (DoorDash).

Does OrderLemon have an API?

Yes. OrderLemon provides a REST API enabling developers and software vendors to integrate with their platform. The API supports webhook-based event notifications (e.g., Payments Completed events), order status management, product management, and payment processing. Documentation and a Postman collection are available for API integration. Developer documentation is at cloud.orderlemon.com/knowledge_base/category/6.

What industry is OrderLemon in?

OrderLemon's product category is Conversational Commerce Platform. Its primary akta.pro industry code is FSAMADAD, Integrated POS Payments (ISVs & Vertical POS Platforms), with a secondary code of FSAMADAH, QR Code & Alternative In-Store Acceptance (QR, APMs).