Warschawski Public Relations

What Warschawski Public Relations does

Warschawski Public Relations is a privately held, integrated advertising and marketing communications agency founded in 1996 and headquartered in Baltimore/Washington, with additional offices in New York and Dallas. The firm operates across the full integrated marketing stack — including digital strategy, content creation, social media management, influencer marketing, brand partnerships, performance marketing, and e-commerce growth support — and positions itself as a single-source alternative to multi-agency rosters.

The agency serves Fortune 500 and Inc. 500 enterprise and high-growth clients, winning agency-of-record mandates such as its 2026 engagement with Gas Monkey Garage to lead integrated consumer-facing marketing across e-commerce, sweepstakes, and social channels. Service delivery is led by a small senior team, including founder/CEO David Warschawski, COO Shana Harris, VP of Digital Susan Wenograd, and Director of Creative Strategy Merry Morud, supplemented by specialized hires sourced from agencies such as Mixtape Digital, Aimclear, Marpipe, Nextiva, Konnect Agency, and Later.

Revenue is generated entirely through professional services — agency retainers and project-based fees — billed under quote-based, scope-tailored pricing. The firm pursues a sales-led go-to-market targeting enterprise and mid-market clients via direct outreach, pitch processes, and referral, with no disclosed funding, no proprietary technology platform, and no AI/ML product capability disclosed. Operating scale is bounded by an 11–50 employee headcount across three U.S. metro markets.

Name

Warschawski Public Relations

Website

https://warschawski.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Warschawski is a Baltimore-based, privately held integrated marketing communications agency founded in 1996, serving Fortune 500 and Inc. 500 clients across digital, PR, influencer, performance, and e-commerce disciplines from offices in New York, Baltimore/Washington, and Dallas.

Ownership category

akta.pro rank

Product category

Integrated Marketing Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Influencer Campaign Operations & Managed Services (BPAFAHAF), Social Media & Community Management (BPAFAAAE), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Public relations services
• Integrated marketing communications
• Digital marketing agency
• Brand strategy services
• Social media marketing

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Agency Retainers and Project Fees: Warschawski generates revenue through professional services billed as agency retainers and project-based fees for integrated marketing communications services including digital strategy, content creation, social media management, influencer marketing, brand partnerships, and e-commerce support. Revenue is recurring through agency of record relationships with ongoing retainer arrangements supplemented by specific campaign and project work.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Warschawski is a fully integrated advertising, digital, public relations and branding agency that delivers integrated marketing communications services for Fortune 500 and Inc. 500 clients. The agency provides digital strategy, content creation, social media management, influencer marketing, brand partnerships, performance marketing, and e-commerce growth support through agency of record retainers and project-based engagements.

Product overview

Warschawski is a fully integrated advertising and marketing communications agency offering a unified portfolio of services. Its core Integrated Marketing Communications Services (core product) serves as the umbrella, encompassing sub-products including Influencer Marketing, Social Strategy, Creative Execution, Performance Marketing, and E-Commerce Growth Support. These services are delivered through integrated client campaigns across digital channels, content, social media, and brand partnerships, primarily targeting Fortune 500 and Inc. 500 clients with offices in New York, Baltimore/Washington, and Dallas.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Communications Services A full-service integrated advertising and marketing communications offering spanning digital channels, content, social media, brand partnerships, and consumer engagement initiatives for Fortune 500 and Inc. 500 clients. Delivered through agency of record retainers and project-based engagements.
• Influencer Marketing Specialized service managing influencer partnerships and campaigns for national brands, with execution across social platforms.
• Social Strategy Social media strategy development and execution supporting integrated client campaigns across multiple digital channels.
• Creative Execution Creative development and campaign execution services supporting integrated marketing communications across brand initiatives.
• Performance Marketing Performance marketing strategy and cross-channel performance oversight, including paid media campaigns led by senior practitioners with over 20 years of expertise.
• E-Commerce Growth Support E-commerce growth strategy and execution for automotive lifestyle brands, including sweepstakes campaigns and direct-to-consumer engagement initiatives.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gas Monkey GaragecoreStrategic or Co-development Partner · 2 June 2026Warschawski has been selected as agency of record by Gas Monkey Garage to support the automotive lifestyle brand's e-commerce growth, sweepstakes campaigns, and consumer engagement initiatives. The agency will develop integrated marketing strategy across digital channels, content, social media, and brand partnerships. This represents a primary client engagement rather than a traditional partnership.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Edelman: Global communications and advertising firm with deep PR roots and a sizable paid media/digital practice. Comparable because it sells integrated communications, influencer, and brand strategy to enterprise clients, but at vastly greater scale.
• Ogilvy: Full-service advertising, PR, and social agency serving enterprise brands globally. Comparable because it offers the same integrated advertising, digital, social, and influencer capabilities Warschawski delivers, just inside a global holding-company network.

Direct peers

• The Martin Agency: Richmond-based independent creative and integrated agency serving large consumer brands. Comparable because it is a midsize independent with a similar integrated model (creative, digital, social, performance) and enterprise client profile.
• Movement Strategy: Independent agency specializing in social, influencer, and creator marketing for major brands. Comparable because it competes head-on in the influencer/social strategy and e-commerce activation work that anchors Warschawski's offering.
• Droga5: Creative-led integrated agency serving Fortune 500 and consumer brands. Comparable because it pairs high-end creative with integrated media and digital execution aimed at Fortune-style enterprise accounts.
• RPA (Rubin Postaer and Associates): Independent West Coast integrated agency with heavy retail, automotive, and consumer client roster. Comparable because it shares the integrated model and similar enterprise/mid-market client mix (automotive is overlapping).
• Anomaly: Independent integrated agency model combining creative, media, and consulting. Comparable because it offers an integrated one-roof alternative to holding-company stacks at similar size to Warschawski.
• Horizon Media: Large independent media and integrated agency. Comparable because it overlaps directly on performance marketing, paid social, and media buying capabilities that Warschawski sells to enterprise clients.
• Crispin Porter + Bogusky: Independent creative and integrated agency known for consumer brand work. Comparable because it competes for enterprise AOR mandates with an integrated creative/digital/social stack.
• Mekanism: Independent integrated agency with strength in content, social, and influencer-driven brand storytelling. Comparable because it pursues similar mid-market and enterprise clients with a content-led integrated offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thewagency
• Facebookfacebook.com/thewagency
• LinkedInlinkedin.com/company/warschawski

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warschawski Public Relations