Me Salva!

What Me Salva! does

Me Salva! is a Brazilian online education platform that prepares students for the ENEM (Exame Nacional do Ensino Médio) and vestibular (university entrance) examinations, including specialized medical-school preparation. The platform combines pre-recorded video lessons, live streaming classes, personalized study plans, digital workbooks, essay correction, exercise lists, a multi-year exam database (2009–2023) covering major regional vestibulares, simulated exams, one-on-one mentorship, private tutoring, and an emotional-preparation program called Academia do Hábito. Content is delivered through a self-serve model via the mesalva.com website and native iOS/Android applications, with SOC2-certified multi-cloud infrastructure (Corpflex, Energy, AWS) and an investor-relations portal integrated into the site.

The business is operated by Me Salva! Cursos e Consultorias S/A (CNPJ 16.733.268/0001-72), a Brazilian sociedade anônima headquartered in Porto Alegre. Revenue is generated through tiered subscriptions (monthly, quarterly, semi-annual, annual), professional-services add-ons (tutoring, essay correction, mentorship), and B2B licensing to partner educational institutions. The company serves a primary B2C segment of individual ENEM and vestibular candidates and a secondary B2B segment of partner schools; the only disclosed funding event is a 2015 round led by Igah Ventures with initial.vc and Actions Capital.

As of late 2024, Me Salva! announced that it will cease activities to the public and entered a referral partnership with Professor Ferretto's platform, redirecting existing users via the MESALVA* promotional coupon on annual plans. The legal entity remains incorporated but the direct-to-consumer operating motion has effectively been wound down.

Name

Me Salva!

Legal name

Me Salva! Cursos e Consultorias S/A

Website

https://mesalva.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Me Salva! is a Brazilian online exam-preparation platform offering video lessons, live classes, study plans, essay correction, tutoring, and mock exams for ENEM and university vestibular candidates, primarily serving individual students and, secondarily, partner schools in Brazil.

Ownership category

akta.pro rank

Product category

Online Test Preparation

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

International & Cross-Border Exam Prep (Cambridge/A-Levels/GAOKAO/JEE/NEET, etc.) (EDAGADAF)

Keywords

• Online test preparation
• Exam prep courses
• Video learning platform
• Tutoring services
• Study planning tools

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Monthly Subscription: Monthly recurring subscription providing unlimited access to all platform courses and resources, automatically renewed each month via credit card
2. Package Plans: One-time purchases for specific periods: quarterly (3 months), semi-annual (6 months), and annual (12 months) plans with pre-paid access to all platform content
3. Professional Services: Additional paid services including private tutoring, essay correction with personalized feedback, and individual mentorship sessions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Me Salva! is an online cursinho (exam preparation) platform that delivers pre-recorded video lessons, live interactive classes, digital workbooks, exercise lists, past exam banks, simulated exams, and personalized study plans to Brazilian students preparing for ENEM and vestibular (university entrance) exams, with a strong specialization in medical school admission preparation. The platform also offers add-on professional services including essay correction with personalized feedback, one-on-one mentorship, and private tutoring sessions, accessed via subscription or one-time package purchases through the website and mobile apps.

Product overview

Me Salva! is an online exam preparation platform for the Brazilian ENEM (Exame Nacional do Ensino Médio) and medical school entrance exams. The platform operates as a comprehensive suite combining recorded video lessons, live classes, personalized study plans, digital workbooks, essay correction, exercise lists, exam databases, simulated exams, mentorship, private tutoring, and emotional preparation programs. The core offerings include Aulas Gravadas (recorded classes), Aulas ao Vivo (live classes), Plano de Estudos Personalizado (personalized study plan), Apostilas (workbooks), Correção de Redação (essay correction), Lista de Exercícios (exercise lists), Banco de Provas (exam bank), Simulados (simulated exams), Mentorias (mentoring), Aulas Particulares (private tutoring), Academia do Hábito (emotional preparation), and specialized Vestibulares preparation for regional Brazilian universities. The platform serves students preparing for ENEM and various vestibulares through a modular subscription model available via website and mobile apps.

