Stitchd

What Stitchd does

Stitchd is a vendor-neutral marketing analytics consultancy headquartered in Kontich, Belgium, with additional offices in Merelbeke (Ghent) and Utrecht (Netherlands), serving enterprise and mid-market organisations across Belgium and the Netherlands. Founded in 2019 and operating as a privately held Belgian limited company (Stitchd NV) with no disclosed external investors or funding rounds, the firm delivers professional services across three pillars: Data Collection (behavioural tracking, user identification, profile enrichment, consent management), Stitch It Together (centralised customer views, audience activation, data analysis, data science, dashboarding), and Make It Last (in-company training, data-maturity consulting, strategic sparring). Engagement is delivered through four flexible formats: embedded staffing (Team as a Service), project-based work, support desk arrangements with SLAs, and training or inspirational sessions. Pricing is bespoke with no public tiers and revenue is generated entirely through professional service fees.

Stitchd operates as a technology-agnostic implementation partner, working across a broad MarTech stack that includes Google (GA4, GTM client- and server-side, BigQuery, Looker Studio), Adobe (Analytics, Launch, Audience Manager), Snowplow, Tealium, Voyado, Amplitude, Databricks, Snowflake, AWS, and Azure. Two proprietary methodologies differentiate delivery: the Generic Digital Data Layer (GDDL) framework, a structured event-based tracking system applied to clients' digital platforms, and the Stitchd Scoring Framework, a 6-key-area audit methodology for evaluating GA4, GTM, and server-side tagging configurations. The firm also deploys data science capabilities on a project basis, including RFM-based recommendation engines, two-phase random forest sales forecasting, LSTM autoencoders for clickstream path analysis, and ARIMA-based impact modelling.

The client roster spans media and broadcasting (VRT, Mediahuis), retail (Aveve, Torfs, Coop), automotive (D'Ieteren), telecom (Telenet), utilities (Essent, Energiedirect under E.ON), financial services and insurance (Argenta, Worldline, Liantis), public sector (De Lijn, Vlaanderen.be, Cefic), consumer brands (Bose, Nationale Loterij, EQOM, NCOI Learning), and a fintech partnership with Cake. Notable outcomes include a 30% page-load reduction for Coop Supermarket, a 23% increase in signed/prolonged contracts for Essent/PSV personalisation, a 3-4.5% sales uplift for Aveve, and a 35% to 65% visitor identification rate improvement for Essent. Go-to-market is enterprise field sales driven by case studies, client testimonials, and direct outreach, with LinkedIn as the primary social channel. There is no evidence of M&A activity, funding rounds, regulatory actions, or restructuring.

Name

Stitchd

Legal name

Stitchd NV

Website

https://stitchd.be

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Stitchd is a Belgium-based vendor-neutral marketing analytics consultancy providing data collection, customer data platform, activation, and training services to enterprise and mid-market clients in Belgium and the Netherlands, with expertise in first-party data strategy, MarTech implementation, and data science.

Ownership category

akta.pro rank

Headquarters

HQ city

Kontich

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional consulting services: Stitchd generates revenue through consulting engagements structured as staffing (embedded consultants), project-based work, support desk arrangements, and inspirational sessions. Revenue is derived from professional service fees charged to enterprise and mid-market clients for data strategy, implementation, analytics, and MarTech services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Stitchd is a vendor-neutral marketing analytics consultancy that helps organisations build a 360-degree customer view through three core service lines: Data Collection (custom behavioral tracking, user identification, profile enrichment, and consent management), Stitch It Together (centralized customer view, audience activation, data analysis, and data science), and Make It Last (in-company training, data maturity uplift, and strategic sparring). Services are delivered through flexible engagement models including embedded staffing, project-based work, support desk with SLAs, and inspirational sessions, and span technologies from Google, Adobe, Snowplow, Tealium, and others. The firm does not sell a standalone software product but acts as an implementation and strategy partner working with client MarTech stacks.

Product overview

Stitchd is a vendor-neutral marketing analytics consultancy that offers professional services rather than a unified software product. Their service portfolio spans three core areas: Data Collection (behavioral tracking, user identification, profile enrichment, and consent management), Stitch It Together (single customer view, audience activation, data analysis, data science, and democratization), and Make It Last (in-company training, data maturity increasing, and strategic consulting). Services are delivered through flexible engagement formats including staffing, project-based work, support desk, and inspirational sessions. Stitchd does not offer a standalone software product but acts as an implementation and strategy partner working with client technology stacks.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Collection Services Professional services tackling behavioral data collection challenges with custom tracking approaches, cross-platform user identification, profile enrichment, and consumer-consent compliance for enterprise and mid-market organisations.
• Stitch It Together Services Professional services building a centralized customer view that enables valuable reporting, advanced segmentation, and relevant data activation use cases, including data analysis and data-science work for enterprise clients.
• Make It Last Services Strategic sparring-partner services that boost data maturity, install a data-driven culture, and facilitate knowledge exchange through in-company training and inspirational sessions.
• Data Strategy Consulting Custom data-strategy design aligned with organisational objectives, promoting a data-driven mindset as a foundation for business success.
• Data Activation Services Transition support to first-party data strategies and enablement of precise, personalised consumer targeting across communication channels.
• Team as a Service Flexible staffing model integrating Stitchd experts into client teams, providing the right expertise at the right time based on evolving needs.
• Marketing Technology Consulting Advisory services on selecting and integrating the right marketing technologies to maximise the impact of data-driven marketing strategies.
• Data Discovery & Insights Expert assistance in delivering sustainable reporting and analysis approaches that translate data into insights that resonate with business audiences.
• In-Company Training Services Hands-on training and inspirational sessions across the MarTech landscape, enabling client teams to operate and evolve their data and analytics capabilities.
• Data Science Services Applied data-science services leveraging predictive segmentation, attribution, marketing mix modeling, and recommendation algorithms to deliver proactive customer experiences.

