Ether Création

What Ether Création does

Ether Création is a French PrestaShop expert web agency that designs, builds, and integrates e-commerce platforms for B2B and B2C clients primarily in France and Europe. Operating from Chambellay (Angers region) and Bourg-en-Bresse with a team of 1–10 employees, the firm holds the highest-tier PrestaShop Expert *** Platinum Partner certification and has accumulated 12+ years of specialized PrestaShop expertise since founding (founded around 2009 per firmographics or 2012 per company-history source). The agency serves mid-market and enterprise clients across diverse verticals including retail, automotive, healthcare, nautical, sporting goods, cutlery, hydraulics, and public institutions (e.g., Conseil de l'Europe, IFCE).

The company's core technology stack is built around PrestaShop (versions 1.7 through 9.x) using PHP/Symfony, augmented by 50+ proprietary modules covering ERP connectors, B2B features, SEO tools, security (2FA, Integrity Watch, Cloudflare Turnstile, CVE patches), tax management (EC MultiTax Manager, identical TTC pricing), electronic signature (DocuSign/Adobe Sign), email (Brevo), and EDI integration. Technical capabilities include bidirectional API connectors to 30+ ERP systems (SAP, Sage X3/100, Divalto, Ginkoia, FastMag, Microsoft Dynamics, CEGID, EBP, Odoo, Wavesoft), PIM/Middle integration layers connecting PDM/WMS/transport/suppliers, PunchOut protocol implementation (cXML/OCI) for B2B procurement platforms (Ariba, Coupa, Ivalua), and Elasticsearch-based search handling catalogs of 160,000+ products and 1M+ compatibilities.

Ether Création operates a dual revenue model: project-based professional services for custom PrestaShop implementations, B2B transformations, ERP/PIM integrations, UX redesign, and platform migrations (typical project size €5,000–€40,000), combined with self-serve module sales through its proprietary shopmodule.fr store and the PrestaShop Addons marketplace. The go-to-market combines direct enterprise field sales, content marketing (blog, SEO), and marketplace distribution. The company is privately held with no disclosed institutional investors or funding rounds.

Name

Ether Création

Legal name

Ether Création

Website

https://ethercreation.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Ether Création is a French PrestaShop expert agency providing B2B and B2C e-commerce implementations, ERP/PIM integrations, custom module development, and migrations for mid-market and enterprise clients across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Chambellay

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. PrestaShop Agency Services: Custom e-commerce development, consulting, and implementation services including PrestaShop store creation, B2B transformations, UX/UI design, migration projects, and ERP/PIM integration projects. Revenue is project-based with quotes provided based on scope and complexity.
2. Module Sales: Sale of proprietary PrestaShop modules through shopmodule.fr and PrestaShop Addons marketplace. Modules include ERP connectors, SEO tools, security modules, tax management, email integration, and specialized B2B solutions. Revenue from module licenses and subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ether Création is a French PrestaShop Expert *** Platinum agency that designs, develops and customizes e-commerce stores on the PrestaShop platform, with deep specialization in B2B storefronts, ERP integration (SAP, Sage, Ginkoia, FastMag and 30+ systems), PIM/Middle architecture, migration from other platforms, and UX/graphic redesign. The offering combines project-based professional services (consulting, custom module development, integration) with a catalog of 50+ proprietary PrestaShop modules distributed through PrestaShop Addons and shopmodule.fr covering SEO, security (2FA, Cloudflare Turnstile, Integrity Watch), tax management, e-signature, email automation, cron management, EDI (Leroy Merlin) and specialized B2B/PunchOut connectors.

Product overview

Ether Création is a Platinum PrestaShop expert agency offering a platform-plus-modules architecture centered on PrestaShop e-commerce customization. The core offering consists of PrestaShop store creation/optimization with specialized services for B2B commerce, UX design, ERP/PIM integration, and platform migration. These services are complemented by a portfolio of 50+ commercial modules sold through shopmodule.fr and PrestaShop Addons, including ERP connectors (SAGE 100, Ginkoia, FastMag, SAP), B2B tools (EC Account B2B, PunchOut, validation), SEO/offuscation/link correction modules, security solutions (2FA, Integrity Watch, Cloudflare Turnstile), tax management (EC MultiTax Manager, identical TTC pricing), communication tools (Brevo email, DocuSign/Adobe Sign), automation (EasyCron), and EDI connectors for marketplaces (Leroy Merlin/Orchestrade). The modules work in combination with custom connector development to deliver complete e-commerce solutions.

Differentiator

Problem solved

Functional benefit

Brands

• shopmodule.fr: Ether Création's dedicated module store for PrestaShop add-ons and connectors.

