PNW Insurance Group
PNW Insurance Group is a privately held independent insurance agency in Puyallup, WA that brokers personal, commercial, pet, and Medicare insurance across five U.S. states by comparing quotes from multiple carrier partners on behalf of individuals, families, and small businesses.
- Company typePrivate
- Founded2014
- HeadquartersPuyallup, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What PNW Insurance Group does
PNW Insurance Group, LLC is a privately held independent insurance agency founded in 2014 and headquartered in Puyallup, Washington. The firm operates as a multi-carrier brokerage, earning commissions by placing and renewing policies on behalf of individuals, families, and small-to-mid-size businesses across Washington, Oregon, Idaho, Arizona, and Montana. Its product portfolio spans personal lines (auto, home, life, pet, motorcycle, renters, umbrella), commercial lines (Business Owner's Policy, general liability, professional liability, commercial auto, cyber liability, commercial umbrella, contractors and restaurant coverage), and Medicare products distributed through a partnership with Complete Senior Consulting.
The agency does not operate a proprietary technology platform; rather, it relies on standard third-party tooling including Cognito Forms for online quote intake, Freshdesk for claims support operations, and carrier-direct portals for policy management and servicing. Customer-facing channels include an online self-serve quote platform, an inside-sales motion where licensed advisors complete coverage comparisons after customers initiate quotes online, and a content/media presence (blog and YouTube) used for top-of-funnel education. A dedicated Claims Center, staffed by an on-staff retired claims adjuster, and a referral-driven Giving Back / Starfish Mission program (donating $10 per referral to local charities) round out the service offering.
Revenue is generated exclusively through carrier commissions on policies placed and renewed, with no direct customer fees. Distribution is concentrated in the Pacific Northwest, and the agency is owned and controlled by its three co-founders (Michelle Hancock, Kim Peters, and Ryan Stueber), with no disclosed external equity, debt, or institutional investors. Two of the three founders (Kim Peters and B.J. Mattaini) have entered retirement, leaving Michelle Hancock and Ryan Stueber as the active operating leadership alongside approximately 20 team members across agents, account management, operations support, client care, and social media.
PNW Insurance Group firmographics
Firmographics- Name
- PNW Insurance Group
- Legal name
- PNW Insurance Group, LLC
- Website
- https://pnwinsurancegroup.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PNW Insurance Group is a privately held independent insurance agency in Puyallup, WA that brokers personal, commercial, pet, and Medicare insurance across five U.S. states by comparing quotes from multiple carrier partners on behalf of individuals, families, and small businesses.
- Ownership category
- akta.pro rank
Where PNW Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Puyallup
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PNW Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Commissions: PNW Insurance Group operates as an independent insurance agency earning commissions from multiple insurance carriers for placing and renewing policies. As an independent agency, they represent multiple insurance companies and earn commissions when policies are sold and on ongoing renewals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Personal Insurance (Auto, Home, Life, etc.) — quote-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
PNW Insurance Group product offering
Product offeringCore offering
PNW Insurance Group is an independent insurance agency that brokers personal and commercial insurance products from multiple carriers on behalf of its clients. The agency shops policies across carriers such as Safeco, Travelers, Hartford, Progressive, Nationwide, Allstate, MetLife, Mutual of Enumclaw, and others, then advises individuals, families, and small-to-mid-size businesses on coverage selection, ongoing policy service, and claims support. Revenue is earned through commissions paid by the carriers on placed and renewed policies.
Product overview
PNW Insurance Group is an independent insurance agency based in Puyallup, Washington, serving Washington state and the greater Pacific Northwest. The agency operates as a traditional insurance brokerage rather than a technology platform — its core offering is insurance advisory and brokerage services delivered through licensed agents who compare quotes across multiple carrier partners. The product portfolio consists of Personal Insurance (auto, home, life, and specialty lines), Commercial Insurance (BOP, liability, cyber, commercial auto, umbrella), Medicare Insurance (via partner Complete Senior Consulting), and Pet Insurance (offered with Nationwide and AKC Pet Partners plans). Supporting service features include a Claims Center with a dedicated in-house claims advocate and a Referral & Giving Back Program that donates to local charities per referral. The agency uses Cognito Forms for digital quote intake and Freshdesk for claims support operations; no public API or AI/ML capabilities are offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance A bundled personal lines insurance offering for individuals and families that includes auto, home, life, pet, motorcycle, renters, umbrella, and rental property coverage. Customers can start quotes online and the agency's advisors compare rates across multiple carriers to recommend a coverage package.
- Commercial Insurance A commercial lines brokerage product for small and mid-size businesses that bundles Business Owner's Policy (BOP), general liability, professional liability, commercial auto, cyber liability, commercial umbrella, contractors, and restaurant insurance. The agency audits existing policies to assess coverage gaps before recommending coverage.
