Adfenix
Adfenix (rebranding to Realforce) is a vertical SaaS marketing automation platform for real estate brokerages and agents, combining AI-powered social media advertising, lead generation, CRM and media management into a single platform used by 2,000+ estate companies across 12 countries.
- Company typePrivate
- Founded2014
- HeadquartersGothenburg, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Adfenix does
Adfenix (now rebranding to Realforce) is a vertical SaaS marketing automation platform built exclusively for the real estate industry. Founded in 2014 in Gothenburg, Sweden, the company provides brokerages and individual agents with an integrated suite spanning social media advertising, lead generation, CRM, lead capture, and digital asset management. Its two flagship products are Boost Wave, which uses AI-powered audience targeting to drive social media traffic directly to an agent's own listings and profile pages (bypassing property portals), and Engage Wave, which converts website traffic into enriched, prioritized and nurtured leads. Supporting modules include Home Booster, Agent Booster, Neighborhood Booster, Upcoming Listings and Adfenix Analytics, and the company also offers Professional Services for strategy and campaign execution.
Adfenix firmographics
Firmographics- Name
- Adfenix
- Legal name
- Adfenix
- Website
- https://adfenix.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Adfenix (rebranding to Realforce) is a vertical SaaS marketing automation platform for real estate brokerages and agents, combining AI-powered social media advertising, lead generation, CRM and media management into a single platform used by 2,000+ estate companies across 12 countries.
- Ownership category
- akta.pro rank
Adfenix industry classification
Industry- Product category
- Real Estate Marketing Automation
- NAICS
- Advertising Agencies (54181), Software Publishers (5132)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
- akta.pro secondary industries
- Marketing Automation Platforms & Services (BPAFAFAC), Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Adfenix is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Adfenix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- SaaS Platform Subscription: Marketing automation platform subscription for real estate agents and brokerages. Likely subscription-based with tiers for different team sizes.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels11 records
Adfenix product offering
Product offeringCore offering
Adfenix (rebranded to Realforce) is a SaaS marketing automation platform purpose-built for the real estate industry. It combines AI-powered social media targeting (Boost Wave) with lead generation and nurturing (Engage Wave), integrated CRM, advertising management, lead capture, and digital asset management, enabling brokerages and agents to run multi-channel marketing campaigns that drive traffic to agent websites instead of third-party portals.
Product overview
Adfenix is a marketing automation platform for real estate offering a modular architecture centered around its core Boost Wave and Engage Wave products. Boost Wave drives website traffic through AI-powered social media marketing (Home Booster, Agent Booster, Neighborhood Booster), while Engage Wave focuses on lead generation with enriched leads and intelligent nurturing. Supporting modules include CRM, Advertising, Lead Capture, and Media Management (DAM), all accessible through a unified web platform. Professional Services provides strategic consulting. The company rebranded to RealForce in 2023 following the 2021 acquisition of Quedro, a specialized sales engine.
Differentiator
Problem solved
Functional benefit
Brands
- Engage: Lead generation and customer engagement platform enabling intelligent conversations with customers at scale
- Boost
- Professional Services
Products and services
- Boost Wave Core Adfenix product that uses sophisticated AI technology to identify interested buyers and sellers on social media platforms and direct them straight to listings and agent profile pages on the agent's website, bypassing portals. Drives traffic to agent websites through intelligent audience targeting, multi-channel social media presence, and automated campaign management for property listings and agent profiles.
- Engage Wave Lead generation product that transforms websites into powerful lead creation engines for real estate brokerages and agents. Features include enriched leads, prioritised lead queues, impactful analytics, and intelligent lead nurturing to convert website traffic into actionable leads.
- CRM Customer Relationship Management module that ties marketing, sales, and customer service together in one platform, providing a unified view of customer interactions for real estate brokerages and agents.
- Advertising Advertising module that covers every advertising need for brand, teams, and brokers, enabling comprehensive campaign management across multiple channels for real estate marketing.
- Lead Capture Lead capture module that converts more website traffic into actionable leads through qualification and progressive profiling for real estate websites.
- Media Management Digital Asset Management (DAM) module that enables creation, management, and sharing of creative assets from a single place for real estate marketing teams.
- Professional Services Consulting and data analysis service that helps real estate clients achieve specific business objectives through align, test, report, and success methodology, leveraging experience working with real estate customers worldwide.
Quantifiable outcome
- Agent adoption rate reached 90%
- +3 more outcomes
Companies that use Adfenix
Customer profileNamed customers25 records
Segments3 records
Ideal customer profiles2 records
Adfenix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
Adfenix partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered major, flagship, core and minor.
- CENTURY 21 Redwood RealtymajorPartnered to dramatically increase the exposure of their clients' homes through Adfenix marketing platform.
- Reinhart RealtorsmajorPartnered to scale up the digital presence of the Michigan brokerage covering the greater Ann Arbor area.
- Coldwell Banker Real Estate GroupflagshipThe #1 Coldwell Banker franchise affiliate in the world partnered to advertise the QuickBuy immediate offer program and increase lead conversion through strategic targeting and nurturing.
