Toiture Couture

What Toiture Couture does

Toiture Couture (legal entity: Toitures Couture & Associ\u00e9s Inc.) is a privately held, family-owned commercial roofing contractor founded in 1981 in Saint-Hubert, Quebec, and operating across industrial, commercial, and institutional segments throughout Quebec. The company delivers a vertically integrated service portfolio spanning preventive maintenance programs, corrective repairs, 24/7 emergency response (15 dedicated service teams), full roof replacement, drone-based inspections (HD + thermal imaging), and a smart snow removal plan built on Tensio real-time load monitoring. Its proprietary "Toiture en ligne" (Online Roofing) client portal centralizes quotes, inspection reports, invoices, and building plans for property owners managing multi-building portfolios, functioning as both a retention mechanism and a switching-cost asset.

The underlying technology stack combines computer-vision-enabled drone inspections (millimetric deficiency detection, AutoCAD plan creation), an internal mobile database of 400+ documented roofing cases, and the Tensio sensor network for snow load monitoring. The company maintains four offices (Saint-Hubert headquarters plus Quebec City, Victoriaville, and Sherbrooke) and is licensed through two Quebec entities: Toitures Couture & Associ\u00e9s Inc. (RBQ 1852 8877 73) and Le Groupe de Maintenance Couture Inc. (RBQ 2567 0100 85).

The business model is anchored by long-cycle enterprise and institutional contracts — including the Montreal-Trudeau International Airport (2004), the Beauharnois hydroelectric plant ($10M, 2008), the McGill University Health Centre ($6.3M, 2012), and multi-year relationships such as March\u00e9 Central (15+ years, 16 buildings). Revenue is generated through professional services (corrective repairs, replacement, drone inspection) supplemented by recurring subscriptions (Preventive Maintenance Program, Annual Concierge Service, Smart Snow Removal Plan). All services are quote-based with no publicly disclosed pricing. Distribution is exclusively direct via a field sales team of estimators, technical representatives, and business development managers — no resellers or third-party channels are used. Second-generation leadership under President Maryse Couture, CPA CA (since 2014) has coincided with the technology-led product launches of 2018\u20132020, marking a shift from a pure contractor model toward a tech-enabled services platform.

Name

Toiture Couture

Legal name

Toitures Couture & Associés Inc.

Website

https://toiturecouture.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Toiture Couture is a privately held Quebec-based commercial, industrial, and institutional roofing contractor offering preventive maintenance, emergency repair, drone-based inspection, and a proprietary client portal across the province since 1981.

Ownership category

akta.pro rank

Product category

Commercial Roofing Services

NAICS

Roofing Contractors (238160), Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH)

akta.pro secondary industries

Roof Snow & Ice Removal (Snow Raking, Ice Dam Mitigation) (HSAIAIAG), Storm, Wind & Hail Damage Roof Repair (Emergency/Tarping) (HSAGAKAI)

Keywords

• Commercial roofing services
• Roof waterproofing
• Preventive roof maintenance
• Drone roof inspection
• Emergency roof repair

Headquarters

HQ city

Saint-hubert

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corrective Maintenance Service (SEC): 24/7 emergency and preventive roof repairs to restore waterproofness and structural integrity. Available for all commercial, industrial and institutional roof types.
2. Preventive Maintenance Program (PMP): Annual subscription-style maintenance program with three steps: inspection, corrective repairs, and follow-up. Designed to extend roof life and defer complete re-roofing.
3. Annual Concierge Service (ACS/SCA): Turnkey seasonal inspection service including drain cleaning, debris removal, and minor caulking repairs. Customized to client needs.
4. Roof Replacement and Re-roofing: Complete roof replacement, surface re-roofing (membrane only), partial replacement, and retrofit services for flat roofs reaching end of lifecycle.
5. Drone-Based Inspection Service: Fee-for-service drone roof inspection using HD and thermal imaging technology. Provides rapid diagnostics and precise deficiency identification.
6. Smart Snow Removal Plan: Winter monitoring and snow removal service using Tensio real-time monitoring technology and targeted intervention plans.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Toiture Couture provides commercial, industrial and institutional roofing services in Quebec, with core offerings spanning preventive and corrective roof maintenance, 24/7 emergency roof repair, complete roof replacement and re-roofing, drone-based roof inspections, and an annual Smart Snow Removal Plan. The services are supported by the proprietary 'Toiture en ligne' (Online Roofing) client portal and a 400+ case mobile knowledge database, and span multiple roof technologies including EPDM, TPO, PVC, BUR, polymer-modified bitumen, metal and green roof systems.

Product overview

Toiture Couture is a commercial roofing company offering a comprehensive suite of services built around a proprietary client management platform called 'Toiture en ligne' (Online Roofing). The core offering centers on preventive maintenance programs and drone-based inspection services, supported by corrective maintenance, emergency repair, and roof replacement capabilities. Their service portfolio includes: Preventive Maintenance Program (PMP), Drone-based Inspection Service (DIS), Smart Snow Removal Plan (SRP), Corrective Maintenance Service (CMS), Annual Concierge Service (ACS), and roof repair/replacement services. They work with various roof technologies including EPDM, TPO, PVC, built-up roofing, and green roofs. The company operates across industrial, commercial, and institutional sectors in Quebec.

