Brincr

What Brincr does

Brincr is a Netherlands-based cloud SaaS provider of order management and ERP software for small and mid-sized trading companies (groothandels) in the Benelux region. The company's product, branded the Order Control Hub, unifies four core modules — inventory management (Voorraadbeheer), purchase management (Inkoopbeheer), sales/order management (Verkoopbeheer), and invoicing (Facturatie) — into a single platform with real-time data synchronization. An optional B2B Ordering Portal (B2B Bestelportaal) enables wholesale customers to place orders, view customer-specific pricing, and access volume discounts via self-service. The platform supports complex product structures (variants, composite articles, batch/THT and serial numbers), multi-warehouse inventory, dropshipping, and traceability for regulated verticals such as food.

The technology stack connects to 35+ standard third-party systems covering Dutch accounting (Exact, Yuki, Twinfield, eAccounting, SnelStart, MoneyBird), e-commerce (Shopify, WooCommerce, Magento, Lightspeed, Bol.com), shipping and logistics (DHL, Sendcloud, MyParcel, Picqer), and payments (Mollie), with an open API for custom integrations. Native Peppol electronic invoicing support for the Netherlands and Belgium and built-in EU VAT/OSS compliance are positioned as regulatory differentiators. Brincr has been a wholly-owned subsidiary of Visma Group since 2021 and is supported by six certified implementation partners across the Netherlands that handle onboarding, configuration, and data migration.

Brincr operates a product-led growth model with a 14-day free trial requiring no payment details, modular monthly subscription pricing where customers pay only for the features they use, and a self-serve direct channel supplemented by inside-sales demos for mid-market prospects. The company targets trading companies, e-commerce sellers, and adjacent verticals (food and beverage, fashion, technical suppliers, light manufacturing) with reported daily active users above 3,000 and a stated 97% customer satisfaction rate.

Name

Brincr

Legal name

Brincr B.V.

Website

https://brincr.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Brincr is a Netherlands-based SaaS provider of order management and ERP software — the Order Control Hub — for SMB trading companies in the Benelux region, offering modular inventory, purchasing, sales, invoicing, and B2B portal modules with 35+ native integrations. The company is a wholly-owned subsidiary of Visma Group since 2021.

Ownership category

akta.pro rank

Product category

Wholesale Order Management Software

NAICS

Software Publishers (513210), Software Publishers (5132)

akta.pro primary industry

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

akta.pro secondary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Order management software
• Wholesale ERP software
• Inventory management system
• B2B order portal
• Cloud ERP platform

Headquarters

HQ city

Bleiswijk

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based SaaS model with modular pricing where customers pay only for the features they use. Includes all-in-one platform access for inventory, orders, purchasing, and invoicing with standard integrations included.
2. Usage-based/Modular Add-ons: Modular structure allowing customers to add functionality as needed. Some integrations may incur additional costs beyond the base subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Brincr provides a cloud-based SaaS order management and ERP platform - the "Order Control Hub" - that unifies inventory management, purchase management, sales/order processing, and invoicing for SMB trading companies (wholesalers) in the Benelux region. The modular platform connects via 35+ native integrations to accounting, e-commerce, and logistics systems, and includes an optional B2B ordering portal for professional customer self-service ordering with customer-specific pricing.

Product overview

Brincr is an order management and ERP platform for SMB trading companies, delivered as a cloud-based SaaS product. The core platform is the Order Control Hub, which unifies inventory management (Voorraadbeheer), purchase management (Inkoopbeheer), sales/order management (Verkoopbeheer), and invoicing (Facturatie) into a single system. Optional modules include the B2B Bestelportaal for professional B2B customer self-service ordering. The platform connects via more than 35 standard integrations to accounting software (Yuki, Exact Online, SnelStart, eAccounting, Twinfield, MoneyBird), e-commerce platforms (Shopify, WooCommerce, Magento, Lightspeed, Bol.com), and logistics providers (DHL, Sendcloud, My Parcel, Picqer), with a flexible API for custom integrations. Since 2021, Brincr has been part of the Visma Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Order Control Hub Central cloud-based SaaS platform connecting inventory, orders, purchasing, and invoicing for SMB trading companies (wholesalers). It serves as the central hub linking stock management, order flows, supplier relationships, and financial administration, with real-time synchronization across webshops, B2B portals, and accounting systems.
• Voorraadbeheer (Inventory Management) Real-time, error-free overview of stock across one or multiple warehouses. Supports complex products with variants (sizes, colors), composite/assembled articles, multi-warehouse management, and batch/THT and serial number traceability for trading companies in the Benelux.
• Inkoopbeheer (Purchase Management) Data-driven purchasing module with smart order recommendations that optimize cash flow and keep bestsellers in stock. Centralizes suppliers, purchase conditions, and lead times, and supports dropshipping integration for product range expansion without inventory investment.
• Verkoopbeheer (Sales Management) Processes orders from all channels - webshop, B2B portal, or manual entry - faster and error-free. Converts quotes to orders with one click and manages customer-specific pricing, volume discounts, and statistical analysis of article performance and margins.
• Facturatie (Invoicing) Generates automatic, error-free invoices from delivered orders. Includes online payment links, VAT handling, OSS (One Stop Shop) rules for European sales, and Peppol support for standardized electronic invoicing in the Netherlands and Belgium.
• B2B Bestelportaal (B2B Ordering Portal) A professional online ordering portal that allows B2B customers to place orders independently. Supports customer-specific prices, volume discounts, and loyalty-building features for trading companies' B2B customers.

