Dofollow

What Dofollow does

Dofollow is a B2B SaaS SEO agency that delivers link-building and brand-mention services exclusively to B2B SaaS companies. Founded in 2017 by Eric Carrell and Sebastian Schäffer and registered as Dofollow Inc. in Delaware, the firm has reported serving more than 300 SaaS clients and building more than 17,000 quality backlinks. The team is small (~13 people) and distributed, with no disclosed institutional funding; the company is bootstrapped and founder-owned. Customer logos span enterprise brands such as Allianz, Surfshark, Experian, LegalZoom, and Vonage alongside growth-stage SaaS case studies including NectarHR, Heymarket, a social media management platform, a marketing data platform, a FinTech revenue platform, and a cloud security company.

The company's core offerings are (1) link-building, focused on securing high-authority backlinks — typically DR 60-90+ with an average DR of 65-70+ — from B2B SaaS publications via manual outreach, competitor backlink gap analysis, and editorial collaboration, and (2) brand mentions, a newer product specifically targeting citation and web-mention placements that influence AI-generated answers. Add-on services include one-time SEO audits and monthly SEO consulting. A client portal surfaces link-building progress and communication, and all placements carry a continuous link-monitoring and free-replacement guarantee. Operational tooling centers on industry-standard SEO platforms (Ahrefs for Domain Rating analysis and link-quality assessment, Pitchbox for outreach automation); no proprietary AI/ML models, SDKs, or APIs are disclosed.

Dofollow monetizes predominantly through monthly subscriptions using a credit-based pricing model — clients set a budget that is debited per placement according to the linking site's Domain Rating, with unused credit rolling over — plus one-time SEO audits and add-on consulting. Go-to-market is sales-led (with inside-sales and self-serve payment variants), targeting venture- and growth-stage B2B SaaS firms across HR, MarTech, FinTech, Cybersecurity, and Social Media verticals. Demand generation runs primarily through content marketing, organic SEO, and a dedicated newsletter, supported by earned media such as expert commentary from the CEO.

Name

Dofollow

Legal name

Dofollow Inc.

Website

https://dofollow.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Dofollow is a bootstrapped B2B SaaS SEO agency delivering exclusive link-building and brand-mention services to SaaS companies. Founded 2017 and operated by ~13 people, the firm uses credit-based monthly subscriptions and has served 300+ SaaS clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Link Building Services: Subscription-based monthly service with credit-based pricing model. Clients pay upfront and receive credits that are deducted per link built. Each link has its own price based on the Ahrefs Domain Rating of the linking domain. Stronger domains command higher prices. Unused credit rolls over automatically.
2. SEO Audits: One-time SEO audit service providing analysis of client's SEO status including keyword analysis and internal linking analysis.
3. SEO Consulting: Monthly add-on service for ongoing SEO support beyond link building, with clear scope of work outlined before starting.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Dofollow is a B2B SaaS SEO agency that sells monthly link building and brand mention services exclusively to B2B SaaS companies. The team secures high-authority backlinks (typically DR60-90+) from leading B2B SaaS publishers and targets citations and branded web mentions to improve clients' visibility across Google organic search and AI-generated answers. Engagements are run by dedicated strategists with credit-based pricing, link monitoring, and replacement guarantees.

Product overview

Dofollow is a B2B SaaS SEO agency offering two core services: Link building services (analyzing competitor backlink gaps and securing high-authority links from B2B SaaS publishers) and Brand mentions (targeting citations and branded web mentions for AI visibility). These core offerings are supplemented by SEO audits (one-time analysis service) and SEO consulting (monthly add-on support). Clients gain access to a real-time client portal for project visibility and ongoing communication with dedicated account managers. All services are delivered with link monitoring and replacement guarantees to maintain consistent visibility across Google and AI search.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 225x organic traffic growth (social media platform case study: 4K to 900K monthly visitors)
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Page One Power: Page One Power is a link building agency offering custom link acquisition campaigns with a credit-based subscription model. They serve a similar mix of B2B and SaaS clients with comparable pricing structures and quality guarantees.
• Editorial.Link: Editorial.Link is a link building agency focused on high-DR placements via editorial outreach. Their curated outreach approach and DR-tiered pricing closely resemble Dofollow's methodology and target market.
• Sure Oak: Sure Oak is a full-service SEO agency offering link building, content, and technical SEO services to B2B and SaaS clients. Their subscription-based link building packages and vertical experience put them in direct competition with Dofollow.
• Get Me Links: Get Me Links is a link building marketplace that connects clients to vetted outreach providers. While more platform-driven, they compete in the same B2B SaaS link acquisition category as Dofollow.
• Siege Media: Siege Media is a content-driven SEO and link building agency that produces high-quality content to earn placements and organic visibility. They serve a similar mix of B2B and SaaS-adjacent clients with comparable subscription-based engagements.
• Stellar SEO: Stellar SEO is a niche link building agency offering curated outreach, niche edits, and guest posting services. They operate with similar DR-driven pricing and serve overlapping B2B SaaS customers.
• LinkGraph: LinkGraph is a full-service SEO agency providing link building, content, and technical SEO with proprietary tools. They compete directly with Dofollow on B2B SaaS link acquisition campaigns and offer a more tech-enabled alternative.
• FATJOE: FATJOE is a link building service offering blogger outreach, niche edits, and guest posts on a subscription and per-order basis. Their credit-based SaaS-style platform competes head-on with Dofollow for B2B SaaS link building budgets.
• Foundation Inc: Foundation Inc is a digital PR and SEO agency specializing in link acquisition through content and PR placements for B2B and consumer brands. Their emphasis on high-authority placements and editorial relationships directly mirrors Dofollow's positioning.

Broad incumbents

• Semrush: Semrush is a leading SEO and digital marketing platform that has begun offering managed link building services in addition to its core SaaS toolset. As a much larger incumbent with proprietary data, Semrush represents a potential competitive threat if it expands managed services further into Dofollow's niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• Facebookfacebook.com/groups/1769684006679840
• LinkedInlinkedin.com/company/dofollow-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dofollow