Syno International

What Syno International does

Syno International is a privately held market research technology company founded in 2014 and headquartered in Vilnius, Lithuania. The company operates the Syno Cloud platform, an all-in-one SaaS suite that unifies survey creation (Syno Survey), panel management (Syno Panel), data analysis and export (Syno Library), audience measurement (Syno Audience), survey distribution across online panels, email and SMS (Syno Distribution), and an international omnibus service (Syno Answers) for nationally representative multi-country research. Technology stack is anchored on AWS infrastructure, Snowflake for data warehousing, Twilio for messaging, MaxMind for geolocation/fraud, and SendGrid for email; data security is anchored by ISO 27001 certification, AES256 encryption at rest, TLS in transit, and IP hashing for pseudonymization.

The business model blends multi-tiered SaaS subscriptions (a Free tier capped at 50 users, a Premium tier at €500/month for 100 users with annual commitment, and an Enterprise tier with unlimited users on multi-year contracts), usage-based revenue from panel network access and distribution, managed professional services (scripting, reporting in Excel/CSV/SPSS/PowerPoint, dashboard development, translations, project management), and audience data monetization through Syno Audience and identity resolution. GTM is hybrid: PLG/self-serve for free and premium tiers, enterprise field sales for large contracts, channel partnerships through panel marketplaces (Cint, Pollfish, PureSpectrum, InnovateMR), and event-driven presence (GREENBOOK Europe, ESOMAR membership).

Customer evidence is concentrated among Nordic and Central European research agencies (Sentio Research, OSG, Bonnier News, Quattroporte, Abr Sesta) and digital advertising platforms (Relevant Digital), with named customers describing hundreds of thousands of interviews conducted annually across many countries, typically delivered within 48 hours. The company maintains wholly-owned subsidiaries in Poland, the UK, Singapore (regional APAC HQ), Turkey, and Mexico, giving it operational reach across Europe, APAC, and Latin America. Recent strategic moves include AI-enabled partnerships with Jishi (digital twins, announced 2026-01-28) and Behavix (behavioral analytics, announced 2025-11-04), positioning Syno toward an AI-native research infrastructure thesis.

Name

Syno International

Legal name

UAB Syno International

Website

https://synoint.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Syno International operates the Syno Cloud platform, providing market research agencies, brands, publishers, and martech clients with survey creation, panel management, audience measurement, identity resolution, and research automation tools across global markets via subsidiaries in Europe, APAC, and Latin America.

Ownership category

akta.pro rank

Product category

Online Survey and Market Research Platform

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

Keywords

• Survey panel management
• Market research SaaS
• Consumer data collection
• Online survey platform
• Audience measurement tools

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription (Syno Cloud): Multi-tiered subscription model providing access to Syno Cloud platform with different user limits and feature sets. Tiers include Free (50 users), Premium at €500/month (100 users), and Enterprise (unlimited users). Annual subscriptions offer 2 months free.
2. Panel Network Access: Revenue generated from access to global survey panel network. Costs depend on target group and survey distribution requirements. Includes email distribution (10,000 sendouts/month) and SMS distribution with variable costs.
3. Data Collection & Research Services: Managed services including survey scripting, questionnaire development, survey reporting in multiple formats, project management, translations, and dashboard development. Typically delivers within 48 hours.
4. Market Research Modules: Pre-built standardized research project modules including Gabor Granger pricing studies, brand tracking, campaign evaluation, and MoodScore tests for specific research methodologies.
5. Audience Analytics & Data Monetization: Audience measurement and analytics services including Syno Audience (10M impressions included), identity resolution, and pseudonymized data sharing for audience segmentation and market activation purposes.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Syno International operates Syno Cloud, a unified SaaS platform for market research that integrates survey creation, panel management, international omnibus research, audience measurement, and multi-channel survey distribution across a global network of hundreds of panels and millions of respondents. The company sells tiered subscriptions (Free, Premium at €500/month, Enterprise) and offers fully managed research services including scripting, fieldwork, quality assurance, reporting, translations, and dashboard development, typically delivered within 48 hours.