Differentiator

Problem solved

Functional benefit

Brands

• Toiture en ligne: Online client portal platform for managing roofing projects, quotes, reports, plans, and invoices.
• Service d'Inspection par Drone (SID)

Products and services

• Preventive Maintenance Program (PMP/PEP) Annual three-step maintenance program consisting of inspection, corrective repairs, and follow-up. Designed to extend commercial roof lifespan by 10–15 years, achieve a 90% reduction in factors that shorten roof life, and replace only the surface membrane at half the cost of full replacement.
• Corrective Maintenance Service (CMS/SEC) 24/7 emergency and preventive repair services for restoring roof waterproofness and structure. Handles urgent repairs and planned corrective work with permanent results across multiple roof technologies.
• Annual Concierge Service (ACS/SCA) Turnkey seasonal inspection service for visible roof components, including drain cleaning, debris removal, and minor caulking crack sealing to prevent leaks; customized to client needs.
• Drone-based Inspection Service (DIS/SID) Innovative roof inspection using drone technology with HD cameras and thermal imaging. Provides 5x faster diagnostics with millimetric precision in deficiency detection, 3D modeling, and thermal imaging for heat loss, air infiltration, insulation weaknesses and water infiltration; data uploaded to AutoCAD.
• Smart Snow Removal Plan (SRP/PDI) Winter roof management solution featuring real-time snow load monitoring via Tensio technology, roof evaluation and mapping, and targeted snow removal intervention planning for commercial, industrial and institutional roofs.
• Commercial Roof Repair and Replacement Comprehensive roof services including complete roof replacement, surface re-roofing (membrane only), partial replacement, and retrofit solutions for flat commercial roofs.
• 24/7 Emergency Roof Repair Service Round-the-clock emergency response for commercial, industrial, and institutional roofs with 15 service teams ready to mobilize throughout Quebec within 24 hours.
• Toiture en ligne (Online Roofing) Proprietary client portal providing centralized access to all roofing project data including quotes, reports, invoices, building plans, and maintenance documentation. Free for clients, accessible via web across 4 sections: Proposals, Reports, Plans & Basins, and Invoices.
• Roof Types and Technologies Installation/Maintenance Installation and maintenance services for multiple commercial flat-roof technologies including Built-up Roofing (BUR), polymer-modified bitumen, EPDM, TPO, PVC, metal, green roofs, terraces, and RMI fluid membrane systems.

Quantifiable outcome

• Extends roof lifespan by at least 10 years through preventive maintenance program
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Greenwood Industries:
• Nations Roof: U.S. commercial roofing contractor offering installation, repair, maintenance, and emergency services to commercial and industrial clients with a national mobile service fleet. Closely aligned with Toiture Couture's commercial services model, multi-roof-technology capability, and 24/7 emergency coverage.
• Duro-Last Roofing: Manufacturer and installer of commercial PVC membrane roofing systems with a national network of authorized contractors providing installation and maintenance services. Comparable in commercial flat-roof membrane focus and recurring maintenance offerings, though primarily a manufacturer-led model.

Broad incumbents

• Flynn Group of Companies: Canada's largest roofing contractor and a major building envelope contractor with 5,000+ employees operating across Canada and the U.S. Directly comparable as a commercial/institutional roofing services provider but at vastly greater scale and broader geographic reach than Toiture Couture.
• CentiMark Corporation: One of North America's largest commercial roofing and flooring contractors, serving industrial, commercial, and institutional clients with maintenance, repair, and replacement services. Comparable service mix to Toiture Couture with an enterprise sales motion and recurring maintenance programs.
• Tremco Roofing and Building Maintenance: Large North American roofing manufacturer and service provider offering commercial roof maintenance, repair, and replacement across multiple technologies. Comparable as a commercial roofing services peer with a strong maintenance program offering and broad geographic coverage.
• Tecta America Corporation: One of the largest U.S. commercial roofing contractors with 50+ locations, offering installation, repair, maintenance, and emergency services to commercial clients. Comparable as a multi-product, multi-segment commercial roofing services platform — though larger and U.S.-focused.
• Baker Roofing Company: U.S. Southeast-focused commercial and residential roofing contractor offering installation, repair, and maintenance across multiple roof systems. Comparable as a mid-to-large specialty roofing services firm serving commercial and institutional customers with a similar product mix.
• North American Roofing: U.S. commercial roofing services company with a national footprint, focused on installation, repair, and maintenance for commercial and industrial facilities. Directly comparable in service offering to Toiture Couture though broader in geography.

Regional players

• Bone Dry Roofing: Mid-sized U.S. commercial and residential roofing contractor with a recurring maintenance program and emergency response services. Comparable business model and product mix to Toiture Couture, though operating in the U.S. Midwest/Southeast rather than Quebec.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/toiturescouture
• Xx.com/Toiture_Couture

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toiture Couture