- Medicare Insurance Medicare insurance products offered through a partner relationship with Complete Senior Consulting, providing Medicare-related coverage guidance and plan options for senior clients in the Pacific Northwest.
- Pet Insurance Pet insurance providing veterinary cost coverage for dogs, cats, birds, and exotic pets. Plans include accident-and-illness coverage, wellness care, and prescription coverage. The agency offers comparison charts for Nationwide Whole Pet with Wellness and AKC Pet Partners Companion Plus plans along with an online pet insurance quote tool.
Quantifiable outcome
- Over $3,600 donated to charity via referral program in 2021; $5,000 goal for 2022
- +2 more outcomes
Companies that use PNW Insurance Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
PNW Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
PNW Insurance Group partnerships and signals
Strategic signalPartnerships
40 partnerships are on record, tiered minor and core.
- Nick of Time FoundationminorSupported through the 2023 Starfish Mission giving. Organization focused on youth and family support in the Pacific Northwest.
- Helping Hand HouseminorIncluded in 2023 charitable donations as part of the Starfish Mission program.
- Puget Sound Goat RescueminorIncluded in the 2022/2023 referral donation recipients. Ryan Stueber lives on a farm with goats, reflecting the team's passion for animal welfare.
- Sky Valley Food BankminorSupported through food drives organized by the agency team, with food donations contributed to the Monroe-area food bank.
- Sunny Skys Animal RescueminorPNW Insurance Group supports Sunny Skys Animal Rescue through its Giving Back Campaign. The agency donates to the charity of the month based on client referrals. Sunny Skys is a local animal rescue organization in the Pacific Northwest.
- Ronald McDonald House CharitiesminorSupported through the 2022 Giving Back Campaign. The agency includes Ronald McDonald House in its list of annual charity partners, receiving donations through the referral program.
- Alzheimer's AssociationminorIncluded in the 2022 charity partner list. Team members have personal connections to the cause (Addy Rose supports the Fisher Center for Alzheimer's Research Foundation).
- Suicide Prevention / Vibrant Emotional HealthminorSupported through the 2022 Giving Back Campaign as part of the agency's Starfish Mission and community giving program.
- Puget Sound Pet Food BankminorPNW Insurance Group supports the Puget Sound Pet Food Bank through its charitable referral program and participated in a silent auction to raise funds for the organization.
- Courageous Connections Equine TherapyminorLocal Pacific Northwest equine therapy organization supported through the 2022 charity referral program. Founder Michelle Hancock has a personal connection, with her sister running the non-profit.
- Camp Leo for Children with DiabetesminorSupported through the 2022 referral donation program. Camp Leo provides programs for children with diabetes.
- Puyallup Food BankminorRegular recipient of donations through the PNW Insurance Group referral program. Also supported through food drives organized by the agency team.
- New Beginnings Resource CenterminorSupported through the 2022 Giving Back Campaign, including gift bag donations for those in need in the community.
- Downtown Puyallup Community Clean UpminorPNW Insurance Group participates in the Downtown Puyallup Community Clean Up event as part of its community involvement.
- Hounds on the Hill EventminorAnnual event sponsored/participated in by PNW Insurance Group. The event is organized by South Hill Rotary.
- Coat Drive RecipientsminorCoat drive organized by PNW Insurance Group distributed to New Hope Resource Center, Tacoma Rescue Mission, and Coffee Oasis.
- Wounded Warrior ProjectminorSupported through the 2021 Giving Back Campaign. Agency owner Michelle Hancock has a strong personal connection to supporting veterans.
- Thunder Mountain Farms Equine RescueminorEquine rescue organization in Enumclaw, WA supported through the 2021 charity program.
- Exodus HousingminorHousing support organization for those in need, included in the 2021 giving campaign and 2020 donations.
- Vine Maple PlaceminorLocal nonprofit supported through 2020 and 2021 giving campaigns.
- International Children's FundminorInternational charitable organization supported through the 2021 Giving Back Campaign.
- Sunny Skies Animal Rescue & HospitalminorLocal animal rescue and hospital in the Pacific Northwest supported consistently through multiple years of giving campaigns.
- Teen LinkminorWashington State teen support organization; received $160 donation in 2021 through the referral program.
- Rebuilding Together South SoundminorSupported through the 2020 giving campaign ($340 donated). Ryan Stueber supports this organization through one of his associations.
- Maple Valley Food BankminorSupported through the 2020 giving campaign with $1,240 donated alongside Sunny Skys Animal Rescue in Q3 2020.
- Safeco InsurancecoreSafeco Insurance is one of the insurance carriers represented by PNW Insurance Group. The agency sells and services Safeco policies and can assist with claims and billing.
- Travelers InsurancecorePNW Insurance Group is an independent agent for Travelers Insurance, offering their personal and commercial insurance products to clients. Provides claims and billing support.
- Hartford InsurancecorePNW Insurance Group represents Hartford Insurance products. Agency can assist with service requests for Hartford policyholders.
