Modea
Modea is a private, Blacksburg-based healthcare digital consultancy that helps US health systems, hospitals, pediatric providers, payers, and foundations build websites, mobile apps, and analytics platforms integrated with Epic and other EHRs.
- Company typePrivate
- Founded2006
- HeadquartersBlacksburg, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Modea does
Modea is a healthcare-focused digital consultancy that helps health systems, hospitals, pediatric providers, health plans, and healthcare foundations define, design, and deliver digital experiences for patients and members. Founded in 2006 and headquartered in Blacksburg, Virginia, the firm employs 51-100 people and operates exclusively in the US healthcare vertical, with engagements spanning academic medical centers, large regional health systems, children's hospitals, payers, and nonprofit foundations.
The company delivers through a services portfolio organized across four practice areas: digital strategy (Digital Product Strategy, DXP Selection, Audience Research), experience design (Web and Mobile Design, UX Research, Customer Journey Mapping), technology delivery (Website Development, Mobile App Development, EHR Integration, Quality Testing), and data and insights (HIPAA-Compliant Product Analytics, Marketing Attribution, User Testing). Its technology stack centers on Drupal/Acquia for enterprise websites, Ionic/React Native/Xamarin for cross-platform mobile apps, and deep integration with Epic MyChart and Oracle Cerner EHRs, supplemented by analytics platforms including Tableau, Power BI, Heap, Adobe Analytics, and Freshpaint. Reusable components include an Atomic Design System, an Epic MyChart Mobile Integration Framework, dynamically generated condition pages, and IP-based regional personalization. The firm also builds custom AI and machine learning assets, notably a Fabric AI chatbot for symptom triage at Rush and a proprietary R library for multi-touch attribution modeling and predictive donor analytics deployed at the Children's Hospital of Philadelphia Foundation.
Modea's business model is project-based professional services priced via custom quotes, sold through direct enterprise field sales to healthcare marketing, digital, and IT leadership, and supported by thought-leadership content, case studies, industry events, and webinars. Revenue is anchored by multi-year client relationships, with named engagements at Vanderbilt Health (9 years), Ballad Health (8 years), Universal Health Services (8 years), Children's Hospital of Philadelphia (5 years), Children's Wisconsin (4 years), Sharp (4 years), Rush (3 years), and Mount Sinai (2 years). The firm has accumulated recognitions including the Inc. 2024 Best Workplaces Award, multiple W3 Awards (2021, 2023, 2025), Digital Health Awards (2022, 2025), Davey Awards, Web Excellence Awards, WebAwards, and eHealthcare Leadership Awards. Ownership and capital structure are not publicly disclosed, with no venture funding, parent company, or acquisition activity in the source data.
Modea firmographics
Firmographics- Name
- Modea
- Legal name
- Modea
- Website
- https://modea.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Modea is a private, Blacksburg-based healthcare digital consultancy that helps US health systems, hospitals, pediatric providers, payers, and foundations build websites, mobile apps, and analytics platforms integrated with Epic and other EHRs.
- Ownership category
- akta.pro rank
Modea industry classification
Industry- Product category
- Healthcare Digital Consulting
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)
- akta.pro secondary industry
- Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
Keywords
Where Modea is headquartered
LocationHeadquarters
- HQ city
- Blacksburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Modea business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Consulting Services: Professional services model providing strategy, design, development, and analytics consulting to healthcare organizations. Engagements include website development, mobile app development, digital strategy, UX research, and data analytics projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Modea product offering
Product offeringCore offering
Modea is a healthcare-focused digital consultancy that helps health systems define, design, and deliver digital patient experiences. The firm delivers a portfolio of professional services spanning digital strategy, experience design, technology delivery (websites, mobile apps, EHR integration), and HIPAA-compliant data and analytics. Engagements are project-based, custom-scoped consulting work for hospitals, health systems, pediatric providers, healthcare foundations, and health plans.