Quantifiable outcome

• 30% page load time reduction for Coop Supermarket via tag manager audit
• +4 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature2 records

Partnerships

15 partnerships are on record, tiered core.

• Google (Analytics, Tag Manager, Cloud)coreTechnology or IntegrationStitchd works extensively with Google's analytics and marketing technology ecosystem including Google Analytics (GA4), Google Tag Manager (client-side and server-side), Google Cloud Platform (BigQuery, Looker Studio), and Google Marketing Platform products. These are primary tools used in client implementations.
• Adobe (Analytics, Launch, Audience Manager)coreTechnology or IntegrationStitchd implements Adobe Analytics, Adobe Launch (Launch by Adobe), and Adobe Audience Manager for enterprise clients requiring advanced analytics and audience management capabilities.
• SnowplowcoreTechnology or IntegrationStitchd uses Snowplow for event-based data collection implementations, notably for VRT's central data platform for ethical data collection and tracking.
• TealiumcoreTechnology or IntegrationTealium is used as a tag management solution and Customer Data Platform (Tealium Audience Stream) in Stitchd's technology stack.
• VoyadocoreTechnology or IntegrationStitchd selected Voyado for Aveve's customer engagement and loyalty platform implementation, combining customer engagement, loyalty management, and consent handling.
• AmplitudecoreTechnology or IntegrationAmplitude product analytics platform was selected and implemented by Stitchd for Liantis's product analytics needs.
• Salesforce (Audience Studio, CDP)coreTechnology or IntegrationStitchd has expertise in Salesforce Audience Studio and Salesforce CDP, working with clients including Essent for DMP/CDP migration and Torfs for data integration.
• DatabrickscoreTechnology or IntegrationDatabricks is used as a cloud data platform for data lake and data warehouse implementations in Stitchd's client projects.
• HightouchcoreTechnology or IntegrationHightouch reverse ETL tool is used for data activation and segment syncing to marketing channels, notably for D'Ieteren Automotive.
• CensuscoreTechnology or IntegrationCensus reverse ETL tool is used for Torfs's composable CDP setup, enabling data activation from the data lake to marketing channels.
• Power BIcoreTechnology or IntegrationPower BI is used as a data visualisation and dashboarding tool in Stitchd implementations, including VRT and NCOI Learning projects.
• Looker StudiocoreTechnology or IntegrationLooker Studio is used for dashboarding, notably for De Lijn's real-time punctuality dashboards and Reynaers Group's dashboard rebuild.
• SnowflakecoreTechnology or IntegrationSnowflake is used as a cloud data warehouse in Stitchd's data platform implementations.
• AWScoreTechnology or IntegrationAWS cloud infrastructure powers VRT's central data platform, built by VRT's D&I team with Stitchd's support.
• AzurecoreTechnology or IntegrationAzure is used as a cloud platform, including powering Aveve's analytical foundation and Essent's data lake infrastructure.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Avanade: Accenture/Microsoft joint venture delivering enterprise digital, analytics, and MarTech implementations. Overlaps with Stitchd on enterprise data platform and analytics work, but at materially larger scale and with Microsoft ecosystem bias.
• Deloitte Digital: Big-Four-affiliated digital transformation practice offering analytics, MarTech, and customer experience services. Comparable on large enterprise engagements but competes with far greater bench and pricing power.
• Accenture Song (Accenture Interactive): Global creative and technology consultancy within Accenture. Pursues many of the same enterprise MarTech implementation mandates Stitchd targets, with vastly larger delivery capacity and geographic reach.
• Merkle: Dentsu-owned global data-driven marketing and CX agency. Competes with Stitchd on enterprise analytics implementation, CDP, and identity, but as part of a much wider portfolio including media and creative.

Direct peers

• Valantic: European digital transformation and MarTech consulting firm. Comparable in offering (CDP, analytics, customer experience), with stronger DACH presence but overlapping with Stitchd in serving regulated enterprise clients.
• Dept Agency: Large Dutch-headquartered digital agency with strong Benelux presence offering marketing technology, analytics, and data activation services. Closest geographic overlap to Stitchd with broader service portfolio including creative and engineering.
• iO: Benelux full-service digital agency combining marketing, technology, and data. Competes with Stitchd for digital transformation and MarTech implementation budgets across Belgium and the Netherlands.
• Intracto: Belgian digital agency focused on data, marketing technology, and platforms. Almost identical size, geography, and service mix to Stitchd, making it the most direct head-to-head competitor in Belgium.
• Jellyfish: Global marketing analytics and media agency providing tag implementation, GA/Adobe expertise, and data strategy. Closest direct analogue to Stitchd's vendor-neutral, enterprise-focused marketing analytics model, though larger and global.
• Artefact: Global data and AI consulting firm focused on marketing analytics, CDP, and data activation. Comparable in technical depth on data science and MarTech, with broader geographic reach than Stitchd.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stitchd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stitchd