Differentiator

Problem solved

Functional benefit

Products and services

• Me Salva! Online Exam Preparation Platform Subscription-based online platform giving students access to pre-recorded video lessons (Aulas Gravadas), live streaming classes (Aulas ao Vivo), digital and printable workbooks (Apostilas), exercise lists (Lista de Exercícios), past entrance exam bank (Banco de Provas from 2009-2023 including ENEM, UFRGS, FUVEST, UNICAMP, UNESP, UFPR, UECE, UERJ, UFSC), simulated exams (Simulados and Simuladinhos), and personalized study plans (Plano de Estudos Personalizado). For Brazilian high school and undergraduate students preparing for ENEM, vestibular, and medical school entrance exams.
• Private Tutoring (Aulas Particulares) One-on-one private tutoring sessions providing individualized attention on specific subjects or topics, offered as a paid add-on professional service. For students needing personalized instruction beyond the standard curriculum.
• Essay Correction Service (Correção de Redação) Essay correction service with personalized comments following ENEM and vestibular evaluation criteria, available as a paid add-on. For students needing detailed feedback on their redação writing skills.
• One-on-One Mentorship (Mentorias) Personalized mentorship sessions for individualized guidance and support during the exam preparation journey, offered as a paid professional service. For students seeking structured accountability and motivation.
• Specialized Prep Courses (Cursos e Minicursos) Structured courses and minicourses for targeted preparation paths including Intensivo 100 dias ENEM, Intensivo 60 dias ENEM, Revisão Juntos até o ENEM, Do Zero à vaga do ENEM, Nivelamento MED, and Métodos Para a Aprovação MED. For students seeking focused, time-bound preparation programs for ENEM or medical school admission.

Quantifiable outcome

• 10+ years of proven methodology

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Professor Ferretto (Plataforma Parceira)minorGTM or Marketing Partner · 1 December 2024Following Me Salva!'s announcement to cease public operations, the company partnered with Professor Ferretto's platform as a referral partner. Existing Me Salva! users are being redirected to Professor Ferretto's platform using the MESALVA* coupon code for annual plans, ensuring continued study options for students.

Scale indicators2 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Stoodi: Brazilian online test-prep platform for ENEM and vestibulares with recorded video lessons, exercise lists, and subscription plans — operates in the same product category and price tier as Me Salva!.
• Descomplica: Brazil's largest online ENEM and vestibular prep platform, offering live classes, recorded lessons, and exercise banks to a comparable student segment via subscription — the scaled incumbent in the same category Me Salva! serves.
• Professor Ferretto: Brazilian math-focused ENEM/vestibular prep platform and the partner now receiving Me Salva!'s redirected users via the MESALVA* coupon — an explicit substitute offering overlapping on subject matter, format, and audience.
• Aprovado Total: Online ENEM and vestibular preparation platform offering video lessons, simulados, and study plans via subscription — directly comparable to Me Salva!'s core product mix and student segment.
• Curso Estratégia: Brazilian EdTech focused on ENEM, OAB, and especially medical-school ('Medicina') entrance exam prep with a subscription model and online classes — directly comparable to Me Salva!'s ENEM + Medicina positioning.

Broad incumbents

• Khan Academy: Global free educational platform offering video lessons, practice exercises, and test-prep content (including SAT) — comparable in delivery model (free/low-cost online video instruction) and serves an overlapping student-prep use case, though operating at vastly greater scale.
• Coursera: Global online learning marketplace offering courses, certificates, and prep content — shares the subscription/paid-content model and online-video delivery with Me Salva!, though its scope is far broader and its exam-prep positioning is less concentrated.

Emerging players

• Passei Direto: Brazilian study and homework-help platform serving university and high-school students with shared materials and tutoring — overlaps with Me Salva!'s student base and pain points but with a broader, less ENEM-centric scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MeSalvaMedicina
• Instagraminstagram.com/mesalvamed
• Xx.com/mesalva

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Me Salva!