OMG

Name

OMG

Legal name

Online Marketing Group, Inc.

Website

https://omg.re

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Services: OMG generates revenue through providing comprehensive digital marketing services to real estate clients, including media placement, search advertising (PPC/SEO), social media advertising, creative design, and web development. Revenue is likely structured as professional services engagements, potentially retainer-based or project-based arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

OMG is a full-service digital marketing agency that sells integrated marketing services exclusively to real estate clients. Its offering combines five service modules—Media planning, Search (PPC/SEO), Social media advertising, Creative asset development, and Web design/development—into a coordinated digital ecosystem aimed at lead generation and brand positioning for property developers, brokerages, and real estate investment firms.

Product overview

OMG (Online Marketing Group, Inc.) is a full-service digital marketing agency specializing in real estate. The company offers an integrated portfolio of five core service modules: Media Services (strategic media planning across print and digital outlets), Search Services (PPC and SEO for intent-based consumer targeting), Social Services (social media advertising with remarketing and look-a-like campaigns), Creative Services (digital and physical asset creation for brand reinforcement), and Web Services (website and landing page development). These services are designed to work together as a cohesive digital marketing ecosystem, with the company's approach emphasizing consumer understanding combined with data-driven creative strategy for real estate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Services Strategic media planning service that tracks hundreds of relevant websites and traditional media outlets (newspapers, magazines) to build thoughtful media plans designed to meet client goals at cost-effective budgets, over months or years. Intended for real estate developers, brokerages, and investment firms.
• Search Services Paid search advertising (PPC) combined with Search Engine Optimization (SEO) to connect consumers researching real estate products and services to client websites through intent-based targeting. Positioned as a cost-effective lead generation tool for real estate companies.
• Social Services Social media advertising service with a dedicated team that sets up unique campaigns for each target demographic, leveraging social remarketing and look-alike audiences to convert interested consumers into leads. Intended for real estate clients seeking multi-demographic paid social execution.
• Creative Services Creation of digital and physical marketing assets that communicate and reinforce client brand ethos across external marketing and internal communications. Serves real estate clients needing brand-aligned creative production.
• Web Services Website and landing page design and development that reflects the client's company identity and meets operational needs, serving as the center of the digital ecosystem. Intended for real estate companies needing brand-aligned web properties.

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• PropertySimple: PropertySimple is a real estate marketing platform focused on Facebook advertising and listing promotion for agents and brokerages. It is comparable to OMG's paid-social service line and competes for the same mid-market real estate marketing budget.
• CINC (Commissions Inc): CINC is a real estate marketing platform combining IDX websites, lead generation, and CRM for brokerages and teams. It overlaps with OMG's web and search services but competes more as a technology platform than a full-service agency.
• Adfenix: Adfenix provides marketing automation and audience engagement tools specifically for real estate brokerages. It is an emerging PropTech player that competes with parts of OMG's social media and remarketing capabilities through software.

Broad incumbents

• Wpromote: Wpromote is a large U.S. digital marketing agency offering paid media, SEO, creative, and web services with real estate clients in its portfolio. It is comparable to OMG as a full-service integrated agency but at significantly larger scale.
• iProspect (Dentsu): iProspect is a global performance marketing agency within Dentsu that serves enterprise real estate and property clients. It is a broad incumbent with overlapping paid search, paid social, and SEO capabilities, though it does not specialize exclusively in real estate like OMG.
• Tinuiti: Tinuiti is an independent performance marketing agency serving large consumer and real estate clients across paid search, paid social, and SEO. It competes with OMG for enterprise marketing budgets but does not specialize exclusively in the real estate vertical.

Direct peers

• Agent Image: Agent Image is a digital branding, web design, and marketing agency exclusively serving real estate brokerages, teams, and agents. It is one of the closest direct competitors to OMG in real estate vertical marketing services, with overlapping web, creative, and lead-generation offerings.
• Luxury Portfolio International: Luxury Portfolio International is a luxury real estate marketing network and brand serving high-end brokerages and developers. It competes directly with OMG for premium real estate clients, especially in luxury development marketing.
• Real Estate Webmasters: Real Estate Webmasters is a full-service real estate digital marketing agency offering SEO, PPC, web design, and lead generation for real estate professionals. It is comparable to OMG in vertical specialization and integrated service model.
• Boostly: Boostly provides digital marketing, lead generation, and CRM services tailored to real estate professionals and teams. It overlaps with OMG's search, social, and lead-funnel capabilities for the same enterprise and team-level real estate buyer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/omg_re
• Facebookfacebook.com/RealEstateOMG
• LinkedInlinkedin.com/company/omg-re

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMG