Expedy

What Expedy does

Expedy Inovações LTDA (operating as Expedy) is a Brazilian software company founded in 2022 and headquartered in Ibitinga, São Paulo. It builds a cloud-based hub that unifies order management, electronic invoice (Nota Fiscal Eletrônica / NF-e) issuance, and shipping label generation for e-commerce sellers operating across multiple Brazilian marketplaces from a single dashboard. The platform integrates with more than 15 marketplaces — including Mercado Livre, Shopee, Shein, Magazine Luiza, Americanas, TikTok Shop, TEMU, Kwai Shop, Netshoes, Olist, and Zattini — as well as logistics operators (Correios, Melhor Envio, Intelipost, SisFrete) and ERPs (Bling, Handsys, SB Online, SuasVendas). Core technical capabilities include direct SEFAZ API integration for fiscal compliance, per-CNPJ configurable tax rules (ICMS, IPI, PIS, COFINS, CFOP), multi-CNPJ management, real-time inventory synchronization, dynamic Kit stock calculations, order picking conference via barcode/SKU scanning, and contingency emission modes for SEFAZ outages.

Expedy monetizes through a single flat-rate SaaS subscription of R$109.90 per month with no per-order fees, no commissions on sales, no CNPJ limits, and no charges for cancelled orders; optional fidelity plans exist with potential cancellation penalties. Distribution is product-led and self-serve: customers sign up directly via app.expedy.com.br, with mid-funnel support through a help center and blog content, and bottom-funnel lead capture via a demo request form. The company markets through organic social (Instagram, Facebook, YouTube, LinkedIn), content marketing, and SMB-targeted referral within marketplace seller communities.

The target customer is a long-tail SMB or mid-market Brazilian seller running multiple CNPJs across multiple marketplaces who needs to centralize invoicing, fiscal compliance, shipping, and inventory. Named customers include Garra Fashion, Shopbag, Diamond Tricot, and Casa Monzillo — all SMB fashion, accessories, or home furnishings sellers. Expedy operates as a subsidiary of Grupo HANDCORP, a diversified parent group, and is privately held with no disclosed external venture capital funding; management team details are not disclosed in the source data. The platform is LGPD-compliant (Brazilian data protection law) and references GDPR principles for prospective EU customers.

Name

Expedy

Legal name

EXPEDY INOVACOES LTDA. – EPP

Website

https://expedy.com.br

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Expedy is a Brazilian SaaS hub that centralizes e-commerce invoicing (NF-e), shipping label generation, and order management for SMB sellers operating across multiple marketplaces such as Mercado Livre, Shopee, and Shein. It charges a single flat monthly fee of R$109.90 with unlimited usage and operates within Grupo HANDCORP.

Ownership category

akta.pro rank

Product category

E-commerce Operations Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

akta.pro secondary industry

General Merchandise/Department Store Omnichannel (CRAFAEAF)

Keywords

• E-commerce logistics software
• Marketplace order management
• Electronic invoice automation
• Shipping label generation
• Multi-channel seller tools

Headquarters

HQ city

Ibitinga

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Monthly SaaS Subscription: Single flat monthly fee of R$ 109.90 covering unlimited orders, CNPJs, marketplace integrations, and cancelled orders. No per-transaction fees or commissions charged.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Expedy is a Brazilian cloud-based SaaS platform that unifies e-commerce operations for online sellers. It automates the issuance of electronic invoices (NF-e), generates shipping labels, centralizes order management across multiple marketplaces and online stores, and provides inventory control and picking/separation workflows. The platform is designed for sellers operating on major Brazilian marketplaces such as Mercado Livre, Shopee, Shein, Magalu, and B2W, as well as on integrated e-commerce platforms.

Product overview

Expedy is a unified hub integration platform for Brazilian e-commerce sellers, centering on the Expedy HUB panel that combines three core product pillars — NF-e (electronic invoice) issuance, shipping label generation, and order management — into a single interface. The platform integrates with over 15 major Brazilian marketplaces (Mercado Livre, Shopee, Shein, Kwai, Magalu, Netshoes, Olist, TikTok Shop, TEMU, Americanas, and others) and multiple e-commerce platforms (Tray, Nuvemshop, Loja Integrada, Yampi, Bagy). Its key differentiators include multi-CNPJ management in one panel, NO per-order or per-CNPJ fees, integrated logistics operator support (Melhor Envio, Intelipost, Correios, SisFrete), and ERP integrations with Bling, Handsys, SB Online, and SuasVendas. Beyond core invoicing and shipping, the platform offers a rich suite of sub-features including inventory control (with real, minimum, and dynamic Kit stock), a reporting Dashboard (sales, ABC curve, profitability, separation, invoice, and products sold reports), automatic invoice cancellation with return invoice generation, fiscal rule configuration, Shopee-specific ad boosting and Flash Deals management, order conference/bipagem via barcode or SKU, scheduled expeditions, and a mobile app. The offering is completed by ExpedyBot, an automated printing robot, and ExpedyApp for mobile inventory access.