Product overview
Modea is a healthcare-focused digital consultancy offering a comprehensive suite of services rather than a unified product platform. Their portfolio includes strategy consulting (Digital Product Strategy, DXP Selection), experience design (Web and Mobile Design, UX Research, Customer Journey Mapping, Audience Research), technology delivery (Website Development, Mobile App Development, EHR Integration, Quality Testing), and data & insights services (HIPAA-Compliant Product Analytics, Marketing Attribution, User Testing). The services work together to help health systems solve complex digital challenges—from consolidating fragmented web presences to building EHR-integrated mobile applications to implementing HIPAA-compliant analytics and marketing attribution models.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Development Enterprise healthcare website design and development services, including Drupal-based platforms, accessibility compliance, and performance optimization for hospitals and health systems.
- Mobile App Development Healthcare mobile app development services for iOS and Android, including EHR-integrated applications built with cross-platform frameworks such as Ionic, React Native, and Xamarin.
- EHR Integration Integration services connecting healthcare applications with Epic MyChart, Oracle Cerner, and other EHR systems for seamless data flow and clinical workflows.
- Digital Product Strategy Strategic consulting service helping healthcare organizations define digital investments and roadmaps that create value for patients, providers, and the business.
- DXP Selection Digital experience platform selection consulting that helps healthcare organizations choose the right technology foundation for their web and mobile properties.
- Audience Research Research services including competitive landscape analysis, persona development, surveys, and customer interviews to inform digital strategy decisions for healthcare organizations.
- Customer Journey Mapping Service helping healthcare organizations understand how consumers interact with their brand, identify friction points, and uncover opportunities to improve the patient experience.
- Web and Mobile Design Experience design services for healthcare websites and mobile applications, focusing on patient access, engagement, and intuitive user interfaces.
- UX Research User experience research services including stakeholder interviews, customer journey mapping, usability testing, and behavioral analysis for healthcare digital products.
- Quality Testing Comprehensive quality assurance and testing services for healthcare digital products including accessibility compliance, performance, and functionality testing.
- HIPAA-Compliant Product Analytics Analytics service helping healthcare organizations implement HIPAA-compliant data collection solutions that deliver actionable insights while maintaining patient privacy compliance.
- Marketing Attribution Marketing attribution modeling services including single-touch, multi-touch, and custom attribution models that reveal how channels contribute to patient acquisition and engagement.
- User Testing User testing and usability testing services combining traditional methods with AI-assisted tools to validate healthcare digital products and uncover friction points.
Quantifiable outcome
- 57% increase in scheduling revenue (Luminis Health)
- +7 more outcomes
Companies that use Modea
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Modea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability7 records
Feature7 records
Modea partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- TableaucoreAnalytics platform used for healthcare foundation dashboards, donor attribution modeling, and data visualization. Modea implements Tableau solutions for healthcare organizations including CHOP Foundation's modernized analytics ecosystem.
- Epic MyChartcorePrimary EHR integration partner for patient-facing mobile apps and scheduling portals. Modea builds custom branded apps that extend Epic MyChart functionality while maintaining backend clinical workflows and patient data integrity.
- PhyndsupportingProvider directory data platform integrated into Ballad Health's Find a Doctor and locations workflows, improving accuracy and consistency across provider listings.
- AcquiacoreEnterprise Drupal hosting and cloud platform partner. Acquia provides the cloud infrastructure, site management, and digital experience capabilities that underpin Modea's Drupal-based healthcare website solutions.
- HeapsupportingProduct analytics platform recommended for healthcare organizations requiring automatic behavioral data capture with retroactive analysis capabilities. Supports HIPAA-compliant analytics implementation.
- Adobe AnalyticssupportingEnterprise analytics platform recommended for healthcare organizations requiring deep customer journey analysis with customization and marketing cloud integration capabilities.
- XamarinsupportingCross-platform mobile development framework used for building iOS and Android apps from shared codebase. Modea used Xamarin to create scalable mobile solutions for UHS regional health systems.
