North American Roofing
North American Roofing is a privately held commercial and industrial roofing contractor that installs, replaces, repairs, and maintains low-slope roofing systems across 49 U.S. states for building owners, facility managers, REITs, and industrial/logistics operators.
- Company typePrivate
- Founded1979
- HeadquartersTampa, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What North American Roofing does
North American Roofing Services, Inc. is a privately held commercial and industrial roofing contractor founded in 1979 in Indianapolis and now headquartered in Tampa, Florida. The company installs and services low-slope and flat roofing systems across the United States, operating in 49 states through nine documented regional offices in Tampa, Orlando, Jacksonville, Miami, Atlanta, Birmingham, Charlotte, Nashville, and Memphis. Its core technology portfolio covers the major single-ply and membrane systems — TPO, PVC, EPDM, modified bitumen, elastomeric roof coatings, and standing-seam metal — using certified installation crews and certified partnerships with all major membrane manufacturers (GAF, Johns Manville, Carlisle SynTec, Elevate, Fibertite, Sika Sarnafil).
The company sells through enterprise field sales, a toll-free customer action center, and website-driven quote requests, targeting commercial building owners, facility managers, REITs, and industrial and logistics operators. Revenue mixes one-time project work (replacement, new installation, repair, restoration, emergency response, snow removal) with a recurring maintenance stream via the proprietary StarCare 360° tiered preventative maintenance program (One, Max, Total). Notable enterprise customers include Walmart, Home Depot, Lowe's, Best Buy, Cardinal Health, GE, Anheuser-Busch, and Michelin. The company has installed more than 30,000 roofs covering over one billion square feet and serviced more than 35,000 facilities since founding.
North American Roofing pursues organic growth rather than acquisition under CEO Dan Kimball, with a stated objective of becoming a top-five U.S. commercial roofing contractor. There is no disclosed evidence of institutional or private-equity ownership, no public-company reporting, and no parent or subsidiary structure; growth appears self-funded. There is no material evidence of AI, software platform, or API offerings — the business is fundamentally a project-services and recurring-maintenance contractor.
North American Roofing firmographics
Firmographics- Name
- North American Roofing
- Legal name
- North American Roofing Services, Inc.
- Website
- https://naroofing.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- North American Roofing is a privately held commercial and industrial roofing contractor that installs, replaces, repairs, and maintains low-slope roofing systems across 49 U.S. states for building owners, facility managers, REITs, and industrial/logistics operators.
- Ownership category
- akta.pro rank
North American Roofing industry classification
Industry- Product category
- Commercial Roofing Services
- NAICS
- Roofing Contractors (23816), Roofing Contractors (238160)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Flat Roof Repair & Membrane Restoration (TPO/EPDM/PVC/Built-Up) (HSAGAKAE)
- akta.pro secondary industries
- Roof Installation & Replacement (HSAPAKAA), Metal Roofing Systems (IMADAFAB)
Keywords
Where North American Roofing is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
North American Roofing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Commercial Roofing Services: One-time project-based revenue from roof replacement, repair, installation, and emergency services for commercial and industrial properties. Projects vary in scope from targeted repairs to full roof replacements.
- StarCare Maintenance Programs: Recurring revenue from tiered preventative maintenance plans (One, Max, and Total levels) that provide regular inspections, documentation, and preventive maintenance to extend roof life and protect warranties.
- Roof Coatings and Restoration: Revenue from elastomeric coating applications and restoration systems that extend existing roof life as an alternative to full replacement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based pricing varies by roof size, system type, and scope of work |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
North American Roofing product offering
Product offeringCore offering
North American Roofing installs, repairs, and maintains flat and low-slope commercial and industrial roofing systems across the United States. The company delivers six primary roofing membrane systems (TPO, PVC, EPDM, modified bitumen, metal, and elastomeric coatings) along with a full suite of services including replacement, repair, emergency response, installation, snow removal, and the proprietary StarCare 360° preventative maintenance program. Projects are executed by company-employed crews across 49 states with regional offices in the Southeast and beyond.
Product overview
North American Roofing is a commercial and industrial roofing services company offering a comprehensive portfolio of roofing products and services. The core offering consists of six main roofing membrane systems—TPO, PVC, EPDM, Roof Coating, Modified Bitumen, and Metal Roofing—each designed for flat and low-slope commercial applications. These products are complemented by a suite of services including replacement, repair, emergency response, maintenance, installation, and snow removal. The StarCare 360° Roof Program serves as the company's proprietary proactive maintenance module, offering tiered plans (One, Max, Total) that bundle regular inspections, preventive maintenance, warranty documentation, and budget-friendly service rates to help building owners extend roof lifespans and defer capital replacement. The product architecture functions as a services-led portfolio where the membrane systems are the primary revenue drivers and StarCare 360 acts as a value-added retention and recurring revenue program.
Differentiator
Problem solved
Functional benefit
Brands
- StarCare 360: A tiered preventative maintenance program offering roof maintenance and capital deferment options, including 360-degree roof management services for commercial buildings.
Products and services
- StarCare 360° Roof Program
Quantifiable outcome
- Regularly maintained roofs last an average of 8 years longer
- +3 more outcomes
Companies that use North American Roofing
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
North American Roofing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
North American Roofing partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- GAFcoreManufacturer certification and partnership. North American Roofing is certified by GAF to install their commercial roofing systems, ensuring quality installation and warranty validity for customers.