Differentiator

Problem solved

Functional benefit

Products and services

• Expedy HUB Platform Cloud-based SaaS platform that centralizes electronic invoice (NF-e) issuance, shipping label generation, multi-marketplace order management, inventory control, and reporting for Brazilian e-commerce sellers operating across marketplaces such as Mercado Livre, Shopee, Shein, Magalu, and B2W.
• Expedy Mobile App Mobile application for iOS and Android that enables operations teams to manage order picking, product separation, and warehouse workflows directly from mobile devices.
• ExpedyBot Robotic print automation tool that automatically prints NF-e electronic invoices and shipping labels, eliminating manual printing intervention in e-commerce fulfillment workflows.

Quantifiable outcome

• 3x faster invoice generation compared to competitors (makes 3 invoices while competitors make 1)
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Feature12 records

Partnerships

Ten partnerships are on record, tiered core.

• Mercado LivrecoreTechnology or IntegrationPrimary marketplace integration allowing synchronized order imports, automatic invoice generation, and shipping label printing. Full API integration for seamless data flow between platforms.
• ShopeecoreTechnology or IntegrationMajor marketplace integration with support for flash sales, ad boosting automation, token management, and ZPL label configuration. Deep integration for FBS (Fulfilled by Seller) operations.
• SheincoreTechnology or IntegrationMarketplace integration for Shein sellers enabling unified order management, invoice generation, and shipping operations.
• Magazine LuizacoreTechnology or IntegrationIntegration with Magalu marketplace for order synchronization and invoice management.
• OlistcoreTechnology or IntegrationIntegration with Olist platform for unified sales channel management.
• CorreioscoreTechnology or IntegrationNational postal service integration for shipping label generation and logistics operations.
• Melhor EnviocoreTechnology or IntegrationLogistics operator integration for automated shipping label generation with OAuth authentication support.
• IntelipostcoreTechnology or IntegrationLogistics operator with external code configuration support for label generation.
• BlingcoreTechnology or IntegrationERP integration with Bling for sellers using Bling as their invoicing system. Supports order filtering and synchronization.
• HANDSYScoreTechnology or IntegrationParent company and ERP partner. Handcorp Group owns Expedy. Handsys provides contingency configuration options and fiscal invoicing capabilities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mercos: Brazilian B2B and marketplace integration platform that unifies catalog, stock, and order management across sales channels. Comparable in target customer and integration-led value proposition.
• eNotas: Brazilian electronic-invoice (NF-e/NFS-e) SaaS that automates fiscal document issuance and integration with e-commerce platforms. Comparable on the fiscal-compliance pillar that anchors Expedy's offering.
• Plugg.to: Brazilian marketplace and e-commerce integration platform focused on stock, order, and catalog sync across channels. Direct competitor in the multi-channel seller tooling category.
• Bling: Popular Brazilian ERP for SMB e-commerce sellers covering invoicing, inventory, and order management. Competes with Expedy on overlapping back-office functionality and is already a partner integration.
• AnyMarket: Brazilian marketplace integration hub that centralizes order, inventory, and shipment management across dozens of marketplaces. Closely comparable to Expedy's core proposition of unifying multi-channel seller operations.
• Skyhub (Locaweb): Brazilian marketplace integrator, now part of Locaweb, offering order and inventory unification for marketplace sellers. Competes head-to-head with Expedy in the same SMB segment.

Broad incumbents

• VTEX: Enterprise-grade Brazilian-born commerce platform with marketplace and OMS capabilities. Larger incumbent that competes indirectly by offering back-office tooling natively to marketplace operators.
• Linx: Major Brazilian retail and omnichannel commerce platform serving mid-market and enterprise. Larger and broader than Expedy but overlaps on multi-channel order and inventory management for retailers.
• Conta Azul: Established Brazilian SaaS for SMB business management (finance, sales, inventory). Broader than Expedy but addresses overlapping pain points for Brazilian small businesses and could expand into e-commerce ops.

Emerging players

• Nuvemshop: Brazilian SaaS e-commerce platform for SMB sellers. Already integrated as an Expedy partner, but also a potential competitor if it expands deeper into order fulfillment and invoicing tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@expedybr
• Facebookfacebook.com/expedybr
• LinkedInlinkedin.com/company/expedybr
• Instagraminstagram.com/expedybr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expedy