GBS Benefits
GBS Benefits is a full-service employee benefits consulting firm serving mid-market and small businesses across six western US states through ten regional offices. The firm provides medical, dental, and ancillary benefits brokerage, population health analytics, compliance services, and Medicare enrollment via its Enroll365 sub-brand.
- Company typePrivate
- Founded1996
- HeadquartersSalt Lake City, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What GBS Benefits does
GBS Benefits is a full-service employee benefits consulting firm founded around 1996 and headquartered in South Salt Lake, Utah, operating as a subsidiary of Leavitt Group Enterprises. The firm serves mid-market employers and small businesses (2–50 employees) across six western US states — Arizona, Colorado, Idaho, Nevada, Texas, and Utah — through approximately ten regional offices staffed by dedicated consultant teams. Core service lines include employee benefits brokerage (medical, dental, vision, life, disability, worksite, cafeteria plans, HSAs/FSAs, 401(k)), population health management, healthcare compliance, employee experience technology, small business benefits, total rewards consulting, and pharmacy benefit management. Sub-brands Enroll365 (individual/Medicare), GBS Rx Advantage (specialty pharmacy), and GBS Retire (retirement benefits) extend the platform into adjacent consumer and lifecycle segments.
The technology stack centers on a proprietary Population Health Analytics Platform that integrates medical, pharmacy, biometric, and health risk assessment data with risk scoring algorithms, disease burden tracking, gaps-in-care identification, and utilization metrics. Supporting tools include an Underwriting Projections Engine calibrated to carrier- and funding-type-specific rating methodologies, a paperless data management system, an HR Compliance Dashboard for DOL/IRS/HHS regulatory tracking, proprietary ACA compliance tools, and a COBRA Administration System. AI-adjacent capabilities include anomaly detection for high-cost claimants, predictive analytics for prospective risk identification, and recommendation engines for care intervention strategies. The firm partners with HealthJoy (telemedicine), ThinkHR (HR services), and CareHere (on-site clinics) to extend the employee experience layer.
GBS generates revenue through multiple streams: insurance brokerage commissions from 55+ carrier appointments, benefits consulting fees, managed compliance and COBRA administration services, and affiliate referral income from individual Medicare enrollment. Pricing is quote-based and customized to each client's size and coverage needs, with annual billing for benefits packages and monthly billing for ongoing HR support services. Go-to-market is sales-led through regional consultant teams, supported by content marketing, educational webinars, and SEO-driven demand generation. The firm reports serving thousands of companies and has maintained continuous operations for nearly three decades under the Leavitt Group umbrella.
GBS Benefits firmographics
Firmographics- Name
- GBS Benefits
- Legal name
- GBS Benefits, Inc.
- Website
- https://gbsbenefits.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GBS Benefits is a full-service employee benefits consulting firm serving mid-market and small businesses across six western US states through ten regional offices. The firm provides medical, dental, and ancillary benefits brokerage, population health analytics, compliance services, and Medicare enrollment via its Enroll365 sub-brand.
- Ownership category
- akta.pro rank
GBS Benefits industry classification
Industry- Product category
- Employee Benefits Consulting
- NAICS
- Health and Welfare Funds (52512)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Benefits Administration & Enrollment Support (BPAAAIAB)
- akta.pro secondary industry
- Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)
Keywords
Where GBS Benefits is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
GBS Benefits business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Brokerage Commissions: GBS acts as an appointed broker with over 55 insurance carriers. They earn commissions from carriers for placing business across medical, dental, vision, life, disability, and other ancillary benefits.
- Benefits Consulting Fees: Professional consulting services for custom benefits design, total rewards strategy, population health management, and HR technology consulting.
- Compliance Services: Year-round compliance support, COBRA administration, HR consulting services, and regulatory guidance provided as part of comprehensive benefits packages.
- Medicare/Individual Enrollment Services (Enroll365): Division dedicated to individual health insurance and Medicare enrollment guidance, offered at no cost to individuals with carrier compensation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom enterprise benefits packages |
| Other | Annual | Small business benefits (2-50 employees) |
| Other | Monthly | HR Services Support |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
GBS Benefits product offering
Product offeringCore offering
GBS Benefits is a full-service employee benefits consulting and brokerage firm that designs, places, and administers group health, dental, vision, life, disability, worksite, cafeteria plan, HSA/FSA, and 401(k) benefits for employers. The firm pairs carrier placement with population health analytics, ACA/HIPAA/ERISA/COBRA compliance support, total rewards strategy, and pharmacy benefit consulting, including an individual Medicare/ACA enrollment arm (Enroll365).