Quantifiable outcome

• 3000+ users work daily with Brincr
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature10 records

Partnerships

19 partnerships are on record, tiered core.

• Visma/Visma NederlandcoreOthers · 1 January 2021Parent company acquisition in 2021. Brincr operates as part of Visma Group, Europe's leading business software provider. Visma Trust Centre provides security and compliance oversight. Brincr B.V. is the legal entity within Visma Nederland B.V.
• Exact OnlinecoreTechnology or IntegrationAccounting software integration for financial synchronization with Brincr inventory and order management.
• YukicoreTechnology or IntegrationAccounting software integration with Brincr for automated bookkeeping and bank reading.
• TwinfieldcoreTechnology or IntegrationWolters Kluwer accounting integration for Dutch market.
• eAccountingcoreTechnology or IntegrationVisma-owned accounting software integration with direct sync to Brincr.
• SnelStartcoreTechnology or IntegrationDutch accounting software integration for SMB market.
• ShopifycoreTechnology or IntegrationE-commerce platform integration for real-time inventory sync and order processing.
• WooCommercecoreTechnology or IntegrationWordPress e-commerce plugin integration for webshop synchronization.
• MagentocoreTechnology or IntegrationEnterprise e-commerce platform integration for larger webshop operations.
• Bol.comcoreTechnology or IntegrationDutch marketplace integration for selling on Bol.com with inventory sync.
• DHLcoreTechnology or IntegrationShipping and logistics integration for label printing and shipment tracking.
• SendcloudcoreTechnology or IntegrationShipping platform integration for multi-carrier label printing and tracking.
• MolliecoreTechnology or IntegrationPayment gateway integration for online payment links on invoices.
• AccountOnecoreImplementation/ SI/ Consulting PartnerCertified implementation partner in Rijssen providing account setup, configuration, and customer support. Helped O-K-Import with XLConnect integration and fast go-live.
• WeprocesscoreImplementation/ SI/ Consulting PartnerCertified implementation partner in Zoetermeer offering onboarding, training, and system integration services.
• DA'S ITcoreImplementation/ SI/ Consulting PartnerCertified implementation partner in Heukelum providing Brincr implementation and support services.
• ConsolitcoreImplementation/ SI/ Consulting PartnerCertified implementation partner in Dordrecht offering Brincr deployment and consulting.
• ComaxscoreImplementation/ SI/ Consulting PartnerCertified implementation partner in Bergen op Zoom providing implementation services.
• Arch-ITcoreImplementation/ SI/ Consulting PartnerCertified implementation partner in Emmeloord offering Brincr setup and support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Katana: Cloud manufacturing and inventory ERP for SMBs with order, purchase, and stock management, competing directly with Brincr's Order Control Hub for trading and production companies.
• Cin7: Cloud inventory and order management platform for SMB wholesalers and multichannel sellers, directly overlapping Brincr's core order-to-invoice and multi-channel inventory offering.
• Brightpearl: Retail/wholesale operations platform (now part of Sage) unifying orders, inventory, and accounting integrations, mirroring Brincr's all-in-one trading company proposition.
• Unleashed Software: Cloud inventory management for wholesalers and distributors with purchasing and B2B features, a close functional match to Brincr's inventory and purchase modules.
• inFlow Inventory: SMB-focused inventory and order management software with B2B ordering and integrations, competing in the same simplicity-led segment as Brincr.

Regional players

• SnelStart: Dutch SMB business/accounting software with inventory and invoicing; competes for the same Benelux small-business buyers, though also a Brincr integration partner.
• King Software: Dutch ERP/administration software for wholesale and trading companies, a direct Netherlands-market competitor serving the same groothandel buyers.

Broad incumbents

• Zoho Inventory: Global affordable inventory and order management app within the Zoho suite, competing for cost-sensitive SMB traders similar to Brincr's target segment.
• Exact: Established Dutch ERP and accounting vendor serving SMB trade and wholesale; overlaps with Brincr's ERP scope though as part of a much broader portfolio (and an integration partner).

Emerging players

• Picqer: Dutch warehouse/order management system for e-commerce and wholesalers; overlaps on inventory and fulfillment and targets the same Benelux SMBs, while also integrating with Brincr.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brincrcom
• LinkedInlinkedin.com/company/brincr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brincr