- Adobe Experience Manager (AEM)coreContent management system used for Nemours Children's Health regional personalization implementation. AEM enables IP-based content delivery and componentized digital architecture.
- Microsoft SQL ServersupportingData warehouse platform integrated with Tableau dashboards for CHOP Foundation, enabling seamless access to accurate, real-time donor data.
- Google BigQuerysupportingCloud data warehouse used in CHOP Foundation analytics implementation for data integration and processing.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Modea competitors and assessment
Company assessmentDirect peers
- Aloft Group: Healthcare-exclusive digital agency offering strategy, design, and development for hospitals and health systems. Comparable to Modea in vertical specialization, service scope, and target client profile.
- Geonetric: Healthcare-specific digital agency offering website design, content management, and patient engagement solutions to hospitals and health systems. Directly comparable to Modea as a similarly sized healthcare-exclusive digital consultancy with a strong portfolio of hospital clients.
- Whiteboard: Healthcare marketing and technology agency serving hospitals, health systems, and medical practices with digital strategy and patient engagement solutions. Comparable in vertical focus and mid-market health system client base.
- SPINX Digital: Digital agency with significant healthcare practice providing website design, development, and digital strategy services. Comparable in service mix and healthcare provider client focus, though SPINX serves broader verticals.
- Primacy: Healthcare digital experience agency offering CRM, marketing automation, and patient engagement solutions to health systems and payers. Comparable to Modea in provider-focused digital transformation engagements.
- Centerline Digital: Digital agency with strong healthcare vertical focus, providing strategy, design, and development for health systems and pharma. Directly comparable to Modea in service offerings and target market.
- Breakaway: Healthcare marketing and digital experience agency serving providers, payers, and health tech companies. Directly competes with Modea in delivering patient acquisition, CRM, and digital experience services to healthcare organizations.
Broad incumbents
- Deloitte Digital: Digital arm of Deloitte offering enterprise-scale digital transformation to healthcare clients including health systems, payers, and pharma. Overlaps with Modea in patient experience and digital strategy but typically serves larger, multi-stakeholder programs.
- Perficient: Large global IT consultancy with a substantial healthcare practice covering digital experience, EHR integration, and analytics. Comparable to Modea in core healthcare digital services but operates at significantly greater scale with broader industry coverage.
- Slalom: Global consulting firm with a dedicated healthcare and life sciences practice offering strategy, technology, and experience design. Competes with Modea for healthcare digital transformation engagements, with much larger delivery capacity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Modea social profiles
Digital presenceModea compliance and trust
Trust signalCompliance2 records
Modea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modea leadership team
Management profileNumber of profiles
Profiles2 records
Modea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modea M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modea
What does Modea do?
Modea is a healthcare-focused digital consultancy that helps health systems define, design, and deliver digital patient experiences. The firm delivers a portfolio of professional services spanning digital strategy, experience design, technology delivery (websites, mobile apps, EHR integration), and HIPAA-compliant data and analytics. Engagements are project-based, custom-scoped consulting work for hospitals, health systems, pediatric providers, healthcare foundations, and health plans.
Is Modea a public or private company?
Modea is a private company. It is classified as unknown and is currently operating.
When was Modea founded?
Modea was founded in 2006. It employs 51 to 100 people.
Where is Modea based?
Modea is headquartered in Blacksburg, United States, in the North America region.
How does Modea make money?
One revenue line is on record: digital Consulting Services.
Who are Modea's main competitors?
Direct peers on record are Aloft Group, Geonetric, Whiteboard, SPINX Digital, Primacy, Centerline Digital and Breakaway. Broad incumbents are Deloitte Digital, Perficient and Slalom.
Does Modea have an API?
No public API is recorded for Modea.
What industry is Modea in?
Modea's product category is Healthcare Digital Consulting. Its primary akta.pro industry code is HLALABAH, Care Navigation, Referral & Digital Front Door Platforms, with a secondary code of HLALABAJ, Patient Engagement, Education & Messaging Platforms (portal/CRM integrated). Its NAICS code is 518 and its SIC code is 7370.