Product overview
GBS Benefits is a full-service employee benefits consulting firm that operates as a comprehensive platform with multiple interconnected service modules. The core offerings include Employee Benefits Consulting (medical, dental, vision, life, disability, and worksite products), Population Health Management (analytics-driven health cost management), Healthcare Compliance Services (ACA, HIPAA, COBRA), and Employee Experience technology. Additional modules include Small Business Benefits for organizations with 2-50 employees, Enroll365 for individual/Medicare coverage, Total Rewards Consulting for compensation strategy, and Pharmacy Benefit Management. The portfolio integrates data analytics across population health, compliance, and employee experience to deliver a unified benefits consulting experience.
Differentiator
Problem solved
Functional benefit
Brands
- Enroll365: Individual health insurance and Medicare planning division of GBS Benefits that helps individuals navigate the individual health insurance market and Medicare options.
- GBS Rx Advantage
- GBS Retire
Products and services
- Employee Benefits Consulting Comprehensive employee benefits consulting and brokerage covering medical, dental, vision, life insurance, disability, worksite products, cafeteria plans, HSA/FSA, and 401(k) programs with a four-step strategy for cost reduction. Targeted at employers across the western United States.
- Population Health Management Data-driven population health management using analytics, predictive modeling, and risk scoring to improve employee health outcomes while managing healthcare costs. Integrates medical, pharmacy, biometric, and health risk assessment data.
- Healthcare Compliance Services Compliance support covering ACA, HIPAA, ERISA, COBRA administration, and HR services including in-house attorney assistance, compliance seminars, and audit readiness for group health plans.
- Employee Experience Platform Technology-enabled employee experience services including benefits enrollment portal, HRIS features, voluntary benefits, disability benefits consulting, and HR technology consulting.
- Small Business Employee Benefits Dedicated small business benefits package for organizations with 2-50 employees, including group insurance brokerage, HR workload support, and compliance guidance tailored to limited HR resources.
- Enroll365 Individual Benefits Individual health insurance marketplace and Medicare planning services offering ACA plans, short-term plans, medical indemnity plans, and Medicare benefit optimization through licensed professionals under the Enroll365 brand.
- Medicare Benefits Navigation Medicare navigation and consultation services including Part A, B, C, D, and supplement plan guidance with personalized recommendations and ongoing support for individuals.
- Total Rewards Consulting Total rewards strategy development including compensation philosophy, salary structure design, bonus plan design, rewards benchmarking, and job architecture for employers.
- Pharmacy Benefit Management Consulting (GBS Rx Advantage) Pharmacy consulting services including PBM strategy, procurement, vendor selection, plan performance analysis, specialty pharmacy strategy, and clinical pharmacy consulting under the GBS Rx Advantage program.
Quantifiable outcome
- Double-digit premium savings on health and welfare plans
- +3 more outcomes
Companies that use GBS Benefits
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
GBS Benefits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
GBS Benefits partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and flagship.
- 55+ Insurance CarrierscoreGBS is appointed with all major benefit providers while maintaining top broker/consultant rankings with medical, dental, life, vision, total rewards, and other ancillary carriers. The company has a broker or consultant representative who sits on the advisory board of each major carrier, providing market intelligence and early access to product updates.
- TPA Organizations (Third Party Administrators)coreRelationships with many TPA organizations to support comprehensive benefits administration. Used for self-funded plan management and administrative support services.
- ThinkHRminorHR services partner providing information, tools, templates, checklists, on-demand training courses, and certified HR experts for client support. Includes employee handbook creation tools with state-specific language.
- CareHereminorOn-site clinic partner for self-funded strategic solutions. Helps clients assess possibility of self-funded plans and implement on-site health clinics to complement benefits.
- Leavitt Group EnterprisesflagshipParent company of GBS Benefits. Leavitt Group Enterprises is a larger enterprise with subsidiaries and affiliates including Leavitt Group Agency Association (LGAA). GBS operates as a Leavitt Group Company providing employee benefits consulting services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
GBS Benefits competitors and assessment
Company assessmentBroad incumbents
- NFP (National Financial Partners): NFP is a US insurance brokerage and consulting firm with substantial employee benefits and HR consulting capabilities. It is comparable to GBS as a benefits-focused broker targeting mid-market and SMB employers, with a multi-office regional model.