- Who's Who in Luxury Real EstatemajorPartnered to bring super-charged targeted promotion to LRE members' properties through the LRE Social Media Boost product.
- Carolina One Real EstatemajorNew partnership devoted to helping customers in the Metro Charleston, South Carolina area with their real estate needs.
- Seven Gables Real EstatemajorNew partnership with luxury brokerage based in California, USA for marketing programs.
- Ny VymajorAward-winning Swedish brokerage, recipient of 2020 Brokerage Office of the Year in Gothenburg, partnered to accelerate digital marketing programs and scale brand. Multiplied clicks 40 times while maintaining high impression levels.
- Briggs Freeman Sotheby's International RealtyflagshipLeading luxury real estate brokerage in North Texas partnered with Adfenix for digital marketing initiatives.
- William Pitt - Julia B. Fee Sotheby's International RealtyflagshipAward-winning leading real estate luxury brokerage partnered with Adfenix.
- BHHS Florida Network RealtymajorPremier real estate company partnership for digital marketing programs.
- Sierra Sotheby's International RealtymajorLaunched Digital Marketing Initiative to Promote Agents, Listings and the Brokerage in partnership with Adfenix.
- Kentwood Real EstatemajorLeading luxury brokerage firm partnered with Adfenix for digital marketing.
- QuedrocoreAcquired Quedro, a specialised sales engine, to enhance marketing and customer understanding capabilities. Made Adfenix the first real estate marketing platform powered by a true sales engine.
- Inman ConnectmajorHighly respected real estate conference partnership to solve the attribution problem through AI digital marketing and lead generation.
- Optimal KommunikationminorPartnership to launch next-generation production tool for brokers in Sweden.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Adfenix competitors and assessment
Company assessmentBroad incumbents
- HubSpot: Horizontal CRM and marketing automation platform widely used by real estate brokerages; competes head-to-head with Adfenix's CRM, lead capture, and advertising automation modules, although without Adfenix's vertical specialization.
- Zillow Premier Agent / Zillow Group: Dominant US real estate portal that bundles agent marketing, CRM, and lead-gen tools (Premier Agent, Follow Up Boss) into a single platform; comparable to Adfenix because both sell marketing automation and lead generation to real estate brokerages and agents.
- Salesforce (Marketing Cloud / CRM): Enterprise CRM and marketing automation suite frequently adopted by larger brokerages; Adfenix positions its CRM module and marketing automation as a vertical alternative.
- Realtor.com / Move Inc. Major US residential portal with agent marketing products and lead generation tools targeting the same brokerage/agent buyer that Adfenix serves, with a broader product portfolio.
Direct peers
- Real Geeks: Real estate website, lead generation, and CRM platform; competes with Adfenix on brokerage websites, lead capture, and IDX-driven marketing automation.
- Follow Up Boss: Real estate-specific CRM and lead management platform used by brokerages and teams; directly competes with Adfenix's Engage Wave lead generation and CRM modules in the same customer segment.
- BoomTown: Real estate lead generation and CRM platform serving brokerages and teams with similar marketing automation and pipeline management capabilities to Adfenix.
- CINC (Commissions Inc): Real estate lead generation and CRM platform used by teams and brokerages; competes on brokerage marketing automation and lead nurturing capabilities.
- Chime: AI-driven real estate marketing and CRM platform offering lead generation, smart content, and automation; directly comparable to Adfenix's Engage Wave and CRM offering.
- Propertybase (realus): Real estate CRM and marketing automation platform built on Salesforce, targeting brokerages and franchises; competes with Adfenix's CRM and marketing modules in the same vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Adfenix social profiles
Digital presenceAdfenix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adfenix leadership team
Management profileNumber of profiles
Profiles5 records
Adfenix subsidiaries and ownership
Company hierarchySubsidiaries1 record
Adfenix funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adfenix M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adfenix
What does Adfenix do?
Adfenix (rebranded to Realforce) is a SaaS marketing automation platform purpose-built for the real estate industry. It combines AI-powered social media targeting (Boost Wave) with lead generation and nurturing (Engage Wave), integrated CRM, advertising management, lead capture, and digital asset management, enabling brokerages and agents to run multi-channel marketing campaigns that drive traffic to agent websites instead of third-party portals.
Is Adfenix a public or private company?
Adfenix is a private company. It is classified as venture growth investor backed and is currently operating.
When was Adfenix founded?
Adfenix was founded in 2014. It employs 51 to 100 people.
Where is Adfenix based?
Adfenix is headquartered in Gothenburg, Sweden, in the Europe region.
How does Adfenix make money?
One revenue line is on record: saaS Platform Subscription.
Who are Adfenix's main competitors?
Broad incumbents on record are HubSpot, Zillow Premier Agent / Zillow Group, Salesforce (Marketing Cloud / CRM) and Realtor.com / Move Inc.. Direct peers are Real Geeks, Follow Up Boss, BoomTown, CINC (Commissions Inc), Chime and Propertybase (realus).
Does Adfenix have an API?
No public API is recorded for Adfenix.
What industry is Adfenix in?
Adfenix's product category is Real Estate Marketing Automation. Its primary akta.pro industry code is BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging, with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 54181 and its SIC code is 7310.