Products and services

• Boutique B2B PrestaShop (B2B Transformation Service) End-to-end B2B e-commerce solution built on PrestaShop with professional-specific features: automatic account validation (SIRET/VAT), customer group management, B2B pricing grids, PunchOut integration, ERP connectors, and multi-level order approval workflows. Targeted at French/European B2B companies and merchants.
• Connecteurs ERP PrestaShop (Personnalisés) Custom ERP connectors linking PrestaShop to enterprise systems (SAP, Sage 100, Ginkoia, FastMag, Microsoft Dynamics, Divalto, CEGID, EBP, Odoo, Wavesoft). Provides bidirectional data synchronization for products, customers, orders, stock, pricing, and documents with configurable flows and real-time or scheduled synchronization. Targeted at mid-market and enterprise retailers with complex ERP backends.
• Module PunchOut PrestaShop – ERP B2B PunchOut integration enabling buyers to access the PrestaShop catalog directly from their ERP/procurement portal (SAP, Sage, Coupa, Oracle, Ariba, Ivalua) in authenticated sessions. Cart data returns to the ERP as pre-orders via cXML or OCI protocols, eliminating manual re-entry. Targeted at B2B merchants selling to procurement-equipped buyers.
• Module PIM / Middle PIM (Product Information Management) and Middle integration layer connecting PrestaShop to centralized product data, document management (GED), warehouse logistics (WMS), and external suppliers. Enables versioned product information, multi-source feeding, and real-time ERP synchronization. Targeted at companies with complex, multi-source product catalogs.
• Service Migration PrestaShop Migration and redesign service from existing e-commerce platforms (Magento, WooCommerce, older PrestaShop) to current PrestaShop versions. Covers complete data recovery (customers, orders, products, categories, URLs with 100% redirect coverage), product attributes, cross-selling, customer data with passwords, documents, carriers, modules, and feature customization recovery.
• Service UX Design / Refonte Graphique UX design and graphic redesign service for PrestaShop stores. Creates professional, brand-aligned design to increase conversions with responsive/mobile design implementation and user experience optimization.
• Service Drop Shipping

Quantifiable outcome

• 98% customer satisfaction rate reported by the company
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• PrestaShopcoreStrategic or Co-development PartnerEther Création is an Expert *** Platinum Partner and Module Creator Partner of PrestaShop. This highest-level partnership provides access to PrestaShop resources, early access to platform updates, technical support, and official recognition as a leading PrestaShop agency in France and Europe.
• GinkoiacoreTechnology or IntegrationGinkoia is an ERP specialized for the sports retail sector (franchised under Sport, Sport 2000, Intersport, etc.). Ether Création developed a complete connector between PrestaShop and Ginkoia in collaboration with the Ginkoia team, enabling real-time stock synchronization, order management, customer data sync, and document access.
• SagecoreTechnology or IntegrationEther Création has developed a complete API connector between Sage 100 (Cloud, SaaS, and On-premise versions) and PrestaShop. The connector handles article management, customer synchronization, order management, and multi-warehouse stock control with personalization capabilities.
• FastMagcoreTechnology or IntegrationEther Création has developed a complete connector between FastMag ERP and PrestaShop over 12+ years. The connector synchronizes product data, pricing, promotions, inventory, orders, and provides access to delivery notes and invoices from the PrestaShop customer account.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wepika: French PrestaShop Platinum/Expert partner agency offering similar PrestaShop development, ERP integration, B2B transformations, and module sales. Head-to-head competitor for the same French mid-market PrestaShop clients.
• BelVG: International PrestaShop module developer and e-commerce agency with comparable catalog of commercial modules and custom PrestaShop development services. Competes in the same PrestaShop Addons marketplace.
• Groupe Dn'D: French digital agency offering PrestaShop and Magento e-commerce implementations, including B2B and ERP integration projects targeting the same mid-market French enterprise segment.
• FortyTwo: French PrestaShop expert agency offering platform builds, B2B features, and module development. Direct competitor for French SME and mid-market PrestaShop implementations.

Broad incumbents

• Akeneo: French-headquartered PIM platform leader. Ether Création integrates PrestaShop with Akeneo-adjacent PIM/Middle solutions; the two companies compete and cooperate in the same French PIM-for-e-commerce niche.
• SQLI Group: Large French digital services group with e-commerce, CRM, and ERP integration practices. Competes for larger enterprise e-commerce RFPs with deeper delivery teams and broader technology portfolio.
• WAX Interactive: French digital commerce agency (part of SQLI group historically) delivering e-commerce platforms, PIM/DAM, and CRM integrations — competes for similar B2B transformation mandates in France.
• Novactive: French digital agency offering e-commerce, PIM (Akeneo partner), and enterprise integrations. Overlaps with Ether Création on PIM/Middle and B2B PrestaShop projects in the French enterprise market.

Others

• PrestaShop SA: The open-source e-commerce platform company behind PrestaShop. Ether Création is a top-tier partner/ecosystem participant; PrestaShop's roadmap and partner program directly shape Ether Création's market opportunity.

Emerging players

• Sylius: Open-source headless e-commerce framework built on Symfony. Represents the architectural direction some merchants move toward as an alternative to PrestaShop; competes for the same custom PHP/Symfony development resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ether Création