- Johns ManvillecoreManufacturer certification and partnership. North American Roofing holds prestigious certification from Johns Manville for commercial roofing installations.
- Carlisle SynteccorePremier contractor status with Carlisle SynTec. The company has installed hundreds of millions of square feet of EPDM membrane and holds premier contractor status with major manufacturers including Carlisle SynTec.
- Elevate (Holcim)coreManufacturer certification and partnership for Elevate (Holcim) commercial roofing products. North American Roofing is certified to install and service Elevate roofing systems.
- Fibertite (Seaman's Corporation)coreManufacturer certification for Fibertite roofing systems from Seaman's Corporation. Certified installation partner for Fibertite commercial roofing products.
- Sika SarnafilcoreManufacturer certification and partnership for Sika Sarnafil commercial roofing systems. Certified to install Sika Sarnafil products.
- Home DepotcoreLong-standing partnership history with Home Depot for commercial roofing services. Home Depot is listed among major customers served by the company.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
North American Roofing competitors and assessment
Company assessmentDirect peers
- Nations Roof: Mobile-headquartered commercial and industrial roofing contractor providing installation, repair, replacement, and maintenance nationwide — comparable systems breadth (TPO, EPDM, PVC, modified bitumen, metal, coatings) and customer segments as NAR.
- Baker Roofing Company: Raleigh-based commercial and residential roofing contractor with deep Southeast U.S. presence, providing installation, repair, and replacement across multiple systems — geographic and product overlap closely mirrors NAR's Southeast regional office footprint.
- Tecta America: Largest commercial roofing contractor in the U.S., operating a self-perform service model with national reach across installation, repair, and maintenance — directly comparable to NAR's commercial roofing services portfolio and self-described top-five ambition.
- CentiMark Corporation: National commercial/industrial roofing contractor offering roofing systems, repair, maintenance, and emergency services across the U.S. with self-perform crews — a near-identical competitive profile to NAR including single-ply, metal, and modified bitumen capabilities.
- Greenwood Industries: Privately held commercial/industrial roofing and sheet-metal contractor serving industrial, institutional, and commercial clients across the Midwest and beyond — comparable self-perform service model, system coverage, and enterprise customer focus to NAR.
- Bone Dry Roofing: Multi-state commercial and residential roofing contractor offering installation, repair, and maintenance across flat and pitched roofs — comparable service menu and enterprise customer overlap to NAR despite greater residential weighting.
- Burns & Scalo Roofing: Pittsburgh-based commercial roofing contractor specializing in single-ply membranes, metal, and steep-slope systems for commercial and institutional clients — comparable service portfolio and similar mid-size commercial contractor profile to NAR.
- Roofing Corp of America (RCA): Private-equity-backed commercial roofing roll-up acquiring regional contractors across the U.S. — operates in the same flat/low-slope commercial roofing services market as NAR and represents one of the active consolidators against which NAR's organic top-five strategy must compete.
- Flynn Building Solutions: North American building envelope contractor delivering roofing, cladding, and glazing services to commercial and industrial clients — comparable in product breadth (single-ply membranes, metal) and enterprise customer focus to NAR.
Broad incumbents
- Tremco Roofing and Building Maintenance: Subsidiary of RPM International offering a broad building envelope portfolio (roofing, waterproofing, air barriers, maintenance) to commercial clients — overlaps with NAR in commercial roofing but operates as a larger, diversified incumbent rather than a roofing-only specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
North American Roofing social profiles
Digital presenceNorth American Roofing financial estimates
Financial estimateRevenue estimate
Valuation estimate
North American Roofing leadership team
Management profileNumber of profiles
Profiles1 record
North American Roofing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North American Roofing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North American Roofing
What does North American Roofing do?
North American Roofing installs, repairs, and maintains flat and low-slope commercial and industrial roofing systems across the United States. The company delivers six primary roofing membrane systems (TPO, PVC, EPDM, modified bitumen, metal, and elastomeric coatings) along with a full suite of services including replacement, repair, emergency response, installation, snow removal, and the proprietary StarCare 360° preventative maintenance program. Projects are executed by company-employed crews across 49 states with regional offices in the Southeast and beyond.
Is North American Roofing a public or private company?
North American Roofing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was North American Roofing founded?
North American Roofing was founded in 1979. It employs 251 to 500 people.
Where is North American Roofing based?
North American Roofing is headquartered in Tampa, United States, in the North America region.
How does North American Roofing make money?
Three revenue lines are on record. Commercial Roofing Services are the primary driver. The others are starCare Maintenance Programs and roof Coatings and Restoration.
Who are North American Roofing's main competitors?
Direct peers on record are Nations Roof, Baker Roofing Company, Tecta America, CentiMark Corporation, Greenwood Industries, Bone Dry Roofing, Burns & Scalo Roofing, Roofing Corp of America (RCA) and Flynn Building Solutions. Tremco Roofing and Building Maintenance is listed as a broad incumbent.
Does North American Roofing have an API?
No public API is recorded for North American Roofing.
What industry is North American Roofing in?
North American Roofing's product category is Commercial Roofing Services. Its primary akta.pro industry code is HSAGAKAE, Flat Roof Repair & Membrane Restoration (TPO/EPDM/PVC/Built-Up), with a secondary code of HSAPAKAA, Roof Installation & Replacement. Its NAICS code is 23816 and its SIC code is 2950.