Product overview

Syno International operates a platform-plus-modules architecture built around Syno Cloud as the central gateway. The core product suite consists of Syno Answers (international omnibus), Syno Panel (panel recruitment and management), Syno Survey (survey creation), Syno Library (data analysis and export), and Syno Audience/Syno Distribution (audience measurement and survey distribution). These are complemented by specialized research modules including Brand Tracking, Gabor Granger pricing studies, MoodScore advertising testing, and Van Westendorp price sensitivity analysis. Additional services cover Academic Research, Eye-Tracking Surveys, Advertising Targeting, and a Premium Panel Network. The platform supports flexible deployment through self-service, API integration, or fully managed services, with pricing tiers ranging from Free (50 users, basic features) to Premium (€500/month, 100 users) to Enterprise (unlimited users). The company has recently announced AI-enabled capabilities through partnerships with Jishi (digital twins) and Behavix (behavioral analytics).

Differentiator

Problem solved

Functional benefit

Brands

• Syno Cloud: All-in-one platform gateway providing unified access to all Syno products with single login, data management, and project launchpad capabilities.
• Syno Answers
• Syno Panel
• Syno Survey
• Syno Library
• Syno Audience
• Syno Distribution
• Syno Rewards

Products and services

• Syno Cloud All-in-one platform gateway providing unified access to Syno products with single login, unified data management, user permission controls, and project launchpad for surveys and data collection.
• Syno Answers (International Omnibus) International omnibus research service providing nationally representative survey data across multiple countries, with scripting, fieldwork, quality assurance, and reporting managed by Syno's team. Insights typically delivered within 48 hours.
• Syno Panel Panel management platform enabling recruitment of panel members, profile management, feedback collection, and reward management with access to hundreds of panels and millions of panel members.
• Syno Survey Survey creation tool with user-friendly interface, customizable branding, advanced conditions for survey flow, sophisticated randomization features, and modern reporting with easy data export.
• Syno Library Data analysis and export platform enabling seamless integration with diverse data sources, powerful analysis tools, and flexible export options in various formats.
• Syno Audience Demographic measurement service for online content with 10 million impressions included, providing audience profiling for publishers and content owners.
• Syno Distribution Survey distribution service enabling outreach via online panels, email (10,000 sendouts per month), and SMS channels to reach target audiences globally.
• Brand Tracking Continuous brand health measurement service using proven research methodologies to track brand performance over time across markets for brands and advertisers.
• Gabor Granger Price Test Pricing research methodology to determine optimal price points for products and services based on consumer willingness to pay.
• MoodScore Test Emotional impact measurement service for advertising that captures how audiences emotionally respond to creative content.
• Van Westendorp's Price Sensitivity Meter Price sensitivity analysis tool to determine optimal price range and consumer price perceptions using the Van Westendorp methodology.
• Eye-Tracking Surveys Visual attention measurement service helping researchers understand what audiences actually see in advertising and content.
• Academic Research Services High-quality data collection services designed for universities and academics conducting scholarly research projects.
• Advertising Targeting Targeting services for advertising campaigns leveraging Syno audience data and identity resolution for improved campaign effectiveness.
• Premium Panel Network Access to consented research audiences through Syno's global network of hundreds of panels and millions of panel members for market research recruitment.
• Syno Identities Identity resolution offering based on email, phone number, and public device identities for cross-device and cross-channel audience matching.
• Surveyo24 Sub-brand survey platform where respondents participate and provide opinions about markets, products, and services via Syno's research infrastructure.

