What Equipe does

Equipe AB is a privately held Swedish software company headquartered in Helsingborg that operates a cloud-based SaaS platform for managing equestrian competitions. Founded in 2001 by Jon Stenqvist, who remains CEO, the company transitioned from a Windows-based application to a browser-native cloud platform with the 2016 launch of app.equipe.com. Equipe serves national equestrian federations, professional show organizers, and indirectly the riders, horse owners, and audiences that consume live results. Its product suite comprises three core SaaS properties — Equipe App (competition management), Equipe Online (live results distribution with iOS/Android apps), and Equipe Entry (online rider registration) — supported by modules for scoring, scoreboards, invoicing, rider declaration, qualifications, reporting, and timekeeping, and an Equipe ATU Connector desktop application bridging legacy timing hardware.

The platform covers six disciplines — Show Jumping, Dressage, Eventing, Endurance, Working Equitation, and Combined Training — and is differentiated by depth of domain tooling rather than novel technology: over 50 configurable show jumping judgement types, paperless smartphone-based dressage scoring, online spreadsheet-style cross country obstacle tracking, and automatic time-schedule generation. Equipe holds FEI Certified Service Provider status with the broadest discipline certification of any provider and integrates natively with FEI OC web services, Swedish TDB, Norwegian HorsePro, and external timing hardware from ATU, Alge, TagHeuer, and FDS. The platform runs entirely in the cloud with real-time browser synchronization and supports ten languages.

Revenue is generated through software licensing and recurring subscriptions, with a distinctive distribution model in which national equestrian federations act as channel partners and, in some markets (e.g., Finland), purchase multi-organizer licenses covering every organizer in the country. Equipe also recruits local agents for regional sales in targeted international markets. Pricing is not publicly disclosed. Equipe handles approximately 5,000+ shows, 1M+ equestrian starts, and 8,000+ users annually across 35 countries, and received undisclosed early-stage investment from sports-tech-focused Game Changers Ventures in Q1 2026.

Name

Equipe

Legal name

Equipe AB

Website

https://equipe.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Equipe AB is a Swedish cloud-based SaaS company that provides equestrian show management software — covering entries, scoring, timing, and live results — to national federations and competition organizers across 35 countries.

Ownership category

akta.pro rank

Product category

Equestrian Sports Management Software

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Prepackaged Software (7372), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Training, Stables & Equine Services (MPAEADAI)

akta.pro secondary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

Keywords

• Equestrian show management
• Cloud-based equestrian software
• Show jumping scoring
• Dressage judging platform
• Equestrian event management

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Software licensing / subscription: Equipe sells software licenses to equestrian show organizers. Special deals are available when not bought per organizer, where federations purchase licenses covering all organizers in a country. The system is accessed via cloud-based apps (app.equipe.com, online.equipe.com, entry.equipe.com).

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Equipe sells a cloud-based SaaS platform (app.equipe.com) that lets equestrian show organizers manage every aspect of a competition — entries, start lists, scoring, timekeeping, live results, invoicing, and federation reporting — across six disciplines (Show Jumping, Dressage, Eventing, Endurance, Working Equitation, Combined Training). The platform is complemented by Equipe Online for live result publishing with mobile apps and Equipe Entry for online rider registration. It is sold primarily as subscription licenses to individual organizers, with special federation-level multi-organizer licenses available for national governing bodies.

Product overview

Equipe is a cloud-based equestrian show management platform consisting of three main products: Equipe App (app.equipe.com) as the core management system, Equipe Online (online.equipe.com) for live results distribution with mobile apps, and Equipe Entry (entry.equipe.com) for online registration. The platform supports multiple equestrian disciplines including Show Jumping, Dressage, Eventing, Endurance, Working Equitation, and Combined Training. Additional modules include scoreboard system, economy/financial management, rider declaration, score summary for qualifications, customizable reports, and time schedule automation. The system integrates with timekeeping hardware (ATU-X, Alge, TagHeuer), national federation databases (TDB, HorsePro), and FEI OC Web Services. Equipe holds FEI Certified Service Provider status with the most certified disciplines globally.

Differentiator

Problem solved

Functional benefit

Brands

• Tävlingsdatabasen (TDB): Swedish federation competition database system integrated with Equipe for entries and results management.