- Progressive InsurancecorePNW Insurance Group is an independent agent for Progressive Insurance, offering auto, home, and other Progressive products. Claims and billing support available through the agency.
- Nationwide InsurancecorePNW Insurance Group is an independent agent for Nationwide Insurance, including pet insurance through Nationwide's Whole Pet with Wellness plan. Agency handles sales and service for Nationwide policies.
- Allstate InsurancecorePNW Insurance Group represents Allstate Insurance products, offering personal insurance coverage through this carrier.
- MetLifecorePNW Insurance Group offers MetLife insurance products through their agency, with claims and service support available.
- Mutual of EnumclawcoreMutual of Enumclaw is a regional insurance carrier represented by PNW Insurance Group, offering products tailored to Pacific Northwest customers.
- CIG InsuranceminorCIG (Cincinnati Insurance Group) is among the carriers represented by PNW Insurance Group for commercial and personal insurance needs.
- ASI (American Strategic Insurance)minorASI is a carrier represented by the agency for home insurance and related products.
- Foremost InsuranceminorForemost Insurance is represented by PNW Insurance Group, offering specialty insurance products.
- GeoVera InsuranceminorGeoVera Insurance is a carrier represented by PNW Insurance Group, offering earthquake and other specialty coverage.
- Hagerty InsuranceminorHagerty Insurance is a specialty carrier represented by the agency, offering classic and antique auto insurance.
- National General InsuranceminorNational General Insurance is a carrier represented by the agency for auto and other insurance products.
- Encompass InsuranceminorEncompass Insurance is a carrier represented by PNW Insurance Group for personal insurance coverage.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
PNW Insurance Group competitors and assessment
Company assessmentEmerging players
- Insurify: Insurance comparison platform that aggregates carrier quotes for auto, home, and life — a digital-front-door competitor to PNW's online quote funnel and a potential partner channel for distribution.
- SelectQuote: Online insurance marketplace that drives multi-carrier comparison and binds through agent partners, representing the same commission-per-policy economics that power PNW's agency.
Broad incumbents
- Hub International: Large North American insurance brokerage built by acquiring and integrating independent agencies like PNW, competing for the same SMB and personal-lines customer base across multiple states.
- Lockton Companies: Privately held insurance brokerage with multi-carrier relationships and growing personal-lines/SMB offerings, comparable to PNW at scale in terms of carrier independence and client advisory model.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm operating across personal and commercial lines through a broad network of agency producers, representing the institutional scaling destination for independent agencies.
- Acrisure: Rapidly growing insurance brokerage conglomerate built largely through independent-agency rollups, illustrating both competitive pressure and a potential exit/acquisition path for an agency like PNW.
- Brown & Brown Insurance: Large national independent insurance brokerage with deep carrier relationships and broad personal/commercial product breadth, illustrating the scale-up pathway for a successful multi-carrier agency like PNW.
Direct peers
- Goosehead Insurance: Independent insurance agency that shops across dozens of carriers for personal and commercial lines, using a franchise/advisor model with inside-sales and education-led marketing — directly analogous to PNW's multi-carrier broker model and direct commission-based revenue stream.
- Policygenius: Digital insurance broker that compares multiple carriers for life, home, auto, and disability coverage with an educational content-led approach, competing for the same education-first customer PNW targets.
- SmartFinancial: Online insurance comparison marketplace that distributes leads to a network of agents across home, auto, and commercial lines, driving multi-carrier shopping behavior similar to PNW's inside-sales quote-comparison funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PNW Insurance Group social profiles
Digital presencePNW Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
PNW Insurance Group leadership team
Management profileNumber of profiles
Profiles4 records
PNW Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PNW Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PNW Insurance Group
What does PNW Insurance Group do?
PNW Insurance Group is an independent insurance agency that brokers personal and commercial insurance products from multiple carriers on behalf of its clients. The agency shops policies across carriers such as Safeco, Travelers, Hartford, Progressive, Nationwide, Allstate, MetLife, Mutual of Enumclaw, and others, then advises individuals, families, and small-to-mid-size businesses on coverage selection, ongoing policy service, and claims support. Revenue is earned through commissions paid by the carriers on placed and renewed policies.
Is PNW Insurance Group a public or private company?
PNW Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PNW Insurance Group founded?
PNW Insurance Group was founded in 2014. It employs 11 to 50 people.
Where is PNW Insurance Group based?
PNW Insurance Group is headquartered in Puyallup, United States, in the North America region.
How does PNW Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are PNW Insurance Group's main competitors?
Emerging players on record are Insurify and SelectQuote. Broad incumbents are Hub International, Lockton Companies, Arthur J. Gallagher & Co., Acrisure and Brown & Brown Insurance. Direct peers are Goosehead Insurance, Policygenius and SmartFinancial.
Does PNW Insurance Group have an API?
No public API is recorded for PNW Insurance Group.