Quantifiable outcome

• 48-hour typical delivery for international omnibus research
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability4 records

Feature12 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• JishicoreTechnology or Integration · 28 January 2026Strategic partnership to integrate Jishi's AI-powered digital twin capabilities with Syno's research and panel-exchange platforms. Jishi creates digital twins by layering psychographic and behavioral data to simulate consumer interactions, while Syno contributes its research infrastructure. The collaboration aims to enable brands to generate hyper-accurate consumer insights on demand and represents Syno's step toward becoming an AI-native company focused on relationship-driven commerce.
• BehavixcoreTechnology or Integration · 4 November 2025Finnish behavioral data startup Behavix formed a strategic partnership with Syno to integrate behavioral intelligence tools into Syno's global survey panel network. Behavix also appointed Matt Hynes as Senior Strategic Advisor in the US to expand its North American presence. The partnership enhances Syno's fraud prevention, behavioral analytics, and research quality capabilities.
• CintcoreChannel Partner/ Reseller/ DistributorMarket research sample sourcing and panel marketplace services provider. Integration with Syno's platform enables access to expanded respondent pools through Cint's panel marketplace network for global survey distribution.
• PollfishminorChannel Partner/ Reseller/ DistributorMarket research sample sourcing services provider integrated with Syno for respondent recruitment and survey distribution.
• PureSpectrumminorChannel Partner/ Reseller/ DistributorMarket research sample sourcing services provider integrated with Syno for expanded respondent access.
• InnovateMRminorChannel Partner/ Reseller/ DistributorMarket research sample sourcing services provider integrated with Syno for survey distribution capabilities.
• Amazon Web Services (AWS)coreTechnology or IntegrationPrimary cloud hosting and infrastructure services provider. All Syno data and information stored on encrypted and licensed AWS servers with automatic database snapshots for data recovery.
• ESOMARminorOthersGlobal market research association membership demonstrating commitment to industry standards and best practices.
• FIPPminorOthersWorldwide magazine media association membership for publishing and media industry engagement.
• WanInframinorOthersNews media industry infrastructure network membership for publishing industry collaboration.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PureSpectrum: Sample marketplace and panel aggregation platform integrated into Syno's distribution network. Offers comparable sample sourcing and automated survey fulfillment to research buyers and would compete head-to-head for panel-mediated research spend.
• Toluna: Global digital research panel operator and survey technology provider offering panel management, survey programming, and insights services. Closely comparable to Syno's combination of Syno Panel, Syno Answers, and managed research delivery across multiple markets.
• Schlesinger Group: Global data collection company providing qualitative and quantitative research services, panel access, and online survey programming. Competes with Syno's managed services and Syno Answers omnibus offerings for market research buyers needing turnkey research delivery.
• Pollfish: Mobile-first survey and panel network integrated into Syno's distribution stack. Directly overlaps in providing programmatic survey distribution to consumers, with similar target customers in brand and market research buyers.
• InnovateMR: Full-service market research firm combining proprietary B2B panels and Insights-as-a-Service delivery. Competes with Syno's mid-market managed research and panel offerings, particularly for ad-hoc and recurring tracking studies.
• Cint: Global panel marketplace and sample sourcing platform that Syno integrates with as a partner. Directly competes in the same workflow of connecting research buyers to consumer respondents and represents the upstream alternative Syno's distribution layer competes against.

Regional players

• Rakuten Insight: Asia-Pacific headquartered online research panel operator offering proprietary panels across APAC with global survey distribution. Comparable platform-and-panel model to Syno's Syno Panel/Survey stack but with stronger APAC positioning in markets where Syno's Singapore office is still scaling.

Broad incumbents

• Dynata: One of the world's largest first-party data and insights platforms, combining a proprietary panel of millions, programmatic sampling, and full-service research capabilities. Overlaps with Syno Answers (omnibus), Syno Panel, and managed services at significantly larger scale.
• SurveyMonkey: Established consumer and enterprise survey platform with DIY survey creation and panel integrations. Competes with Syno Survey for SMB and mid-market survey workloads while also offering broader market research solutions.
• Qualtrics: Enterprise experience management platform owned by SAP offering survey creation, panel management, and analytics at scale. Directly overlaps with Syno's Syno Survey, Syno Cloud, and brand-tracking modules, but serves a far broader portfolio beyond market research.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SynoInternational
• LinkedInlinkedin.com/company/synoint
• Instagraminstagram.com/syno_international

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Syno International