Products and services

• Equipe App Cloud-based core platform for managing equestrian shows end-to-end — competitions, start lists, results, scoring, timekeeping, economy, rider declaration, and collaboration — running in the browser with no installation required. Sold to equestrian show organizers, federations, and major tours.
• Equipe Online Live results service publishing real-time start lists and results to online.equipe.com with native iOS and Android apps, including push notifications for followed riders and horses.
• Equipe Entry Web-based online entry portal allowing riders to enter equestrian shows directly via browser without any configuration.
• Show Jumping Management Show jumping discipline module supporting 50+ judgement types via a customizable judgement editor, with split-view results, upcoming starts, and automatic timekeeping integration.
• Dressage Management Dressage competition module with paperless smartphone live scoring, bird's-eye competition overview, live percentage updates, team result support, supervisor panel, and integrated marking sheet read-aloud.
• Eventing Management Eventing module combining dressage, show jumping, and cross country, including online spreadsheet-style obstacle clearance tracking with live updates to speaker and ground jury displays.
• Endurance Management Endurance discipline module with a detailed result editor in parity with other disciplines on the cloud platform.
• Working Equitation Working Equitation discipline module combining dressage, obstacle courses, and speed trials, with dedicated obstacle and speaker scoring views.
• Combined Training Combined Training discipline module combining dressage and show jumping, built to British Dressage rules with full paperless dressage support and complete show jumping including timekeeping.
• Scoreboard System Dynamic scoreboard system with unlimited customizable scenes and components, automatic scene switching based on rules (countdown, running time), sponsor logos, and real-time data updates.
• Economy System Financial management module covering entry fees, start fees, prize money across multiple currencies, meeting and veterinary fees, club rider discounts, automatic payer assignment, invoicing, receipts, and result/balance reports.
• Rider Declaration Web-based rider declaration system for collecting entries via iPad or laptop, with backend tracking of pending declarations by day and event.
• Score Summary Qualification and points aggregation system that calculates leading rider/horse awards or grand prix qualifications across multiple competitions using points, reversed rank, rank, or percent-based distribution.
• Customizable Reports Printout customization system supporting start lists, jump-off lists, result lists, team lists, score sheets, marking sheets, stable lists, box signs, rider/horse lists, veterinary lists, and club lists with fully customizable fields and sponsor logos.
• Time Schedule Automatic time table generation based on number of starters and intervals, with multi-arena support, individual section timing overrides, and learning from past days for accurate estimates.
• Equipe ATU Connector Desktop application that connects ATU timing devices to the Equipe web system, converting serial interface to web-accessible timing data and supporting scoreboard output for show jumping.

Quantifiable outcome

• 5,000+ equestrian shows managed per year
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature14 records

Partnerships

Two partnerships are on record, tiered core.

• National Equestrian FederationscoreChannel Partner/ Reseller/ DistributorNational equestrian federations use Equipe for all national shows. Federations integrate via the Federation API for single sign-on, entry import, and result export. Special multi-organizer deals allow federations to license Equipe for all organizers in their country (e.g., Finland), providing centralized support and management.
• FEI (Fédération Equestre Internationale)coreStrategic or Co-development PartnerEquipe is an FEI Certified Service Provider with the most certified disciplines of any provider. The tight integration with FEI OC web services allows import of competition schedules, automatic judgement mapping, entry import from FEI Entry system, and result export to FEI with a single click.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TeamSnap: TeamSnap is a leading sports team and league management SaaS platform serving youth and amateur sports organizations. Comparable as a vertical SaaS for sports organizers with subscription pricing, though operating in a much broader and lower-fidelity market than Equipe's professional equestrian focus.
• Active Network: Active Network provides event registration and management software for races, endurance events, and sports activities. Comparable as sports event management SaaS targeting organizers with timing and registration needs, overlapping with Equipe's endurance discipline and event timing use cases.
• Hudl: Hudl is a sports video and analytics platform serving teams, leagues, and federations across multiple sports. Comparable as a sports-focused SaaS serving organized competitive communities with subscription pricing and federation-level relationships, though focused on team sports video analysis rather than equestrian event operations.
• Cvent: Cvent is an enterprise event management platform for conferences, trade shows, and corporate events. Comparable as cloud-based event management SaaS serving organizers with registration, scheduling, and on-site logistics, though operating in a different vertical (corporate events vs. equestrian competitions).
• Catapult Sports: Catapult Sports provides athlete performance tracking and sports analytics technology for professional teams and federations. Comparable as a sports technology platform serving federations and elite competitors with data-driven tools, though focused on wearable/performance analytics rather than event management.
• Eventbrite: Eventbrite is a horizontal event management and ticketing platform serving event organizers globally. Comparable in serving event organizers with cloud-based tooling, though Eventbrite operates at much lower price points and lacks Equipe's deep equestrian-specific discipline scoring and federation integrations.

Direct peers

• Global Sports Communication: Global Sports Communication provides equestrian event management, timing, and results services for major international show jumping and dressage competitions. Directly comparable to Equipe as both serve equestrian federations and major tour organizers with timing, results, and federation integration services.

Emerging players

• EquiRatings: EquiRatings provides data analytics and performance tracking for equestrian sports, focused on eventing and show jumping. While more analytics-oriented than Equipe's event management focus, both serve the same equestrian federation and organizer customer base with complementary software/data offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/equipe
• LinkedInlinkedin.com/company/equipe-ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equipe