- Leavitt Group: Leavitt Group is the parent company of GBS Benefits and a broader insurance and financial services conglomerate with a network of agencies across the western US. It is broadly comparable to GBS at a group level, offering property/casualty, benefits, and personal lines brokerage to commercial clients.
- Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm with a sizable benefits consulting practice. It is comparable to GBS as a benefits brokerage serving mid-market employers, with overlapping capabilities in compliance, consulting, and population health.
- Hub International: Hub International is a large North American insurance brokerage with regional offices and a strong benefits consulting practice. It is comparable to GBS in operating model as a multi-office, mid-market-focused broker with team-based consulting.
- USI Insurance Services: USI is a large US insurance brokerage with substantial employee benefits practice serving mid-market and large employers. It is comparable to GBS in benefits consulting, risk management, and population health services, though at significantly greater national scale.
- Lockton Companies: Lockton is the world's largest independent insurance brokerage, with a strong benefits consulting practice serving mid-market and large employers. It is comparable to GBS in services and target customer, but operates at much greater scale and global footprint.
- Brown & Brown, Inc. Brown & Brown is a diversified insurance brokerage with a meaningful employee benefits practice. It is comparable to GBS in benefits consulting and brokerage, with broader geographic reach and more product lines.
- Marsh & McLennan (Marsh): Marsh, the insurance brokerage arm of Marsh & McLennan, is the largest insurance broker globally with a major benefits consulting practice (Mercer and Marsh). It is comparable to GBS as a benefits consulting competitor at the upper end of the market.
Emerging players
- Gusto: Gusto is a cloud-based HR, payroll, and benefits platform targeting small and mid-sized businesses. It is comparable to GBS as a competing benefits distribution and administration model for the small and mid-market segment, leveraging technology rather than local offices.
Direct peers
- OneDigital: OneDigital is a US-focused insurance and financial services firm specializing in employee benefits, retirement planning, and HR consulting. It is one of the closest direct competitors to GBS Benefits, serving mid-market and small employers with team-based benefits consulting, compliance, and population health services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
GBS Benefits social profiles
Digital presenceGBS Benefits financial estimates
Financial estimateRevenue estimate
Valuation estimate
GBS Benefits leadership team
Management profileNumber of profiles
Profiles23 records
GBS Benefits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GBS Benefits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GBS Benefits
What does GBS Benefits do?
GBS Benefits is a full-service employee benefits consulting and brokerage firm that designs, places, and administers group health, dental, vision, life, disability, worksite, cafeteria plan, HSA/FSA, and 401(k) benefits for employers. The firm pairs carrier placement with population health analytics, ACA/HIPAA/ERISA/COBRA compliance support, total rewards strategy, and pharmacy benefit consulting, including an individual Medicare/ACA enrollment arm (Enroll365).
Is GBS Benefits a public or private company?
GBS Benefits is a private company. It is classified as corporate owned and is currently operating.
When was GBS Benefits founded?
GBS Benefits was founded in 1996. It employs 101 to 250 people.
Where is GBS Benefits based?
GBS Benefits is headquartered in Salt Lake City, United States, in the North America region.
How does GBS Benefits make money?
Four revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are benefits Consulting Fees, compliance Services and medicare/Individual Enrollment Services (Enroll365).
Who are GBS Benefits's main competitors?
Broad incumbents on record are NFP (National Financial Partners), Leavitt Group, Arthur J. Gallagher & Co., Hub International, USI Insurance Services, Lockton Companies, Brown & Brown, Inc. and Marsh & McLennan (Marsh). Gusto is listed as an emerging player. OneDigital is listed as a direct peer.
Does GBS Benefits have an API?
No public API is recorded for GBS Benefits.
What industry is GBS Benefits in?
GBS Benefits's product category is Employee Benefits Consulting. Its primary akta.pro industry code is BPAAAIAB, Benefits Administration & Enrollment Support, with a secondary code of HLAEALAK, Flexible Benefits Administration (FSA/HSA/HRA). Its NAICS code is 52512 and its SIC code is 6411.